How to Raise Your Rankings in Search Engines – Basic SEO


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    By: Duane Jacobson
    I don’t know how many times I’ve been asked. “How do I get traffic to my website?”

    To best discuss this topic I should break this down into categories.

    1. Title Tags
    The title Should contain keywords and keyword phrases that are important to your site. Our recommended maximum number of characters for this tag is 60.
    Also when counting your characters remember that spaces are considered as well.
    Titles should appeal to the reader otherwise even a top position will lose a lot of clicks.
    For example, “shoes,Nike shoes,best shoes,review shoes,” is unlikely to induce a click. What may induce a click would be like:
    Shoes – Find out the latest styles on name brand shoes.

    2. Description
    The maximum number of characters I recommend for this Tag is 150. Any longer than this and it will only be cut off and may count against your site being listed high in the search engines. Try to repeat your keywords that you used in your title in a proper sentence and in 3rd party. Avoid I, Me, Myself etc

    3. Keywords
    keywords My recommended maximum number of characters for this tag is 250. Any more than that may be considered spamming. Keep your keywords focused upon what your site is about.
    Don’t think that if I use an assortment of different keywords that your site will be a seller. Targeted marketing is associated with your keywords.

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    4. Keyword Nesting
    Description: A term used in searching to indicate the sequence in which operations are to be performed
    Enclosing words in parentheses identifies a group or “nest.” Groups can be within other groups.
    The operations will be performed from the innermost nest to the out most, and then from left to right.
    keyword nesting is nesting your top 5 most important keywords in the HTML page that the public will see. I would recommend using the keywords that you’ve used in your title, description.

    5. Head Tags not to be confused with (head) tags def.
    HEAD or HEADER (of HTML document)
    The top portion of the HTML source code behind Web pages, beginning with and ending with . It contains the Title, Description, Keywords fields and others that web page authors may use to describe the page. The title appears in the title bar of most browsers, but the other fields cannot be seen as part of the body of the page. To view the portion of web pages in your browser, click VIEW, Page Source. In Internet Explorer, click VIEW, Source. Some search engines will retrieve based on text in these fields.
    Head Tags should be a repeat of your title tag. Most webmasters put their head tag right after the body tag. A head tag will look like this (h1) (/h1) with the ( and ) being replaced with < >

    6. Anchor Links
    Anchor Links is one of the most important html tags that your site needs to gain search engine page rank especially in google and msn.

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