9 Facets of a Revenue-Driving Content Strategy

Posted By: Albert B Hammond – Written By Will Blunt

It’s not enough to just have a content strategy and hope it pays off. You need to identify clear goals that content marketing can help you achieve. Then you can research and create content specifically catered to that purpose.

Here are the most common content marketing goals for B2B content marketers over the next 12 months:

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Image Courtesy of contentmarketinginstitute.com

 

1. Organizational Goals

What you choose will depend on your unique business needs. If you’re a brand new start up, you probably want to get your name out there with some brand awareness. If you have a lot of site traffic but not a lot of conversions, then lead nurturing may be most important.

Once you’ve identified your goals, you need to figure out how you’re going to measure your success at achieving them. This is called a key performance indicator (KPI).

You should have several metrics per goal, such as:

  • Brand awareness: Unique page visits, inbound links, shares;
  • Engagement: Time on page, shares, comments and interactions;
  • Lead nurturing: Content downloads, e-mail click-through rate;
  • Sales: Cost per lead (CPL), total revenue.

You can usually measure these with tools like Google Analytics, social media automation platforms, or a marketing automation tool. If you already use one of these, I recommend seeing what metrics they can already measure to help you identify your KPIs.

2. Customer and Strategy Research

Content marketers today use a wide variety of techniques to learn about their audiences:

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Image Courtesy of contentmarketinginstitute.com

Your customer and strategy research will help you brainstorm content and optimize it to meet your goals.

At a minimum, you should focus on:

Building buyer personas 

A buyer persona is a profile of your target audience or audiences. You need to discover the kind of people that have a problem that your product or service can solve. Social listening and current customer feedback can help with this.

Here’s a great resource from Sujan Patel that can point you in the right direction: 150 Buyer Persona Questions You Must Ask.

Once you’ve created personas for your target audience, they can help you brainstorm content.

Researching keywords

Use a long-tail keyword research tool like Keyword tool.io or AnswerthePublic to find keywords you can target with your content.

Answer the Public is a great content brainstorming tool. Just type in a base keyword related to your niche:

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Image Courtesy of answerthepublic.com

And it will return a list of common questions people ask related to it:

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Image Courtesy of answerthepublic.com

 

Identifying potential influencers

Who can help you promote your content when it does get published? You’ll need to nurture these influencers in advance.

Use a tool like Buzzsumo to find popular social media personalities that regularly share content related to your niche. Get to know these influencers so you can ask them to share your content in the future.

3. Content Planning and Management

Once you have a long list of content ideas from your research, it’s time to start planning. Put together a schedule of how much content and what types you’ll create.

Also, who will be in charge of managing it all? Here is how B2B marketers manage their content marketing today:

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Image Courtesy of contentmarketinginstitute.com

If you have a team, make sure everyone knows their roles and responsibilities. If you’re a team of one, map out how you will manage all the content.

4. Quality Content

Next, comes the most important part: creating quality content.

Content Marketing Institute asked B2B marketers what contributed to their strategy success, and 85 percent said higher quality content.

Quality means comprehensive, well-researched, easy-to-read writing with helpful visual assets.

Here are some common quality content pitfalls thanks to an Express Writers infographic:

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Image Courtesy of expresswriters.com

You should have a nice variety of in-depth content pieces and regular blog posts.

I also recommend checking out Google’s Search Quality Guidelines to see how they define “quality content.” This can help your SEO (discussed next).

5. SEO Optimization

Hopefully, you targeted a keyword in the writing process, but that’s not the end of your SEO efforts.

Optimize all of your on-page elements by including your keyword in your:

  • Headline
  • URL
  • Meta description
  • Body text
  • Alt tags
  • Anchor text

Use a plugin like SEO by Yoast to make sure you’ve covered all your bases:

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Image Courtesy of yoast.com

You should also create an SEO-friendly site structure that makes it easy for users to navigate and find things on your site.

Create a Basecamp

Create a page on your site that helps people navigate to other useful content around your site. You can call it a “Start Here” page, like mine:

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Image Courtesy of businessinsider.com

 

Spin Your Web

Then, think of your content like a spider’s web, with your basecamp in the center. Create relevant connections to your different content by linking them back to each other, and prioritize your link building efforts around these in-depth content pieces.

It looks a little something like this:

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Image Courtesy of pinterest.com

Read more about this SEO content strategy here.

6. Conversion Optimization

Include elements on your site that encourage people to subscribe to your blog or sign up for your email list. Use popups and a sidebar call-to-actions to make it easy.

You should also create targeted landing pages as part of your conversion optimization efforts. Attract people to these pages and help them convert with a great lead magnet.

A lead magnet is just another type of content that offers value, such as a free report, eBook, checklist, or tool. The only difference is it comes at a price: your prospect’s email address.

Here’s an example of a lead magnet I promote for Blogger Sidekick:

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Image Courtesy of contentmarketinginstitute.com

This post will help you get some ideas: 40 Lead Magnet Ideas to Rapidly Grow Your E-mail List.

Once you gather some e-mails with your lead magnets, you can communicate to these people in the future via newsletters, broadcasts and e-mail automation.

7. A Promotion Strategy

Content is only as good as the promotion strategy that goes with it. Develop and standardize your strategy to get the most out of every post:

Where to promote?

What social platforms does your audience frequent? (Facebook, Twitter, LinkedIn, Pinterest, etc.). I suggest taking a look at each platform’s demographics to help decide:

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Image Courtesy of contentmarketinginstitute.com

Will you promote to online content communities like Reddit or Stumbleupon? What about Q&A sites?

This Daily Social Media Plan from Bluewire Media will help you make some smart decisions about sharing your content on every social network.

Influencer outreach

How will you reach out to potential influencers for each post? For example, you can send them an email asking them to share or @mention them on Twitter.

Repurposing

Once you’ve got all the reach you can out of your content, how will you reinvent and remarket it?

Old blog posts often make great slide decks, special guides, infographics, or video slideshows. Or you can republish it on another platform like LinkedIn or Medium

8. Funnels & Lead Nurturing

Align your content marketing strategy with your customer journey, then you’ll maximize the benefit for your bottom line. According to Campaign Monitor, for every $1 content marketers spend on email marketing, they get $38 in ROI.

Doing this can be tricky because your content isn’t sales material. It’s about answering questions, attracting interest to a topic related to your product, and addressing common pain points.

Hopefully, your prospects love your content. But how do you get them to move down the sales funnel and convert?

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E-mail marketing

E-mail marketing will help you nurture your leads even further by providing them with targeted content fit for their place in the sales funnel. Use an email automation tool to set up trigger campaigns based on audience behavior.

Tripwire offer

Next, comes your tripwire offer. This is a special deal or discount that prospects can’t resist, such as a low-priced trial, or limited offer package. Choose the right tripwire offer to drive your prospects to convert. 

9. Options to Scale

Once you’ve standardized all the other elements of your content strategy, there’s nothing left to do but scale. There are two main ways you can do this:

Hire some help

Year in and year out, content marketers plan to create more content:

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So if you want to stay on top of your game and scale, you’re going to need help. You can start by hiring some freelancers or an agency to fill in the gaps of what you can’t keep up with yourself. Or if the budget’s available, you can hire an internal team to help with your content marketing.

Paid ads

The next option to scale is with paid ads. These will broaden your reach and attract more traffic to your site.

First, you can promote your posts on social media. Twitter, Facebook, Pinterest and others all have paid options to help your content get reach. There’s also native advertising options with tools like Outbrain.

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Then you can remarket to your previous site visitors using display ads. The Google Display Network and Facebook ads support this feature.

Wrapping Up

Content marketing is a non-traditional option that can drive a lot of revenue if you do it right. Remember these nine elements to build a strategy where the value of your content has a major impact on your bottom line.

Original Article Source: http://www.sitepronews.com/2017/02/10/9-facets-of-a-revenue-driving-content-strategy/


Albert B Hammond

5 SEO Resolutions for Strong Rankings in 2017

Posted By: Albert B Hammond – Written By Tina Courtney

No one’s ever achieved financial fitness with a January resolution that’s abandoned by February.”

Suze Orman, Host of The Suze Orman Show

Every year, scads of individuals set resolutions to make them a better person in the New Year.

In 2017, why not take a different approach and resolve to amplify your SEO strategy and bring your business more prospective customers?

Google, Bing, and similar search destinations are constantly tweaking their algorithms to provide a better search experience. Shouldn’t you be doing the same with your blueprint?

If you are ready to kick off 2017 with a bang and develop a more substantial and effective SEO strategy, then look no further.

Here are five resolutions to give your company a boost in the SERPs this year.

Resolution 1: I Will Improve My Site’s Mobile Experience

You’re probably sick of people preaching to you about the importance of mobile. But mobile is still insanely ignored by many small business owners, and that is becoming increasingly costly. In the coming years, Google has made their mobile priorities clear and has even enacted mobile-first indexing. You’ve gotta make the shift to a mobile-focused strategy. It’s time.

In 2017, a responsive design is not enough. Business needs to go all-out and create full-blown mobile experiences to capture and keep a visitor’s attention.

All navigation and site elements need to be highly intuitive and convenient; some interactive elements wouldn’t hurt either (unless it kills your site’s load time).

Factors like speed and usability are especially important if you are targeting millennials; these folks expect a top-notch mobile experience.

Another important thing to note is that if your mobile site is employing full-screen popups, stop immediately! Effective Jan. 10, Google began penalizing any site that leverages “intrusive” popups on mobile devices. If you fail to remove this feature, don’t be surprised when your SERP ranking dips.

Resolution 2: I Will Create more Long-Form Content

I know that in the past I have stated that content will evolve to become shorter and more information-dense in 2017 to accommodate mobile devices. While I still believe this to be true, that time has not come just yet.

For now, long-form content still reigns supreme in the SEO department. Sure, the competition continues to grow increasingly fierce, readers are becoming choosier about the content they consume, and written materials are completely saturating the web; that’s exactly why you must develop lengthy articles that comprehensively cover the topic at hand. Leave no stone unturned, as they say.

If this means that you have to sacrifice the number of publications you produce, so be it. People are growing weary of the same rehashed content and materials that skim the surface without providing any real advice.

Dig deep, research extensively, and produce information rich, long-form articles that provide real value to readers; that’s how you break through the noise in content.

Resolution 3: I Will be More Social

Social media has become so deeply entrenched in marketing tactics that the two are now utterly inseparable.

As far as these platforms are concerned, the content you share, adds to your brands publishes, and engagement the page generates all help to push your brand awareness to new heights while driving consumers to landing pages and other destinations; all of which furthers your SEO goals.

If you are already quite active on social and failing to engage audiences in a meaningful way for your brand, take a step back and evaluate the type of content you are posting and the messages that you are putting out there.

If you really want to connect with your social media audience, try resolution number four on for size.

Resolution 4: I Will Produce More Video Content

Video is all the rage right now; we all know this. While platforms like YouTube continue to soar in popularity, social media websites like Facebook are heavily investing in live streaming content. This trend is hot right now and people are clamoring for more.

The extreme demand for video content and live streams is resulting in a plethora of companies diving into the practice; that means you have to take things to the next level.

In order to produce increasingly engaging social videos, it is necessary to take feedback on what the audience wants to see, employ more charming and charismatic hosts, broadcast the most beneficial data, and come up with outstandingly creative and entertaining concepts.

Resolution 5: I Will Switch to Secure Protocol

Here’s something you can bank on: Security will never go out of style.

Google is serious when it comes to protecting its users; hence why it made HTTPS a ranking signal in 2014. And many sites who employ the extra security do see rankings boost. In a Backlinko study of more than one million Google search results, the SEO service revealed “…a reasonably strong correlation with first page Google rankings,” and HTTPS usage.

Moreover, beginning this month, Google will start providing a warning to Chrome users when they are about to access a site that does not employ HTTPS and has credit card or password fields, as noted in the company’s Security Blog.

Anyone who is willing to take the risk by not switching over to HTTPS will end up driving site visitors away in favor of one that does not come with a warning label, ultimately decreasing a site’s standings in the SERPs.

The New Year is a time for new beginnings. Take this time to revamp your SEO strategy and get caught up on the latest best practices to ensure that your business’s website gets top billing and loads of positive attention.

Which of these strategies have you already employed? How do you plan to be more social in 2017?

Original Article Source http://www.sitepronews.com/2017/02/03/5-seo-resolutions-for-strong-rankings-in-2017/



Albert B Hammond

The Best Ways to Create High-Quality Natural Backlinks in 2016

Posted By: Albert B Hammond – Written By Jim Daniels

With so many algorithm changes that have taken place over the past few years, some SEO professionals have declared that traditional backlinks are dead. Although link building has experienced massive changes, it is still alive and kicking. The manner in which backlinks are to be built, however, has to be modernized.

What does it take to build quality, white hat, natural backlinks in 2016? Several SEO strategies will deliver the best possible results.

Quality Content

Natural backlinks are the ones that other websites use to point their audience to your content. Why would other websites want to do that? The answer is simple. Your site features quality content that their audience is going to benefit from.

Thus, the best 2016 SEO link building strategy does not focus on links at all. It focuses on having a good content strategy.

Come up with a content plan and get in the habit of updating your website on a regular basis. Stick to very specific, well-researched and unique topics. The more original your content is, the more others will be willing to share links.

On top of making it easier to obtain quality backlinks, a good content strategy will boost exposure and help you establish your website’s online reputation. This is essential for getting your articles and other types of content to go viral. Thus, good content will also play a role in your social media marketing strategy.

Boost Social Media Marketing Efforts

Social media sites are considered high authority websites. This is the main reason why social media marketing can impact your link building strategy.

Many social networks do not provide do-follow links. This means that links coming from such websites are not going to have an impact on your link building strategy. Facebook is one such website. Still, sharing content through Facebook makes sense because it impacts your online reputation. It also boosts audience engagement, which will have an indirect impact on your SEO efforts.

Focus on content sharing via a big number of social channels. Use both social networking and social bookmarking websites.

Some of the best social media that will impact your link building strategy include Pinterest, Google+, YouTube, LinkedIn, HubPages, Reddit, Tumblr, and WordPress. As already mentioned, these are not the only social media networks to focus the efforts on. Even the ones that do not directly impact your link building strategy will produce social signals that help to build a website’s reputation and maximize the traffic.

Guest Posting

When done correctly, guest posting is a good strategy for link building in 2016. Just like with any other link building method, guest posting should be all about quality rather than quantity.

Guest posting refers to writing a unique article for another website or blog. It gets featured there, including an author biography and a link to your website. The blog benefits from a fresh piece of content written by an expert and you benefit from a backlink.

To be effective when it comes to guest blogging, choose relevant websites. Authority websites that discuss topics similar to yours provide the best links. Therefore, you should do your research when it comes to choosing guest posting partners.

Many high-quality websites that accept guest posts have strict requirements when it comes to the style and the quality of the texts that they upload. You will have to spend time writing high-quality guest posts but the strategy is very effective but it requires consistent effort.

Avoid Blackhat Link Building at All Costs

In the past, it was easy to build hundreds of links through blackhat techniques and the use of low-quality partner websites. This is a strategy to avoid at all costs in 2016. Such ‘easy’ link building fixes can easily backfire and get you penalized.

Paid links are a big no-no. The same applies to submitting your links to low quality, generic websites, and directories. The quantity of the links will not compensate for the lack of relevance. In fact, if you have such backlinks in your profile (check through Google Webmaster Tools), it would be a good idea to get them purged.

Link building is still the backbone of good SEO but it does not happen easily. The best thing to do is focus on website quality. Good content and high audience engagement will help you to build your website reputation, which will lead to natural backlinks. This strategy requires time to work but it has the most sustainable effects.

Article Source: http://www.activesearchresults.com/articles2/createhighqualitynaturalbacklinks2.php



Albert B Hammond

What Are the Benefits of Pay Per Click Advertising?

Posted By: Albert B Hammond – Written By Penny Lane


Pay per click advertising is intimidating to some. They do not completely understand what PPC is and they fail to see the benefits of using something like this for their own business. Pay for click is a great way to grow a business online and to increase the return on investment.

PPC is simple, once you really get an understanding of how it works. If you are new to the scene and you are trying to figure out the ins and outs of running an online business, you need to do a lot of research.

You might want to work with an expert who is willing to show you the ropes and guide you through the process of setting up successful sites and turning your basic ideas into ideas that generate money. At the very least, you need to do a tremendous amount of research in order to find success in the Internet marketing world.


PPC is an advertising method that lets you put your advertisements in text on a search engine page. Think of one of the popular search engines and what you see when you type in a search term. Several results pop up, both in the center of the screen and off to the side. Some are sponsored results, meaning you are paying for them to be there and others happen naturally based on how well you have built your site. PPC usually appears on the natural list, sometimes called the organic results, and you only pay when people choose your entry.


Using PPC allows you to target a specific geographical area. If you find that customers are more interested in your product from a different part of the world, PPC allows you to focus on that country or region. You do not need to set up a shop in a certain country to achieve results. You simply select a given country as your target and those people are going to be driven to your site. If you think your product or service is better suited for a particular region of the world, this is going to save you money because you can set your focus on one place.


PPC gives you control over the cost of your campaign. You decide what you want to pay for each visitor that follows the ink. This enables you to outbid those who might want to use similar search result terms and get more attention and more visitors than you. However, if you want to keep your costs reasonable, you can avoid the expensive terms and stick with the amount you want to pay.


The best part about PPC is that you get fast results. Visitors come to your site and you have little to worry about in regard to building an optimized site to get higher rankings. It can take weeks or longer to build a site that is capable of producing the results of PPC as quickly. Once you set up your PPC campaign, you are set to go and you will see visitors increase.

Source: www.isnare.com
Permanent Link: http://www.isnare.com/?aid=910805&ca=Internet


Albert B Hammond

Top Secret Tool Builds Traffic

Posted By: Albert B Hammond – Written By Larry Johnson

Is it possible that today’s internet marketers are missing one of the best, most powerful marketing methods available to them today?

Something that is lying right under their noses and still they have overlooked it.

Something that is free, yes I said it, “free”, and they have missed the opportunity to seize it and use it to it’s fullest.

There are many methods of promotion available on the internet and offline too. For several years I have tried just about everything, but there is one that I have not utilized fully. Along with others, I had underestimated the value and power of a press release.

Many netrepreneurs are not using the best promotion tool available, according to one expert in the field. Angie Dixon, the Press Release Diva, advises that press releases are the best marketing tool most people aren’t using.

A well-written press release, distributed by the several high-quality free press release distribution services on the Net, can bring a wave of traffic, says Dixon.

“I recently ran a press release through a free service. The release was picked up by Google Alerts. I got a subscriber every 87 minutes for 24 hours. I couldn’t buy that kind of result,” Dixon says.

Yet most netrepreneurs aren’t using press releases at all, or aren’t using them correctly. This is all about to change.

Dixon gives two reasons for this. Many people, she explains, aren’t aware that press releases can be such a powerful marketing tool. Others know about press releases but do not know how to write an effective release.

Angie Dixon, the Press Release Diva, offers an interactive online course in press release writing. You will discover all of the necessary skills and tools to develop, distribute and track your press releases.

The additional traffic you will receive from the press releases will be welcome and best of all it is free.

Source: www.isnare.com

Permanent Link: http://www.isnare.com/?aid=24574&ca=Marketing



Albert B Hammond

5 Rules for Crushing SEO in 2017

Posted By: Albert Hammond – Written By Tina Courtney

SEO is all about user experience and presentation. We often forget who is our eventual visitor, it’s not Google, it’s your visitor, it’s your user, make him happy, [and] Google will make you happy.”
― Ali Raza, Chief Executive at Aarswebs


Right about now, nearly every SEO on the planet is devising his or her blueprints for gaining organic traction on the SERPs in 2017.
While there are more than 200 different factors that contribute to a brand’s overall placement for particular queries, there are certain trends emerging and steadfast rules for ranking that are important to consider as we move into the New Year.
If you are on the hunt for the latest trends and SEO rules of engagement for 2017, look no further. Here are the top five practices you should be concerning yourself with throughout 2017.

Rule 1. A Mobile-First Focus
No major revelations here. Over the past several years, mobile’s importance has continued to grow and its impact on SEO has become increasingly dramatic.
Google has, in no uncertain terms, laid out its agenda as it relates to mobile; and it is soon to top the list of search priorities.
Over the course of 2016, SEOs, marketers and business owners saw Google ramp up the uses of Accelerated Mobile Pages by introducing it organically into the SERPs, advertisements, and even eCommerce offerings.

This was only the tip of the iceberg, however — the biggest mobile-related announcement came in November when Google revealed its mobile-first indexing exercise.
While these are only a couple examples of how Google is turning its attention toward mobile, the overall consensus is that your business should be doing the same.
It is now a necessity to have a mobile version of your website. Moreover, it is becoming vital that your company adopt AMP for content offerings, increase mobile page speeds, and hone in on a truly unique and beneficial user experience.

Rule 2. Quality Over Quantity Prevails
This is one of those things that remains a staple in 2017 SEO practices, and will likely always be around in one form or another.

In the past few years, content marketers have generated more articles, blogs, and videos than people can consume; and much of it is the same rehashed drivel.
Don’t worry so much about meeting a “content quota,” instead, your main goal is to produce truly useful materials as it relates to your niche; that’s what users care about, and that’s what Google cares about. Quality content is the entire focus of the Panda algorithm update.
Forget about article spinning and other ways to crank out content for the sake of content. Place your focus on creating highly-informative, evergreen content; something that users can leverage for years to come.
This leads us into our next content-related rule:


Rule 3. Deep Diving Content is a Must – Kind Of
In-depth content that intimately covers a given topic is not something new to 2017, but there are some changes on the horizon.

Over the past couple of years, various studies have been produced which clearly show the benefits of long-form content. One particular study even showed that the top slots in the Google SERPs went to content that contained more than 2,000 words.

Of course, the goal is not to create ultra-long content stuffed with fluff; it is to generate serious value for readers. Something that can genuinely help them understand a topic and improve.
The mobile-driven future, however, likely has other plans for content. While it is still ideal to create comprehensive materials for desktop, small screen devices will begin to require information-dense articles that are relatively short.

This is mainly because mobile devices are not optimized for long-form content but are emerging as the most favorable platform for the masses. As this trend continues to mature, so will the nature of the content that is served to mobile users.

Rule 4. Semantics are Significant
Google has been focusing more and more on user intent in recent years. And the proliferation of voice search technology has only served to amplify that pursuit.

Google is on a path of constant improvement as it relates to user experience. This means the company is continually trying to provide the most relevant and helpful links for user queries; the best way to do that is to understand the user’s intention for the search.

In 2017, SEOs will need to continue to adjust their keyword strategies to further identify keyphrases that relate to why users would seek out their website, product, or service. Keywords are often too broad to understand a user’s motive. By really focusing on detailed phrases, you are far more likely to reap SEO benefits in 2017.

Rule 5. Other Search Engines Matter
A lot of SEOs and business owners get so caught up in feverishly trying to rank on Google that they completely neglect other platforms; ignoring other search engines is a mistake.

In late 2015, Bing attained a 21 percent market share and is currently growing faster than Google. Considering that there are roughly 3.4 billion Internet users, this translates to approximately 714 million users that are missed by not leveraging Bing.
More importantly, these figures could see massive growth in 2017 as personal assistants Siri and Cortana utilize Bing as their default engines; Cortana already has more than 100 million monthly active users.

In 2017, put significant effort toward understanding Bing’s best practices, ensuring your pages are indexed by the engine and optimizing your pages for better results. It wouldn’t hurt to secure some advertising space on the platform either.

Creating a powerful SEO strategy in 2017 comes down to focusing on what makes for a better user experience; that’s what Google is after. The more you place a spotlight on user intent, user-centric content, and great mobile offerings, the more Google will acknowledge your efforts.

Which of these SEO rules are already part of your 2017 plans?

Original Article Sourcehttp://www.sitepronews.com/2017/01/13/5-rules-for-crushing-seo-in-2017/



Albert B Hammond



Top Marketing Trends to Implement in 2017

Posted By: Albert B Hammond – Written By Andrew Gazdeck

Without a doubt, the global digital economy represents the strongest potential of untapped revenue in recent years. According to eMarketer, $1.915 trillion was earned throughout 2016 solely through eCommerce. That’s trillion, by the way; not million, not billion, almost two, freaking, trillion dollars. It isn’t hard to understand why smart businesses have shifted their focus from traditional forms of marketing to capitalize on this massive global opportunity.

Truthfully, going into 2017 with just a website isn’t going to cut it anymore. Innovative marketing techniques have outstripped traditional methods tenfold, and to compete in the digital world, a business needs to implement multiple strategies just to make a mark. The best advice is to focus on some of the top marketing trends of 2017, so your business can establish itself before it becomes too crowded.

Content Marketing of 2017

Engagement is the defining factor in the newest trends in marketing. Social media has shattered the barriers between a consumer and a company. A study published in the Harvard Business Review says that modern consumers ignore blatant advertisements. It is too easy to research outrageous claims that used to be the staple of television commercials. When a company screws up, the entire world can hear about. While this might seem like marketing is dead, it’s not. It’s thriving.

From the flames, marketing has been reborn in the form of quality content that improves a consumer’s life without a conditional purchase. That last part is key. Quality content marketing provides unconditional value. No tricks like, “For the low price of $19.95.” We have all been wary of those gimmicks since the second that they emerged. With near-universal access to the Internet in post-industrialized countries, we will simply find another business that doesn’t feel like they are about to pull a con. The uninformed consumer is gone.

There are several variations of content marketing, and while it is recommended to try multiple strategies, the major negative element is that content marketing requires a large time investment. There is no quick, easy way to get around it. To pull off a successful content marketing campaign, a business will almost always need to hire someone to generate the material. A couple of posts will not be sufficient because aside from the content itself, consistency is paramount to the ability to materialize results. Who cares if you posted a video a year ago? Why should I subscribe if you don’t produce content now?

Fresh Take on Traditional E-mail Campaigns

While this concept might seem old, within the context of content marketing, e-mail campaigns are a new beast. Try to think of all the junk mail you get in your inbox. How much of it do you read? How much of it do you even open? Using a direct e-mail campaign in 2017 needs to have two elements, the subscribers needed to opt-in and each message needs to sound personal.

These are important because if you have built trust with your consumer, then a direct e-mail campaign has one of the highest ROI of all of these strategies. The secret of tapping into that ROI is by continuing to provide value through the e-mail. This can come in the form of tasteful sales promotions, relevant educational content, or simply having the ability to entertain an audience. If your audience wants to read your stuff, you will dramatically increase your conversion rate.

The Birth of Content Marketing is Blogging

This is another form that has been around a couple of years and is probably the genesis of the whole content marketing movement. It is like direct e-mailing in the idea that they are both primarily a written medium, but blogging can be a bit easier to implement because it does not require an extensive opt-in e-mail list.

To succeed through blogging, it’s important to not only develop relationships with your consumers, but also with the authorities within your niche. Guest posting, reblogs, and back links are all generated from developing relationships with people who might not be your target demographic. These methods are catalysts to turn a small blog into something huge. An added benefit of blogging is that the new content helps elevate the search engine ranking of your website. Who doesn’t want to be No. 1 on Google?

Infographics are a Fusion of Art and Writing

Take eye-catching design elements and fuse them into the headlines you see in a blog post, the result is an infographic. In a way, memes are a simplified version of an infographic, and this has proven to be one of the most effective forms of viral advertisement in the digital world. To get a solid idea of an infographic, just type it into Google (It is 2017 after all).

The image itself helps tell a story, and the graphic proves to be more effective at grabbing an audience’s attention than if it were only text. Many times, infographics will be used in conjunction with other forms of content marketing and act as a door on social media. The image catches someone’s attention, then they click to get more info.

Engaging Videos Dominate

YouTube has revolutionized video production because anyone can make their own pseudo-television channel. The truth is that a large segment of the population would rather watch a video than read a post. Due to this nature, a prolific amount of content is generated daily. Businesses that use video marketing as more of a documentary, rather than a commercial, find huge amounts of success on YouTube. Try to document part of the processes it takes to run your business, and use this to entertain and educate your audience.

Podcasts Foster Deep Educational Content

Like YouTube, though not quite as mainstream, podcasts are the equivalent of independent radio. I’ve noticed that there is a larger cross-over between people who read blogs and listen to podcasts, than people who solely watch videos and listen to podcasts. The lack of visual stimulation can make this form unappealing to some audiences.

The best podcasts will always have strong personalities as hosts and will generally introduce guests to keep things fresh. Instead of being strictly scripted, most sound like a recording of a conversation, and the depth of the topics allows audiences to draw immense amounts of value.

Mobile Development

Moving away from the content marketing trend of 2017, mobile development is the next major wave of this new year. According to the Pew Research Center, average consumers are plugged into their Smartphones almost every hour that they are awake. This has resulted in vital importance being placed on mobile-friendly, digital content. While many people assume that means having a mobile version of your website, the mobile-centric trend of 2017 goes into much more depth which includes learning how to create an app for some businesses.

A website is contingent on a browser and Internet connection. In some cases, this is no problem. A customer goes to Google, searches for your website (hopefully you show up on the first page, but that is a separate topic entirely), and clicks to find you. 2017 will be the reaper to this soon to be an archaic process.

Instead of completing a bunch of additional steps, customers will scroll through their apps and click on the business that they wanted to find. Due to downloading crucial data before it is used, apps increase user experience and provide a direct link to your content. No worrying about your search ranking, no hassle of trying to get good service. One click, done. 2017 will result in more businesses using the best app makers to rival websites.

Social Selling/Relationship Media

The last major marketing trend of 2017 does not focus on new technology, but rather a refinement on something we already have, social media. Most businesses have treated their social media accounts as a free way to advertise to potential customers. Advertising Age seems to believe that this doesn’t work nearly as well as anticipated. In a similar vein as content marketing, consumers are too perceptive when it comes to a company trying to sell a product. An ad on social media is still an ad, and they are largely getting ignored. This is the crux of the change.

Social media was never intended to be a free form of advertising, instead, it was supposed to be used to maintain a massive network of relationships regardless of location. 2017 will see more companies embrace this philosophy and use their social media accounts to engage with their customers. The goal is not to sell, but to build a relationship. After a relationship has been formed, subtle social selling is far more effective. Effective social selling turns cold prospects in loyal consumers.

Parting Thoughts

2017 is positioned to be an explosive year in more ways than one. Regardless of one’s political beliefs, the economy shows ample potential for those who are willing to brave a new front and become a pioneer. By the end of 2017, the above trends will likely be the dominant methods of securing new business and maintaining relationships.

Original Article Source: http://www.sitepronews.com/2017/01/20/top-marketing-trends-to-implement-in-2017/comment-page-1/#comment-145678



Albert B Hammond

How you can turn Bitcoin into a six figure income

OK, so you wanna make money using bitcoin this article will show you how I use bitcoin to make money.

With a little time and patience, this method/system can replace your existing income within a year.

Please remember that is recommended that you use the links that are provided if you want to have my help.

Now the first thing you need to do is to get a bitcoin wallet I recommend using coinbase or local bitcoins.com all the links to what I use will be here on this page.

OK, now the next thing you need to do is decide how you’re going to acquire your bitcoins there are basically two ways to acquire bitcoins.

  • Bitcoin faucets
  • And buying bitcoins

Yeah I know you’re saying that’s great but what does this all mean to me?

Well, I’ll tell you the pros and cons of these two options and you can decide for yourself.

Option number one bitcoin faucets

Bitcoin faucets are a reward system, in the form of a website or app, that dispenses rewards in the form of a satoshi, which is a hundredth of a millionth BTC, for visitors to claim in exchange for completing a captcha or task as described by the website.

Now Bitcoin faucets are the easiest and least expensive way to acquire bitcoins however it takes the longest to acquire an enough satoshi to do any good it could take up to a year to make even a dollar but if you don’t have the money to buy your first bitcoin this is the way to go it just takes patience.

Click Here to see the faucets I use

Now the second option buying bitcoins

Buying bitcoins is the easiest way to acquire bitcoins but it does take some money.

If you choose to buy your bitcoins I recommend you invest $25 to $100 that way you have a buffer for the transaction fees.

Now comes the time that you have to decide which path which path you going to take.

Bitcoin faucets                                                   Buy Bitcoin 

Now, remember this method/system is designed to replace your existing income within a year but only if you choose to buy your bitcoin if you choose to use the bitcoin faucets it will take longer.

OK, now you’re wondering how can I used this information to make a six figure income Well I’ll tell you.

Well, couple years ago I started using the bitcoin faucets and accumulated enough Satoshi to invest in the cloud mining which gave me the money I needed to invest in razzleton.com.

Now let me explain why I recommend one of the bitcoin exchanges.

  • U.S. citizens can only invest bitcoins in razzleton.com
  • You’re going to need the exchange to convert the bitcoin into cash

OK, now you’ve collected or bought your Bitcoin now what?

I’m gonna show you how to invest it to make the six figure income within a year.

So you’ll need at least $12.00 in your bitcoin wallet once you have that then you can go to razzleton.com and start investing.  

Once you’re there and registered you can start investing as little as $10 up to $50,000 and remember your going to have transaction fees. 

Here is where it takes patients because the smallest time frame is 15 days for your investment to mature.

That’s your first income stream your second income stream is Coinomia.

Coinomia is a cloud mining MLM company here you can make up $1300 a day depending on the price of Bitcoin.

And then for your third fourth and fifth income streams just sign up with the cloud mining sites below.

Cloud Mining is the process of bitcoin mining utilizing a remote datacenter with shared processing power. This type of mining allows users to mine bitcoins or alternative cryptocurrencies without having to manage their own hardware.
Cloud mining is one of the cheapest ways to mine for Bitcoin because you’re buying contracts and your size of your profit depends on the size of your investment.
But you can invest as little as $1.00 and make a profit because you’re not dealing with maintenance and hardware issues.

Cloud mining sites here

So there you have it with a little time and patience you could be on your way to a six-figure income.

How Facebook 360 Can Spice Up Your Content


Posted By: Albert B Hammond – Written By Julia McCoy

Millions of hours of daily video watches combined with billions of photos uploaded on Facebook equal a really big number of social media users who are posting, sharing, and liking all types of content every single day.

For many Smartphone users, capturing memories on a phone or tablet is a normal part of life, but how we let others experience those moments could soon be changing.

Facebook 360 launched in 2015 as an innovative, interactive way to shoot video and take pictures and, while technology continues to advance, innovative social media capabilities hold much potential for online content marketing professionals.

Today, we will take a closer look at what Facebook 360 is, who uses it, and what content creators should keep in mind for the year ahead.

What is Facebook 360?

Facebook 360 allows publishers across a variety of industries to showcase the best in compelling stories by way of video and photos. The experience takes viewers inside a whole new world that can be optimized for their comfort as they engage at the center of the action.

A New Angle on Videos

Facebook 360 first allowed users to take advantage of video capabilities in their News Feed, giving them a choice of camera angles and allowing viewers a new view on what they were seeing. The audience can interact with the screen, switch the angle of the camera, and be a part of the moment without being there in person.

Big names in business have hopped onboard the 360 video technology trend to reach their audience in a whole new way, including:

Goodbye, Flat Photos – Hello, Interactive Images

In 2016, social media users were introduced to 360 photos, which is as simple as using the app or supported camera to take a panorama picture, post it, and allow the site to convert it to an immersive and interactive experience.

Unlike traditional photos, 360 creates a 3D view of the environment and gives the audience a chance to be involved in the scene. All of a sudden, pictures can go from flat to real-life, right before our eyes.

How Content Creators Can Use Facebook 360 in Storytelling

There is so much potential for content creators to use Facebook 360 in telling the story of their brand, sharing their message, and driving customers to respond.

Social media users could potentially move away from a traditional video medium, where the experience is a controlled, one-way narrative, to a whole new world of discovery and interaction with your brand.

While content creation is just beginning to scratch the surface of Facebook 360, there is what seems to be limitless potential for keeping an audience engaged and excited through a two-way medium.

Whether we’re watching Facebook Live or sharing native videos, we enjoy content on a personal level. It’s one thing to talk about an event and see a picture of a product, but it’s something else altogether when we feel like we’re there in real-time as a participant.

Here are a few guidelines to remember as content marketing begins to dive into the world of 360 video and its possibilities. Ready to go 360?

1. Consider the First Three Seconds

Research has proven that content marketers have only a precious few seconds to grab the video viewers’ attention and make them want to stay before they move on to something else.

Analyzers found that when people watched less than three seconds of a Facebook video ad, that group created up to 47 percent of the total campaign value. When the time rose to less than 10 seconds, that number jumped up to 74 percent.

The first several seconds are critical, and too often the hook isn’t there, or it isn’t enough to pique the interest of a reader.

Capturing the attention of your viewers at the very beginning and keeping them for just eight seconds will work wonders for your content efforts. Keep in mind that value increases the longer people watch and that the number of views alone is not necessarily an indication of video value; it’s OK to experiment with shorter video content.

And if you ever doubt the power of marketing a somewhat boring product, consider Farmer’s Insurance and the creative genius it displays by taking something as mundane as insurance to a whole other level of engagement (read more about that here).

2. Let the Video Tell the Story

When you are ready to show off something new, talk about a new idea, or introduce an exciting content addition, Facebook 360 is a powerful content tool you can use to put all that goodness into an interactive format.

As an example, rather than simply announcing a special event, you can take your users inside the experience by shooting video and leaving them with an invitation to join. 360 video is also an exciting option for demonstrating products, interviewing clients, and showcasing a specific location.

Like outer space, for example. Have you ever been to Mars? You can now, thanks to NASA and 360.

3. Don’t Overlook the Mobile Experience

Did you know that a whopping 92 percent of mobile video consumers share videos with people they know? That number alone is one reason to make mobile content marketing a priority in 2017, and Facebook 360 videos and photos can help.

By taking a medium that is quickly growing as the primary source of Internet access and equipping the audience with more exciting photos and videos, the potential for engagement could rise in ways we can’t quite imagine right now.

Getting Started with Facebook 360

While there is still much to learn about all the possibilities that exist with Facebook 360, the content reach looks to be wide open. When this type of technology is combined with high-quality content that is relevant and consistent, there is no limit to who can be reached with a brand’s story or message.

Original Article Source: http://www.sitepronews.com/2017/01/18/how-facebook-360-can-spice-up-your-content/

The Importance Of Adding Content Marketing To Your 2017 Marketing Plan

Posted By: Albert B Hammond – Written By Sparky Parker


Content marketing has become the buzz word in the last few years. Because of the latest algorithms that Google has put in place, it has become increasingly important that website owners produce content that will captivate readers and engage them.

Content marketing offers businesses the opportunity to connect with customers by producing content that is relevant and educational. It is an excellent way to build your brand and be seen as an expert, which is vital for attracting new business.

Mobile devices are being used regularly to access the internet and the content that is created needs to target these consumers. When you are trying to pinpoint the exact demographic you are marketing to, it is essential that you consider the methods they will be using to log on. For instance, if you are targeting teen girls who are still in high school, it is important that all of your content can easily be read on a mobile device since this is the main method they would use to get online.

You should also target users who are likely to share your content with others. In the same vein, you must create content that is so compelling people cannot help but spread the word. Instead of the stale, bland content, everyone is used to, here are a few ideas to help get people talking and sharing.

 

  • Create interactive content that people will need to toy around with. For example, create a quiz that is relevant to your business. They will fill it out, get results and share it with their friends so they can test their smarts as well.

    – Internet speeds have risen globally in 2016. As a result, you can feel more comfortable creating content that is filled with graphics. Images command much more attention than plain words on a screen.

    Most successful businesses use content marketing to their advantage. If you are not doing the same, it will be far too easy for you to slip through the cracks. Not only do you have to create content, but you have to make it better than anything else that is available.

  • You can use content marketing as part of your email marketing strategy as well. By writing compelling subject lines, sending emails at ideal times and creating landing pages that match the messages that are sent out are all excellent ways to make people read what you send. Be sure that the subject line aligns with the content that you are sending your readers to read, otherwise, you could be marked as a spammer.

     

  • By taking the time and creating content that is relevant and useful, you will attract people to your website. You can share your content on the many social sites and you won’t have to rely so much on Google to get visitors to your site.

    Each year, content marketing strategies must change in order to fit the times. The methods being used will evolve over time, but the fact remains that this is currently and always will be one of the most effective ways to reach your intended audience.

    Article Source-http://www.activesearchresults.com/articles2/importanceaddingcontentmarketing2.php

10 High-Performing SEO Content Habits to Form in 2017

Posted By: Albert Hammond – Written By Julia McCoy

The New Year is a time of resolutions and commitments to changing behavior and getting better. If you’re like most content creators, it’s likely you want to use 2017 to make your content better and enjoy a higher ROI from the material you develop.

One of the best ways to do this is by improving the SEO practices you use in your digital content. Here are 10 top tips from influencers around the country (and some from our own pockets) on how to improve the SEO value of your online content and enjoy a more prominent digital presence in the coming year.

10 High-Performing Content Habits for 2017 (And Beyond!)

Whether you’re a new business just starting out, or an established company looking for ways to make your content more prominent online, these 10 SEO tips are just what you need to succeed.

1. Create unique 10-times meta description can be one

Larry Kim’s presentation in this year’s SEJSummit talked about finding the perfect meta and how to 10 times it for the most ROI. His secret? Write a bunch of meta, and then test them to identify the one that performs 10 times better than the rest. While this is a simple tip, it’s a critical one. Meta content is often overlooked in the world of SEO and content, and optimizing meta descriptions can go a long way toward boosting your overall content and enhancing its SEO value across the board.

As you write your meta descriptions, be sure to follow these meta description guidelines:

  • Keep them between 150-160 characters;
  • Include your target keyword;
  • Make them unique (don’t duplicate meta content from other parts of your site, even if the page, product, or service is very similar to another you offer);
  • Make them compelling and exciting for readers to click.

2. Spending more time on content to ensure perfection

Content creation is a time-consuming pursuit, and it’s easy to phone it in, in favor of creating lots of content rather than hard-won content you love. In 2017, however, the influence recommendation is to do a bit of both. By spending more time on content creation while also taking the time necessary to ensure consistent production, you can build out a content presence that rewards your readers and keeps you relevant online.

, for example. Its team does one key piece a month and then a consistent amount besides the one “killer” every week. This allows the team to fortify a nice mixture of outstanding, passionate content and regular filler material that’s no less useful or interesting for their readers.

3. Focusing your content around “topics rather than terms”

In HubSpot’s recent “SEO in 2017” webinar, the team focused intensely on the importance of focusing on topics rather than terms in online content. Here’s what this means: while keyword research is still critical to the creation of great online content (more on this in a moment), readers and search engines alike aren’t interested in keyword-stuffed material that exists only to rank for a certain keyword phrase.

As such, it’s critical to focus your content on topics rather than terms. This means finding a keyword phrase you like and want to rank for, and then creating content that’s dedicated to covering the topics related to said the keyword. This will provide a broader and more exciting experience for your reader while also giving you a better chance of ranking in the SERPs.

4. Keep developing your target personas

This is a point that’s been driven home by everyone from HubSpot to Maile Ohye, developer programs tech lead at Google. While it’s easy to get wrapped up in all of the other SEO responsibilities facing your brand, developing target personas remains critical. When the Express Writers team attended the 2016 SEJ Summit, this was one of the biggest points in Ohye’s presentation.

Although Google matters for SEO, it’s your target audience that’s most important. As such, you need to keep them in mind all throughout your UI and UX. Answer their questions, eliminate annoying extra steps, and create content pointed directly at them. The user journey and experience outweighs rankings, and you’ll go far in terms of SEO if you keep this golden rule in mind.

5. Target your SEO presence toward being indexed

If your page isn’t showing up in Google, you’re not going to get anywhere fast in terms of organic search rankings. Simple tricks like maximizing clickability and focusing on searcher intent can help you produce high-performing pages that appear prominently in the SERPs, and help you claim the customers you want. This was a massive point made by Bill Hunt at SEJ Summit 2016, who called it “Making SEO Lemonade.”

6. Hire actual content experts

Search engines and consumers are only going to get smarter in 2017, and if you’re not hiring experts to write your content, you’re missing out. MarketingProfs says “If your business is gaming, then approach real gamers. If you are a B2B company, have marketing/business experts write about and for you; they know what your users are interested in.”

In addition to producing higher-quality and more relatable content, hiring an expert to craft your content for you will also allow you to provide real value and useful information to your consumers through your digital content.

7. Do your keyword research

Keyword research will still matter in 2017, and it’s critical to keep it as a central point of your content strategy. By identifying what your target audience is talking about and searching for, you can create a high-performing content strategy that produces real results. Use a keyword research tool like the Google Keyword Planner or KWFinder to determine which keywords are likely to be successful in your niche and to target them accordingly.

Once you’ve located the keywords you intend to target, remember HubSpot’s advice of targeting topics rather than terms. Use the keywords you’ve identified to cluster content topics and produce a rewarding and wide-ranging experience for your customers.

8. Make internal linking a priority

Internal linking is critical to the structure of your online content, and it can go a long way toward making your content more relevant and valuable for your customers.

As you write a post, look for opportunities to include your own content or external content as a hyperlink. In addition to providing more information for your users, this also helps make your content more engaging and exciting for the people reading it.

9. Speed things up

Influencers everywhere are obsessing over the critical nature of mobile pages in the coming year. Right now, it’s not enough to just have pages that are mobile-optimized. Instead, they need to load quickly and provide a positive user experience. MarketingProfs reports that a whopping 29 percent of mobile users will abandon a page if it doesn’t give them the information they need, or if it takes too long to load.

This explains the rise in importance of AMP pages (which load about six times faster than traditional non-AMP pages). The AMP project works by stripping away JavaScript and allowing only asynchronous script, re-sizing resources, and preventing extension mechanisms from blocking page rendering.

While AMP can be a little tricky to install on your page (unless you’re decently comfortable with coding), using a CMS like HubSpot allows you to access automatically AMP-optimized pages.

10. Market your online content

Digital content and SEO are only as strong as the marketing behind them, and marketing your content will allow you to succeed in 2017. When you market and promote your content on various sites and through your separate social media channels, you can succeed in getting links to your content and standing out as an authority figure in your industry – both of which boost your SEO. Here are some tips for promoting your content online:

  • Mention influencers and then tell them about it. They’ll likely be willing to suggest your piece to their audience, immediately expanding your reach.
  • Use social channels like Facebook, Instagram, and Twitter to share the news about your new content and pieces.
  • Guest post on related platforms to make the most of someone else’s audience.

Better SEO in 2017

There are dozens of ways to boost your SEO in 2017, and these 10 simple tips will help you stand out and get noticed online. By implementing these top SEO tips in 2017 and beyond, you can ensure that your company never gets lost in the bottom of the SERPs again.

Article Source : http://www.sitepronews.com/2017/01/16/10-high-performing-seo-content-habits-to-form-in-2017/

 

Effective Ways to Build Your Online Trust and Reputation

Posted By: Albert Hammond – Written By Thomas Gunner

Operating a successful company of any size today requires managing your online reputation, even if your business is a strictly brick-and-mortar one. This includes many aspects, beginning with building brand awareness regarding your products and services.

While reputation management was once primarily a subsection of corporate human resources departments, the internet has changed the definition forever. People communicate regularly about their levels of satisfaction from their morning cappuccino to the nightcap at the end of the day. These posts begin to establish your reputation, particularly if you have made no other efforts to increase public trust in your brand.

What exactly is your online presence and reputation and why does it matter? Your brand identity is established by the total of the internet messages regarding you personally and your company. The business website and blog, social media posts and public interactions are all available for interested consumers to see.

Careful crafting of your content, expert knowledge and elevated customer service are the ways you can establish a positive reputation and gain consumer trust. You need to develop a systematic plan for establishment and maintenance of your reputation.

If you have not yet created a mission statement and goal-related documents, do so. Reflect your company vision in your online endeavors. From the colors and fonts used for your logo to the words chosen when handling criticism, you need to have a cohesive voice.

Each post or interaction should advance your goals. Before adding anything to your site or even responding to social media posts, confirm that it is in line with your brand image and goals. This can be especially useful when dealing with customer complaints.

Utilize the services of a web design expert and SEO agency to ensure that your business site is attractive and relevant. Potential customers should find it easy to navigate and to learn about your history and goals. Those who are experienced with making your website and content are well worth the expense.

If you associate a blog with your website, which most experts recommend, provide the visitors with valuable information. You can use a variety of media to convey your message, including embedding videos into the page. The content must be relevant to your niche and show you as a credible authority on the matter.
Although social media sites should not be the focal point of your internet communications, you can gain trust and attention from the public through them. The bulk of your shares should be promoting the content of others. No more than one-quarter should push your products and services directly.

This strategy will build trust with others because you are showing a support for the industry as a whole rather than being focused solely on self-promotion. Additionally, you will build a reputation with your peers as a trustworthy business, which may lead to new opportunities or partnerships.

Join groups and forums that are related to your business, however, do not focus on advertising your company. Contribute relevant insights to conversations when appropriate. Ask polite questions when you do not understand something. Many online communities allow users to post business and blog URLs in their signatures. This is all of the promotion you should do for forums.

You may also consider hiring a reputation management team if you or the business has developed a poor presence online. These companies utilize various means to diminish the noticeability of negative content and promote positive search results regarding your business.

Creating trust with the public is essential to operating a successful company. These methods will assist you in creating an attractive online reputation for your business, giving you and the company a strong foundation.

Get More Sales And Grow Your Business By Generating Leads From Facebook

Posted By: Dori O’Neill

When you are trying your best to generate new leads, it is essential to try all possible channels. If you have never considered using Facebook for this purpose, now is the time to start. Here are some pointers that will help you be more successful than you ever imagined.

Create A Professional Looking Facebook Page
If you are trying to give people the idea that you are a solid business owner and you have what they need, your page has to reflect that. The first order of business is making sure that you create a business page instead of using a personal page for this purpose. Business pages are more accessible and people will be able to like and follow you without waiting for approval.
Here are several things that will help create a professional vibe on your page:
– Fill in every piece of information on the page. Incomplete profiles give people the idea that a company may not be legitimate.
– Avoid making errors on the page. Grammar and spelling mistakes are very amateurish and no one will take it seriously.
– Use your company logo as a profile picture. Branding is one of the keys to business success, so it certainly applies when your goal is to generate leads.
The more professional a page looks, the more likely people will be to take your business seriously. This is essential when you are seeking new leads.
Start A Contest
This is a good way to call attention to your business on Facebook. Offer people the opportunity to win some of your products for referring others to the page. Keep in mind that the prize offered should be relevant to your business. For example, a landscaper that offers a free consultation will generate more valuable leads than one who offers an iPhone. If they offer the latter, people will only come for the phone and leave once the contest is complete and they realize they don’t actually need what you are offering.
Use The 80/20 Rule
When you are offering content on your page, it should not all be focused on making sales. You have to strike a balance between offering useful content and trying to sell your products and services. For best results, 80 percent should be content that offers information and has great value, while 20 percent should be promotional materials. Businesses tend to generate more leads when it does not seem like they are trying too hard. Desperation is a real deal breaker, so try your best not to look like you are seriously in need.
Use The Promoted Posts Feature
Most people who have Facebook accounts do not see posts from all of the pages they have liked. Once they have hit the Like button, it is rare for them to see posts from the page in their newsfeed. They have to revisit the actual page in order to view the things you post. This is not likely to happen when they have liked thousands of pages.
The solution to this is to take advantage of the Promoted Posts feature. You pay a fee and Facebook makes sure that your posts appear at the top of user’s newsfeeds. Always use a great image and title to capture the attention of your targeted audience.
By following these tips, it won’t be long until you begin to see an increase in the number of people who want to do business with your company.


Albert B Hammond

Try Out These Simple Network Marketing Tips Today!

There is a lot of information about network marketing that can be confusing for the beginner. This can be extremely difficult, but the tips in this article will get you on the right track to success. Take the following ideas in the below article, and run with them.

Starting off with a well thought out business plan can help you make your network marketing endeavors more successful more quickly. Include the goals you want to accomplish, how you will reach those goals, and the time frame it will take to achieve them. Figure out things like how many people you need to buy your product and what kind of marketing campaign you’re going to use.

Consider making social marketing a integral part of your marketing scheme. Create different groups to create interest on certain niches for the products and to help create prospect relationships. You should also create separate webpages for each of your products on all of the popular social networking websites.

Customers come first! In network marketing your focus should be on your customers’ needs. These needs are the most imperative, as you gain your profits from your clients. Only talk about 20% of the time. Spend the other 80% of the conversation listening.

Make a board that contains all of your goals to focus on in network marketing. Consider all of the things that you want to accomplish with your business. Do you desire owning a fast car, a mansion, or a yacht?

Positively encourage participation and communication with people in your down line. Are they confused and overwhelmed? Is there a problem that you are unaware of? Get to know the members of your network by encouraging questions and being willing to assist in resolving issues. When everyone is participating, your team will work the best.

Think outside the box when you are creating content for your media. Cover ALL the bases!

Bitcoin Price Tops $1,000 in First Day of 2017 Trading

Posted By: Pete Rizzo

The price of bitcoin inched upward over the course of trading today, passing $1,000 for the first time on CoinDesk Bitcoin Price Index since early January 2014.
Though the price (at press time) was still shy of a three-year high of $1,023 set in January of that year, the milestone nonetheless marks a bright beginning to 2017 for the digital currency. (Bitcoin appreciated by more than 100% in 2016).
The price had reached as high as $999 earlier in the day only to fall back to the $960s, a pattern that was similarly observed over the last week of trading as bitcoin failed to build momentum toward $1,000.
The increase notably took place during what was a day of lower-than-average trading volume, 7-day exchange data from Bitcoinity reveals.
As asserted by analysts, 2017 is expected to be a banner year, one that could finally lead the price to pass its all-time high of $1,216.7 set in 2013.
For more on how markets analysts view 2017, find our latest feature here.

Article Source :http://www.coindesk.com/bitcoin-price-1000-january-1-2017/