Posted By: Wayne Robinson
Traffic — And lots of it! It is the dream of every netrepreneur. After all, without a steady stream of visitors — or should I say “potential customers” to your website, how will you earn your e-fortune?
The first place most e-business start-ups go when they need a quick traffic fix is the search engines. And rightfully so! After all, a top ranking position in one of the major search engines is an effective way to increase the traffic to your website without spending your hard-earned advertising dollars!
Statistics have repeatedly shown that anywhere from 20% to 80% of your visitors will find your website via a search engine. However, you should also know that statistics show that most web surfers never search beyond the top 30 results they receive. With that in mind, it is clear that a top position should be the goal of any savvy site owner.
But top spots are no longer achieved by crossing your fingers and blindly submitting your website to 900+ search engines and directories using a free submission service. Competition for top spots is getting fierce, so it is important that you learn the “right” techniques if you want to ensure that your website is well ranked… and it is very important that you do so while this great advertising medium is still FREE!
As I said before; for high traffic generation to your website, it is very important that your website ranks in top spots in search engines. You may ask “What are the search engine looking for when they rank my website?” Well, although each search engine uses a different set of algorithms to rank websites, but generally speaking, however, here are some of the main factors currently being considered by the search engines.
1. Link Popularity
Alta Vista, Excite, Lycos, and the web pages search promotion of Yahoo! use a ranking system that involves measuring and ranking the number of links that are directed towards a particular website. This is an extremely powerful traffic generation tools because:
Reason # 1
Building a well thought-out linking strategy is a powerful way to attract large volumes of high targeted traffic! By putting your website on every major web “intersection” where your target market meets, you will ensure that your website receives a steady flow of qualified potential customers.
Reason # 2
Links are equivalent to recommendations! They established credibility even before the visitor reaches your website, dramatically increasing the likelihood that they will buy.
Think about it… David arrives at his favorite website and notices that they have posted a link to your website. He knows and trusts his favorite website and therefore assumes that, because they have a linked to you, your business must be credible too. He clicks through the link to your website and is immediately open to offers you present him with. Why? Because your credibility was established before he even arrived at your homepage!
Reason # 3
Since many search engines now factor link popularity into their ranking decisions, your linking strategies are all that much more important! If you want to be ranked as high as possible in search engines, you now need a factor in your link popularity – and, as you already know, earnings a top spot in the major search engines is key to increasing your website traffic.
Obviously, developing a linking strategy that generates a high volume of targeted traffic to your website is not an overnight process. It will take you anywhere from two weeks to six months to secure quality links you need. However, I promise you that it is worth the effort! Once you have done the initial footwork, the links that are established will remain on these websites for years to come. Your perseverance will pay big dividends in the form of a continuous flow of targeted traffic generation.
2. Your Domain Name
A domain name plays a vital role in traffic generation to any website. Domain names rich in keywords will rank higher in search engines because search engines love URL’s that are saturated with keywords! Brainstorm keywords and key phrases for your website and then use them to create a catchy URL… or load the domain name with your best keywords to get ranked higher in the search engines.
3. Key Word Density
Keywords definitely refer to the number of times your keyword appears throughout your site. Your keyword density is a factor that is heavily weighted by search engines, so it’s very important to make strategic use of your keywords.
So, these are the golden facts and tactics through which you can drive high traffic to your website. I should also mention that you do not expect to enter a couple of your top keywords into the search engines and instantly start making money through your website, that is very rare. But yes, you can really make high traffic through search engines without crossing the line into “keyword stuffing” and with a little time.