Category: Marketing

5 Tips for Jazzing Up Your Social Posts

Posted By: Albert B Hammond – Written By Tina Courtney

“Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.”

– Eric Qualman, motivational keynote speaker on the topics of digital leadership, reputation and trends

Every single thing your brand posts on social media is a direct reflection of your company’s values, creativity, and perception of its followers.

If your social shares are sloppy, uninformed, lackluster, or unengaging, your followers view your business in the same light — if they think of you at all.

Social media posts that don’t contain elements that catch a viewer’s attention and drive them to share or take the desired action are effectively undermining your efforts and causing your brand to fail in driving the awareness it deserves.

In order to gain the type of exposure and engagement needed for a smashing social media presence, there are several posting elements that are an absolute necessity.

If you are on the prowl for ways to jazz up your social shares, here are five components to an artfully crafted social post.

Be Active, Not Passive

Passive language fails to engage readers. Using this type of verbiage and sentence structure often comes off as boring and mundane.

The active language feels more exciting and spirited. Aim to use the strongest language possible when developing your social copy. PlainLanguage.gov also points out the importance of implementing an active voice in writing by stating:

“Readers prefer active voice sentences, and we should try to use the active voice in most of our business writing to communicate our message most effectively. The active voice clearly identifies the action and who is performing that action.”

If you are unsure if your writing is active or passive, The University of Wisconsin – Madison provides a clear definition:

“In a sentence written in the active voice, the subject of the sentence performs the action. In a sentence written in the passive voice, the subject receives the action.”

If you still find yourself confused over the matter, the Hemingway App can help you identify such phrases and eliminate them from your social copy.

Share Content Others Want to Share

To share content that will compel and engage followers, you must first understand why people share the types of content they do.

Overall, there are five major reasons for the spread of content by individuals on social media:

  • Deliver Value:  People like to share information that they, and others, find valuable. This can be anything that is helpful, resourceful, or beneficial to people’s lives in some way.
  • To Express Themselves:  Mark Zuckerberg once said, “Think about what people are doing on Facebook today. They’re keeping up with their friends and family, but they’re also building an image and identity for themselves.”  Share content that supports your audience’s beliefs and they are likely to spread the word.
  • To Connect:  Social media is all about relationships and conversations. People often share content as a way to get others talking about a certain topic. Support this by sharing posts that inspire tagging and sharing.
  • To Feel Valued:  People often share materials they know will get lots of likes and comments. Try writing a few social posts giving thanks to your followers and see how many reciprocate the appreciation.
  • To Show Support:  Noble causes spread across social like wildfire. It is fine for your brand to create posts that stand in solidarity with a certain group. It doesn’t have to be controversial, but sometimes controversy can be a good thing.

    Images and Cross-Promotion

Most are aware that images are a necessity for social sharing. For major brands, 60 percent of their posts include images; this accounts for roughly 80 percent of their engagement.

By now, most understand the power of images, making it necessary for brands to take things a step further. Color plays a major psychological role in how people perceive an image. In fact, one study on how color impacts marketing uncovered that roughly 90 percent of individuals make judgments about a product based on colors alone. This means that introducing the tenants of color theory into your repertoire could have profound impacts on your social presence.

Moreover, principals such as the rule of thirds will help you find or create much more eye-catching images to pair with your social shares. If you feel compelled to go even deeper, you can even implement the golden rule, which is a more complex variation on the rule of thirds.

Now that you have stellar images to share, post them on Facebook via Instagram. A Buzzsumo study of more than one billion Facebook posts revealed that images shared on Facebook via Instagram receive more engagement than when merely posted on Facebook.

Hashtags Aren’t the Only Game in Town

Here’s an interesting one for you: Stop hashtagging on Facebook.

The aforementioned Buzzsumo research also found that Facebook posts that include hashtags receive less engagement than those that don’t.

Alternatively, according to the Panorama marketing blog, “Emoticons receive 33 percent more comments, are shared 33 percent more often, and are liked 57 percent more than Facebook posts without emoticons.”

While hashtags are a great discovery tool on other social networks, they are actually harming your Facebook presence.

Create Curiosity

Clickbait often goes viral because it sparks curiosity. I am not saying to start creating clickbait, but that curiosity is a powerful force.

George Loewenstein, Professor of Economics and Psychology, is a leading expert in the field of curiosity. His studies have found that curiosity is triggered when something:

  • Defies expectation and challenges common assumptions;
  • Reveals an informational breach in knowledge;
  • Is not overdone (curiosity does wane).

That said, share content that opposes accepted viewpoints, ask questions that tease at something that most may not be aware of, and engage in discussions with your audience around these topics.

Social posting is as much an art as it is a science. But try not to get too wrapped up in the science portion of it. When you are having fun creating content and provoking discussions on social media, it shows. And that is the type of energy that will make others want to join in on the fun.

What are your favorite ways to provoke curiosity?

Original Articel Post: http://www.sitepronews.com/2017/03/01/5-tips-for-jazzing-up-your-social-posts/


Albert B Hammond

Top Secret Tool Builds Traffic

Posted By: Albert B Hammond – Written By Larry Johnson

Is it possible that today’s internet marketers are missing one of the best, most powerful marketing methods available to them today?

Something that is lying right under their noses and still they have overlooked it.

Something that is free, yes I said it, “free”, and they have missed the opportunity to seize it and use it to it’s fullest.

There are many methods of promotion available on the internet and offline too. For several years I have tried just about everything, but there is one that I have not utilized fully. Along with others, I had underestimated the value and power of a press release.

Many netrepreneurs are not using the best promotion tool available, according to one expert in the field. Angie Dixon, the Press Release Diva, advises that press releases are the best marketing tool most people aren’t using.

A well-written press release, distributed by the several high-quality free press release distribution services on the Net, can bring a wave of traffic, says Dixon.

“I recently ran a press release through a free service. The release was picked up by Google Alerts. I got a subscriber every 87 minutes for 24 hours. I couldn’t buy that kind of result,” Dixon says.

Yet most netrepreneurs aren’t using press releases at all, or aren’t using them correctly. This is all about to change.

Dixon gives two reasons for this. Many people, she explains, aren’t aware that press releases can be such a powerful marketing tool. Others know about press releases but do not know how to write an effective release.

Angie Dixon, the Press Release Diva, offers an interactive online course in press release writing. You will discover all of the necessary skills and tools to develop, distribute and track your press releases.

The additional traffic you will receive from the press releases will be welcome and best of all it is free.

Source: www.isnare.com

Permanent Link: http://www.isnare.com/?aid=24574&ca=Marketing


Albert B Hammond

5 Rules for Crushing SEO in 2017

Posted By: Albert Hammond – Written By Tina Courtney

“SEO is all about user experience and presentation. We often forget who is our eventual visitor, it’s not Google, it’s your visitor, it’s your user, make him happy, [and] Google will make you happy.”
― Ali Raza, Chief Executive at Aarswebs


Right about now, nearly every SEO on the planet is devising his or her blueprints for gaining organic traction on the SERPs in 2017.
While there are more than 200 different factors that contribute to a brand’s overall placement for particular queries, there are certain trends emerging and steadfast rules for ranking that are important to consider as we move into the New Year.
If you are on the hunt for the latest trends and SEO rules of engagement for 2017, look no further. Here are the top five practices you should be concerning yourself with throughout 2017.

Rule 1. A Mobile-First Focus
No major revelations here. Over the past several years, mobile’s importance has continued to grow and its impact on SEO has become increasingly dramatic.
Google has, in no uncertain terms, laid out its agenda as it relates to mobile; and it is soon to top the list of search priorities.
Over the course of 2016, SEOs, marketers and business owners saw Google ramp up the uses of Accelerated Mobile Pages by introducing it organically into the SERPs, advertisements, and even eCommerce offerings.

This was only the tip of the iceberg, however — the biggest mobile-related announcement came in November when Google revealed its mobile-first indexing exercise.
While these are only a couple examples of how Google is turning its attention toward mobile, the overall consensus is that your business should be doing the same.
It is now a necessity to have a mobile version of your website. Moreover, it is becoming vital that your company adopt AMP for content offerings, increase mobile page speeds, and hone in on a truly unique and beneficial user experience.

Rule 2. Quality Over Quantity Prevails
This is one of those things that remains a staple in 2017 SEO practices, and will likely always be around in one form or another.

In the past few years, content marketers have generated more articles, blogs, and videos than people can consume; and much of it is the same rehashed drivel.
Don’t worry so much about meeting a “content quota,” instead, your main goal is to produce truly useful materials as it relates to your niche; that’s what users care about, and that’s what Google cares about. Quality content is the entire focus of the Panda algorithm update.
Forget about article spinning and other ways to crank out content for the sake of content. Place your focus on creating highly-informative, evergreen content; something that users can leverage for years to come.
This leads us into our next content-related rule:


Rule 3. Deep Diving Content is a Must – Kind Of
In-depth content that intimately covers a given topic is not something new to 2017, but there are some changes on the horizon.

Over the past couple of years, various studies have been produced which clearly show the benefits of long-form content. One particular study even showed that the top slots in the Google SERPs went to content that contained more than 2,000 words.

Of course, the goal is not to create ultra-long content stuffed with fluff; it is to generate serious value for readers. Something that can genuinely help them understand a topic and improve.
The mobile-driven future, however, likely has other plans for content. While it is still ideal to create comprehensive materials for desktop, small screen devices will begin to require information-dense articles that are relatively short.

This is mainly because mobile devices are not optimized for long-form content but are emerging as the most favorable platform for the masses. As this trend continues to mature, so will the nature of the content that is served to mobile users.

Rule 4. Semantics are Significant
Google has been focusing more and more on user intent in recent years. And the proliferation of voice search technology has only served to amplify that pursuit.

Google is on a path of constant improvement as it relates to user experience. This means the company is continually trying to provide the most relevant and helpful links for user queries; the best way to do that is to understand the user’s intention for the search.

In 2017, SEOs will need to continue to adjust their keyword strategies to further identify keyphrases that relate to why users would seek out their website, product, or service. Keywords are often too broad to understand a user’s motive. By really focusing on detailed phrases, you are far more likely to reap SEO benefits in 2017.

Rule 5. Other Search Engines Matter
A lot of SEOs and business owners get so caught up in feverishly trying to rank on Google that they completely neglect other platforms; ignoring other search engines is a mistake.

In late 2015, Bing attained a 21 percent market share and is currently growing faster than Google. Considering that there are roughly 3.4 billion Internet users, this translates to approximately 714 million users that are missed by not leveraging Bing.
More importantly, these figures could see massive growth in 2017 as personal assistants Siri and Cortana utilize Bing as their default engines; Cortana already has more than 100 million monthly active users.

In 2017, put significant effort toward understanding Bing’s best practices, ensuring your pages are indexed by the engine and optimizing your pages for better results. It wouldn’t hurt to secure some advertising space on the platform either.

Creating a powerful SEO strategy in 2017 comes down to focusing on what makes for a better user experience; that’s what Google is after. The more you place a spotlight on user intent, user-centric content, and great mobile offerings, the more Google will acknowledge your efforts.

Which of these SEO rules are already part of your 2017 plans?

Original Article Source: http://www.sitepronews.com/2017/01/13/5-rules-for-crushing-seo-in-2017/


Albert B Hammond


Top Marketing Trends to Implement in 2017

Posted By: Albert B Hammond – Written By Andrew Gazdeck

Without a doubt, the global digital economy represents the strongest potential of untapped revenue in recent years. According to eMarketer, $1.915 trillion was earned throughout 2016 solely through eCommerce. That’s trillion, by the way; not million, not billion, almost two, freaking, trillion dollars. It isn’t hard to understand why smart businesses have shifted their focus from traditional forms of marketing to capitalize on this massive global opportunity.

Truthfully, going into 2017 with just a website isn’t going to cut it anymore. Innovative marketing techniques have outstripped traditional methods tenfold, and to compete in the digital world, a business needs to implement multiple strategies just to make a mark. The best advice is to focus on some of the top marketing trends of 2017, so your business can establish itself before it becomes too crowded.

Content Marketing of 2017

Engagement is the defining factor in the newest trends in marketing. Social media has shattered the barriers between a consumer and a company. A study published in the Harvard Business Review says that modern consumers ignore blatant advertisements. It is too easy to research outrageous claims that used to be the staple of television commercials. When a company screws up, the entire world can hear about. While this might seem like marketing is dead, it’s not. It’s thriving.

From the flames, marketing has been reborn in the form of quality content that improves a consumer’s life without a conditional purchase. That last part is key. Quality content marketing provides unconditional value. No tricks like, “For the low price of $19.95.” We have all been wary of those gimmicks since the second that they emerged. With near-universal access to the Internet in post-industrialized countries, we will simply find another business that doesn’t feel like they are about to pull a con. The uninformed consumer is gone.

There are several variations of content marketing, and while it is recommended to try multiple strategies, the major negative element is that content marketing requires a large time investment. There is no quick, easy way to get around it. To pull off a successful content marketing campaign, a business will almost always need to hire someone to generate the material. A couple of posts will not be sufficient because aside from the content itself, consistency is paramount to the ability to materialize results. Who cares if you posted a video a year ago? Why should I subscribe if you don’t produce content now?

Fresh Take on Traditional E-mail Campaigns

While this concept might seem old, within the context of content marketing, e-mail campaigns are a new beast. Try to think of all the junk mail you get in your inbox. How much of it do you read? How much of it do you even open? Using a direct e-mail campaign in 2017 needs to have two elements, the subscribers needed to opt-in and each message needs to sound personal.

These are important because if you have built trust with your consumer, then a direct e-mail campaign has one of the highest ROI of all of these strategies. The secret of tapping into that ROI is by continuing to provide value through the e-mail. This can come in the form of tasteful sales promotions, relevant educational content, or simply having the ability to entertain an audience. If your audience wants to read your stuff, you will dramatically increase your conversion rate.

The Birth of Content Marketing is Blogging

This is another form that has been around a couple of years and is probably the genesis of the whole content marketing movement. It is like direct e-mailing in the idea that they are both primarily a written medium, but blogging can be a bit easier to implement because it does not require an extensive opt-in e-mail list.

To succeed through blogging, it’s important to not only develop relationships with your consumers, but also with the authorities within your niche. Guest posting, reblogs, and back links are all generated from developing relationships with people who might not be your target demographic. These methods are catalysts to turn a small blog into something huge. An added benefit of blogging is that the new content helps elevate the search engine ranking of your website. Who doesn’t want to be No. 1 on Google?

Infographics are a Fusion of Art and Writing

Take eye-catching design elements and fuse them into the headlines you see in a blog post, the result is an infographic. In a way, memes are a simplified version of an infographic, and this has proven to be one of the most effective forms of viral advertisement in the digital world. To get a solid idea of an infographic, just type it into Google (It is 2017 after all).

The image itself helps tell a story, and the graphic proves to be more effective at grabbing an audience’s attention than if it were only text. Many times, infographics will be used in conjunction with other forms of content marketing and act as a door on social media. The image catches someone’s attention, then they click to get more info.

Engaging Videos Dominate

YouTube has revolutionized video production because anyone can make their own pseudo-television channel. The truth is that a large segment of the population would rather watch a video than read a post. Due to this nature, a prolific amount of content is generated daily. Businesses that use video marketing as more of a documentary, rather than a commercial, find huge amounts of success on YouTube. Try to document part of the processes it takes to run your business, and use this to entertain and educate your audience.

Podcasts Foster Deep Educational Content

Like YouTube, though not quite as mainstream, podcasts are the equivalent of independent radio. I’ve noticed that there is a larger cross-over between people who read blogs and listen to podcasts, than people who solely watch videos and listen to podcasts. The lack of visual stimulation can make this form unappealing to some audiences.

The best podcasts will always have strong personalities as hosts and will generally introduce guests to keep things fresh. Instead of being strictly scripted, most sound like a recording of a conversation, and the depth of the topics allows audiences to draw immense amounts of value.

Mobile Development

Moving away from the content marketing trend of 2017, mobile development is the next major wave of this new year. According to the Pew Research Center, average consumers are plugged into their Smartphones almost every hour that they are awake. This has resulted in vital importance being placed on mobile-friendly, digital content. While many people assume that means having a mobile version of your website, the mobile-centric trend of 2017 goes into much more depth which includes learning how to create an app for some businesses.

A website is contingent on a browser and Internet connection. In some cases, this is no problem. A customer goes to Google, searches for your website (hopefully you show up on the first page, but that is a separate topic entirely), and clicks to find you. 2017 will be the reaper to this soon to be an archaic process.

Instead of completing a bunch of additional steps, customers will scroll through their apps and click on the business that they wanted to find. Due to downloading crucial data before it is used, apps increase user experience and provide a direct link to your content. No worrying about your search ranking, no hassle of trying to get good service. One click, done. 2017 will result in more businesses using the best app makers to rival websites.

Social Selling/Relationship Media

The last major marketing trend of 2017 does not focus on new technology, but rather a refinement on something we already have, social media. Most businesses have treated their social media accounts as a free way to advertise to potential customers. Advertising Age seems to believe that this doesn’t work nearly as well as anticipated. In a similar vein as content marketing, consumers are too perceptive when it comes to a company trying to sell a product. An ad on social media is still an ad, and they are largely getting ignored. This is the crux of the change.

Social media was never intended to be a free form of advertising, instead, it was supposed to be used to maintain a massive network of relationships regardless of location. 2017 will see more companies embrace this philosophy and use their social media accounts to engage with their customers. The goal is not to sell, but to build a relationship. After a relationship has been formed, subtle social selling is far more effective. Effective social selling turns cold prospects in loyal consumers.

Parting Thoughts

2017 is positioned to be an explosive year in more ways than one. Regardless of one’s political beliefs, the economy shows ample potential for those who are willing to brave a new front and become a pioneer. By the end of 2017, the above trends will likely be the dominant methods of securing new business and maintaining relationships.

Original Article Source: http://www.sitepronews.com/2017/01/20/top-marketing-trends-to-implement-in-2017/comment-page-1/#comment-145678

Albert B Hammond

The Importance Of Adding Content Marketing To Your 2017 Marketing Plan

Posted By: Albert B Hammond – Written By Sparky Parker


Content marketing has become the buzz word in the last few years. Because of the latest algorithms that Google has put in place, it has become increasingly important that website owners produce content that will captivate readers and engage them.

Content marketing offers businesses the opportunity to connect with customers by producing content that is relevant and educational. It is an excellent way to build your brand and be seen as an expert, which is vital for attracting new business.

Mobile devices are being used regularly to access the internet and the content that is created needs to target these consumers. When you are trying to pinpoint the exact demographic you are marketing to, it is essential that you consider the methods they will be using to log on. For instance, if you are targeting teen girls who are still in high school, it is important that all of your content can easily be read on a mobile device since this is the main method they would use to get online.

You should also target users who are likely to share your content with others. In the same vein, you must create content that is so compelling people cannot help but spread the word. Instead of the stale, bland content, everyone is used to, here are a few ideas to help get people talking and sharing.

 

  • Create interactive content that people will need to toy around with. For example, create a quiz that is relevant to your business. They will fill it out, get results and share it with their friends so they can test their smarts as well.

    – Internet speeds have risen globally in 2016. As a result, you can feel more comfortable creating content that is filled with graphics. Images command much more attention than plain words on a screen.

    Most successful businesses use content marketing to their advantage. If you are not doing the same, it will be far too easy for you to slip through the cracks. Not only do you have to create content, but you have to make it better than anything else that is available.

  • You can use content marketing as part of your email marketing strategy as well. By writing compelling subject lines, sending emails at ideal times and creating landing pages that match the messages that are sent out are all excellent ways to make people read what you send. Be sure that the subject line aligns with the content that you are sending your readers to read, otherwise, you could be marked as a spammer.

     

  • By taking the time and creating content that is relevant and useful, you will attract people to your website. You can share your content on the many social sites and you won’t have to rely so much on Google to get visitors to your site.

    Each year, content marketing strategies must change in order to fit the times. The methods being used will evolve over time, but the fact remains that this is currently and always will be one of the most effective ways to reach your intended audience.

    Article Source-http://www.activesearchresults.com/articles2/importanceaddingcontentmarketing2.php

Tips And Tricks For Network Marketing Success

Multi-level marketing is incredibly clear and understandable as soon as you commence attaining knowledge on how it works. The following advice will give you around speed on multi-degree advertising so that you can make your targets a real possibility.

The previous parable of quality above quantity continues to contain

Visualizing achievement can be a beloved technique of self-assist experts, but it’s essential to practice with your multiple-level advertising business too. You must be able to see oneself interacting with a huge system if you would like to reach the highest pinnacles of Network marketing good results. An excellent and wholesome process in Multi-level marketing is positive visualization.

Social network sites are an excellent beginning point for Multi-level marketing until finally, this sort of time as possible establish your personal site. A powerful, well-published blog site may also load the monthly bill. Preserving a social network sites appearance, together with your own website, can be very tactical choices. The larger your cyber existence, the easier it will probably be to increase your community. Use every internet site to reach out to a certain audience: a blog will allow you to speak to other bloggers while a social network information is excellent to stay in effect with clients who use a Facebook or twitter iPhone app on the mobile for instance.

To assist you to focus on the goals you possess set for your multi-level marketing organization, come up with a vision board. Exactly what is your expect your business? Are you looking for financial safety, or trying to purchase a new house?

Become a leader when it comes to your MLM plans. Physical exercise imagination to check out distinctive, interesting methods to create benefit for clients. Your distinct strategy will capture the eye of customers and levels of competition equally. Don’t copy other people, consider producing your own personal area of interest.

To possess a difficult thought of what your unexpected emergency account should look like, grow your regular monthly expenditures by 9. Very much, and a lot more, can be created with multi-level marketing.

Make an effort to get folks specializing in diverse areas of enterprises to sign up for your community. These types of people, who definitely have done the trick in income or on payment tend to have good self-motivation and so are previously accustomed to having the hard workplace forth coincide with the quantity of achievement they attain. They will likely also most likely would like to join your system.

The multilevel marketing internet sites you hold will get visitors to it by making use of online video marketing. Discussing a video will enable you to cheap market a content-abundant marketing campaign.

Make your website to teach its visitors on your own item. One of the best strategies to make targeted traffic to your website is simply by offering sources that train others to do something they are unable to yet do. Also, it is an ideal way to have people to take more time on the web page. This will help produce far more fascination from your readers and with a little luck get them to become a member of your community.

When creating Network marketing information it is crucial that you will be unique, unique and helpful. Make sure all bases are protected.

You should try to match individuals in multiple-degree marketing who have demonstrated stellar control qualities. The web final result simply being that this a lot more you mirror an effective man or woman in their opinions and activities, the greater accomplishment must circulation to you.

These tips will assist you to become more positive about reaching your multi-level marketing desired goals. Keep in mind that to be an excellent network online marketer, you must continually find out new information and facts, so you do have a great knowledge of the entire subject matter. You will be nuts to not follow through by clicking social media in business, e-commerce website design, and/or affiliate marketing tips to learn more!

accurate in multi-level marketing. You will need people who are committed staff ready to make the work to generate their own downlines and offer income to the two of you.

Envisioning your ability to succeed can help you within your MLM endeavor.

Click here to view original web page at www.51bogazy.com

7 Secrets to Network Marketing on Facebook

1. Facebook is a social media platform.

People buy real Instagram followers and likes utilize it to communicate with their family and friends. Honor that. When you send a good friend demand to another multi-level marketer, ensure you end up being that individual’s friend. Create a connection gradually. Exactly how?

2. Welcome them.

Begin the chat on commonalities. Figure out where they are from, Always end with an inquiry to keep the chat choosing a while.

That will certainly  assist you to get to understand them far better and also they, you.

Bear in mind, you can not fake this. You should truly want to be their pal, wish to learn more about them.

3. Add 5-10 Facebook buddies a day.

Facebook is funny. If you aim to add too many people, they’ll take notice as well as stop you. If they can not stop you, you just might find yourself in Facebook jail.

4. Offer a helping hand.

Learn exactly what they need to keep their business. Aid them in getting what they want, even if it means not joining your MLM business.

They could be seeking a company, as an example a wellness company, yet you have a travel business. The match isn’t there. But if you refer them to a pal you have in the wellness business, they could one day return to you when they have a requirement.

5. Sign up with multi-level

Facebook has plenty of teams where people can publish to other multi-level marketers. The majority of them have lots of individuals who publish ads for their business.

To stand out from the others, article ideas, suggestions or tutorials that people can make use of to create their businesses.

Others will certainly take not and also begin preference and also discussing your blog posts. These are individuals you want to befriend and develop a partnership with.

6. Produce worth.

Inform yourself, Take action on just what you discover, Learn from the outcomes and also Teach others. That’s producing worth.

7. Establish your own multi level marketing team.

Deal ideas as well as motivation. If you are a professional at a particular social media strategy. Concentrate on it.

People are seeking professionals nowadays of people’s heads hidden in cell phones, supply how-to’s and/or DIY’s on Instagram or Pinterest or the several various other social networks websites.

Create video tutorials on any of these subjects and upload them.

Click here to view original web page at rolepedia.net

The Role Of Social Media In Cultivating An Authoritative Online Reputation

Posted By Patrick Godknecht

If you’re interested in promoting yourself or your organization online, you are probably well aware that being active on social networks is an increasingly important part of the process. Building a strong social media presence does more than just advertise your brand. When you tackle it the right way, your social activity can also enhance your reputation and encourage people to think of you as an authority in your field.

 

The Value Of Authority
Trust has always been an important part of business relationships and this still holds true in the modern world of e-commerce. Maintaining an online reputation as a knowledgeable and trustworthy source of information can be a powerful deciding factor when potential customers choose between you and your competitors. It’s not just vendors looking to make sales that are interested in cultivating authoritative reputations.

Being an authority will lend weight to everything you post. This is not merely a rhetorical device, either. Individuals and companies that take pains to build good online reputations have an easier time attracting a wider audience because they are linked to other by other authorities and favored by the search engines. Building an authoritative reputation is a proven strategy for expanding your reach and attracting a wider audience.

 

Social Media As Part Of A Wider Marketing Strategy
Although today’s social networks are tremendously powerful communications tools, they are not ideally suited for generating a reputation as an authority on their own. You need content with some real depth to it in order to demonstrate your expertise and this is not always a good fit with social sites that prefer their users to post content in bite-sized chunks.

This does not mean you shouldn’t incorporate social networks into your overall plan for promoting yourself! Social media allows you to promote the content you publish in other venues. You can use excerpts, samples, and previews to entice followers into visiting your primary site and taking a look at your content. A social media presence also makes a perfect platform for engaging in two-way conversations about your content.

 

Building The Right Kind Of Content
Although social networks probably won’t be the native ground for your most authoritative content, you should still make an effort to craft your work in a way that lends itself to promotion via social media. Content that concentrates on making a visual impact (e.g. infographics, videos) are particularly suited to this role. Good visuals can serve as the entirety of your content or be deployed simply as adjuncts to strong text.

As noted above, your content needs to go into some depth and explore new territory in order to establish your reputation as an authority. Take the time to write content that will deliver genuine value to people who discover it through your social media promotional efforts. Include strong reference links that support your ideas and guide your audience to even more information they’ll find useful.

Finally, don’t forget to mount standard social sharing buttons on your content pages. Your entire goal is to get more people to take notice of your efforts through increased social visibility Give your audience the tools it needs to help you achieve that goal!

 

Engaging With The Community

As noted above, social networks are all about unbiased, back-and-forth communication. This makes them uniquely suited to engaging far more directly with your audience than other venues. Embrace this feature of social media rather than shying away from it. Encourage readers to reach out to you by addressing your social profiles and do your best to answer questions in an insightful, respectful way.

Social networks give you the opportunity to interact with people who are already seen as authorities in your field, too. Take advantage of this by keeping up with the latest trends in your niche, and don’t be afraid to reach out to influential people when you have something meaningful to say. Getting a little communication flowing between yourself and your niche’s thought leaders can bring you to the attention of a much larger audience.

Ultimately, planning out your ideal social media marketing strategy will depend on your personal situation, your goals, and your resources. The general principles detailed here should serve you very well if you want to use your social activity to improve your reputation and become an authority in your field.

Source:   http://www.activesearchresults.com

http://www.activesearchresults.com/articles2/rolesocialmediaonlinereputation.php

AdWords Tips: All About Keywords

Posted By: Ryan Cole
As you probably know, Google AdWords is a pay-per-click marketing system, which is a great way to get traffic to your site. But if you don’t know the ins and outs, it can end up costing you a lot of money and not making you any.

So, what’s the key to success with AdWords? Well, I wish I could tell you there were one or two simple tricks, but the fact is, the best way to ensure success with AdWords is to be familiar with every aspect of the system. This will likely take weeks or months of research, plus a few bucks spent testing out a real AdWords account. However, you can greatly increase your chances by following this bit of advice: don’t skimp on the keyword research!

Maybe you had it in your head that you could go to your site, grab 20 or 30 words or phrases, load them into an ad group, and you’d be watching the traffic and sales pour in. This is simply not the case. Keyword research should be the most time-consuming part of setting up any campaign; not only that, but you should be doing it all the time. That’s right – never stop building your keyword list. Okay, now let me explain a few things:

First, you need to understand how Google uses your keywords to show your ads. You place a bid that determines your maximum cost per click (CPC) for each keyword. This can be different for every single keyword if you wish. This bid does not represent the amount you’ll pay for each click (like on Overture); this is just the maximum you’ll ever pay for any single click. For example, if you have a max CPC of $0.50 set for a keyword, you’ll only have to pay the full amount if someone else bids $0.49. If that person decides to lower his bid to $0.30, you’ll only pay $0.31. This is because Google’s bid discounter only charges you one cent more than the next highest bidder, no matter what your max CPC is. Theoretically, then, you could bid $10 or even $100 and still only pay $0.31 for a click.
But that’s not all! As you start getting impressions (i.e., your ad shows up in the search results) and clicks, you’ll have a click-through rate (CTR). This represents the number of clicks you receive per 100 impressions. Here’s the really beautiful thing about AdWords: the higher your CTR, the lower your click cost. Because Google values relevance, you’ll receive a bonus for having a relevant ad, and CTR is the primary indicator of how relevant your ad is. So, let’s say you’re competing with someone for ad position No. 3 on the search results page for a particular keyword. Your max bid is $0.50 and his is $1. He should be way above you, right? Not necessarily. Suppose you have a CTR of 5%, and his is only 1%. Google factors in CTR when calculating ad positions, so you end up with this: max CPC × CTR = (what we’ll call) ranking factor. In this case, your ranking factor is 0.025, while your competitors are only 0.01. Which means your ad shows above his for $0.50, even though he’s willing to pay up to $1!

Okay, so now you know the basics of how keywords work in AdWords and how Google charges you for clicks. What’s next? Keyword research. The best way to go about this is to use WordTracker. I won’t get really specific about how WordTracker works because they’ve got a ton of information right there on the site – just go do some reading there when you finish this article. Basically, though, WordTracker will help you find the best keywords to use in your AdWords campaign. You type in any word, and you’ll get up to 300 related terms, which you can then click on to find a few hundred variations of that term. The terms you’ll get are all terms from WordTracker’s search query database, which uses metacrawlers to compile information (again, they explain it on their site if you’re really interested). So you know that all the words you find there are real terms that people are actually searching for. Even better, you get a prediction of how many searches to expect per day for any keyword, how many times it shows up in their database, and a KEI value to determine your best words (KEI stands for Keyword Effectiveness Index, which you can also read about on the site). You can get a free trial, or you can sign up for a single day to test it out with all the features included (a day’s membership is just a few bucks).

There are some free keyword research tools you can use, but I recommend these only for absolute newcomers who have no budget to start out with. Overture’s Keyword Inventory is a good, free resource, but there’s a catch: it shows results only for searches done through www.yahoo.com. If you’re marketing with Google AdWords, you should know that Google accounts for at least twice as many searches as Yahoo! in some cases three or four times as many. (Though reports vary, Google usually receives credit for about 50-60% of all searches, while Yahoo! gets about 20-30% – but this is based on all searches, and results for individual searches may vary widely.) You may find other “free” tools or downloadable programs that claim to help you with keyword research, but I say don’t bother with them. You get what you pay for. Most of them just pull their results directly from other free online tools, and they don’t offer anything in the way of features unless you buy the “full version.” If you’re out to get one for free, just use Overture. (Google’s own traffic estimator is decent, but it doesn’t give you an exact count for searches within a given period; you just get status bars, which are hard to interpret. Google’s bid and position estimates are also usually way off.)

But third-party tools, even if they’re very good, won’t do your keyword research for you. You’ll have to pick through your website (or your affiliate’s sales letter) for words and phrases that you can use. Then, using those words, see if you can think of similar words or concepts that people might be searching for. There’s no real trick to this; you’ve just got to do a lot of brainstorming. Once you’ve got a good core list, take that over to WordTracker to beef it up. (Hint: If you see any words that don’t directly relate to your product, service, or niche, add them as negative matches.)

Now you should have a lean but healthy keyword list. This is your first step to beating out your competition on Google AdWords.
Article Source: http://www.ArticleGeek.com – Free Website Content

The Importance of Using the Right Subject Line to Grab Reader’s Attention

By Alexander Kitingan
The world of email marketing has changed from what it used to be. The subject line is one of the most valuable tools for optimizing your marketing campaigns. Studies have shown email subject lines can raise conversion rates by 25-35%, and those numbers are conservative.

A subject line can entice readers to click, sometimes even if they aren’t initially interested in the offer. It is a way to begin the process of wooing them and create that conversion. Let’s dive into this topic to assess why the subject line is important in the short and long-term.

Helps Email Gain Prominence

The main advantage of a subject line is how it has to do with helping the email to stand out. In our technologically based society, in boxes are often crowded with emails, sometimes numbering into the hundreds each day. With that many emails, it is virtually impossible for a person to read each one. Instead, they often glance through subject lines, looking for what’s important or what is interesting, and those are the messages that take priority. Anything else is simply sent to the trash for quick disposal. This is why there is nothing more important than having your email stand out among everything else in the recipient’s inbox.

If you put up a generalized subject line, you will get below par results. There is a science behind the email subject line, and you have to put time into getting it right. Many people split test their emails to see which one works better. This can be done by sending half of your list one subject line and the other half another option. You can then see which one converts better.

Enables Personalization

The goal is to personalize within the subject line. It really needs to feel like you have gone out of your way to message that individual, as opposed to sending out a bulk mailing to two thousand subscribers. The days of group emails are long gone where you could send out a generic option and hope for the best. Those don’t convert as well.

People have become desensitized to those subject lines and rightly so because they see them all the time. You have to stand out and that is where personalization comes into play. You can use their name or “you” in the subject line to increase the conversion rate. Names are always preferable, but make sure you re using the right name or your mailing is going to look suspicious and possibly even like spam.

Emphasizes Priority
Too many email subject lines are bland. To help yours to stand out, it is important to underline how important it is to open this particular email, the one right in front of the reader, right now. Ever seen those emails that pop up which immediately pop out in your account? It always has to do with the emphasis on importance.

Click Here!

An example would be “What are your clients saying?” when hoping to woo a business owner. Most business owners will be intrigued by such a subject line because it impacts their business. This is better than saying “best SEO service” or “best web design” because that doesn’t connect as well.

This is the importance of subject lines for email marketing. Studies have shown a simple inclusion of “You” in one’s subject line can create a 5% surge in the open rate. It can increase by 10% when you include the word “tomorrow”. Yes, it is this simple.

Every person sending out an email marketing campaign wants to improve the odds that it’ll be seen by as many people, as much as possible. It all begins with the email subject line. As they say, the first impression matters, and putting in a lot of time on the email only to have the subject line to let you down and land you in the discard pile is not acceptable. Pay attention to this important aspect, and get those emails read.

About the Author Alexander Kitingan is a two time Amazon Kindle best selling co-author, top seller on the Simpleology marketplace featured alongside the likes of Dr. Joe Vitale, Jeremy Gislason and Dr. James Watts. His success is due in part to his knowledge and skill in SEO and Internet Marketing. He also enjoys a successful career coaching business professionals so they, too, can achieve success.

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SEO- 9 Ridiculously Easy Steps to the Top 10

By: Murray Daniels

Search Engine Optimization companies are making a fortune by doing the menial work that is overlooked by many designers. It is ridiculously easy to do most of the work done by most SEO companies, all you have to do is create good habits.
There are 9 main points you should focus on:

• Keywords
• URL Text
• Description, Meta tags
• Title tags
• Image Names
• ALT tags
• Heading tags
• Content
• Hyperlinks

The focus of these 8 steps is to load your pages with as many “keywords” as possible.

Keywords
Keywords are the most important aspect of good SEO, this is where you tell the Search Engines what your site is about. Search Engines use an algorithm to determine the “Keyword Density” of your site, this formula is:

Total Words ÷ Keywords= Keyword Density

Use this formula on your competitors web site and see how they score, then aim to beat that score.

Choose keywords that best relate to the information, products or services that you are offering. For instance, if I am designing a site about “Web Design”, I want my site to include the words “Web Design” as many times as possible.

However, most people don’t just search for just one word, they type phrases, so you should consider the phrases that best suit your sites target market. For example, if I am creating a site about “Web Design” in New Orleans, I would include “New Orleans web design” in my keywords. Another way around this is to not separate my keywords with commas, just use spaces, and the Search Engines will make the phrases for you. The most important thing to remember is that the content of each page is different, so only use keywords pertaining to that page.

URL Text
When you name a new page you have the option to call it anything you could possibly think of, why not se a keyword? After all, the URL address is the first things a search engine comes across when indexing your pages. You have to remember content doesn’t come easy to everyone, so you gotta slip in your keywords when the process gives you an easy one.

Description Meta tags
These tags are dwindling in importance since Search Engines are now looking at content, but every little bit counts.

Optimize your meta tags to match your content, products, and services, and the Search Engines that still look at meta data will reward your efforts.

Title Tags
Title tags are the tags that tell the Search Engine the title, or formal description of the document or page. This is the word or phrase that is seen at the top of the browser window. The most important rule about title tags is, don’t put anything in the title tags but keywords. Once again this is an easy time to slip in your keywords, so don’t miss out.

Image Names
As I said before, content doesn’t come easy to everyone, so slip in your keywords whenever possible, this applies to image names. If you are saving a picture of a guy working on a computer for your web design web site, don’t call it “some_dude.jpg”, call it “web_site_design.jpg”. The Search engine will look at the code for the site and see the image pertains to the content of the site and this will be another relevant element on that particular page. You have to take the easy ones when you are given a chance.

ALT tags
Alt tags are keywords that you can attach to images, giving more weight to the image since Search Engines can’t analyze the content of the image itself. Here is a chance to slip in more keywords without writing great content, use it.

Heading tags
Heading tags are associated with the bold font that leads into a section of text. Like this:

Web Design
Web Design Inc. offers custom web site designs…

Your heading tags should only be keywords, and should be presented in the order that your Meta tags follow.

H1= first meta tag, H2= second meta tag…

Try to utilize all 6 heading tags on each page to ensure maximum page optimization.

Content
As every expert will tell you, “Content is King.” Each web page should have at least 350 words on it, and the more the better, but keep in mind the formula for keyword density. You don’t want to fill a page with 1500 words of jibba-jabba and only 5 keywords in it. Some people get hung-up on how browsers display text, and use images with text in them because they want a cool font, but browsers can’t read the text embedded in images, so this content ads no weight to the page in a Search Engines eyes.

Link-baiting is the new trend among high-ranking sites. Link-baiting means writing quality content, or articles that other web sites can display on their pages as long as they give credit, and a link to your site.

You don’t have to be a vi or emic expert to write good web content, just be thoughtful of how you word things and incorporate your keywords.

Hyperlinks
Hyperlinks are text links to other pages on your site. The rules of SEO and hyperlinks are easy:

• Use hyperlinks so the Search Engine will have a text link to follow to the next page
• Don’t use one word links, use long link phrases, preferably keyword phrases
• Use bullets, or some sort of small image that you can attach an ALT tag to, this will ad more importance to the link, and throw in a couple of free keywords for you.

Keep these 9 aspects in mid when designing a site, and you are sure to have a leg up on the competition.

Article Source: http://www.ArticleGeek.com – Free Website Content

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Top Secret Tool Builds Traffic

By Larry Johnson

Is it possible that today’s internet marketers are missing one of the best, most powerful marketing methods available to them today.

Something that is lying right under their noses and still they have overlooked it.

Something that is free, yes I said it, “free”, and they have missed the opportunity to seize it and use it to it’s fullest.

There are many methods of promotion available on the internet and off-line too. For several years I have tried just about everything, but there is one that I have not utilized fully. Along with others, I had underestimated the value and power of a press release.

Many netrepreneurs are not using the best promotion tool available, according to one expert in the field. Angie Dixon, the Press Release Diva, advises that press releases are the best marketing tool most people aren’t using.
A well-written press release, distributed by the several high-quality free press release distribution services on the Net, can bring a wave of traffic, says Dixon.

“I recently ran a press release through a free service. The release was picked up by Google Alerts. I got a subscriber every 87 minutes for 24 hours. I couldn’t buy that kind of result,” Dixon says.

Yet most netrepreneurs aren’t using press releases at all, or aren’t using them correctly. This is all about to change.

Dixon gives two reasons for this. Many people, she explains, aren’t aware that press releases can be such a powerful marketing tool. Others know about press releases but do not know how to write an effective release.

Angie Dixon, the Press Release Diva, offers an interactive online course in press release writing. You will discover all of the necessary skills and tools to develop,distribute and track your press releases.

The additional traffic you will receive from the press releases will be welcome and best of all it is free.

About the Author: interactive course, visit: Learn More The first session begins January 16. Course openings are limited. Enroll now. This article may be freely reprinted as long as this resource box remains intact.

Source: www.isnare.com
Permanent Link: http://www.isnare.com/?aid=24574&ca=Marketing

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The Importance Of Adding Content Marketing To Your 2016 Marketing Plan

By: Sparky Parker

Content marketing has become the buzz word in the last few years. Because of the latest algorithms that Google has put in place, it has become increasingly important that website owners produce content that will captivate readers and engage them.

Content marketing offers businesses the opportunity to connect with customers by producing content that is relevant and educational. It is an excellent way to build your brand and be seen as an expert, which is vital for attracting new business.

Mobile devices are being used regularly to access the internet and the content that is created needs to target these consumers. When you are trying to pinpoint the exact demographic you are marketing to, it is essential that you consider the methods they will be using to log on. For instance, if you are targeting teen girls who are still in high school, it is important that all of your content can easily be read on a mobile device since this is the main method they would use to get online.

You should also target users who are likely to share your content with others. In the same vein, you must create content that is so compelling people cannot help but spread the word. Instead of the stale, bland content everyone is used to, here are a few ideas to help get people talking and sharing.

– Create interactive content that people will need to toy around with. For example, create a quiz that is relevant to your business. They will fill it out, get results and share it with their friends so they can test their smarts as well.

– Internet speeds have risen globally in 2016. As a result, you can feel more comfortable creating content that is filled with graphics. Images command much more attention than plain words on a screen.

Most successful businesses use content marketing to their advantage. If you are not doing the same, it will be far too easy for you to slip through the cracks. Not only do you have to create content, but you have to make it better than anything else that is available.

You can use content marketing as part of your email marketing strategy as well. By writing compelling subject lines, sending emails at ideal times and creating landing pages that match the messages that are sent out are all excellent ways to make people read what you send. Be sure that the subject line aligns with the content that you are sending your readers to read, otherwise, you could be marked as a spammer.

By taking the time and creating content that is relevant and useful, you will attract people to your website. You can share your content on the many social sites and you won’t have to rely so much on Google to get visitors to your site.

Each year, content marketing strategies must change in order to fit the times. The methods being used will evolve over time, but the fact remains that this is currently and always will be one of the most effective ways to reach your intended audience.

Article Source: http://www.activesearchresults.com/articles2/importanceaddingcontentmarketing.php

 

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Effective Ways to Build Your Online Trust and Reputation

By: Thomas Gunner

Operating a successful company of any size today requires managing your online reputation, even if your business is a strictly brick-and-mortar one. This includes many aspects, beginning with building brand awareness regarding your products and services.

While reputation management was once primarily a subsection of corporate human resources departments, the internet has changed the definition forever. People communicate regularly about their levels of satisfaction from their morning cappuccino to the nightcap at the end of the day. These posts begin to establish your reputation, particularly if you have made no other efforts to increase public trust in your brand.

What exactly is your online presence and reputation and why does it matter? Your brand identity is established by the total of the internet messages regarding you personally and your company. The business website and blog, social media posts and public interactions are all available for interested consumers to see.

Careful crafting of your content, expert knowledge and elevated customer service are among the ways you can establish a positive reputation and gain consumer trust. You need to develop a systematic plan for establishment and maintenance of your reputation.

If you have not yet created a mission statement and goal-related documents, do so. Reflect your company vision in your online endeavors. From the colors and fonts used for your logo to the words chosen when handling criticism, you need to have a cohesive voice.

Each post or interaction should advance your goals. Before adding anything to your site or even responding to social media posts, confirm that it is in line with your brand image and goals. This can be especially useful when dealing with customer complaints.

Utilize the services of a web design expert and SEO agency to ensure that your business site is attractive and relevant. Potential customers should find it easy to navigate and to learn about your history and goals. Those who are experienced with making your website and content are well worth the expense.

If you associate a blog with your website, which most experts recommend, provide the visitors with valuable information. You can use a variety of media to convey your message, including embedding videos into the page. The content must be relevant to your niche and show you as a credible authority on the matter.

Although social media sites should not be the focal point of your internet communications, you can gain trust and attention from the public through them. The bulk of your shares should be promoting the content of others. No more than one-quarter should push your products and services directly.

This strategy will build trust with others because you are showing a support for the industry as a whole rather than being focused solely on self-promotion. Additionally, you will build a reputation with your peers as a trustworthy business, which may lead to new opportunities or partnerships.

Join groups and forums that are related to your business, however, do not focus on advertising your company. Contribute relevant insights to conversations when appropriate. Ask polite questions when you do not understand something. Many online communities allow users to post business and blog URLs in their signatures. This is all of the promotion you should do for forums.

You may also consider hiring a reputation management team if you or the business has developed a poor presence online. These companies utilize various means to diminish the noticeably of negative content and promote positive search results regarding your business.

Creating trust with the public is essential to operating a successful company. These methods will assist you in creating an attractive online reputation for your business, giving you and the company a strong foundation.

is a successful entrepreneur and business owner. He operates ReviewFilter.com, which is a cloud based tool for Hotel And Restaurant operators that engages with recent customers via email or SMS and invites them to give feedback on their recent experience of your business.

Article Source:   http://www.activesearchresults.com/articles2/effectivewaysbuildonlinetrustreputation.php

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7 Deadly Sins in Network Marketing

 

In this week’s show, Eric Worre details the 7 Deadly Sins in Network Marketing. Whether you have been in Network Marketing for a while, or just getting started, these “sins” are helpful to know so that you don’t commit then, and your new people can avoid them also. These are things that are paramount to understanding and provide a clear “what not to do” roadmap in your organization. These 7 Deadly Sins can absolutely rip an organization apart, and are deadly to your long-term success in this profession… The 7 Deadly Sins in Network Marketing are:

  1. Over-inflating your product or your opportunity. The truth is enough.
  2. Inconsistency. Whether you are the leader or just getting started, make sure that you’re consistent. When a person runs hot and cold, their team starts to lose faith in following their initiative. Also, inconsistency in building your business will crush your efforts.
  3. Negativity. Nobody enjoys listening to negativity, or being around, or following people who are negative in their talk, posture or behavior. Negativity will crush an organization, so being positive.
  4. The “Idea of the week.” Be stable within your organization when it comes to a method of operation that you’re asking people to do.
  5. Sleeping around. What you do outside of your organization is one thing. What you do inside of your organization is a completely different thing. We’re professionals. Be professional. It’s just not worth the reputation risk. It’s not worth the emotional impact within an organization. It’s devastating.
  6. Stealing distributors. Whether with good intentions or bad, just make a decision that if you didn’t bring them to the party, you’re not signing them up. Be an ambassador, be a friend, but be supportive, pat them on the back, and send them on their way. Your job is to be their peer, not a predator.
  7. Bouncing from company to company. Decide to sink your roots deep. There may come a time where you have to make a decision, you have to make a move. But don’t be a person that every couple of years you pull up roots and go someplace. It robs from your reputation in this great profession.

Eric not only provides you with an in-depth look at each of these 7 Deadly Sins, but he also provides suggestions on what you can do to reverse all of them. Your goal is to build a strong culture, build a great organization, and build a great residual future. Also, as Eric points out, if there are people who are brand new to the profession that haven’t experienced any of this yet, it’s important to teach them these sins. There are landmines within any organization and things to avoid, but together, we can take this profession, raise the standards and practices and improve around the world, because we do have a gift. We have something to offer people.

Eric Worre talks about the 7 Deadly Sins in Network Marketing, But as I listen to the video I see some of the same things happening as an affiliate marketer.

So Please watch the video, and you to may recognize some of the things Eric talks about in your business.

Source: Eric Worre – Network Marketing Pro & Network Marketing Pro YouTube channel

 

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