Posted By: Albert Hammond – Written By Thomas Gunner
Operating a successful company of any size today requires managing your online reputation, even if your business is a strictly brick-and-mortar one. This includes many aspects, beginning with building brand awareness regarding your products and services.
While reputation management was once primarily a subsection of corporate human resources departments, the internet has changed the definition forever. People communicate regularly about their levels of satisfaction from their morning cappuccino to the nightcap at the end of the day. These posts begin to establish your reputation, particularly if you have made no other efforts to increase public trust in your brand.
What exactly is your online presence and reputation and why does it matter? Your brand identity is established by the total of the internet messages regarding you personally and your company. The business website and blog, social media posts and public interactions are all available for interested consumers to see.
Careful crafting of your content, expert knowledge and elevated customer service are the ways you can establish a positive reputation and gain consumer trust. You need to develop a systematic plan for establishment and maintenance of your reputation.
If you have not yet created a mission statement and goal-related documents, do so. Reflect your company vision in your online endeavors. From the colors and fonts used for your logo to the words chosen when handling criticism, you need to have a cohesive voice.
Each post or interaction should advance your goals. Before adding anything to your site or even responding to social media posts, confirm that it is in line with your brand image and goals. This can be especially useful when dealing with customer complaints.
Utilize the services of a web design expert and SEO agency to ensure that your business site is attractive and relevant. Potential customers should find it easy to navigate and to learn about your history and goals. Those who are experienced with making your website and content are well worth the expense.
If you associate a blog with your website, which most experts recommend, provide the visitors with valuable information. You can use a variety of media to convey your message, including embedding videos into the page. The content must be relevant to your niche and show you as a credible authority on the matter.
Although social media sites should not be the focal point of your internet communications, you can gain trust and attention from the public through them. The bulk of your shares should be promoting the content of others. No more than one-quarter should push your products and services directly.
This strategy will build trust with others because you are showing a support for the industry as a whole rather than being focused solely on self-promotion. Additionally, you will build a reputation with your peers as a trustworthy business, which may lead to new opportunities or partnerships.
Join groups and forums that are related to your business, however, do not focus on advertising your company. Contribute relevant insights to conversations when appropriate. Ask polite questions when you do not understand something. Many online communities allow users to post business and blog URLs in their signatures. This is all of the promotion you should do for forums.
You may also consider hiring a reputation management team if you or the business has developed a poor presence online. These companies utilize various means to diminish the noticeability of negative content and promote positive search results regarding your business.
Creating trust with the public is essential to operating a successful company. These methods will assist you in creating an attractive online reputation for your business, giving you and the company a strong foundation.