Why ‘Alpha Dogs’ Make Poor Leaders In Startups

Alpha personality dismantling a colleague The notion of the “alpha” personality, identified long ago by experts in animal behavior, remains a useful term for a human type that is all too familiar: an unusually assertive, aggressive person with a strong need to dominate a group. They’re usually thought of […]

The notion of the “alpha” personality, identified long ago by experts in animal behavior, remains a useful term for a human type that is all too familiar: an unusually assertive, aggressive person with a strong need to dominate a group. They’re usually thought of as male, but women can qualify, too. Some people see the alpha as the paradigm of the good leader: hard-charging, decisive and highly competitive. It has even been estimated that 70% of senior executives are alpha males. Maybe, but alphas—male or female— make less effective entrepreneurial leaders.

Consider intimidation, one of the chief means alphas use to dominate other people. It can take numerous forms (many of which were first anatomized in the #1 New York Times bestseller Winning Through Intimidation back in the 1970s.) They include calculated outbursts of temper (General George S. Patton), taunts (Steve Jobs), the silent treatment (Carly Fiorina), arrogance (Michael Eisner), even throwing things (Barry Diller, Steve Ballmer, Scott Rudin). “At times,” wrote a commentator in 2006 extolling the virtues of what he calls great intimidators, “they will even invade the personal space of the people they want to control.” Who was the author’s exemplar of an intimidator whose physically threatening behavior should be tolerated because he got great business results? Wait for it . . .

Harvey Weinstein.

In large, durable organizations, leaders can often get away with intimidation because success depends on the collective efforts of a great many people, who may produce excellent results despite the leader’s abrasiveness. Startups are far more fragile. Alphas whose go-to leadership style is to strike fear in other people have great difficulty establishing the open cultures required to stimulate out-of-the-box ideas. Such ideas, often put forward by contrarians, are the lifeblood of innovation. Intimidation soon dries up ideas at the source—the people who thought a startup would be a creative paradise, not Parris Island.

Alphas who assume absolute say on what constitutes good and bad ideas often surround themselves with sycophants. This compounds the damage already done by silencing smart people. It puts in place a palace guard whose function is to insulate the leader from diverse views, guaranteeing that he or she will miss out completely on the benefits of diversity for innovation. It also amplifies the tendency for problems to fester and eventually become crises.

Contrast that with the course a wiser Steve Jobs followed when he returned to Apple. He surrounded himself with people he believed were aligned with his vision and gave them wide latitude in running their part of the organization. The problem comes when the alpha doesn’t think anyone is good enough or smart enough or perfect enough to enact their vision, even partly. The startup and small business world is littered with these leaders, who ultimately lead underachieving and stagnant enterprises.

Alphas in both the animal and human kingdoms also tend to hoard assets. In a startup, hoarding assets can take a number of forms: being stingy with stock options, withholding information, spending too much on low priority pet projects at the expense of projects critical to the well-being of the enterprise, or just hogging the spotlight from the subject matter experts who are essential to creating successful products and services. In the resource-constrained environment of a startup, hoarding assets is neither good for the business, which is almost always starved of assets, nor is it good for people, who will be stressed by having to do more with less and resent the leader’s selfishness.

Alphas are also bad listeners—good at giving orders but deaf to others’ concerns. Subordinates often interpret such behavior as lack of empathy, resulting in distrust of the leader and high turnover among employees, who are often few in number and not easily spared.

The good news is that you don’t have to be an alpha, and the alternative to dominance doesn’t have to be submissiveness. Researchers across a number of disciplines devoted to the evolution of human society make a telling distinction between dominance and prestige. Dominance is attained through the behaviors detailed above: intimidation, aggression, arrogance. Prestige is attained through genuine accomplishment, empathy, good interpersonal relationships and openness to ideas. Instead of inspiring fear like the alpha, the leader who achieves prestige wins respect.

In a series of experiments designed to tease out the differences between dominance-oriented leaders and prestige-oriented leaders, researchers at Northwestern University concluded that “dominant leaders are more inclined to selfishly prioritize their own capacity for power over the good of the group.” As a result, they regard talented members of the group as threats and give them little responsibility, while prestige-oriented leaders give talented people more responsibility. Dominance-oriented leaders also undermine alliances between subordinates, inhibit group communication and discourage independent decision making—all in the cause of maintaining maximum power.

Among the advice Machiavelli offers to leaders in The Prince is the oft-quoted admonition that it is better to be feared than to be loved. But the real choice for leaders, especially entrepreneurial leaders, is not between being feared and being loved. It’s a choice between being feared or being respected—dominance or prestige.

Leaders who want to be loved often have trouble making hard decisions. They choose the popular option over the objectively better, but less popular, alternative. They confuse friendship with leadership. They hesitate to give negative feedback, and they sometimes give too much responsibility to people who aren’t ready for it. They may even be over-generous with stock options and other forms of compensation.

Leaders who want to be respected are willing to make hard decisions, like pivoting away from a business model that isn’t working. They win respect by treating others with respect, listening to their ideas and giving them responsibility commensurate with their talent. But respecting others also means honestly and dispassionately telling them the truth about their performance, compensating them accordingly and sometimes parting ways with them.

The bottom line: Don’t intimidate; inspire. Seek prestige, not dominance. And make respect the common currency of the organization, circulating from the top to the bottom and back again in a virtuous circle that increases the likelihood your fledgling business will someday fly.

NO AUTHORITY IS HIGHER THAN REALITY

The truth isn’t a matter of your personal viewpoint. Learn to see things as they really are, not as you imagine they are.

Wrong is wrong, no matter who does it or who says it. No matter what you believe, it never changes the facts. If they are there, the facts always speak for themselves.

The truth does not change because it is, or is not, believed by a majority of people.

If sixty million people say a foolish thing, it’s still a foolish thing.

The sky is no less blue because the blind man does not see it.

YOU CANNOT FAIL WITH A PLAN

Wanting success isn’t sufficient enough to get it.

You have to ask yourself, “What am I going to do to get the things I want?”

Your problem is how to bridge the gap which exists between where you are now and the goal you intend to reach.

You cannot fail with a definite step by step plan, because each step carries you along to the next step, like a track.

All you need is the plan, the roadmap, and the courage to press on to your destination.

You cannot get lost on a straight road.

WHEN YOU STOP DREAMING YOU STOP LIVING

If you want to enlarge your life, you must first enlarge your thought of it and yourself.
Hold the image of yourself as you long to be, the image of what you long to obtain, the image of health, efficiency, and success.

You can lift yourself by your thoughts. Your vision will allow you surmount the highest obstacles. High achievement always takes place in the framework of high expectation.

What you see is what you get. You’ll become as small as your controlling desire or as great as your dominant aspiration. The courage to follow your dreams is your first step towards destiny.

You can live your dreams.

new update

I’ve built this site/blog to show people what I’m using to make money online.

Now all of the sites, programs, and systems that are here on this site are the things I use every day to make money online.

I also take 25% of that profit and donate it to homeless programs.

So it helps me to help others when anyone signs up for any of the programs on my site.

If you don’t feel that the programs on this site are right fit for you and still want to help me you can donate here >>>

https://www.gofundme.com/Homelesstowandapa or donate bitcoin here >>> 1GJYT9EXEy85y9tb74Jwb58UZJKrffCmUZ

Some may seem like scams but I can tell you that they are not some you can start with no investment others you’ll need some investment.

So have a look I’ll be adding more opportunities so come back often.

Thank you for your time

Albert B Hammond –  http://bit.ly/2fZxhep

If you have any questions about any of the opportunities on this site please send them to alberthammomd@alberthammond.info  

SUCCESSFUL PEOPLE ARE DREAMERS

Your dreams are your visions of where you’ll be after the battle, your prize at the end of your journey to success. Your goals are the steps you take to finally attain your prize.
Unless you’re willing to work hard and establish some discipline in your life, all of your dreams will be pipe dreams, little mental fantasy trips that will never materialize.

Make concrete steps toward fulfilling your ultimate dream, and start with solid objectives called goals. Your dreams are where you want to go, your goals are how you get there.

The first indispensable step to getting the things you want out of life is this. Decide what you want.

Don’t be afraid to think big and dare to be great. Dreamers are not content with mediocrity. They never dream of going half way.

People with goals succeed because they know where they’re going.

THE HIGHEST OF DISTINCTIONS IS SERVICE TO OTHERS

The truly successful person doesn’t use others, other people use them.
If you can contribute to others, no matter how small your talent, you too can become successful. The measure of anyone is the number of people that they serve.

Service to others is the essence of success. No one achieves success without being of service.

All great men and women became successful because they gave some talent or ability in the service of others.

Everybody has to be somebody to somebody to be anybody.

5 Tips for Jazzing Up Your Social Posts

Posted By: Albert B Hammond – Written By Tina Courtney

Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.”

– Eric Qualman, motivational keynote speaker on the topics of digital leadership, reputation and trends

Every single thing your brand posts on social media is a direct reflection of your company’s values, creativity, and perception of its followers.

If your social shares are sloppy, uninformed, lackluster, or unengaging, your followers view your business in the same light — if they think of you at all.

Social media posts that don’t contain elements that catch a viewer’s attention and drive them to share or take the desired action are effectively undermining your efforts and causing your brand to fail in driving the awareness it deserves.

In order to gain the type of exposure and engagement needed for a smashing social media presence, there are several posting elements that are an absolute necessity.

If you are on the prowl for ways to jazz up your social shares, here are five components to an artfully crafted social post.

Be Active, Not Passive

Passive language fails to engage readers. Using this type of verbiage and sentence structure often comes off as boring and mundane.

The active language feels more exciting and spirited. Aim to use the strongest language possible when developing your social copy. PlainLanguage.gov also points out the importance of implementing an active voice in writing by stating:

Readers prefer active voice sentences, and we should try to use the active voice in most of our business writing to communicate our message most effectively. The active voice clearly identifies the action and who is performing that action.”

If you are unsure if your writing is active or passive, The University of Wisconsin – Madison provides a clear definition:

In a sentence written in the active voice, the subject of the sentence performs the action. In a sentence written in the passive voice, the subject receives the action.”

If you still find yourself confused over the matter, the Hemingway App can help you identify such phrases and eliminate them from your social copy.

Share Content Others Want to Share

To share content that will compel and engage followers, you must first understand why people share the types of content they do.

Overall, there are five major reasons for the spread of content by individuals on social media:

  • Deliver Value:  People like to share information that they, and others, find valuable. This can be anything that is helpful, resourceful, or beneficial to people’s lives in some way.
  • To Express Themselves:  Mark Zuckerberg once said, “Think about what people are doing on Facebook today. They’re keeping up with their friends and family, but they’re also building an image and identity for themselves.”  Share content that supports your audience’s beliefs and they are likely to spread the word.
  • To Connect:  Social media is all about relationships and conversations. People often share content as a way to get others talking about a certain topic. Support this by sharing posts that inspire tagging and sharing.
  • To Feel Valued:  People often share materials they know will get lots of likes and comments. Try writing a few social posts giving thanks to your followers and see how many reciprocate the appreciation.
  • To Show Support:  Noble causes spread across social like wildfire. It is fine for your brand to create posts that stand in solidarity with a certain group. It doesn’t have to be controversial, but sometimes controversy can be a good thing.

    Images and Cross-Promotion

Most are aware that images are a necessity for social sharing. For major brands, 60 percent of their posts include images; this accounts for roughly 80 percent of their engagement.

By now, most understand the power of images, making it necessary for brands to take things a step further. Color plays a major psychological role in how people perceive an image. In fact, one study on how color impacts marketing uncovered that roughly 90 percent of individuals make judgments about a product based on colors alone. This means that introducing the tenants of color theory into your repertoire could have profound impacts on your social presence.

Moreover, principals such as the rule of thirds will help you find or create much more eye-catching images to pair with your social shares. If you feel compelled to go even deeper, you can even implement the golden rule, which is a more complex variation on the rule of thirds.

Now that you have stellar images to share, post them on Facebook via Instagram. A Buzzsumo study of more than one billion Facebook posts revealed that images shared on Facebook via Instagram receive more engagement than when merely posted on Facebook.

Hashtags Aren’t the Only Game in Town

Here’s an interesting one for you: Stop hashtagging on Facebook.

The aforementioned Buzzsumo research also found that Facebook posts that include hashtags receive less engagement than those that don’t.

Alternatively, according to the Panorama marketing blog, “Emoticons receive 33 percent more comments, are shared 33 percent more often, and are liked 57 percent more than Facebook posts without emoticons.”

While hashtags are a great discovery tool on other social networks, they are actually harming your Facebook presence.

Create Curiosity

Clickbait often goes viral because it sparks curiosity. I am not saying to start creating clickbait, but that curiosity is a powerful force.

George Loewenstein, Professor of Economics and Psychology, is a leading expert in the field of curiosity. His studies have found that curiosity is triggered when something:

  • Defies expectation and challenges common assumptions;
  • Reveals an informational breach in knowledge;
  • Is not overdone (curiosity does wane).

That said, share content that opposes accepted viewpoints, ask questions that tease at something that most may not be aware of, and engage in discussions with your audience around these topics.

Social posting is as much an art as it is a science. But try not to get too wrapped up in the science portion of it. When you are having fun creating content and provoking discussions on social media, it shows. And that is the type of energy that will make others want to join in on the fun.

What are your favorite ways to provoke curiosity?

Original Articel Post: http://www.sitepronews.com/2017/03/01/5-tips-for-jazzing-up-your-social-posts/



Albert B Hammond

5 Tips to Staying Mindful and Running a Small Business

Posted By: Albert B Hammond – Written By Lauren Taus

I see you. You’re busy, running around to make good shit happen. You support yourself, your business, and your staff. You still find time to exercise and eat well. You’re dressed like the boss that you are, but sometimes feel like you’re running on fumes. I’m here to tell you that you can have your cake and eat it too. You can find balance as a small business owner.

I know I’m not the first to tell you that mindfulness is important, but I can’t stress how important it really is. Let me give you some easy ways to be more mindful and run a successful small business:

1. Expect imperfection.

Most of us successful business types are not interested in playing the game if we can’t be the best. You have to let that idea go. Now. You will never master mindfulness. Accept this fact and you’ve already made a mountain of progress. You’ll have periods where you turn your back on your mindfulness practices, and that’s OK! Everyone does. Just climb back on the wagon as soon as you can — and don’t beat yourself up for the fall.

2. Practice Pausing.

Personally, I’m a big advocate of a mindful morning. Take a few minutes to just breathe on purpose. To start, try setting a 3-minute timer and inhaling through your nose and exhaling through your mouth. For each breath, breath in for 4 seconds, hold your breath for 7 seconds and exhale for 8 seconds. Do that for 3 minutes and over time you can build up from there. Longer, fuller breath cycles stimulate the relaxation response, which means you can physically set yourself up for more peace. Score! Let the idea of a pause permeate the rest of your day.

3. Savor!

Pausing does not have to center on the breath. An easy way to get mindful is to savor the world around you by using your senses! Again, start small and work your way up. For example, in the morning, you might take a moment to appreciate the heat of your coffee cup in your hands and the way that your coffee tastes/feel as you drink it. Instead of reading emails or the news while having breakfast, just have breakfast and appreciate your meal. Teach yourself to find and appreciate the small things.

4. Make and keep appointments with yourself.

This is a hard one because everything feels connected to you: your meetings, your budget, your family, your friends. In this case, though, I’m talking about YOU. Commit to spending time with yourself weekly. This might be one of the hardest things for you to do. An appointment with you can look a million different ways. Here are some ideas: Stay home and cook yourself something incredible. Take a long walk. Book a massage. Maybe it’s as simple as an early night to read a trashy novel or organize a part of your home. Intention matters here. Do the things that prioritize you. Do more of that. Every week.

5. Prioritize. Each day or week, make a list of the things that really matters.

(Include mindfulness!). Note what really needs your attention. Tackle that list so that you have time to come up for air and pause to savor more.

Keep coming back to #1. So many of my clients and students stop or don’t try because they can’t get into a consistent groove. You don’t have to be perfect or regular to reap major benefits from these practices. Let yourself be delightfully human. Let yourself fumble. Just keep coming back for that next big inhale. Keep coming back for that next beautiful pause because, yes, lots of us set resolutions at the start of the year, and these are great, but every moment allows us to reset if we choose. So, choose.

Article Source: https://www.yelpblog.com/2017/03/5-tips-staying-mindful-running-small-business

How to Change Your Life in 5 Seconds

Eric Worre speaks with special guest, Mel Robbins, about her life-changing concept: the 5 Second Rule.
Mel explains that her concept is so simple and obvious, it is almost silly, but that doesn’t detract from the incredible power of it. She came up with it back in 2009 when she and her husband had hit rock bottom. She was struggling to get up in the morning and take action until she saw a commercial with a rocket launching. She decided that she was going to start launching herself up in the morning by counting backward from 5 like NASA. So, the next morning, she counted back from 5 – 5, 4, 3, 2, 1—and got up.

Article Source: https://networkmarketingpro.com/mel-robbins/

9 Facets of a Revenue-Driving Content Strategy

Posted By: Albert B Hammond – Written By Will Blunt

It’s not enough to just have a content strategy and hope it pays off. You need to identify clear goals that content marketing can help you achieve. Then you can research and create content specifically catered to that purpose.

Here are the most common content marketing goals for B2B content marketers over the next 12 months:

image1

Image Courtesy of contentmarketinginstitute.com

 

1. Organizational Goals

What you choose will depend on your unique business needs. If you’re a brand new start up, you probably want to get your name out there with some brand awareness. If you have a lot of site traffic but not a lot of conversions, then lead nurturing may be most important.

Once you’ve identified your goals, you need to figure out how you’re going to measure your success at achieving them. This is called a key performance indicator (KPI).

You should have several metrics per goal, such as:

  • Brand awareness: Unique page visits, inbound links, shares;
  • Engagement: Time on page, shares, comments and interactions;
  • Lead nurturing: Content downloads, e-mail click-through rate;
  • Sales: Cost per lead (CPL), total revenue.

You can usually measure these with tools like Google Analytics, social media automation platforms, or a marketing automation tool. If you already use one of these, I recommend seeing what metrics they can already measure to help you identify your KPIs.

2. Customer and Strategy Research

Content marketers today use a wide variety of techniques to learn about their audiences:

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Image Courtesy of contentmarketinginstitute.com

Your customer and strategy research will help you brainstorm content and optimize it to meet your goals.

At a minimum, you should focus on:

Building buyer personas 

A buyer persona is a profile of your target audience or audiences. You need to discover the kind of people that have a problem that your product or service can solve. Social listening and current customer feedback can help with this.

Here’s a great resource from Sujan Patel that can point you in the right direction: 150 Buyer Persona Questions You Must Ask.

Once you’ve created personas for your target audience, they can help you brainstorm content.

Researching keywords

Use a long-tail keyword research tool like Keyword tool.io or AnswerthePublic to find keywords you can target with your content.

Answer the Public is a great content brainstorming tool. Just type in a base keyword related to your niche:

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Image Courtesy of answerthepublic.com

And it will return a list of common questions people ask related to it:

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Image Courtesy of answerthepublic.com

 

Identifying potential influencers

Who can help you promote your content when it does get published? You’ll need to nurture these influencers in advance.

Use a tool like Buzzsumo to find popular social media personalities that regularly share content related to your niche. Get to know these influencers so you can ask them to share your content in the future.

3. Content Planning and Management

Once you have a long list of content ideas from your research, it’s time to start planning. Put together a schedule of how much content and what types you’ll create.

Also, who will be in charge of managing it all? Here is how B2B marketers manage their content marketing today:

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Image Courtesy of contentmarketinginstitute.com

If you have a team, make sure everyone knows their roles and responsibilities. If you’re a team of one, map out how you will manage all the content.

4. Quality Content

Next, comes the most important part: creating quality content.

Content Marketing Institute asked B2B marketers what contributed to their strategy success, and 85 percent said higher quality content.

Quality means comprehensive, well-researched, easy-to-read writing with helpful visual assets.

Here are some common quality content pitfalls thanks to an Express Writers infographic:

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Image Courtesy of expresswriters.com

You should have a nice variety of in-depth content pieces and regular blog posts.

I also recommend checking out Google’s Search Quality Guidelines to see how they define “quality content.” This can help your SEO (discussed next).

5. SEO Optimization

Hopefully, you targeted a keyword in the writing process, but that’s not the end of your SEO efforts.

Optimize all of your on-page elements by including your keyword in your:

  • Headline
  • URL
  • Meta description
  • Body text
  • Alt tags
  • Anchor text

Use a plugin like SEO by Yoast to make sure you’ve covered all your bases:

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Image Courtesy of yoast.com

You should also create an SEO-friendly site structure that makes it easy for users to navigate and find things on your site.

Create a Basecamp

Create a page on your site that helps people navigate to other useful content around your site. You can call it a “Start Here” page, like mine:

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Image Courtesy of businessinsider.com

 

Spin Your Web

Then, think of your content like a spider’s web, with your basecamp in the center. Create relevant connections to your different content by linking them back to each other, and prioritize your link building efforts around these in-depth content pieces.

It looks a little something like this:

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Image Courtesy of pinterest.com

Read more about this SEO content strategy here.

6. Conversion Optimization

Include elements on your site that encourage people to subscribe to your blog or sign up for your email list. Use popups and a sidebar call-to-actions to make it easy.

You should also create targeted landing pages as part of your conversion optimization efforts. Attract people to these pages and help them convert with a great lead magnet.

A lead magnet is just another type of content that offers value, such as a free report, eBook, checklist, or tool. The only difference is it comes at a price: your prospect’s email address.

Here’s an example of a lead magnet I promote for Blogger Sidekick:

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Image Courtesy of contentmarketinginstitute.com

This post will help you get some ideas: 40 Lead Magnet Ideas to Rapidly Grow Your E-mail List.

Once you gather some e-mails with your lead magnets, you can communicate to these people in the future via newsletters, broadcasts and e-mail automation.

7. A Promotion Strategy

Content is only as good as the promotion strategy that goes with it. Develop and standardize your strategy to get the most out of every post:

Where to promote?

What social platforms does your audience frequent? (Facebook, Twitter, LinkedIn, Pinterest, etc.). I suggest taking a look at each platform’s demographics to help decide:

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Image Courtesy of contentmarketinginstitute.com

Will you promote to online content communities like Reddit or Stumbleupon? What about Q&A sites?

This Daily Social Media Plan from Bluewire Media will help you make some smart decisions about sharing your content on every social network.

Influencer outreach

How will you reach out to potential influencers for each post? For example, you can send them an email asking them to share or @mention them on Twitter.

Repurposing

Once you’ve got all the reach you can out of your content, how will you reinvent and remarket it?

Old blog posts often make great slide decks, special guides, infographics, or video slideshows. Or you can republish it on another platform like LinkedIn or Medium

8. Funnels & Lead Nurturing

Align your content marketing strategy with your customer journey, then you’ll maximize the benefit for your bottom line. According to Campaign Monitor, for every $1 content marketers spend on email marketing, they get $38 in ROI.

Doing this can be tricky because your content isn’t sales material. It’s about answering questions, attracting interest to a topic related to your product, and addressing common pain points.

Hopefully, your prospects love your content. But how do you get them to move down the sales funnel and convert?

image12

 

E-mail marketing

E-mail marketing will help you nurture your leads even further by providing them with targeted content fit for their place in the sales funnel. Use an email automation tool to set up trigger campaigns based on audience behavior.

Tripwire offer

Next, comes your tripwire offer. This is a special deal or discount that prospects can’t resist, such as a low-priced trial, or limited offer package. Choose the right tripwire offer to drive your prospects to convert. 

9. Options to Scale

Once you’ve standardized all the other elements of your content strategy, there’s nothing left to do but scale. There are two main ways you can do this:

Hire some help

Year in and year out, content marketers plan to create more content:

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So if you want to stay on top of your game and scale, you’re going to need help. You can start by hiring some freelancers or an agency to fill in the gaps of what you can’t keep up with yourself. Or if the budget’s available, you can hire an internal team to help with your content marketing.

Paid ads

The next option to scale is with paid ads. These will broaden your reach and attract more traffic to your site.

First, you can promote your posts on social media. Twitter, Facebook, Pinterest and others all have paid options to help your content get reach. There’s also native advertising options with tools like Outbrain.

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Then you can remarket to your previous site visitors using display ads. The Google Display Network and Facebook ads support this feature.

Wrapping Up

Content marketing is a non-traditional option that can drive a lot of revenue if you do it right. Remember these nine elements to build a strategy where the value of your content has a major impact on your bottom line.

Original Article Source: http://www.sitepronews.com/2017/02/10/9-facets-of-a-revenue-driving-content-strategy/


Albert B Hammond

5 SEO Resolutions for Strong Rankings in 2017

Posted By: Albert B Hammond – Written By Tina Courtney

No one’s ever achieved financial fitness with a January resolution that’s abandoned by February.”

Suze Orman, Host of The Suze Orman Show

Every year, scads of individuals set resolutions to make them a better person in the New Year.

In 2017, why not take a different approach and resolve to amplify your SEO strategy and bring your business more prospective customers?

Google, Bing, and similar search destinations are constantly tweaking their algorithms to provide a better search experience. Shouldn’t you be doing the same with your blueprint?

If you are ready to kick off 2017 with a bang and develop a more substantial and effective SEO strategy, then look no further.

Here are five resolutions to give your company a boost in the SERPs this year.

Resolution 1: I Will Improve My Site’s Mobile Experience

You’re probably sick of people preaching to you about the importance of mobile. But mobile is still insanely ignored by many small business owners, and that is becoming increasingly costly. In the coming years, Google has made their mobile priorities clear and has even enacted mobile-first indexing. You’ve gotta make the shift to a mobile-focused strategy. It’s time.

In 2017, a responsive design is not enough. Business needs to go all-out and create full-blown mobile experiences to capture and keep a visitor’s attention.

All navigation and site elements need to be highly intuitive and convenient; some interactive elements wouldn’t hurt either (unless it kills your site’s load time).

Factors like speed and usability are especially important if you are targeting millennials; these folks expect a top-notch mobile experience.

Another important thing to note is that if your mobile site is employing full-screen popups, stop immediately! Effective Jan. 10, Google began penalizing any site that leverages “intrusive” popups on mobile devices. If you fail to remove this feature, don’t be surprised when your SERP ranking dips.

Resolution 2: I Will Create more Long-Form Content

I know that in the past I have stated that content will evolve to become shorter and more information-dense in 2017 to accommodate mobile devices. While I still believe this to be true, that time has not come just yet.

For now, long-form content still reigns supreme in the SEO department. Sure, the competition continues to grow increasingly fierce, readers are becoming choosier about the content they consume, and written materials are completely saturating the web; that’s exactly why you must develop lengthy articles that comprehensively cover the topic at hand. Leave no stone unturned, as they say.

If this means that you have to sacrifice the number of publications you produce, so be it. People are growing weary of the same rehashed content and materials that skim the surface without providing any real advice.

Dig deep, research extensively, and produce information rich, long-form articles that provide real value to readers; that’s how you break through the noise in content.

Resolution 3: I Will be More Social

Social media has become so deeply entrenched in marketing tactics that the two are now utterly inseparable.

As far as these platforms are concerned, the content you share, adds to your brands publishes, and engagement the page generates all help to push your brand awareness to new heights while driving consumers to landing pages and other destinations; all of which furthers your SEO goals.

If you are already quite active on social and failing to engage audiences in a meaningful way for your brand, take a step back and evaluate the type of content you are posting and the messages that you are putting out there.

If you really want to connect with your social media audience, try resolution number four on for size.

Resolution 4: I Will Produce More Video Content

Video is all the rage right now; we all know this. While platforms like YouTube continue to soar in popularity, social media websites like Facebook are heavily investing in live streaming content. This trend is hot right now and people are clamoring for more.

The extreme demand for video content and live streams is resulting in a plethora of companies diving into the practice; that means you have to take things to the next level.

In order to produce increasingly engaging social videos, it is necessary to take feedback on what the audience wants to see, employ more charming and charismatic hosts, broadcast the most beneficial data, and come up with outstandingly creative and entertaining concepts.

Resolution 5: I Will Switch to Secure Protocol

Here’s something you can bank on: Security will never go out of style.

Google is serious when it comes to protecting its users; hence why it made HTTPS a ranking signal in 2014. And many sites who employ the extra security do see rankings boost. In a Backlinko study of more than one million Google search results, the SEO service revealed “…a reasonably strong correlation with first page Google rankings,” and HTTPS usage.

Moreover, beginning this month, Google will start providing a warning to Chrome users when they are about to access a site that does not employ HTTPS and has credit card or password fields, as noted in the company’s Security Blog.

Anyone who is willing to take the risk by not switching over to HTTPS will end up driving site visitors away in favor of one that does not come with a warning label, ultimately decreasing a site’s standings in the SERPs.

The New Year is a time for new beginnings. Take this time to revamp your SEO strategy and get caught up on the latest best practices to ensure that your business’s website gets top billing and loads of positive attention.

Which of these strategies have you already employed? How do you plan to be more social in 2017?

Original Article Source http://www.sitepronews.com/2017/02/03/5-seo-resolutions-for-strong-rankings-in-2017/



Albert B Hammond

The Best Ways to Create High-Quality Natural Backlinks in 2016

Posted By: Albert B Hammond – Written By Jim Daniels

With so many algorithm changes that have taken place over the past few years, some SEO professionals have declared that traditional backlinks are dead. Although link building has experienced massive changes, it is still alive and kicking. The manner in which backlinks are to be built, however, has to be modernized.

What does it take to build quality, white hat, natural backlinks in 2016? Several SEO strategies will deliver the best possible results.

Quality Content

Natural backlinks are the ones that other websites use to point their audience to your content. Why would other websites want to do that? The answer is simple. Your site features quality content that their audience is going to benefit from.

Thus, the best 2016 SEO link building strategy does not focus on links at all. It focuses on having a good content strategy.

Come up with a content plan and get in the habit of updating your website on a regular basis. Stick to very specific, well-researched and unique topics. The more original your content is, the more others will be willing to share links.

On top of making it easier to obtain quality backlinks, a good content strategy will boost exposure and help you establish your website’s online reputation. This is essential for getting your articles and other types of content to go viral. Thus, good content will also play a role in your social media marketing strategy.

Boost Social Media Marketing Efforts

Social media sites are considered high authority websites. This is the main reason why social media marketing can impact your link building strategy.

Many social networks do not provide do-follow links. This means that links coming from such websites are not going to have an impact on your link building strategy. Facebook is one such website. Still, sharing content through Facebook makes sense because it impacts your online reputation. It also boosts audience engagement, which will have an indirect impact on your SEO efforts.

Focus on content sharing via a big number of social channels. Use both social networking and social bookmarking websites.

Some of the best social media that will impact your link building strategy include Pinterest, Google+, YouTube, LinkedIn, HubPages, Reddit, Tumblr, and WordPress. As already mentioned, these are not the only social media networks to focus the efforts on. Even the ones that do not directly impact your link building strategy will produce social signals that help to build a website’s reputation and maximize the traffic.

Guest Posting

When done correctly, guest posting is a good strategy for link building in 2016. Just like with any other link building method, guest posting should be all about quality rather than quantity.

Guest posting refers to writing a unique article for another website or blog. It gets featured there, including an author biography and a link to your website. The blog benefits from a fresh piece of content written by an expert and you benefit from a backlink.

To be effective when it comes to guest blogging, choose relevant websites. Authority websites that discuss topics similar to yours provide the best links. Therefore, you should do your research when it comes to choosing guest posting partners.

Many high-quality websites that accept guest posts have strict requirements when it comes to the style and the quality of the texts that they upload. You will have to spend time writing high-quality guest posts but the strategy is very effective but it requires consistent effort.

Avoid Blackhat Link Building at All Costs

In the past, it was easy to build hundreds of links through blackhat techniques and the use of low-quality partner websites. This is a strategy to avoid at all costs in 2016. Such ‘easy’ link building fixes can easily backfire and get you penalized.

Paid links are a big no-no. The same applies to submitting your links to low quality, generic websites, and directories. The quantity of the links will not compensate for the lack of relevance. In fact, if you have such backlinks in your profile (check through Google Webmaster Tools), it would be a good idea to get them purged.

Link building is still the backbone of good SEO but it does not happen easily. The best thing to do is focus on website quality. Good content and high audience engagement will help you to build your website reputation, which will lead to natural backlinks. This strategy requires time to work but it has the most sustainable effects.

Article Source: http://www.activesearchresults.com/articles2/createhighqualitynaturalbacklinks2.php



Albert B Hammond

What Are the Benefits of Pay Per Click Advertising?

Posted By: Albert B Hammond – Written By Penny Lane


Pay per click advertising is intimidating to some. They do not completely understand what PPC is and they fail to see the benefits of using something like this for their own business. Pay for click is a great way to grow a business online and to increase the return on investment.

PPC is simple, once you really get an understanding of how it works. If you are new to the scene and you are trying to figure out the ins and outs of running an online business, you need to do a lot of research.

You might want to work with an expert who is willing to show you the ropes and guide you through the process of setting up successful sites and turning your basic ideas into ideas that generate money. At the very least, you need to do a tremendous amount of research in order to find success in the Internet marketing world.


PPC is an advertising method that lets you put your advertisements in text on a search engine page. Think of one of the popular search engines and what you see when you type in a search term. Several results pop up, both in the center of the screen and off to the side. Some are sponsored results, meaning you are paying for them to be there and others happen naturally based on how well you have built your site. PPC usually appears on the natural list, sometimes called the organic results, and you only pay when people choose your entry.


Using PPC allows you to target a specific geographical area. If you find that customers are more interested in your product from a different part of the world, PPC allows you to focus on that country or region. You do not need to set up a shop in a certain country to achieve results. You simply select a given country as your target and those people are going to be driven to your site. If you think your product or service is better suited for a particular region of the world, this is going to save you money because you can set your focus on one place.


PPC gives you control over the cost of your campaign. You decide what you want to pay for each visitor that follows the ink. This enables you to outbid those who might want to use similar search result terms and get more attention and more visitors than you. However, if you want to keep your costs reasonable, you can avoid the expensive terms and stick with the amount you want to pay.


The best part about PPC is that you get fast results. Visitors come to your site and you have little to worry about in regard to building an optimized site to get higher rankings. It can take weeks or longer to build a site that is capable of producing the results of PPC as quickly. Once you set up your PPC campaign, you are set to go and you will see visitors increase.

Source: www.isnare.com
Permanent Link: http://www.isnare.com/?aid=910805&ca=Internet


Albert B Hammond

Top Secret Tool Builds Traffic

Posted By: Albert B Hammond – Written By Larry Johnson

Is it possible that today’s internet marketers are missing one of the best, most powerful marketing methods available to them today?

Something that is lying right under their noses and still they have overlooked it.

Something that is free, yes I said it, “free”, and they have missed the opportunity to seize it and use it to it’s fullest.

There are many methods of promotion available on the internet and offline too. For several years I have tried just about everything, but there is one that I have not utilized fully. Along with others, I had underestimated the value and power of a press release.

Many netrepreneurs are not using the best promotion tool available, according to one expert in the field. Angie Dixon, the Press Release Diva, advises that press releases are the best marketing tool most people aren’t using.

A well-written press release, distributed by the several high-quality free press release distribution services on the Net, can bring a wave of traffic, says Dixon.

“I recently ran a press release through a free service. The release was picked up by Google Alerts. I got a subscriber every 87 minutes for 24 hours. I couldn’t buy that kind of result,” Dixon says.

Yet most netrepreneurs aren’t using press releases at all, or aren’t using them correctly. This is all about to change.

Dixon gives two reasons for this. Many people, she explains, aren’t aware that press releases can be such a powerful marketing tool. Others know about press releases but do not know how to write an effective release.

Angie Dixon, the Press Release Diva, offers an interactive online course in press release writing. You will discover all of the necessary skills and tools to develop, distribute and track your press releases.

The additional traffic you will receive from the press releases will be welcome and best of all it is free.

Source: www.isnare.com

Permanent Link: http://www.isnare.com/?aid=24574&ca=Marketing



Albert B Hammond