5 Tips for Jazzing Up Your Social Posts

Posted By: Albert B Hammond – Written By Tina Courtney

Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.”

– Eric Qualman, motivational keynote speaker on the topics of digital leadership, reputation and trends

Every single thing your brand posts on social media is a direct reflection of your company’s values, creativity, and perception of its followers.

If your social shares are sloppy, uninformed, lackluster, or unengaging, your followers view your business in the same light — if they think of you at all.

Social media posts that don’t contain elements that catch a viewer’s attention and drive them to share or take the desired action are effectively undermining your efforts and causing your brand to fail in driving the awareness it deserves.

In order to gain the type of exposure and engagement needed for a smashing social media presence, there are several posting elements that are an absolute necessity.

If you are on the prowl for ways to jazz up your social shares, here are five components to an artfully crafted social post.

Be Active, Not Passive

Passive language fails to engage readers. Using this type of verbiage and sentence structure often comes off as boring and mundane.

The active language feels more exciting and spirited. Aim to use the strongest language possible when developing your social copy. PlainLanguage.gov also points out the importance of implementing an active voice in writing by stating:

Readers prefer active voice sentences, and we should try to use the active voice in most of our business writing to communicate our message most effectively. The active voice clearly identifies the action and who is performing that action.”

If you are unsure if your writing is active or passive, The University of Wisconsin – Madison provides a clear definition:

In a sentence written in the active voice, the subject of the sentence performs the action. In a sentence written in the passive voice, the subject receives the action.”

If you still find yourself confused over the matter, the Hemingway App can help you identify such phrases and eliminate them from your social copy.

Share Content Others Want to Share

To share content that will compel and engage followers, you must first understand why people share the types of content they do.

Overall, there are five major reasons for the spread of content by individuals on social media:

  • Deliver Value:  People like to share information that they, and others, find valuable. This can be anything that is helpful, resourceful, or beneficial to people’s lives in some way.
  • To Express Themselves:  Mark Zuckerberg once said, “Think about what people are doing on Facebook today. They’re keeping up with their friends and family, but they’re also building an image and identity for themselves.”  Share content that supports your audience’s beliefs and they are likely to spread the word.
  • To Connect:  Social media is all about relationships and conversations. People often share content as a way to get others talking about a certain topic. Support this by sharing posts that inspire tagging and sharing.
  • To Feel Valued:  People often share materials they know will get lots of likes and comments. Try writing a few social posts giving thanks to your followers and see how many reciprocate the appreciation.
  • To Show Support:  Noble causes spread across social like wildfire. It is fine for your brand to create posts that stand in solidarity with a certain group. It doesn’t have to be controversial, but sometimes controversy can be a good thing.

    Images and Cross-Promotion

Most are aware that images are a necessity for social sharing. For major brands, 60 percent of their posts include images; this accounts for roughly 80 percent of their engagement.

By now, most understand the power of images, making it necessary for brands to take things a step further. Color plays a major psychological role in how people perceive an image. In fact, one study on how color impacts marketing uncovered that roughly 90 percent of individuals make judgments about a product based on colors alone. This means that introducing the tenants of color theory into your repertoire could have profound impacts on your social presence.

Moreover, principals such as the rule of thirds will help you find or create much more eye-catching images to pair with your social shares. If you feel compelled to go even deeper, you can even implement the golden rule, which is a more complex variation on the rule of thirds.

Now that you have stellar images to share, post them on Facebook via Instagram. A Buzzsumo study of more than one billion Facebook posts revealed that images shared on Facebook via Instagram receive more engagement than when merely posted on Facebook.

Hashtags Aren’t the Only Game in Town

Here’s an interesting one for you: Stop hashtagging on Facebook.

The aforementioned Buzzsumo research also found that Facebook posts that include hashtags receive less engagement than those that don’t.

Alternatively, according to the Panorama marketing blog, “Emoticons receive 33 percent more comments, are shared 33 percent more often, and are liked 57 percent more than Facebook posts without emoticons.”

While hashtags are a great discovery tool on other social networks, they are actually harming your Facebook presence.

Create Curiosity

Clickbait often goes viral because it sparks curiosity. I am not saying to start creating clickbait, but that curiosity is a powerful force.

George Loewenstein, Professor of Economics and Psychology, is a leading expert in the field of curiosity. His studies have found that curiosity is triggered when something:

  • Defies expectation and challenges common assumptions;
  • Reveals an informational breach in knowledge;
  • Is not overdone (curiosity does wane).

That said, share content that opposes accepted viewpoints, ask questions that tease at something that most may not be aware of, and engage in discussions with your audience around these topics.

Social posting is as much an art as it is a science. But try not to get too wrapped up in the science portion of it. When you are having fun creating content and provoking discussions on social media, it shows. And that is the type of energy that will make others want to join in on the fun.

What are your favorite ways to provoke curiosity?

Original Articel Post: http://www.sitepronews.com/2017/03/01/5-tips-for-jazzing-up-your-social-posts/



Albert B Hammond

9 Facets of a Revenue-Driving Content Strategy

Posted By: Albert B Hammond – Written By Will Blunt

It’s not enough to just have a content strategy and hope it pays off. You need to identify clear goals that content marketing can help you achieve. Then you can research and create content specifically catered to that purpose.

Here are the most common content marketing goals for B2B content marketers over the next 12 months:

image1

Image Courtesy of contentmarketinginstitute.com

 

1. Organizational Goals

What you choose will depend on your unique business needs. If you’re a brand new start up, you probably want to get your name out there with some brand awareness. If you have a lot of site traffic but not a lot of conversions, then lead nurturing may be most important.

Once you’ve identified your goals, you need to figure out how you’re going to measure your success at achieving them. This is called a key performance indicator (KPI).

You should have several metrics per goal, such as:

  • Brand awareness: Unique page visits, inbound links, shares;
  • Engagement: Time on page, shares, comments and interactions;
  • Lead nurturing: Content downloads, e-mail click-through rate;
  • Sales: Cost per lead (CPL), total revenue.

You can usually measure these with tools like Google Analytics, social media automation platforms, or a marketing automation tool. If you already use one of these, I recommend seeing what metrics they can already measure to help you identify your KPIs.

2. Customer and Strategy Research

Content marketers today use a wide variety of techniques to learn about their audiences:

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Image Courtesy of contentmarketinginstitute.com

Your customer and strategy research will help you brainstorm content and optimize it to meet your goals.

At a minimum, you should focus on:

Building buyer personas 

A buyer persona is a profile of your target audience or audiences. You need to discover the kind of people that have a problem that your product or service can solve. Social listening and current customer feedback can help with this.

Here’s a great resource from Sujan Patel that can point you in the right direction: 150 Buyer Persona Questions You Must Ask.

Once you’ve created personas for your target audience, they can help you brainstorm content.

Researching keywords

Use a long-tail keyword research tool like Keyword tool.io or AnswerthePublic to find keywords you can target with your content.

Answer the Public is a great content brainstorming tool. Just type in a base keyword related to your niche:

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Image Courtesy of answerthepublic.com

And it will return a list of common questions people ask related to it:

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Image Courtesy of answerthepublic.com

 

Identifying potential influencers

Who can help you promote your content when it does get published? You’ll need to nurture these influencers in advance.

Use a tool like Buzzsumo to find popular social media personalities that regularly share content related to your niche. Get to know these influencers so you can ask them to share your content in the future.

3. Content Planning and Management

Once you have a long list of content ideas from your research, it’s time to start planning. Put together a schedule of how much content and what types you’ll create.

Also, who will be in charge of managing it all? Here is how B2B marketers manage their content marketing today:

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Image Courtesy of contentmarketinginstitute.com

If you have a team, make sure everyone knows their roles and responsibilities. If you’re a team of one, map out how you will manage all the content.

4. Quality Content

Next, comes the most important part: creating quality content.

Content Marketing Institute asked B2B marketers what contributed to their strategy success, and 85 percent said higher quality content.

Quality means comprehensive, well-researched, easy-to-read writing with helpful visual assets.

Here are some common quality content pitfalls thanks to an Express Writers infographic:

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Image Courtesy of expresswriters.com

You should have a nice variety of in-depth content pieces and regular blog posts.

I also recommend checking out Google’s Search Quality Guidelines to see how they define “quality content.” This can help your SEO (discussed next).

5. SEO Optimization

Hopefully, you targeted a keyword in the writing process, but that’s not the end of your SEO efforts.

Optimize all of your on-page elements by including your keyword in your:

  • Headline
  • URL
  • Meta description
  • Body text
  • Alt tags
  • Anchor text

Use a plugin like SEO by Yoast to make sure you’ve covered all your bases:

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Image Courtesy of yoast.com

You should also create an SEO-friendly site structure that makes it easy for users to navigate and find things on your site.

Create a Basecamp

Create a page on your site that helps people navigate to other useful content around your site. You can call it a “Start Here” page, like mine:

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Image Courtesy of businessinsider.com

 

Spin Your Web

Then, think of your content like a spider’s web, with your basecamp in the center. Create relevant connections to your different content by linking them back to each other, and prioritize your link building efforts around these in-depth content pieces.

It looks a little something like this:

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Image Courtesy of pinterest.com

Read more about this SEO content strategy here.

6. Conversion Optimization

Include elements on your site that encourage people to subscribe to your blog or sign up for your email list. Use popups and a sidebar call-to-actions to make it easy.

You should also create targeted landing pages as part of your conversion optimization efforts. Attract people to these pages and help them convert with a great lead magnet.

A lead magnet is just another type of content that offers value, such as a free report, eBook, checklist, or tool. The only difference is it comes at a price: your prospect’s email address.

Here’s an example of a lead magnet I promote for Blogger Sidekick:

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Image Courtesy of contentmarketinginstitute.com

This post will help you get some ideas: 40 Lead Magnet Ideas to Rapidly Grow Your E-mail List.

Once you gather some e-mails with your lead magnets, you can communicate to these people in the future via newsletters, broadcasts and e-mail automation.

7. A Promotion Strategy

Content is only as good as the promotion strategy that goes with it. Develop and standardize your strategy to get the most out of every post:

Where to promote?

What social platforms does your audience frequent? (Facebook, Twitter, LinkedIn, Pinterest, etc.). I suggest taking a look at each platform’s demographics to help decide:

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Image Courtesy of contentmarketinginstitute.com

Will you promote to online content communities like Reddit or Stumbleupon? What about Q&A sites?

This Daily Social Media Plan from Bluewire Media will help you make some smart decisions about sharing your content on every social network.

Influencer outreach

How will you reach out to potential influencers for each post? For example, you can send them an email asking them to share or @mention them on Twitter.

Repurposing

Once you’ve got all the reach you can out of your content, how will you reinvent and remarket it?

Old blog posts often make great slide decks, special guides, infographics, or video slideshows. Or you can republish it on another platform like LinkedIn or Medium

8. Funnels & Lead Nurturing

Align your content marketing strategy with your customer journey, then you’ll maximize the benefit for your bottom line. According to Campaign Monitor, for every $1 content marketers spend on email marketing, they get $38 in ROI.

Doing this can be tricky because your content isn’t sales material. It’s about answering questions, attracting interest to a topic related to your product, and addressing common pain points.

Hopefully, your prospects love your content. But how do you get them to move down the sales funnel and convert?

image12

 

E-mail marketing

E-mail marketing will help you nurture your leads even further by providing them with targeted content fit for their place in the sales funnel. Use an email automation tool to set up trigger campaigns based on audience behavior.

Tripwire offer

Next, comes your tripwire offer. This is a special deal or discount that prospects can’t resist, such as a low-priced trial, or limited offer package. Choose the right tripwire offer to drive your prospects to convert. 

9. Options to Scale

Once you’ve standardized all the other elements of your content strategy, there’s nothing left to do but scale. There are two main ways you can do this:

Hire some help

Year in and year out, content marketers plan to create more content:

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So if you want to stay on top of your game and scale, you’re going to need help. You can start by hiring some freelancers or an agency to fill in the gaps of what you can’t keep up with yourself. Or if the budget’s available, you can hire an internal team to help with your content marketing.

Paid ads

The next option to scale is with paid ads. These will broaden your reach and attract more traffic to your site.

First, you can promote your posts on social media. Twitter, Facebook, Pinterest and others all have paid options to help your content get reach. There’s also native advertising options with tools like Outbrain.

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Then you can remarket to your previous site visitors using display ads. The Google Display Network and Facebook ads support this feature.

Wrapping Up

Content marketing is a non-traditional option that can drive a lot of revenue if you do it right. Remember these nine elements to build a strategy where the value of your content has a major impact on your bottom line.

Original Article Source: http://www.sitepronews.com/2017/02/10/9-facets-of-a-revenue-driving-content-strategy/


Albert B Hammond

What Are the Benefits of Pay Per Click Advertising?

Posted By: Albert B Hammond – Written By Penny Lane


Pay per click advertising is intimidating to some. They do not completely understand what PPC is and they fail to see the benefits of using something like this for their own business. Pay for click is a great way to grow a business online and to increase the return on investment.

PPC is simple, once you really get an understanding of how it works. If you are new to the scene and you are trying to figure out the ins and outs of running an online business, you need to do a lot of research.

You might want to work with an expert who is willing to show you the ropes and guide you through the process of setting up successful sites and turning your basic ideas into ideas that generate money. At the very least, you need to do a tremendous amount of research in order to find success in the Internet marketing world.


PPC is an advertising method that lets you put your advertisements in text on a search engine page. Think of one of the popular search engines and what you see when you type in a search term. Several results pop up, both in the center of the screen and off to the side. Some are sponsored results, meaning you are paying for them to be there and others happen naturally based on how well you have built your site. PPC usually appears on the natural list, sometimes called the organic results, and you only pay when people choose your entry.


Using PPC allows you to target a specific geographical area. If you find that customers are more interested in your product from a different part of the world, PPC allows you to focus on that country or region. You do not need to set up a shop in a certain country to achieve results. You simply select a given country as your target and those people are going to be driven to your site. If you think your product or service is better suited for a particular region of the world, this is going to save you money because you can set your focus on one place.


PPC gives you control over the cost of your campaign. You decide what you want to pay for each visitor that follows the ink. This enables you to outbid those who might want to use similar search result terms and get more attention and more visitors than you. However, if you want to keep your costs reasonable, you can avoid the expensive terms and stick with the amount you want to pay.


The best part about PPC is that you get fast results. Visitors come to your site and you have little to worry about in regard to building an optimized site to get higher rankings. It can take weeks or longer to build a site that is capable of producing the results of PPC as quickly. Once you set up your PPC campaign, you are set to go and you will see visitors increase.

Source: www.isnare.com
Permanent Link: http://www.isnare.com/?aid=910805&ca=Internet


Albert B Hammond

Top Secret Tool Builds Traffic

Posted By: Albert B Hammond – Written By Larry Johnson

Is it possible that today’s internet marketers are missing one of the best, most powerful marketing methods available to them today?

Something that is lying right under their noses and still they have overlooked it.

Something that is free, yes I said it, “free”, and they have missed the opportunity to seize it and use it to it’s fullest.

There are many methods of promotion available on the internet and offline too. For several years I have tried just about everything, but there is one that I have not utilized fully. Along with others, I had underestimated the value and power of a press release.

Many netrepreneurs are not using the best promotion tool available, according to one expert in the field. Angie Dixon, the Press Release Diva, advises that press releases are the best marketing tool most people aren’t using.

A well-written press release, distributed by the several high-quality free press release distribution services on the Net, can bring a wave of traffic, says Dixon.

“I recently ran a press release through a free service. The release was picked up by Google Alerts. I got a subscriber every 87 minutes for 24 hours. I couldn’t buy that kind of result,” Dixon says.

Yet most netrepreneurs aren’t using press releases at all, or aren’t using them correctly. This is all about to change.

Dixon gives two reasons for this. Many people, she explains, aren’t aware that press releases can be such a powerful marketing tool. Others know about press releases but do not know how to write an effective release.

Angie Dixon, the Press Release Diva, offers an interactive online course in press release writing. You will discover all of the necessary skills and tools to develop, distribute and track your press releases.

The additional traffic you will receive from the press releases will be welcome and best of all it is free.

Source: www.isnare.com

Permanent Link: http://www.isnare.com/?aid=24574&ca=Marketing



Albert B Hammond

5 Rules for Crushing SEO in 2017

Posted By: Albert Hammond – Written By Tina Courtney

SEO is all about user experience and presentation. We often forget who is our eventual visitor, it’s not Google, it’s your visitor, it’s your user, make him happy, [and] Google will make you happy.”
― Ali Raza, Chief Executive at Aarswebs


Right about now, nearly every SEO on the planet is devising his or her blueprints for gaining organic traction on the SERPs in 2017.
While there are more than 200 different factors that contribute to a brand’s overall placement for particular queries, there are certain trends emerging and steadfast rules for ranking that are important to consider as we move into the New Year.
If you are on the hunt for the latest trends and SEO rules of engagement for 2017, look no further. Here are the top five practices you should be concerning yourself with throughout 2017.

Rule 1. A Mobile-First Focus
No major revelations here. Over the past several years, mobile’s importance has continued to grow and its impact on SEO has become increasingly dramatic.
Google has, in no uncertain terms, laid out its agenda as it relates to mobile; and it is soon to top the list of search priorities.
Over the course of 2016, SEOs, marketers and business owners saw Google ramp up the uses of Accelerated Mobile Pages by introducing it organically into the SERPs, advertisements, and even eCommerce offerings.

This was only the tip of the iceberg, however — the biggest mobile-related announcement came in November when Google revealed its mobile-first indexing exercise.
While these are only a couple examples of how Google is turning its attention toward mobile, the overall consensus is that your business should be doing the same.
It is now a necessity to have a mobile version of your website. Moreover, it is becoming vital that your company adopt AMP for content offerings, increase mobile page speeds, and hone in on a truly unique and beneficial user experience.

Rule 2. Quality Over Quantity Prevails
This is one of those things that remains a staple in 2017 SEO practices, and will likely always be around in one form or another.

In the past few years, content marketers have generated more articles, blogs, and videos than people can consume; and much of it is the same rehashed drivel.
Don’t worry so much about meeting a “content quota,” instead, your main goal is to produce truly useful materials as it relates to your niche; that’s what users care about, and that’s what Google cares about. Quality content is the entire focus of the Panda algorithm update.
Forget about article spinning and other ways to crank out content for the sake of content. Place your focus on creating highly-informative, evergreen content; something that users can leverage for years to come.
This leads us into our next content-related rule:


Rule 3. Deep Diving Content is a Must – Kind Of
In-depth content that intimately covers a given topic is not something new to 2017, but there are some changes on the horizon.

Over the past couple of years, various studies have been produced which clearly show the benefits of long-form content. One particular study even showed that the top slots in the Google SERPs went to content that contained more than 2,000 words.

Of course, the goal is not to create ultra-long content stuffed with fluff; it is to generate serious value for readers. Something that can genuinely help them understand a topic and improve.
The mobile-driven future, however, likely has other plans for content. While it is still ideal to create comprehensive materials for desktop, small screen devices will begin to require information-dense articles that are relatively short.

This is mainly because mobile devices are not optimized for long-form content but are emerging as the most favorable platform for the masses. As this trend continues to mature, so will the nature of the content that is served to mobile users.

Rule 4. Semantics are Significant
Google has been focusing more and more on user intent in recent years. And the proliferation of voice search technology has only served to amplify that pursuit.

Google is on a path of constant improvement as it relates to user experience. This means the company is continually trying to provide the most relevant and helpful links for user queries; the best way to do that is to understand the user’s intention for the search.

In 2017, SEOs will need to continue to adjust their keyword strategies to further identify keyphrases that relate to why users would seek out their website, product, or service. Keywords are often too broad to understand a user’s motive. By really focusing on detailed phrases, you are far more likely to reap SEO benefits in 2017.

Rule 5. Other Search Engines Matter
A lot of SEOs and business owners get so caught up in feverishly trying to rank on Google that they completely neglect other platforms; ignoring other search engines is a mistake.

In late 2015, Bing attained a 21 percent market share and is currently growing faster than Google. Considering that there are roughly 3.4 billion Internet users, this translates to approximately 714 million users that are missed by not leveraging Bing.
More importantly, these figures could see massive growth in 2017 as personal assistants Siri and Cortana utilize Bing as their default engines; Cortana already has more than 100 million monthly active users.

In 2017, put significant effort toward understanding Bing’s best practices, ensuring your pages are indexed by the engine and optimizing your pages for better results. It wouldn’t hurt to secure some advertising space on the platform either.

Creating a powerful SEO strategy in 2017 comes down to focusing on what makes for a better user experience; that’s what Google is after. The more you place a spotlight on user intent, user-centric content, and great mobile offerings, the more Google will acknowledge your efforts.

Which of these SEO rules are already part of your 2017 plans?

Original Article Sourcehttp://www.sitepronews.com/2017/01/13/5-rules-for-crushing-seo-in-2017/



Albert B Hammond



Top Marketing Trends to Implement in 2017

Posted By: Albert B Hammond – Written By Andrew Gazdeck

Without a doubt, the global digital economy represents the strongest potential of untapped revenue in recent years. According to eMarketer, $1.915 trillion was earned throughout 2016 solely through eCommerce. That’s trillion, by the way; not million, not billion, almost two, freaking, trillion dollars. It isn’t hard to understand why smart businesses have shifted their focus from traditional forms of marketing to capitalize on this massive global opportunity.

Truthfully, going into 2017 with just a website isn’t going to cut it anymore. Innovative marketing techniques have outstripped traditional methods tenfold, and to compete in the digital world, a business needs to implement multiple strategies just to make a mark. The best advice is to focus on some of the top marketing trends of 2017, so your business can establish itself before it becomes too crowded.

Content Marketing of 2017

Engagement is the defining factor in the newest trends in marketing. Social media has shattered the barriers between a consumer and a company. A study published in the Harvard Business Review says that modern consumers ignore blatant advertisements. It is too easy to research outrageous claims that used to be the staple of television commercials. When a company screws up, the entire world can hear about. While this might seem like marketing is dead, it’s not. It’s thriving.

From the flames, marketing has been reborn in the form of quality content that improves a consumer’s life without a conditional purchase. That last part is key. Quality content marketing provides unconditional value. No tricks like, “For the low price of $19.95.” We have all been wary of those gimmicks since the second that they emerged. With near-universal access to the Internet in post-industrialized countries, we will simply find another business that doesn’t feel like they are about to pull a con. The uninformed consumer is gone.

There are several variations of content marketing, and while it is recommended to try multiple strategies, the major negative element is that content marketing requires a large time investment. There is no quick, easy way to get around it. To pull off a successful content marketing campaign, a business will almost always need to hire someone to generate the material. A couple of posts will not be sufficient because aside from the content itself, consistency is paramount to the ability to materialize results. Who cares if you posted a video a year ago? Why should I subscribe if you don’t produce content now?

Fresh Take on Traditional E-mail Campaigns

While this concept might seem old, within the context of content marketing, e-mail campaigns are a new beast. Try to think of all the junk mail you get in your inbox. How much of it do you read? How much of it do you even open? Using a direct e-mail campaign in 2017 needs to have two elements, the subscribers needed to opt-in and each message needs to sound personal.

These are important because if you have built trust with your consumer, then a direct e-mail campaign has one of the highest ROI of all of these strategies. The secret of tapping into that ROI is by continuing to provide value through the e-mail. This can come in the form of tasteful sales promotions, relevant educational content, or simply having the ability to entertain an audience. If your audience wants to read your stuff, you will dramatically increase your conversion rate.

The Birth of Content Marketing is Blogging

This is another form that has been around a couple of years and is probably the genesis of the whole content marketing movement. It is like direct e-mailing in the idea that they are both primarily a written medium, but blogging can be a bit easier to implement because it does not require an extensive opt-in e-mail list.

To succeed through blogging, it’s important to not only develop relationships with your consumers, but also with the authorities within your niche. Guest posting, reblogs, and back links are all generated from developing relationships with people who might not be your target demographic. These methods are catalysts to turn a small blog into something huge. An added benefit of blogging is that the new content helps elevate the search engine ranking of your website. Who doesn’t want to be No. 1 on Google?

Infographics are a Fusion of Art and Writing

Take eye-catching design elements and fuse them into the headlines you see in a blog post, the result is an infographic. In a way, memes are a simplified version of an infographic, and this has proven to be one of the most effective forms of viral advertisement in the digital world. To get a solid idea of an infographic, just type it into Google (It is 2017 after all).

The image itself helps tell a story, and the graphic proves to be more effective at grabbing an audience’s attention than if it were only text. Many times, infographics will be used in conjunction with other forms of content marketing and act as a door on social media. The image catches someone’s attention, then they click to get more info.

Engaging Videos Dominate

YouTube has revolutionized video production because anyone can make their own pseudo-television channel. The truth is that a large segment of the population would rather watch a video than read a post. Due to this nature, a prolific amount of content is generated daily. Businesses that use video marketing as more of a documentary, rather than a commercial, find huge amounts of success on YouTube. Try to document part of the processes it takes to run your business, and use this to entertain and educate your audience.

Podcasts Foster Deep Educational Content

Like YouTube, though not quite as mainstream, podcasts are the equivalent of independent radio. I’ve noticed that there is a larger cross-over between people who read blogs and listen to podcasts, than people who solely watch videos and listen to podcasts. The lack of visual stimulation can make this form unappealing to some audiences.

The best podcasts will always have strong personalities as hosts and will generally introduce guests to keep things fresh. Instead of being strictly scripted, most sound like a recording of a conversation, and the depth of the topics allows audiences to draw immense amounts of value.

Mobile Development

Moving away from the content marketing trend of 2017, mobile development is the next major wave of this new year. According to the Pew Research Center, average consumers are plugged into their Smartphones almost every hour that they are awake. This has resulted in vital importance being placed on mobile-friendly, digital content. While many people assume that means having a mobile version of your website, the mobile-centric trend of 2017 goes into much more depth which includes learning how to create an app for some businesses.

A website is contingent on a browser and Internet connection. In some cases, this is no problem. A customer goes to Google, searches for your website (hopefully you show up on the first page, but that is a separate topic entirely), and clicks to find you. 2017 will be the reaper to this soon to be an archaic process.

Instead of completing a bunch of additional steps, customers will scroll through their apps and click on the business that they wanted to find. Due to downloading crucial data before it is used, apps increase user experience and provide a direct link to your content. No worrying about your search ranking, no hassle of trying to get good service. One click, done. 2017 will result in more businesses using the best app makers to rival websites.

Social Selling/Relationship Media

The last major marketing trend of 2017 does not focus on new technology, but rather a refinement on something we already have, social media. Most businesses have treated their social media accounts as a free way to advertise to potential customers. Advertising Age seems to believe that this doesn’t work nearly as well as anticipated. In a similar vein as content marketing, consumers are too perceptive when it comes to a company trying to sell a product. An ad on social media is still an ad, and they are largely getting ignored. This is the crux of the change.

Social media was never intended to be a free form of advertising, instead, it was supposed to be used to maintain a massive network of relationships regardless of location. 2017 will see more companies embrace this philosophy and use their social media accounts to engage with their customers. The goal is not to sell, but to build a relationship. After a relationship has been formed, subtle social selling is far more effective. Effective social selling turns cold prospects in loyal consumers.

Parting Thoughts

2017 is positioned to be an explosive year in more ways than one. Regardless of one’s political beliefs, the economy shows ample potential for those who are willing to brave a new front and become a pioneer. By the end of 2017, the above trends will likely be the dominant methods of securing new business and maintaining relationships.

Original Article Source: http://www.sitepronews.com/2017/01/20/top-marketing-trends-to-implement-in-2017/comment-page-1/#comment-145678



Albert B Hammond

How Facebook 360 Can Spice Up Your Content


Posted By: Albert B Hammond – Written By Julia McCoy

Millions of hours of daily video watches combined with billions of photos uploaded on Facebook equal a really big number of social media users who are posting, sharing, and liking all types of content every single day.

For many Smartphone users, capturing memories on a phone or tablet is a normal part of life, but how we let others experience those moments could soon be changing.

Facebook 360 launched in 2015 as an innovative, interactive way to shoot video and take pictures and, while technology continues to advance, innovative social media capabilities hold much potential for online content marketing professionals.

Today, we will take a closer look at what Facebook 360 is, who uses it, and what content creators should keep in mind for the year ahead.

What is Facebook 360?

Facebook 360 allows publishers across a variety of industries to showcase the best in compelling stories by way of video and photos. The experience takes viewers inside a whole new world that can be optimized for their comfort as they engage at the center of the action.

A New Angle on Videos

Facebook 360 first allowed users to take advantage of video capabilities in their News Feed, giving them a choice of camera angles and allowing viewers a new view on what they were seeing. The audience can interact with the screen, switch the angle of the camera, and be a part of the moment without being there in person.

Big names in business have hopped onboard the 360 video technology trend to reach their audience in a whole new way, including:

Goodbye, Flat Photos – Hello, Interactive Images

In 2016, social media users were introduced to 360 photos, which is as simple as using the app or supported camera to take a panorama picture, post it, and allow the site to convert it to an immersive and interactive experience.

Unlike traditional photos, 360 creates a 3D view of the environment and gives the audience a chance to be involved in the scene. All of a sudden, pictures can go from flat to real-life, right before our eyes.

How Content Creators Can Use Facebook 360 in Storytelling

There is so much potential for content creators to use Facebook 360 in telling the story of their brand, sharing their message, and driving customers to respond.

Social media users could potentially move away from a traditional video medium, where the experience is a controlled, one-way narrative, to a whole new world of discovery and interaction with your brand.

While content creation is just beginning to scratch the surface of Facebook 360, there is what seems to be limitless potential for keeping an audience engaged and excited through a two-way medium.

Whether we’re watching Facebook Live or sharing native videos, we enjoy content on a personal level. It’s one thing to talk about an event and see a picture of a product, but it’s something else altogether when we feel like we’re there in real-time as a participant.

Here are a few guidelines to remember as content marketing begins to dive into the world of 360 video and its possibilities. Ready to go 360?

1. Consider the First Three Seconds

Research has proven that content marketers have only a precious few seconds to grab the video viewers’ attention and make them want to stay before they move on to something else.

Analyzers found that when people watched less than three seconds of a Facebook video ad, that group created up to 47 percent of the total campaign value. When the time rose to less than 10 seconds, that number jumped up to 74 percent.

The first several seconds are critical, and too often the hook isn’t there, or it isn’t enough to pique the interest of a reader.

Capturing the attention of your viewers at the very beginning and keeping them for just eight seconds will work wonders for your content efforts. Keep in mind that value increases the longer people watch and that the number of views alone is not necessarily an indication of video value; it’s OK to experiment with shorter video content.

And if you ever doubt the power of marketing a somewhat boring product, consider Farmer’s Insurance and the creative genius it displays by taking something as mundane as insurance to a whole other level of engagement (read more about that here).

2. Let the Video Tell the Story

When you are ready to show off something new, talk about a new idea, or introduce an exciting content addition, Facebook 360 is a powerful content tool you can use to put all that goodness into an interactive format.

As an example, rather than simply announcing a special event, you can take your users inside the experience by shooting video and leaving them with an invitation to join. 360 video is also an exciting option for demonstrating products, interviewing clients, and showcasing a specific location.

Like outer space, for example. Have you ever been to Mars? You can now, thanks to NASA and 360.

3. Don’t Overlook the Mobile Experience

Did you know that a whopping 92 percent of mobile video consumers share videos with people they know? That number alone is one reason to make mobile content marketing a priority in 2017, and Facebook 360 videos and photos can help.

By taking a medium that is quickly growing as the primary source of Internet access and equipping the audience with more exciting photos and videos, the potential for engagement could rise in ways we can’t quite imagine right now.

Getting Started with Facebook 360

While there is still much to learn about all the possibilities that exist with Facebook 360, the content reach looks to be wide open. When this type of technology is combined with high-quality content that is relevant and consistent, there is no limit to who can be reached with a brand’s story or message.

Original Article Source: http://www.sitepronews.com/2017/01/18/how-facebook-360-can-spice-up-your-content/

The Importance Of Adding Content Marketing To Your 2017 Marketing Plan

Posted By: Albert B Hammond – Written By Sparky Parker


Content marketing has become the buzz word in the last few years. Because of the latest algorithms that Google has put in place, it has become increasingly important that website owners produce content that will captivate readers and engage them.

Content marketing offers businesses the opportunity to connect with customers by producing content that is relevant and educational. It is an excellent way to build your brand and be seen as an expert, which is vital for attracting new business.

Mobile devices are being used regularly to access the internet and the content that is created needs to target these consumers. When you are trying to pinpoint the exact demographic you are marketing to, it is essential that you consider the methods they will be using to log on. For instance, if you are targeting teen girls who are still in high school, it is important that all of your content can easily be read on a mobile device since this is the main method they would use to get online.

You should also target users who are likely to share your content with others. In the same vein, you must create content that is so compelling people cannot help but spread the word. Instead of the stale, bland content, everyone is used to, here are a few ideas to help get people talking and sharing.

 

  • Create interactive content that people will need to toy around with. For example, create a quiz that is relevant to your business. They will fill it out, get results and share it with their friends so they can test their smarts as well.

    – Internet speeds have risen globally in 2016. As a result, you can feel more comfortable creating content that is filled with graphics. Images command much more attention than plain words on a screen.

    Most successful businesses use content marketing to their advantage. If you are not doing the same, it will be far too easy for you to slip through the cracks. Not only do you have to create content, but you have to make it better than anything else that is available.

  • You can use content marketing as part of your email marketing strategy as well. By writing compelling subject lines, sending emails at ideal times and creating landing pages that match the messages that are sent out are all excellent ways to make people read what you send. Be sure that the subject line aligns with the content that you are sending your readers to read, otherwise, you could be marked as a spammer.

     

  • By taking the time and creating content that is relevant and useful, you will attract people to your website. You can share your content on the many social sites and you won’t have to rely so much on Google to get visitors to your site.

    Each year, content marketing strategies must change in order to fit the times. The methods being used will evolve over time, but the fact remains that this is currently and always will be one of the most effective ways to reach your intended audience.

    Article Source-http://www.activesearchresults.com/articles2/importanceaddingcontentmarketing2.php

10 High-Performing SEO Content Habits to Form in 2017

Posted By: Albert Hammond – Written By Julia McCoy

The New Year is a time of resolutions and commitments to changing behavior and getting better. If you’re like most content creators, it’s likely you want to use 2017 to make your content better and enjoy a higher ROI from the material you develop.

One of the best ways to do this is by improving the SEO practices you use in your digital content. Here are 10 top tips from influencers around the country (and some from our own pockets) on how to improve the SEO value of your online content and enjoy a more prominent digital presence in the coming year.

10 High-Performing Content Habits for 2017 (And Beyond!)

Whether you’re a new business just starting out, or an established company looking for ways to make your content more prominent online, these 10 SEO tips are just what you need to succeed.

1. Create unique 10-times meta description can be one

Larry Kim’s presentation in this year’s SEJSummit talked about finding the perfect meta and how to 10 times it for the most ROI. His secret? Write a bunch of meta, and then test them to identify the one that performs 10 times better than the rest. While this is a simple tip, it’s a critical one. Meta content is often overlooked in the world of SEO and content, and optimizing meta descriptions can go a long way toward boosting your overall content and enhancing its SEO value across the board.

As you write your meta descriptions, be sure to follow these meta description guidelines:

  • Keep them between 150-160 characters;
  • Include your target keyword;
  • Make them unique (don’t duplicate meta content from other parts of your site, even if the page, product, or service is very similar to another you offer);
  • Make them compelling and exciting for readers to click.

2. Spending more time on content to ensure perfection

Content creation is a time-consuming pursuit, and it’s easy to phone it in, in favor of creating lots of content rather than hard-won content you love. In 2017, however, the influence recommendation is to do a bit of both. By spending more time on content creation while also taking the time necessary to ensure consistent production, you can build out a content presence that rewards your readers and keeps you relevant online.

, for example. Its team does one key piece a month and then a consistent amount besides the one “killer” every week. This allows the team to fortify a nice mixture of outstanding, passionate content and regular filler material that’s no less useful or interesting for their readers.

3. Focusing your content around “topics rather than terms”

In HubSpot’s recent “SEO in 2017” webinar, the team focused intensely on the importance of focusing on topics rather than terms in online content. Here’s what this means: while keyword research is still critical to the creation of great online content (more on this in a moment), readers and search engines alike aren’t interested in keyword-stuffed material that exists only to rank for a certain keyword phrase.

As such, it’s critical to focus your content on topics rather than terms. This means finding a keyword phrase you like and want to rank for, and then creating content that’s dedicated to covering the topics related to said the keyword. This will provide a broader and more exciting experience for your reader while also giving you a better chance of ranking in the SERPs.

4. Keep developing your target personas

This is a point that’s been driven home by everyone from HubSpot to Maile Ohye, developer programs tech lead at Google. While it’s easy to get wrapped up in all of the other SEO responsibilities facing your brand, developing target personas remains critical. When the Express Writers team attended the 2016 SEJ Summit, this was one of the biggest points in Ohye’s presentation.

Although Google matters for SEO, it’s your target audience that’s most important. As such, you need to keep them in mind all throughout your UI and UX. Answer their questions, eliminate annoying extra steps, and create content pointed directly at them. The user journey and experience outweighs rankings, and you’ll go far in terms of SEO if you keep this golden rule in mind.

5. Target your SEO presence toward being indexed

If your page isn’t showing up in Google, you’re not going to get anywhere fast in terms of organic search rankings. Simple tricks like maximizing clickability and focusing on searcher intent can help you produce high-performing pages that appear prominently in the SERPs, and help you claim the customers you want. This was a massive point made by Bill Hunt at SEJ Summit 2016, who called it “Making SEO Lemonade.”

6. Hire actual content experts

Search engines and consumers are only going to get smarter in 2017, and if you’re not hiring experts to write your content, you’re missing out. MarketingProfs says “If your business is gaming, then approach real gamers. If you are a B2B company, have marketing/business experts write about and for you; they know what your users are interested in.”

In addition to producing higher-quality and more relatable content, hiring an expert to craft your content for you will also allow you to provide real value and useful information to your consumers through your digital content.

7. Do your keyword research

Keyword research will still matter in 2017, and it’s critical to keep it as a central point of your content strategy. By identifying what your target audience is talking about and searching for, you can create a high-performing content strategy that produces real results. Use a keyword research tool like the Google Keyword Planner or KWFinder to determine which keywords are likely to be successful in your niche and to target them accordingly.

Once you’ve located the keywords you intend to target, remember HubSpot’s advice of targeting topics rather than terms. Use the keywords you’ve identified to cluster content topics and produce a rewarding and wide-ranging experience for your customers.

8. Make internal linking a priority

Internal linking is critical to the structure of your online content, and it can go a long way toward making your content more relevant and valuable for your customers.

As you write a post, look for opportunities to include your own content or external content as a hyperlink. In addition to providing more information for your users, this also helps make your content more engaging and exciting for the people reading it.

9. Speed things up

Influencers everywhere are obsessing over the critical nature of mobile pages in the coming year. Right now, it’s not enough to just have pages that are mobile-optimized. Instead, they need to load quickly and provide a positive user experience. MarketingProfs reports that a whopping 29 percent of mobile users will abandon a page if it doesn’t give them the information they need, or if it takes too long to load.

This explains the rise in importance of AMP pages (which load about six times faster than traditional non-AMP pages). The AMP project works by stripping away JavaScript and allowing only asynchronous script, re-sizing resources, and preventing extension mechanisms from blocking page rendering.

While AMP can be a little tricky to install on your page (unless you’re decently comfortable with coding), using a CMS like HubSpot allows you to access automatically AMP-optimized pages.

10. Market your online content

Digital content and SEO are only as strong as the marketing behind them, and marketing your content will allow you to succeed in 2017. When you market and promote your content on various sites and through your separate social media channels, you can succeed in getting links to your content and standing out as an authority figure in your industry – both of which boost your SEO. Here are some tips for promoting your content online:

  • Mention influencers and then tell them about it. They’ll likely be willing to suggest your piece to their audience, immediately expanding your reach.
  • Use social channels like Facebook, Instagram, and Twitter to share the news about your new content and pieces.
  • Guest post on related platforms to make the most of someone else’s audience.

Better SEO in 2017

There are dozens of ways to boost your SEO in 2017, and these 10 simple tips will help you stand out and get noticed online. By implementing these top SEO tips in 2017 and beyond, you can ensure that your company never gets lost in the bottom of the SERPs again.

Article Source : http://www.sitepronews.com/2017/01/16/10-high-performing-seo-content-habits-to-form-in-2017/

 

Get More Sales And Grow Your Business By Generating Leads From Facebook

Posted By: Dori O’Neill

When you are trying your best to generate new leads, it is essential to try all possible channels. If you have never considered using Facebook for this purpose, now is the time to start. Here are some pointers that will help you be more successful than you ever imagined.

Create A Professional Looking Facebook Page
If you are trying to give people the idea that you are a solid business owner and you have what they need, your page has to reflect that. The first order of business is making sure that you create a business page instead of using a personal page for this purpose. Business pages are more accessible and people will be able to like and follow you without waiting for approval.
Here are several things that will help create a professional vibe on your page:
– Fill in every piece of information on the page. Incomplete profiles give people the idea that a company may not be legitimate.
– Avoid making errors on the page. Grammar and spelling mistakes are very amateurish and no one will take it seriously.
– Use your company logo as a profile picture. Branding is one of the keys to business success, so it certainly applies when your goal is to generate leads.
The more professional a page looks, the more likely people will be to take your business seriously. This is essential when you are seeking new leads.
Start A Contest
This is a good way to call attention to your business on Facebook. Offer people the opportunity to win some of your products for referring others to the page. Keep in mind that the prize offered should be relevant to your business. For example, a landscaper that offers a free consultation will generate more valuable leads than one who offers an iPhone. If they offer the latter, people will only come for the phone and leave once the contest is complete and they realize they don’t actually need what you are offering.
Use The 80/20 Rule
When you are offering content on your page, it should not all be focused on making sales. You have to strike a balance between offering useful content and trying to sell your products and services. For best results, 80 percent should be content that offers information and has great value, while 20 percent should be promotional materials. Businesses tend to generate more leads when it does not seem like they are trying too hard. Desperation is a real deal breaker, so try your best not to look like you are seriously in need.
Use The Promoted Posts Feature
Most people who have Facebook accounts do not see posts from all of the pages they have liked. Once they have hit the Like button, it is rare for them to see posts from the page in their newsfeed. They have to revisit the actual page in order to view the things you post. This is not likely to happen when they have liked thousands of pages.
The solution to this is to take advantage of the Promoted Posts feature. You pay a fee and Facebook makes sure that your posts appear at the top of user’s newsfeeds. Always use a great image and title to capture the attention of your targeted audience.
By following these tips, it won’t be long until you begin to see an increase in the number of people who want to do business with your company.


Albert B Hammond

5 Things You Need To Promote

Posted By: Larry Johnson

I have always been impressed with those webmasters and others online who do such a great job of promoting their business.

If two more-or-less equally skilled persons start a business on the internet, how is it that one of them does great and the other fails?

They must have some secret weapon that I haven’t discovered yet. At least that is what I used to think, but I was wrong.

Here are 5 characteristics with which I believe anyone can improve their promotional efforts. These are present in most all successful online workers.

– Organization

Basically, they have a plan that they use each week to approach the task of promotion of their business.

Something as simple as a checklist of tasks and activities for each day of the week.

A simple system that they use each day, and it keeps them on track…away for distractions.

I had a good friend who used to say, “Plan your work, and work your plan”.

She was a very successful business woman that followed her own advice.

– Consistency

They have surveyed lot of online methods and determined the ones they will use. Once they have selected those methods they stay with them.

They don’t jump around each day or so looking for the “magic bullet” with which to promote.

Hard work and consistency are keys in the daily activities of the successful online worker.

– Determination

They aren’t easily swayed by the latest email offer online. Although they are open to new changes and software that can improve their efficiency.

They are not distracted to the point they lose momentum in their weekly checklist of activities and tasks.

I’ll have to admit that email is a big distracter for me. If I would spend as much time promoting as I do with email, I would do a lot better job.

– Helpfulness

I think I see this attitude of wanting to share and be helpful to others in most all of the ones who have made it ‘big” online.

Reaching back and giving a hand to someone to help them up the hill seems to come easily to many of them.

I believe it was Zig Ziglar who said, “You can have anything you want as long as your willing to help others get what they want”.

It’s a good philosophy we might all adopt.

– Faith

They believe in themselves and what they are selling. They know that their product or service is good and many will benefit from it.

They are never involved in anything that is shady, or illegal. They seem to make a great effort to select and promote legitimate items and services.

I respect that in them.

– Larry

Note: (This article may be reprinted in your newsletter or on your site by leaving the resource below box intact.)

About the Author: Work Smarter Not Harder- Get your Fr*ee Guide to “Website Automation” a terrific 25-page ebook full time-saving resources.

Source: www.isnare.com
Permanent Link: http://www.isnare.com/?aid=165600&ca=Marketing

Receive Much Better Gains from Social Marketing with Images

Marketing a person’s enterprise via the planet’s oceans (otherwise known as search engines), trolling regarding hungry fish (otherwise known as engaged clientele) is definitely an developing scientific discipline. Initially, it merely concerned possessing a web-site. Next, it quickly advanced to the point where your website required “baited” with just the right key phrases, and then those keywords and phrases never could turn out to be too obvious, or they’d make the seas mad and then they would deliver the fish in a different place. Then it had to appear normal. There had to be outstanding content material on the webpage. The web page had to provide the future consumer something of value in return for clicking on their website link as well as staying there. Next, along sauntered social networking, and everything changed, all over again. (You will find a great article on social media marketing at http://www.whitehat-seo.co.uk.)

Social networking, (whitehat-seo.co.uk) in the event you perhaps were on a empty tropical island for the previous twenty years, are usually distinct sites in which communities of people gather together. These might be close to a geographic area, centered around a specific interest or activity, or perhaps work linked. They generally fuse with one another on the margins involving the groups, also. Examples of the different forms of social websites which might be currently available right now consist of websites including Facebook, Twitter, LinkedIn, YouTube, Instagram, among others. It could be a job on its own just trying to remain aware of growing social websites! (Help is right here: whitehat-seo.co.uk/) Nonetheless, not even such websites as social media websites had the ability to make it for long before the requirement to develop became obvious.

It’s impossible to understand what the near future may convey, but pertaining to nowadays, at least, it really is evident that for a site’s social network associations to serve it properly, it has to possess visuals, like pictures and also movies. Web pages just rank higher if they tend to incorporate related photos plus video clips. Most individuals are visual, and take action overwhelmingly well when provided something fascinating, interesting, desirable or even curiosity provoking to discover. Additionally they tend to provoke far more remarks as well as to encourage much more back and forth conversation between people than do only words on their own. Any web site manager who wants to actually succeed while in the ocean known as Google should play Google’s game, and these days, that suggests selling with visuals. See http://whitehat-seo.co.uk for more.

Secure Much Better Gains from Social Marketing with Pictures

Advertising someone’s business via the world’s seas (otherwise known as search engines), trolling pertaining to hungry fish (otherwise known as engaged consumers) is an changing technology. Initially, it only involved developing a web-site. Next, it swiftly went to where one’s web site usually needed to be “baited” with just the right keywords and phrases, and those search phrases couldn’t end up being too evident, or they might make the marine environments upset and then they might post the fish somewhere else. It was required to seem normal. There would have to be exceptional articles on the webpage. The website had to offer the prospective consumer something of worth in return for hitting his website link and also lingering there. After that, along arrived social networking, and everything transformed, once more. (There is a excellent post regarding social websites at http://www.whitehat-seo.co.uk.)

Social websites, (whitehat-seo.co.uk) just in case you have been on a forgotten island for the previous twenty years, are usually specific sites where communities of men and women gather together. These might be close to a physical location, concerning a specific interest or passion, or work connected. They typically blend collectively around the margins regarding the actual groups, also. Examples of the various varieties of social media marketing which might be available today right now incorporate websites including Facebook, Twitter, LinkedIn, YouTube, Instagram, as well as others. It can be a job by itself just attempting to remain mindful of emerging social websites! (Assistance is listed here: whitehat-seo.co.uk/) However, not even such sites as social media web-sites could actually really exist for long before the necessity to develop became clear.

It’s impossible to know what the longer term might convey, but for right now, a minimum of, it truly is apparent that for a web site’s social media connections to serve it effectively, it needs to have visuals, like images and also movies. Web sites will rank higher when they incorporate relevant photographs as well as video clips. The vast majority of people are visual, and act in response overwhelmingly properly when given something stimulating, interesting, appealing or maybe curiosity provoking to discover. Additionally, they usually provoke many more remarks and also to encourage much more back and forth discussion among folks than do only words on their own. Virtually any web-site owner who wishes to truly flourish in the ocean referred to as Google will have to play Google’s game, and these days, that means selling with videos and photographs. See http://whitehat-seo.co.uk for more.

Get Far Better Effects from Social Marketing with Videos and Photographs

Promoting one’s business inside world’s seas (aka search engines), trolling with regard to hungry fish (also called intrigued clients) is undoubtedly an ever evolving scientific discipline. First, it only concerned having a web page. Then it swiftly evolved to the stage where one’s web page needed to be “baited” with just the proper search phrases, and then those keywords never could end up being too evident, or they would make the seas mad and they would deliver the fish elsewhere. Then it was desirable for it to look natural. There needed to be extraordinary content on the site. This site had to provide the likely customer something of worth in return for clicking his / her website link as well as staying there. And then, along sauntered social networking, and everything altered, again. (There is a excellent write-up about social media marketing at http://www.whitehat-seo.co.uk.)

Social networking, (whitehat-seo.co.uk) in the event that you were on a deserted island for the prior twenty years, tend to be specific web sites where by communities of persons gather together. These might be near to a geographic place, focused on a particular interest or possibly interest, or even work related. They often times fuse together on the margins associated with these groupings, also. Types of the various varieties of social media which are available today right now involve websites such as Facebook, Twitter, LinkedIn, YouTube, Instagram, and the like. It’s really a job in and of itself basically attempting to keep conscious of emerging social websites! (Guidance is here: whitehat-seo.co.uk/) However, not even such websites as social media web sites found it possible to really exist for long before the requirement to evolve became clear.

It’s impossible to be aware what the long term is going to deliver, but regarding today, a minimum of, it truly is evident that for a website’s social media marketing connections to serve it effectively, it needs to have visuals, which include images as well as videos. Web pages just rank higher whenever they feature appropriate images and also video clips. The vast majority of folks are visual, and react overwhelmingly well whenever provided something exciting, interesting, desirable or maybe curiosity provoking to observe. They also have a tendency to elicit a lot more comments and to encourage far more backwards and forwards conversation in between people than do mere words on their own. Almost any web page owner wishing to prosper within the ocean referred to as Google ought to play Google’s game, and these days, that would mean marketing with images. See http://whitehat-seo.co.uk for more.

How to Compete with the Pros When Trying to Market Your Company

It almost seems like people today could, if they wanted, live nearly all their particular daily lives from their own home. They perform, play and shop over the Internet. This produces unique pluses for those firms that have the ability to take jobs as well as supply product on-line. These organizations will no longer really need to commit considerable amounts of money wanting to create an attractive location for clientele to come, but may as an alternative, work from home or even from a storage place spot, and invest their very own marketing cash as an alternative to getting a company such as Chatmeter to enable them to draw clientele to their own Internet real estate, as a substitute.

Chatmeter is known as a expert, and any business may safely set its marketing desires in its care. Folks which wish to supply their unique promoting should decide to spend a lot of time understanding the craft as it’s a sophisticated along with swiftly altering discipline. A lot of the businesses with whom your business will contend utilize specialist promoting businesses, therefore you need to be about your own game. This means figuring out your personal audience, making sure your personal website’s content material and also SEO is really as perfect as it possibly can be, and looking after a consistent as well as energetic existence on all the crucial social networking sites. Lastly, learn to investigate the final results of any modifications you implement in order to know what will and doesn’t generate results.