Category: SEO

5 SEO Resolutions for Strong Rankings in 2017

Posted By: Albert B Hammond – Written By Tina Courtney

“No one’s ever achieved financial fitness with a January resolution that’s abandoned by February.”

— Suze Orman, Host of The Suze Orman Show

Every year, scads of individuals set resolutions to make them a better person in the New Year.

In 2017, why not take a different approach and resolve to amplify your SEO strategy and bring your business more prospective customers?

Google, Bing, and similar search destinations are constantly tweaking their algorithms to provide a better search experience. Shouldn’t you be doing the same with your blueprint?

If you are ready to kick off 2017 with a bang and develop a more substantial and effective SEO strategy, then look no further.

Here are five resolutions to give your company a boost in the SERPs this year.

Resolution 1: I Will Improve My Site’s Mobile Experience

You’re probably sick of people preaching to you about the importance of mobile. But mobile is still insanely ignored by many small business owners, and that is becoming increasingly costly. In the coming years, Google has made their mobile priorities clear and has even enacted mobile-first indexing. You’ve gotta make the shift to a mobile-focused strategy. It’s time.

In 2017, a responsive design is not enough. Business needs to go all-out and create full-blown mobile experiences to capture and keep a visitor’s attention.

All navigation and site elements need to be highly intuitive and convenient; some interactive elements wouldn’t hurt either (unless it kills your site’s load time).

Factors like speed and usability are especially important if you are targeting millennials; these folks expect a top-notch mobile experience.

Another important thing to note is that if your mobile site is employing full-screen popups, stop immediately! Effective Jan. 10, Google began penalizing any site that leverages “intrusive” popups on mobile devices. If you fail to remove this feature, don’t be surprised when your SERP ranking dips.

Resolution 2: I Will Create more Long-Form Content

I know that in the past I have stated that content will evolve to become shorter and more information-dense in 2017 to accommodate mobile devices. While I still believe this to be true, that time has not come just yet.

For now, long-form content still reigns supreme in the SEO department. Sure, the competition continues to grow increasingly fierce, readers are becoming choosier about the content they consume, and written materials are completely saturating the web; that’s exactly why you must develop lengthy articles that comprehensively cover the topic at hand. Leave no stone unturned, as they say.

If this means that you have to sacrifice the number of publications you produce, so be it. People are growing weary of the same rehashed content and materials that skim the surface without providing any real advice.

Dig deep, research extensively, and produce information rich, long-form articles that provide real value to readers; that’s how you break through the noise in content.

Resolution 3: I Will be More Social

Social media has become so deeply entrenched in marketing tactics that the two are now utterly inseparable.

As far as these platforms are concerned, the content you share, adds to your brands publishes, and engagement the page generates all help to push your brand awareness to new heights while driving consumers to landing pages and other destinations; all of which furthers your SEO goals.

If you are already quite active on social and failing to engage audiences in a meaningful way for your brand, take a step back and evaluate the type of content you are posting and the messages that you are putting out there.

If you really want to connect with your social media audience, try resolution number four on for size.

Resolution 4: I Will Produce More Video Content

Video is all the rage right now; we all know this. While platforms like YouTube continue to soar in popularity, social media websites like Facebook are heavily investing in live streaming content. This trend is hot right now and people are clamoring for more.

The extreme demand for video content and live streams is resulting in a plethora of companies diving into the practice; that means you have to take things to the next level.

In order to produce increasingly engaging social videos, it is necessary to take feedback on what the audience wants to see, employ more charming and charismatic hosts, broadcast the most beneficial data, and come up with outstandingly creative and entertaining concepts.

Resolution 5: I Will Switch to Secure Protocol

Here’s something you can bank on: Security will never go out of style.

Google is serious when it comes to protecting its users; hence why it made HTTPS a ranking signal in 2014. And many sites who employ the extra security do see rankings boost. In a Backlinko study of more than one million Google search results, the SEO service revealed “…a reasonably strong correlation with first page Google rankings,” and HTTPS usage.

Moreover, beginning this month, Google will start providing a warning to Chrome users when they are about to access a site that does not employ HTTPS and has credit card or password fields, as noted in the company’s Security Blog.

Anyone who is willing to take the risk by not switching over to HTTPS will end up driving site visitors away in favor of one that does not come with a warning label, ultimately decreasing a site’s standings in the SERPs.

The New Year is a time for new beginnings. Take this time to revamp your SEO strategy and get caught up on the latest best practices to ensure that your business’s website gets top billing and loads of positive attention.

Which of these strategies have you already employed? How do you plan to be more social in 2017?

Original Article Source http://www.sitepronews.com/2017/02/03/5-seo-resolutions-for-strong-rankings-in-2017/


Albert B Hammond

10 High-Performing SEO Content Habits to Form in 2017

Posted By: Albert Hammond – Written By Julia McCoy

The New Year is a time of resolutions and commitments to changing behavior and getting better. If you’re like most content creators, it’s likely you want to use 2017 to make your content better and enjoy a higher ROI from the material you develop.

One of the best ways to do this is by improving the SEO practices you use in your digital content. Here are 10 top tips from influencers around the country (and some from our own pockets) on how to improve the SEO value of your online content and enjoy a more prominent digital presence in the coming year.

10 High-Performing Content Habits for 2017 (And Beyond!)

Whether you’re a new business just starting out, or an established company looking for ways to make your content more prominent online, these 10 SEO tips are just what you need to succeed.

1. Create unique 10-times meta description can be one

Larry Kim’s presentation in this year’s SEJSummit talked about finding the perfect meta and how to 10 times it for the most ROI. His secret? Write a bunch of meta, and then test them to identify the one that performs 10 times better than the rest. While this is a simple tip, it’s a critical one. Meta content is often overlooked in the world of SEO and content, and optimizing meta descriptions can go a long way toward boosting your overall content and enhancing its SEO value across the board.

As you write your meta descriptions, be sure to follow these meta description guidelines:

  • Keep them between 150-160 characters;
  • Include your target keyword;
  • Make them unique (don’t duplicate meta content from other parts of your site, even if the page, product, or service is very similar to another you offer);
  • Make them compelling and exciting for readers to click.

2. Spending more time on content to ensure perfection

Content creation is a time-consuming pursuit, and it’s easy to phone it in, in favor of creating lots of content rather than hard-won content you love. In 2017, however, the influence recommendation is to do a bit of both. By spending more time on content creation while also taking the time necessary to ensure consistent production, you can build out a content presence that rewards your readers and keeps you relevant online.

, for example. Its team does one key piece a month and then a consistent amount besides the one “killer” every week. This allows the team to fortify a nice mixture of outstanding, passionate content and regular filler material that’s no less useful or interesting for their readers.

3. Focusing your content around “topics rather than terms”

In HubSpot’s recent “SEO in 2017” webinar, the team focused intensely on the importance of focusing on topics rather than terms in online content. Here’s what this means: while keyword research is still critical to the creation of great online content (more on this in a moment), readers and search engines alike aren’t interested in keyword-stuffed material that exists only to rank for a certain keyword phrase.

As such, it’s critical to focus your content on topics rather than terms. This means finding a keyword phrase you like and want to rank for, and then creating content that’s dedicated to covering the topics related to said the keyword. This will provide a broader and more exciting experience for your reader while also giving you a better chance of ranking in the SERPs.

4. Keep developing your target personas

This is a point that’s been driven home by everyone from HubSpot to Maile Ohye, developer programs tech lead at Google. While it’s easy to get wrapped up in all of the other SEO responsibilities facing your brand, developing target personas remains critical. When the Express Writers team attended the 2016 SEJ Summit, this was one of the biggest points in Ohye’s presentation.

Although Google matters for SEO, it’s your target audience that’s most important. As such, you need to keep them in mind all throughout your UI and UX. Answer their questions, eliminate annoying extra steps, and create content pointed directly at them. The user journey and experience outweighs rankings, and you’ll go far in terms of SEO if you keep this golden rule in mind.

5. Target your SEO presence toward being indexed

If your page isn’t showing up in Google, you’re not going to get anywhere fast in terms of organic search rankings. Simple tricks like maximizing clickability and focusing on searcher intent can help you produce high-performing pages that appear prominently in the SERPs, and help you claim the customers you want. This was a massive point made by Bill Hunt at SEJ Summit 2016, who called it “Making SEO Lemonade.”

6. Hire actual content experts

Search engines and consumers are only going to get smarter in 2017, and if you’re not hiring experts to write your content, you’re missing out. MarketingProfs says “If your business is gaming, then approach real gamers. If you are a B2B company, have marketing/business experts write about and for you; they know what your users are interested in.”

In addition to producing higher-quality and more relatable content, hiring an expert to craft your content for you will also allow you to provide real value and useful information to your consumers through your digital content.

7. Do your keyword research

Keyword research will still matter in 2017, and it’s critical to keep it as a central point of your content strategy. By identifying what your target audience is talking about and searching for, you can create a high-performing content strategy that produces real results. Use a keyword research tool like the Google Keyword Planner or KWFinder to determine which keywords are likely to be successful in your niche and to target them accordingly.

Once you’ve located the keywords you intend to target, remember HubSpot’s advice of targeting topics rather than terms. Use the keywords you’ve identified to cluster content topics and produce a rewarding and wide-ranging experience for your customers.

8. Make internal linking a priority

Internal linking is critical to the structure of your online content, and it can go a long way toward making your content more relevant and valuable for your customers.

As you write a post, look for opportunities to include your own content or external content as a hyperlink. In addition to providing more information for your users, this also helps make your content more engaging and exciting for the people reading it.

9. Speed things up

Influencers everywhere are obsessing over the critical nature of mobile pages in the coming year. Right now, it’s not enough to just have pages that are mobile-optimized. Instead, they need to load quickly and provide a positive user experience. MarketingProfs reports that a whopping 29 percent of mobile users will abandon a page if it doesn’t give them the information they need, or if it takes too long to load.

This explains the rise in importance of AMP pages (which load about six times faster than traditional non-AMP pages). The AMP project works by stripping away JavaScript and allowing only asynchronous script, re-sizing resources, and preventing extension mechanisms from blocking page rendering.

While AMP can be a little tricky to install on your page (unless you’re decently comfortable with coding), using a CMS like HubSpot allows you to access automatically AMP-optimized pages.

10. Market your online content

Digital content and SEO are only as strong as the marketing behind them, and marketing your content will allow you to succeed in 2017. When you market and promote your content on various sites and through your separate social media channels, you can succeed in getting links to your content and standing out as an authority figure in your industry – both of which boost your SEO. Here are some tips for promoting your content online:

  • Mention influencers and then tell them about it. They’ll likely be willing to suggest your piece to their audience, immediately expanding your reach.
  • Use social channels like Facebook, Instagram, and Twitter to share the news about your new content and pieces.
  • Guest post on related platforms to make the most of someone else’s audience.

Better SEO in 2017

There are dozens of ways to boost your SEO in 2017, and these 10 simple tips will help you stand out and get noticed online. By implementing these top SEO tips in 2017 and beyond, you can ensure that your company never gets lost in the bottom of the SERPs again.

Article Source : http://www.sitepronews.com/2017/01/16/10-high-performing-seo-content-habits-to-form-in-2017/

 

Desire Network Marketing Success – Get Leads

So when you’re composing the title tag for your websites, make sure that it contains your targeted keywords together with your city and your state. This will make the search engines’ jobs easier and they’ll put you right in front of your target market. This takes place to be the single most vital on a page dc SEO agency strategy that you should not ignore. Keep in mind that when it concerns title tags, fewer keywords are constantly better.

SEO reporting will not be totally effective without having the ability to discover out how rivals are carrying out on SERPs. You can then utilize this information to gauge the level of success you are getting with your own efforts. Knowing about the share of voice in SEO reporting involves knowing how to fish out your competitors. You need to know the best ways to focus your keywords into tight groups so as to understand who else is dealing with them. An important thing to consider during this element of SEO link building reporting is that you have to use keywords with comparable search volumes as a way to track down rivals according to the traffic levels they are acquiring.

Getting seen in the huge crowd is necessary for all the business which are doing any kind of e-business. All the business which have a web interface battle a lot to get noticed by the search engines. By doing so, the chances of getting more traffic on the website boost. This, in turn, increases the opportunities of getting click resources business. Secret word tags are among the methods used by people to become internet search engine enhanced. Actually, the tags indicate that the web page has actually been tagged with the keyword. That particular keyword is searched really rapidly by the internet search engine. If anyone is searching the web with that certain keyword in mind, she or he will have the ability to reach that web page through an online search engine which has been tagged for that crucial word.

Utilizing websites Local dc SEO firm like Onlywire or tribe pro to syndicate your blog site post will get you numerous back links to your website.Google generally ranks these kinds of back links high since they are deemed user interest. Again be careful the automated links as a lot of too quickly will throw up the red flag to Google unless your website has developed the page rank to deal with high traffic. Getting 2000+ backlinks in a single day on a two-month-old blog will generally be frowned on.

Backlinks in article marketing techniques are what ranks short articles. It’s how Google assesses the popularity of a post, r at least one of the ways. There a couple of types of backlinks; the significant categories being internal and external links. You can also break them down by authority also. The greater an authority website you link to the nicer that link is ranked.

When your website is optimized, it is time to do off-site optimization. It does not indicate that you need to submit to company listings. In truth, this is not necessary if you simply wish to get high rankings for local search of Google. You may need to do so if you are likewise targeting a greater rank on Bing.

A niche company will have an experience in your market and likely have on-hand a great set of places from which they can get a connect to your site. They will have a better understanding of the kinds of targets that will produce the highest conversions, and how to get that traffic to your site.

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Basic Techniques to Generate Traffic from Search Engines

Posted By: Wayne Robinson

Traffic — And lots of it! It is the dream of every netrepreneur. After all, without a steady stream of visitors — or should I say “potential customers” to your website, how will you earn your e-fortune?

The first place most e-business start-ups go when they need a quick traffic fix is the search engines. And rightfully so! After all, a top ranking position in one of the major search engines is an effective way to increase the traffic to your website without spending your hard-earned advertising dollars!

Statistics have repeatedly shown that anywhere from 20% to 80% of your visitors will find your website via a search engine. However, you should also know that statistics show that most web surfers never search beyond the top 30 results they receive. With that in mind, it is clear that a top position should be the goal of any savvy site owner.

But top spots are no longer achieved by crossing your fingers and blindly submitting your website to 900+ search engines and directories using a free submission service. Competition for top spots is getting fierce, so it is important that you learn the “right” techniques if you want to ensure that your website is well ranked… and it is very important that you do so while this great advertising medium is still FREE!

As I said before; for high traffic generation to your website, it is very important that your website ranks in top spots in search engines. You may ask “What are the search engine looking for when they rank my website?” Well, although each search engine uses a different set of algorithms to rank websites, but generally speaking, however, here are some of the main factors currently being considered by the search engines.

1. Link Popularity

Alta Vista, Excite, Lycos, and the web pages search promotion of Yahoo! use a ranking system that involves measuring and ranking the number of links that are directed towards a particular website. This is an extremely powerful traffic generation tools because:

Reason # 1

Building a well thought-out linking strategy is a powerful way to attract large volumes of high targeted traffic! By putting your website on every major web “intersection” where your target market meets, you will ensure that your website receives a steady flow of qualified potential customers.

Reason # 2

Links are equivalent to recommendations! They established credibility even before the visitor reaches your website, dramatically increasing the likelihood that they will buy.

Think about it… David arrives at his favorite website and notices that they have posted a link to your website. He knows and trusts his favorite website and therefore assumes that, because they have a linked to you, your business must be credible too. He clicks through the link to your website and is immediately open to offers you present him with. Why? Because your credibility was established before he even arrived at your homepage!

Reason # 3

Since many search engines now factor link popularity into their ranking decisions, your linking strategies are all that much more important! If you want to be ranked as high as possible in search engines, you now need a factor in your link popularity – and, as you already know, earnings a top spot in the major search engines is key to increasing your website traffic.

Obviously, developing a linking strategy that generates a high volume of targeted traffic to your website is not an overnight process. It will take you anywhere from two weeks to six months to secure quality links you need. However, I promise you that it is worth the effort! Once you have done the initial footwork, the links that are established will remain on these websites for years to come. Your perseverance will pay big dividends in the form of a continuous flow of targeted traffic generation.

2. Your Domain Name

A domain name plays a vital role in traffic generation to any website. Domain names rich in keywords will rank higher in search engines because search engines love URL’s that are saturated with keywords! Brainstorm keywords and key phrases for your website and then use them to create a catchy URL… or load the domain name with your best keywords to get ranked higher in the search engines.

3. Key Word Density

Keywords definitely refer to the number of times your keyword appears throughout your site. Your keyword density is a factor that is heavily weighted by search engines, so it’s very important to make strategic use of your keywords.

So, these are the golden facts and tactics through which you can drive high traffic to your website. I should also mention that you do not expect to enter a couple of your top keywords into the search engines and instantly start making money through your website, that is very rare. But yes, you can really make high traffic through search engines without crossing the line into “keyword stuffing” and with a little time.

Article Source: http://www.ArticleGeek.com – Free Website Content

10 Costly Search Engine Mistakes to Avoid

Posted By: Brad Eden

If you have a website then you already know the importance of traffic. Traffic is to Internet marketing as a location is to real estate. It’s the only thing that really matters. If you cannot generate targeted visitors to your site, you will not make any sales.

Usually the owner or designer of the website is the person designated to drive traffic to the site. The chief ingredient in generating traffic is the search engine. Of course, you can use advertising, but it’s going to cost you. Using the search engines to generate targeted (interested in your product) traffic is the least expensive method known.

Unfortunately, many website owners do not understand the importance of search engine visibility, which leads to traffic. They place more importance on producing a “pretty” website. Not that this is bad, but it is really secondary to search engine placement. Hopefully, the following list of common mistakes, made by many website owners, will help you generate more targeted traffic to your site…after all, isn’t that what you want.

1. Not using keywords effectively.

This is probably one of the most critical areas of site design. Choose the right keywords and potential customers will find your site. Use the wrong ones and your site will see little, if any, traffic.

2. Repeating the same keywords.

When you use the same keywords over and over again (called keyword stacking) the search engines may downgrade (or skip) the page or site.

3. Robbing pages from other websites.

How many times have you heard or read that “this is the Internet and it’s ok” to steal icons and text from websites to use on your site Don’t do it It’s one thing to learn from others who have been there and another to outright copy their work. The search engines are very smart and usually, detect page duplication. They may even prevent you from ever being listed by them.

4. Using keywords that are not related to your website.

Many unethical website owners try to gain search engine visibility by using keywords that have nothing at all to do with their website. They place unrelated keywords on a page (such as “sex”, the name of a known celebrity, the hot search topic of the day, etc.) inside a meta tag for a page. The keyword doesn’t have anything to do with the page topic. However, since the keyword is popular, they think this will boost their visibility. This technique is considered spam by the search engines and may cause the page (or sometimes the whole site) to be removed from the search engine listing.

5. Keyword stuffing.

Somewhat like keyword stacking listed above, this means to assign multiple keywords to the description of a graphic or layer that appears on your website by using the “alt=” HTML parameter. If the search engines find that this text does not really describe the graphic or layer it will be considered spam.

6. Relying on hidden text.

You might be inclined to think that if you cannot see it, it doesn’t hurt. Wrong…. Do not try to hide your keywords or keyword phrases by making them invisible. For example, some unethical designers may set the keywords to the same color as the background of the web page; thereby, making it invisible.

7. Relying on a tiny text.

This is another version of the item above (relying on hidden text). Do not try to hide your keywords or keyword phrases by making them tiny. Setting the text size of the keywords so small that it can barely be seen does this.

8. Assuming all search engines are the same.

Many people assume that each search engine plays by the same rules. This is not so. Each has their own rule base and is subject to change anytime they so desire. Make it a point to learn what each major search engine requires for high visibility.

9. Using free web hosting.

Do not use free web hosting if you are really serious about increasing site traffic via search engine visibility. Many times the search engines will eliminate content from these free hosts.

10. Forgetting to check for missing web page elements.

Make sure to check every page on your website for completeness, like missing links, graphics, etc. There are sites on the web that will do this for free.

This is just a few of the methods and techniques that you should avoid. Do not give in to the temptation that these methods will work for you. They will do more harm than good for your website.

Not only will you spend weeks of wasted effort, you may have your site banned from the search engines forever. Invest a little time to learn the proper techniques for increasing search engine visibility and your net traffic will increase.

Article Source: http://www.ArticleGeek.com – Free Website Content

How to Write Title Tags for Your Web Pages

Posted By: Donald Nelson

When it comes to search engine optimization, the single most important sentence that you will write for your website is the title tag of your main page. If you write it properly then you will have taken a big step towards getting your site well placed in search engine queries for your important keywords.
Before I give you a step-by-step guide to writing title tags, let’s define what they actually are and see why they are important. When you look at a web page in your browser, the writing in the blue strip above browser’s commands (file, edit, view, etc.) is the title tag.

On your actual HTML document, the title tag is in the head portion between the notation and the title tag is important because it “tells” the search engine what the page is about, and in the case of your main page, what your website is all about.
I remember back in my school days that we used to take standardized examinations in which we had to read a story and then answer the question: “What would be the best title for this essay?” Choosing a title tag is something like answering this kind of question. You’ve got to pick out the gist of your enterprise and highlight it in a sentence. So, take a look at your web page and get ready to begin, following these steps:
1. Make sure your three or four most important keywords or keyword phrases appear in the title tag. The most important words should appear near the beginning of the sentence, and they can be repeated within the sentence for added emphasis. For example, if I am offering low-cost web design, then my title tag might look like this:Web Design: Affordable, Low-Cost Web Design from the Acme Web Design Company
2. Leave your branding and sales pitch for another part of the web page. Although it is a natural tendency to want to put your company name at the beginning of the title tag, you should remember that unless you are very famous like Coca Cola, people are not searching for you. So, put your most important keywords at the front of the title tag, and establish your brand name with your logo and other elements of the web page. If your company name includes your keywords, like our hypothetical Acme Web Design Company, then put it in the title tag, but not necessarily at the beginning.
Similarly, the title tag is no place for your sales pitch, so keep out flowery or extraneous adjectives, unless they are actual terms used in searches for your product or service.
3. Place your geographical or niche-defining term in your title tag. If you are trying for a top ten or top twenty positions for a term such as “web design,” then you are really in for a difficult struggle. However, suppose the Acme Web Design Company is located in Columbus, Ohio. Then instead of attempting the almost impossible task of getting the top rankings for the term “web design,” it would be far better to get a high ranking in the geographical niche using a title tag such “Web Design, Columbus, Ohio: Low Cost Web Design in Columbus, Ohio by The Acme Web Design Company”
4. The title tag can be longer than you think. Some guidelines say that the title tag should be no longer than 70 characters. It is true that only the first 70 characters will show in the top bar of the browser, but search engine robots will read the rest of the tag and the search engines will not penalize you for going over the 70 character mark. Take a look at highly ranked sites in heavily competitive categories and you will see examples of long title tags. Write the tag according to your need to get your important words and phrases included in a sentence that best describes what your product or service is about.
5. Vary the title tags on the inner pages of your website. Even with a long title tag, it is not possible to highlight all the possible terms which someone might use to find your website. This is not a problem if you make use of the other pages of your website. Instead of simply having a title tag that says “services” our web design firm could highlight “low cost, web design services” on that page. The “contact” page could be used to emphasize the geographical location once again, and so on. Many websites make the mistake of repeating the same title tag on each of the inner pages of the site. Avoid this and use each of your page’s titles to target important keywords and keyword phrases.

So, take a look at your website’s title tags, and see if you can improve them. The effort that you make will be well rewarded.
Article Source: http://www.ArticleGeek.com – Free Website Content

AdWords Tips: All About Keywords

Posted By: Ryan Cole
As you probably know, Google AdWords is a pay-per-click marketing system, which is a great way to get traffic to your site. But if you don’t know the ins and outs, it can end up costing you a lot of money and not making you any.

So, what’s the key to success with AdWords? Well, I wish I could tell you there were one or two simple tricks, but the fact is, the best way to ensure success with AdWords is to be familiar with every aspect of the system. This will likely take weeks or months of research, plus a few bucks spent testing out a real AdWords account. However, you can greatly increase your chances by following this bit of advice: don’t skimp on the keyword research!

Maybe you had it in your head that you could go to your site, grab 20 or 30 words or phrases, load them into an ad group, and you’d be watching the traffic and sales pour in. This is simply not the case. Keyword research should be the most time-consuming part of setting up any campaign; not only that, but you should be doing it all the time. That’s right – never stop building your keyword list. Okay, now let me explain a few things:

First, you need to understand how Google uses your keywords to show your ads. You place a bid that determines your maximum cost per click (CPC) for each keyword. This can be different for every single keyword if you wish. This bid does not represent the amount you’ll pay for each click (like on Overture); this is just the maximum you’ll ever pay for any single click. For example, if you have a max CPC of $0.50 set for a keyword, you’ll only have to pay the full amount if someone else bids $0.49. If that person decides to lower his bid to $0.30, you’ll only pay $0.31. This is because Google’s bid discounter only charges you one cent more than the next highest bidder, no matter what your max CPC is. Theoretically, then, you could bid $10 or even $100 and still only pay $0.31 for a click.
But that’s not all! As you start getting impressions (i.e., your ad shows up in the search results) and clicks, you’ll have a click-through rate (CTR). This represents the number of clicks you receive per 100 impressions. Here’s the really beautiful thing about AdWords: the higher your CTR, the lower your click cost. Because Google values relevance, you’ll receive a bonus for having a relevant ad, and CTR is the primary indicator of how relevant your ad is. So, let’s say you’re competing with someone for ad position No. 3 on the search results page for a particular keyword. Your max bid is $0.50 and his is $1. He should be way above you, right? Not necessarily. Suppose you have a CTR of 5%, and his is only 1%. Google factors in CTR when calculating ad positions, so you end up with this: max CPC × CTR = (what we’ll call) ranking factor. In this case, your ranking factor is 0.025, while your competitors are only 0.01. Which means your ad shows above his for $0.50, even though he’s willing to pay up to $1!

Okay, so now you know the basics of how keywords work in AdWords and how Google charges you for clicks. What’s next? Keyword research. The best way to go about this is to use WordTracker. I won’t get really specific about how WordTracker works because they’ve got a ton of information right there on the site – just go do some reading there when you finish this article. Basically, though, WordTracker will help you find the best keywords to use in your AdWords campaign. You type in any word, and you’ll get up to 300 related terms, which you can then click on to find a few hundred variations of that term. The terms you’ll get are all terms from WordTracker’s search query database, which uses metacrawlers to compile information (again, they explain it on their site if you’re really interested). So you know that all the words you find there are real terms that people are actually searching for. Even better, you get a prediction of how many searches to expect per day for any keyword, how many times it shows up in their database, and a KEI value to determine your best words (KEI stands for Keyword Effectiveness Index, which you can also read about on the site). You can get a free trial, or you can sign up for a single day to test it out with all the features included (a day’s membership is just a few bucks).

There are some free keyword research tools you can use, but I recommend these only for absolute newcomers who have no budget to start out with. Overture’s Keyword Inventory is a good, free resource, but there’s a catch: it shows results only for searches done through www.yahoo.com. If you’re marketing with Google AdWords, you should know that Google accounts for at least twice as many searches as Yahoo! in some cases three or four times as many. (Though reports vary, Google usually receives credit for about 50-60% of all searches, while Yahoo! gets about 20-30% – but this is based on all searches, and results for individual searches may vary widely.) You may find other “free” tools or downloadable programs that claim to help you with keyword research, but I say don’t bother with them. You get what you pay for. Most of them just pull their results directly from other free online tools, and they don’t offer anything in the way of features unless you buy the “full version.” If you’re out to get one for free, just use Overture. (Google’s own traffic estimator is decent, but it doesn’t give you an exact count for searches within a given period; you just get status bars, which are hard to interpret. Google’s bid and position estimates are also usually way off.)

But third-party tools, even if they’re very good, won’t do your keyword research for you. You’ll have to pick through your website (or your affiliate’s sales letter) for words and phrases that you can use. Then, using those words, see if you can think of similar words or concepts that people might be searching for. There’s no real trick to this; you’ve just got to do a lot of brainstorming. Once you’ve got a good core list, take that over to WordTracker to beef it up. (Hint: If you see any words that don’t directly relate to your product, service, or niche, add them as negative matches.)

Now you should have a lean but healthy keyword list. This is your first step to beating out your competition on Google AdWords.
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Website Search Engine Optimization For Search Engine Friendliness

By Alan Lim

Website search engine optimization is the buzzword of the Internet. You can’t survive online without it! Understanding its concepts is crucial to your business growth!

The success of your website online largely depends on the level of visibility it enjoys. This will only happen with a robust and effective website search engine optimization program. There are many ways to accomplish this end objective.

Keywords

Keywords are those magic words which attract your site to search engines. These also guarantee good page rankings. Since these are an important component of website search engine optimization you need to ensure each page of your site has a good array of strategic keywords evenly spread out. Many experts conduct intensive keyword research programs which help to analyze which keywords are the most popular and can fetch you greater visibility online.

Copy writing

The content on your website not only needs to be interesting and related to the site theme, it also needs to be search engine friendly. Website search engine optimization relies on effective and search engine friendly copy writing to attract better page ranking online. Your website copy needs to exude professionalism while also ensuring that keywords are generously sprinkled in the articles.

Click Here to learn more about Keywords,Copy writing,Link density,

Meta tags and title

The title of your web pages is what will attract search engines to your site. That’s why it’s important that not only is the title interesting and catchy, but it also has relevant keywords in it. That way the search engine robots that crawl sites get to access your site instantly. Website search engine optimization is all about being accessible to search engines. Even your site Meta tags need to have these keywords well placed.

Knowing your competition

Many website search engine optimization service providers will do an in-depth competitive analysis. This is because in order to stay ahead in the competition you need to know where you stand. That’s why it helps to find out which keywords are currently being used by your immediate competition. It will also enable you to learn from their mistakes and fine tune your site optimization efforts better.

Manual submission

Many providers will also manually submit your site to search engines online. Through this they are able to effectively and actively propagate your website to the web. Website search engine optimization methods involve fine tuning of content, building more links as well as involving tools like PPC etc. to drive more traffic.

Link density

The page rank and popularity of your site will depend on the number of links as well as the kind and quality of links on your site. In fact most of the popular search engines of today distinguish successful and not so successful sites by the density of links on their sites. Therefore as part of your website search engine optimization program you need to ensure active procurement of associated links to your site. By improving the link density you get to improve the relative placement of your site in search engine results.

High quality links

It isn’t just sufficient to have a large volume of links to your site. It’s also equally important in website search engine optimization to have good quality links from reliable partners. Therefore, it is essential to test the strength and effectiveness of each link before incorporating it into your site.

Source: www.isnare.com
Permanent Link: http://www.isnare.com/?aid=204817&ca=Internet

Search Engine Optimization Vs. Search Engine Marketing: What’s The Difference?

By Simplifying The WEB

SEO and SEM are two terms that are commonly bandied about by webmasters. Sometimes it seems as if the two terms are used almost interchangeably. But is there a difference, and if so, what is it?

In fact, there is a difference. SEO stands for Search Engine Optimization. It refers to anything you do to your page to make it more search engine friendly. SEM stands for Search Engine Marketing. It forms a sort of umbrella term that can refer to anything you do to get your page ranked higher in search engines, from search engine optimization to requesting backlinks to submitting your URL to search engines.

It’s important to know the difference between the two when you’re shopping for SEO or SEM services. If the company doesn’t specify what services it offers as part of its “SEM Package,” then don’t hesitate to ask. And don’t hand over any money until you know! Some companies may mean nothing more than submitting your website’s URL to a few search engines, and you can do that yourself.

Whenever possible, get a list of specific things they plan to do to help surfers find your website. Will they submit your URL to search engines? Get a list of the search engines they plan to submit it to. (“Yahoo!, Google, and 100’s More!” doesn’t count.) Will they keyword optimize your site? Be sure to ask if they include META and ALT tags.

Ultimately, whether a company uses “SEO” or “SEM” doesn’t matter as much as what services they offer. Ideally, SEM would be more valuable than SEO, because it would include SEO as well as other marketing strategies. But this is not always the case. As we’ve noted before, it can be simply a code for “stick your URL is a few search engines and be done with it.” Look for reputable websites, and ask for specific services they offer. Once you’ve done your homework, you will be able to make an informed decision between SEO and SEM and march forward proudly, knowing that you truly got the best value for your money.

About the Author: For more information visit Orange County Website Design Search Engine Optimization Orange County SEO Simplifying The WEB

Source: www.isnare.com
Permanent Link: http://www.isnare.com/?aid=153274&ca=Internet

How to Raise Your Rankings in Search Engines – Basic SEO

By: Duane Jacobson
I don’t know how many times I’ve been asked. “How do I get traffic to my website?”

To best discuss this topic I should break this down into categories.

1. Title Tags
The title Should contain keywords and keyword phrases that are important to your site. Our recommended maximum number of characters for this tag is 60.
Also when counting your characters remember that spaces are considered as well.
Titles should appeal to the reader otherwise even a top position will lose a lot of clicks.
For example, “shoes,Nike shoes,best shoes,review shoes,” is unlikely to induce a click. What may induce a click would be like:
Shoes – Find out the latest styles on name brand shoes.

2. Description
The maximum number of characters I recommend for this Tag is 150. Any longer than this and it will only be cut off and may count against your site being listed high in the search engines. Try to repeat your keywords that you used in your title in a proper sentence and in 3rd party. Avoid I, Me, Myself etc

3. Keywords
keywords My recommended maximum number of characters for this tag is 250. Any more than that may be considered spamming. Keep your keywords focused upon what your site is about.
Don’t think that if I use an assortment of different keywords that your site will be a seller. Targeted marketing is associated with your keywords.

Magic Submitter

4. Keyword Nesting
Description: A term used in searching to indicate the sequence in which operations are to be performed
Enclosing words in parentheses identifies a group or “nest.” Groups can be within other groups.
The operations will be performed from the innermost nest to the out most, and then from left to right.
keyword nesting is nesting your top 5 most important keywords in the HTML page that the public will see. I would recommend using the keywords that you’ve used in your title, description.

5. Head Tags not to be confused with (head) tags def.
HEAD or HEADER (of HTML document)
The top portion of the HTML source code behind Web pages, beginning with and ending with . It contains the Title, Description, Keywords fields and others that web page authors may use to describe the page. The title appears in the title bar of most browsers, but the other fields cannot be seen as part of the body of the page. To view the portion of web pages in your browser, click VIEW, Page Source. In Internet Explorer, click VIEW, Source. Some search engines will retrieve based on text in these fields.
Head Tags should be a repeat of your title tag. Most webmasters put their head tag right after the body tag. A head tag will look like this (h1) (/h1) with the ( and ) being replaced with < >

6. Anchor Links
Anchor Links is one of the most important html tags that your site needs to gain search engine page rank especially in google and msn.

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SEO- 9 Ridiculously Easy Steps to the Top 10

By: Murray Daniels

Search Engine Optimization companies are making a fortune by doing the menial work that is overlooked by many designers. It is ridiculously easy to do most of the work done by most SEO companies, all you have to do is create good habits.
There are 9 main points you should focus on:

• Keywords
• URL Text
• Description, Meta tags
• Title tags
• Image Names
• ALT tags
• Heading tags
• Content
• Hyperlinks

The focus of these 8 steps is to load your pages with as many “keywords” as possible.

Keywords
Keywords are the most important aspect of good SEO, this is where you tell the Search Engines what your site is about. Search Engines use an algorithm to determine the “Keyword Density” of your site, this formula is:

Total Words ÷ Keywords= Keyword Density

Use this formula on your competitors web site and see how they score, then aim to beat that score.

Choose keywords that best relate to the information, products or services that you are offering. For instance, if I am designing a site about “Web Design”, I want my site to include the words “Web Design” as many times as possible.

However, most people don’t just search for just one word, they type phrases, so you should consider the phrases that best suit your sites target market. For example, if I am creating a site about “Web Design” in New Orleans, I would include “New Orleans web design” in my keywords. Another way around this is to not separate my keywords with commas, just use spaces, and the Search Engines will make the phrases for you. The most important thing to remember is that the content of each page is different, so only use keywords pertaining to that page.

URL Text
When you name a new page you have the option to call it anything you could possibly think of, why not se a keyword? After all, the URL address is the first things a search engine comes across when indexing your pages. You have to remember content doesn’t come easy to everyone, so you gotta slip in your keywords when the process gives you an easy one.

Description Meta tags
These tags are dwindling in importance since Search Engines are now looking at content, but every little bit counts.

Optimize your meta tags to match your content, products, and services, and the Search Engines that still look at meta data will reward your efforts.

Title Tags
Title tags are the tags that tell the Search Engine the title, or formal description of the document or page. This is the word or phrase that is seen at the top of the browser window. The most important rule about title tags is, don’t put anything in the title tags but keywords. Once again this is an easy time to slip in your keywords, so don’t miss out.

Image Names
As I said before, content doesn’t come easy to everyone, so slip in your keywords whenever possible, this applies to image names. If you are saving a picture of a guy working on a computer for your web design web site, don’t call it “some_dude.jpg”, call it “web_site_design.jpg”. The Search engine will look at the code for the site and see the image pertains to the content of the site and this will be another relevant element on that particular page. You have to take the easy ones when you are given a chance.

ALT tags
Alt tags are keywords that you can attach to images, giving more weight to the image since Search Engines can’t analyze the content of the image itself. Here is a chance to slip in more keywords without writing great content, use it.

Heading tags
Heading tags are associated with the bold font that leads into a section of text. Like this:

Web Design
Web Design Inc. offers custom web site designs…

Your heading tags should only be keywords, and should be presented in the order that your Meta tags follow.

H1= first meta tag, H2= second meta tag…

Try to utilize all 6 heading tags on each page to ensure maximum page optimization.

Content
As every expert will tell you, “Content is King.” Each web page should have at least 350 words on it, and the more the better, but keep in mind the formula for keyword density. You don’t want to fill a page with 1500 words of jibba-jabba and only 5 keywords in it. Some people get hung-up on how browsers display text, and use images with text in them because they want a cool font, but browsers can’t read the text embedded in images, so this content ads no weight to the page in a Search Engines eyes.

Link-baiting is the new trend among high-ranking sites. Link-baiting means writing quality content, or articles that other web sites can display on their pages as long as they give credit, and a link to your site.

You don’t have to be a vi or emic expert to write good web content, just be thoughtful of how you word things and incorporate your keywords.

Hyperlinks
Hyperlinks are text links to other pages on your site. The rules of SEO and hyperlinks are easy:

• Use hyperlinks so the Search Engine will have a text link to follow to the next page
• Don’t use one word links, use long link phrases, preferably keyword phrases
• Use bullets, or some sort of small image that you can attach an ALT tag to, this will ad more importance to the link, and throw in a couple of free keywords for you.

Keep these 9 aspects in mid when designing a site, and you are sure to have a leg up on the competition.

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A Step-by-Step Guide to Updating Your Website

By: Brian Hong

If you are planning to launch a new version of your website, you will need to take some steps to ensure that you do not damage your search engine rankings in the process. When you update your website, especially if you decide to change your domain, these changes can potentially have negative impacts on SEO. You can avoid these problems by carefully planning the update process. Here is a step-by-step guide to help you update your website.

1. Figure Out the Scope of the Project

The first thing that you will want to do is start by making a list of all of the URLs that need to be updated. You can use your site map to retrieve a list of these pages. There are also online software tools, including Google Webmasters, that can be used to crawl your website in order to generate a list of pages. Once you have this list available, you need to check it to make sure that all of the links are viable links and that there are no broken links or pages that you simply do not want to include in the upgrade.
2. Check Inbound Links

Your SEO strategy depends on the inbound links that point to your website. As a result, you will need to perform an inbound link audit that will determine which direct links need to be updated. You should make sure that you contact the webmaster for each inbound link and ensure that they update the old links on their site. If it is not possible for you to reach everyone because of a large number of links, you should make sure to establish 301 redirects for all of the old links in order to point them to the new URLs on your updated site.

3. Update Your Content

In addition to updating the design of your site, you should also make sure to update the content on your site. Review all of the existing pages to ensure that there is no content that is outdated. Is your current SEO strategy meeting your needs? Check the analytics data for your website to make sure that your current plan is working. You may want to consider updating the keywords that you are targeting on certain low ranking pages.

Although it might be tempting, try to avoid unnecessarily deleting pages of your site. There may be pages that are having a greater impact on your current rankings than you might assume at first glance. However, if you find duplicate content on your site, do a 301 redirect of the content pages to the correct version of the pages. In the future, avoid creating pages that contain mostly similar content. 4. Check Your New Design for Optimization Issues

As you select new design for your website, make sure that the new theme offers improvements over your previous theme in terms of UX, technical SEO, and more. You should also make sure that your site design is mobile-friendly. If you use a CMS platform, you may also want to consider changing or upgrading. You may find that updating your CMS can provide greater security and SEO benefits.

If you fail to note the importance of a quality site design on your search rankings, you could inadvertently lower your rankings. Therefore, you should choose your new site’s design carefully and make sure that you test it with SEO tools in order to uncover any errors or page optimization issues before you deploy the updated site.

By creating a strategic plan to update your website, you can improve your rankings and ensure that the upgrade doesn’t hurt the work that you have done so far.

Article Source: http://www.activesearchresults.com/articles2/stepbystepguideupdatingwebsite2.php

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