new update

I’ve built this site/blog to show people what I’m using to make money online.

Now all of the sites, programs, and systems that are here on this site are the things I use every day to make money online.

I also take 25% of that profit and donate it to homeless programs.

So it helps me to help others when anyone signs up for any of the programs on my site.

If you don’t feel that the programs on this site are right fit for you and still want to help me you can donate here >>>

https://www.gofundme.com/Homelesstowandapa or donate bitcoin here >>> 1GJYT9EXEy85y9tb74Jwb58UZJKrffCmUZ

Some may seem like scams but I can tell you that they are not some you can start with no investment others you’ll need some investment.

So have a look I’ll be adding more opportunities so come back often.

Thank you for your time

Albert B Hammond –  http://bit.ly/2fZxhep

If you have any questions about any of the opportunities on this site please send them to alberthammomd@alberthammond.info  

The Best Ways to Create High-Quality Natural Backlinks in 2016

Posted By: Albert B Hammond – Written By Jim Daniels

With so many algorithm changes that have taken place over the past few years, some SEO professionals have declared that traditional backlinks are dead. Although link building has experienced massive changes, it is still alive and kicking. The manner in which backlinks are to be built, however, has to be modernized.

What does it take to build quality, white hat, natural backlinks in 2016? Several SEO strategies will deliver the best possible results.

Quality Content

Natural backlinks are the ones that other websites use to point their audience to your content. Why would other websites want to do that? The answer is simple. Your site features quality content that their audience is going to benefit from.

Thus, the best 2016 SEO link building strategy does not focus on links at all. It focuses on having a good content strategy.

Come up with a content plan and get in the habit of updating your website on a regular basis. Stick to very specific, well-researched and unique topics. The more original your content is, the more others will be willing to share links.

On top of making it easier to obtain quality backlinks, a good content strategy will boost exposure and help you establish your website’s online reputation. This is essential for getting your articles and other types of content to go viral. Thus, good content will also play a role in your social media marketing strategy.

Boost Social Media Marketing Efforts

Social media sites are considered high authority websites. This is the main reason why social media marketing can impact your link building strategy.

Many social networks do not provide do-follow links. This means that links coming from such websites are not going to have an impact on your link building strategy. Facebook is one such website. Still, sharing content through Facebook makes sense because it impacts your online reputation. It also boosts audience engagement, which will have an indirect impact on your SEO efforts.

Focus on content sharing via a big number of social channels. Use both social networking and social bookmarking websites.

Some of the best social media that will impact your link building strategy include Pinterest, Google+, YouTube, LinkedIn, HubPages, Reddit, Tumblr, and WordPress. As already mentioned, these are not the only social media networks to focus the efforts on. Even the ones that do not directly impact your link building strategy will produce social signals that help to build a website’s reputation and maximize the traffic.

Guest Posting

When done correctly, guest posting is a good strategy for link building in 2016. Just like with any other link building method, guest posting should be all about quality rather than quantity.

Guest posting refers to writing a unique article for another website or blog. It gets featured there, including an author biography and a link to your website. The blog benefits from a fresh piece of content written by an expert and you benefit from a backlink.

To be effective when it comes to guest blogging, choose relevant websites. Authority websites that discuss topics similar to yours provide the best links. Therefore, you should do your research when it comes to choosing guest posting partners.

Many high-quality websites that accept guest posts have strict requirements when it comes to the style and the quality of the texts that they upload. You will have to spend time writing high-quality guest posts but the strategy is very effective but it requires consistent effort.

Avoid Blackhat Link Building at All Costs

In the past, it was easy to build hundreds of links through blackhat techniques and the use of low-quality partner websites. This is a strategy to avoid at all costs in 2016. Such ‘easy’ link building fixes can easily backfire and get you penalized.

Paid links are a big no-no. The same applies to submitting your links to low quality, generic websites, and directories. The quantity of the links will not compensate for the lack of relevance. In fact, if you have such backlinks in your profile (check through Google Webmaster Tools), it would be a good idea to get them purged.

Link building is still the backbone of good SEO but it does not happen easily. The best thing to do is focus on website quality. Good content and high audience engagement will help you to build your website reputation, which will lead to natural backlinks. This strategy requires time to work but it has the most sustainable effects.

Article Source: http://www.activesearchresults.com/articles2/createhighqualitynaturalbacklinks2.php



Albert B Hammond

Top Secret Tool Builds Traffic

Posted By: Albert B Hammond – Written By Larry Johnson

Is it possible that today’s internet marketers are missing one of the best, most powerful marketing methods available to them today?

Something that is lying right under their noses and still they have overlooked it.

Something that is free, yes I said it, “free”, and they have missed the opportunity to seize it and use it to it’s fullest.

There are many methods of promotion available on the internet and offline too. For several years I have tried just about everything, but there is one that I have not utilized fully. Along with others, I had underestimated the value and power of a press release.

Many netrepreneurs are not using the best promotion tool available, according to one expert in the field. Angie Dixon, the Press Release Diva, advises that press releases are the best marketing tool most people aren’t using.

A well-written press release, distributed by the several high-quality free press release distribution services on the Net, can bring a wave of traffic, says Dixon.

“I recently ran a press release through a free service. The release was picked up by Google Alerts. I got a subscriber every 87 minutes for 24 hours. I couldn’t buy that kind of result,” Dixon says.

Yet most netrepreneurs aren’t using press releases at all, or aren’t using them correctly. This is all about to change.

Dixon gives two reasons for this. Many people, she explains, aren’t aware that press releases can be such a powerful marketing tool. Others know about press releases but do not know how to write an effective release.

Angie Dixon, the Press Release Diva, offers an interactive online course in press release writing. You will discover all of the necessary skills and tools to develop, distribute and track your press releases.

The additional traffic you will receive from the press releases will be welcome and best of all it is free.

Source: www.isnare.com

Permanent Link: http://www.isnare.com/?aid=24574&ca=Marketing



Albert B Hammond

5 Rules for Crushing SEO in 2017

Posted By: Albert Hammond – Written By Tina Courtney

SEO is all about user experience and presentation. We often forget who is our eventual visitor, it’s not Google, it’s your visitor, it’s your user, make him happy, [and] Google will make you happy.”
― Ali Raza, Chief Executive at Aarswebs


Right about now, nearly every SEO on the planet is devising his or her blueprints for gaining organic traction on the SERPs in 2017.
While there are more than 200 different factors that contribute to a brand’s overall placement for particular queries, there are certain trends emerging and steadfast rules for ranking that are important to consider as we move into the New Year.
If you are on the hunt for the latest trends and SEO rules of engagement for 2017, look no further. Here are the top five practices you should be concerning yourself with throughout 2017.

Rule 1. A Mobile-First Focus
No major revelations here. Over the past several years, mobile’s importance has continued to grow and its impact on SEO has become increasingly dramatic.
Google has, in no uncertain terms, laid out its agenda as it relates to mobile; and it is soon to top the list of search priorities.
Over the course of 2016, SEOs, marketers and business owners saw Google ramp up the uses of Accelerated Mobile Pages by introducing it organically into the SERPs, advertisements, and even eCommerce offerings.

This was only the tip of the iceberg, however — the biggest mobile-related announcement came in November when Google revealed its mobile-first indexing exercise.
While these are only a couple examples of how Google is turning its attention toward mobile, the overall consensus is that your business should be doing the same.
It is now a necessity to have a mobile version of your website. Moreover, it is becoming vital that your company adopt AMP for content offerings, increase mobile page speeds, and hone in on a truly unique and beneficial user experience.

Rule 2. Quality Over Quantity Prevails
This is one of those things that remains a staple in 2017 SEO practices, and will likely always be around in one form or another.

In the past few years, content marketers have generated more articles, blogs, and videos than people can consume; and much of it is the same rehashed drivel.
Don’t worry so much about meeting a “content quota,” instead, your main goal is to produce truly useful materials as it relates to your niche; that’s what users care about, and that’s what Google cares about. Quality content is the entire focus of the Panda algorithm update.
Forget about article spinning and other ways to crank out content for the sake of content. Place your focus on creating highly-informative, evergreen content; something that users can leverage for years to come.
This leads us into our next content-related rule:


Rule 3. Deep Diving Content is a Must – Kind Of
In-depth content that intimately covers a given topic is not something new to 2017, but there are some changes on the horizon.

Over the past couple of years, various studies have been produced which clearly show the benefits of long-form content. One particular study even showed that the top slots in the Google SERPs went to content that contained more than 2,000 words.

Of course, the goal is not to create ultra-long content stuffed with fluff; it is to generate serious value for readers. Something that can genuinely help them understand a topic and improve.
The mobile-driven future, however, likely has other plans for content. While it is still ideal to create comprehensive materials for desktop, small screen devices will begin to require information-dense articles that are relatively short.

This is mainly because mobile devices are not optimized for long-form content but are emerging as the most favorable platform for the masses. As this trend continues to mature, so will the nature of the content that is served to mobile users.

Rule 4. Semantics are Significant
Google has been focusing more and more on user intent in recent years. And the proliferation of voice search technology has only served to amplify that pursuit.

Google is on a path of constant improvement as it relates to user experience. This means the company is continually trying to provide the most relevant and helpful links for user queries; the best way to do that is to understand the user’s intention for the search.

In 2017, SEOs will need to continue to adjust their keyword strategies to further identify keyphrases that relate to why users would seek out their website, product, or service. Keywords are often too broad to understand a user’s motive. By really focusing on detailed phrases, you are far more likely to reap SEO benefits in 2017.

Rule 5. Other Search Engines Matter
A lot of SEOs and business owners get so caught up in feverishly trying to rank on Google that they completely neglect other platforms; ignoring other search engines is a mistake.

In late 2015, Bing attained a 21 percent market share and is currently growing faster than Google. Considering that there are roughly 3.4 billion Internet users, this translates to approximately 714 million users that are missed by not leveraging Bing.
More importantly, these figures could see massive growth in 2017 as personal assistants Siri and Cortana utilize Bing as their default engines; Cortana already has more than 100 million monthly active users.

In 2017, put significant effort toward understanding Bing’s best practices, ensuring your pages are indexed by the engine and optimizing your pages for better results. It wouldn’t hurt to secure some advertising space on the platform either.

Creating a powerful SEO strategy in 2017 comes down to focusing on what makes for a better user experience; that’s what Google is after. The more you place a spotlight on user intent, user-centric content, and great mobile offerings, the more Google will acknowledge your efforts.

Which of these SEO rules are already part of your 2017 plans?

Original Article Sourcehttp://www.sitepronews.com/2017/01/13/5-rules-for-crushing-seo-in-2017/



Albert B Hammond



How Facebook 360 Can Spice Up Your Content


Posted By: Albert B Hammond – Written By Julia McCoy

Millions of hours of daily video watches combined with billions of photos uploaded on Facebook equal a really big number of social media users who are posting, sharing, and liking all types of content every single day.

For many Smartphone users, capturing memories on a phone or tablet is a normal part of life, but how we let others experience those moments could soon be changing.

Facebook 360 launched in 2015 as an innovative, interactive way to shoot video and take pictures and, while technology continues to advance, innovative social media capabilities hold much potential for online content marketing professionals.

Today, we will take a closer look at what Facebook 360 is, who uses it, and what content creators should keep in mind for the year ahead.

What is Facebook 360?

Facebook 360 allows publishers across a variety of industries to showcase the best in compelling stories by way of video and photos. The experience takes viewers inside a whole new world that can be optimized for their comfort as they engage at the center of the action.

A New Angle on Videos

Facebook 360 first allowed users to take advantage of video capabilities in their News Feed, giving them a choice of camera angles and allowing viewers a new view on what they were seeing. The audience can interact with the screen, switch the angle of the camera, and be a part of the moment without being there in person.

Big names in business have hopped onboard the 360 video technology trend to reach their audience in a whole new way, including:

Goodbye, Flat Photos – Hello, Interactive Images

In 2016, social media users were introduced to 360 photos, which is as simple as using the app or supported camera to take a panorama picture, post it, and allow the site to convert it to an immersive and interactive experience.

Unlike traditional photos, 360 creates a 3D view of the environment and gives the audience a chance to be involved in the scene. All of a sudden, pictures can go from flat to real-life, right before our eyes.

How Content Creators Can Use Facebook 360 in Storytelling

There is so much potential for content creators to use Facebook 360 in telling the story of their brand, sharing their message, and driving customers to respond.

Social media users could potentially move away from a traditional video medium, where the experience is a controlled, one-way narrative, to a whole new world of discovery and interaction with your brand.

While content creation is just beginning to scratch the surface of Facebook 360, there is what seems to be limitless potential for keeping an audience engaged and excited through a two-way medium.

Whether we’re watching Facebook Live or sharing native videos, we enjoy content on a personal level. It’s one thing to talk about an event and see a picture of a product, but it’s something else altogether when we feel like we’re there in real-time as a participant.

Here are a few guidelines to remember as content marketing begins to dive into the world of 360 video and its possibilities. Ready to go 360?

1. Consider the First Three Seconds

Research has proven that content marketers have only a precious few seconds to grab the video viewers’ attention and make them want to stay before they move on to something else.

Analyzers found that when people watched less than three seconds of a Facebook video ad, that group created up to 47 percent of the total campaign value. When the time rose to less than 10 seconds, that number jumped up to 74 percent.

The first several seconds are critical, and too often the hook isn’t there, or it isn’t enough to pique the interest of a reader.

Capturing the attention of your viewers at the very beginning and keeping them for just eight seconds will work wonders for your content efforts. Keep in mind that value increases the longer people watch and that the number of views alone is not necessarily an indication of video value; it’s OK to experiment with shorter video content.

And if you ever doubt the power of marketing a somewhat boring product, consider Farmer’s Insurance and the creative genius it displays by taking something as mundane as insurance to a whole other level of engagement (read more about that here).

2. Let the Video Tell the Story

When you are ready to show off something new, talk about a new idea, or introduce an exciting content addition, Facebook 360 is a powerful content tool you can use to put all that goodness into an interactive format.

As an example, rather than simply announcing a special event, you can take your users inside the experience by shooting video and leaving them with an invitation to join. 360 video is also an exciting option for demonstrating products, interviewing clients, and showcasing a specific location.

Like outer space, for example. Have you ever been to Mars? You can now, thanks to NASA and 360.

3. Don’t Overlook the Mobile Experience

Did you know that a whopping 92 percent of mobile video consumers share videos with people they know? That number alone is one reason to make mobile content marketing a priority in 2017, and Facebook 360 videos and photos can help.

By taking a medium that is quickly growing as the primary source of Internet access and equipping the audience with more exciting photos and videos, the potential for engagement could rise in ways we can’t quite imagine right now.

Getting Started with Facebook 360

While there is still much to learn about all the possibilities that exist with Facebook 360, the content reach looks to be wide open. When this type of technology is combined with high-quality content that is relevant and consistent, there is no limit to who can be reached with a brand’s story or message.

Original Article Source: http://www.sitepronews.com/2017/01/18/how-facebook-360-can-spice-up-your-content/

10 High-Performing SEO Content Habits to Form in 2017

Posted By: Albert Hammond – Written By Julia McCoy

The New Year is a time of resolutions and commitments to changing behavior and getting better. If you’re like most content creators, it’s likely you want to use 2017 to make your content better and enjoy a higher ROI from the material you develop.

One of the best ways to do this is by improving the SEO practices you use in your digital content. Here are 10 top tips from influencers around the country (and some from our own pockets) on how to improve the SEO value of your online content and enjoy a more prominent digital presence in the coming year.

10 High-Performing Content Habits for 2017 (And Beyond!)

Whether you’re a new business just starting out, or an established company looking for ways to make your content more prominent online, these 10 SEO tips are just what you need to succeed.

1. Create unique 10-times meta description can be one

Larry Kim’s presentation in this year’s SEJSummit talked about finding the perfect meta and how to 10 times it for the most ROI. His secret? Write a bunch of meta, and then test them to identify the one that performs 10 times better than the rest. While this is a simple tip, it’s a critical one. Meta content is often overlooked in the world of SEO and content, and optimizing meta descriptions can go a long way toward boosting your overall content and enhancing its SEO value across the board.

As you write your meta descriptions, be sure to follow these meta description guidelines:

  • Keep them between 150-160 characters;
  • Include your target keyword;
  • Make them unique (don’t duplicate meta content from other parts of your site, even if the page, product, or service is very similar to another you offer);
  • Make them compelling and exciting for readers to click.

2. Spending more time on content to ensure perfection

Content creation is a time-consuming pursuit, and it’s easy to phone it in, in favor of creating lots of content rather than hard-won content you love. In 2017, however, the influence recommendation is to do a bit of both. By spending more time on content creation while also taking the time necessary to ensure consistent production, you can build out a content presence that rewards your readers and keeps you relevant online.

, for example. Its team does one key piece a month and then a consistent amount besides the one “killer” every week. This allows the team to fortify a nice mixture of outstanding, passionate content and regular filler material that’s no less useful or interesting for their readers.

3. Focusing your content around “topics rather than terms”

In HubSpot’s recent “SEO in 2017” webinar, the team focused intensely on the importance of focusing on topics rather than terms in online content. Here’s what this means: while keyword research is still critical to the creation of great online content (more on this in a moment), readers and search engines alike aren’t interested in keyword-stuffed material that exists only to rank for a certain keyword phrase.

As such, it’s critical to focus your content on topics rather than terms. This means finding a keyword phrase you like and want to rank for, and then creating content that’s dedicated to covering the topics related to said the keyword. This will provide a broader and more exciting experience for your reader while also giving you a better chance of ranking in the SERPs.

4. Keep developing your target personas

This is a point that’s been driven home by everyone from HubSpot to Maile Ohye, developer programs tech lead at Google. While it’s easy to get wrapped up in all of the other SEO responsibilities facing your brand, developing target personas remains critical. When the Express Writers team attended the 2016 SEJ Summit, this was one of the biggest points in Ohye’s presentation.

Although Google matters for SEO, it’s your target audience that’s most important. As such, you need to keep them in mind all throughout your UI and UX. Answer their questions, eliminate annoying extra steps, and create content pointed directly at them. The user journey and experience outweighs rankings, and you’ll go far in terms of SEO if you keep this golden rule in mind.

5. Target your SEO presence toward being indexed

If your page isn’t showing up in Google, you’re not going to get anywhere fast in terms of organic search rankings. Simple tricks like maximizing clickability and focusing on searcher intent can help you produce high-performing pages that appear prominently in the SERPs, and help you claim the customers you want. This was a massive point made by Bill Hunt at SEJ Summit 2016, who called it “Making SEO Lemonade.”

6. Hire actual content experts

Search engines and consumers are only going to get smarter in 2017, and if you’re not hiring experts to write your content, you’re missing out. MarketingProfs says “If your business is gaming, then approach real gamers. If you are a B2B company, have marketing/business experts write about and for you; they know what your users are interested in.”

In addition to producing higher-quality and more relatable content, hiring an expert to craft your content for you will also allow you to provide real value and useful information to your consumers through your digital content.

7. Do your keyword research

Keyword research will still matter in 2017, and it’s critical to keep it as a central point of your content strategy. By identifying what your target audience is talking about and searching for, you can create a high-performing content strategy that produces real results. Use a keyword research tool like the Google Keyword Planner or KWFinder to determine which keywords are likely to be successful in your niche and to target them accordingly.

Once you’ve located the keywords you intend to target, remember HubSpot’s advice of targeting topics rather than terms. Use the keywords you’ve identified to cluster content topics and produce a rewarding and wide-ranging experience for your customers.

8. Make internal linking a priority

Internal linking is critical to the structure of your online content, and it can go a long way toward making your content more relevant and valuable for your customers.

As you write a post, look for opportunities to include your own content or external content as a hyperlink. In addition to providing more information for your users, this also helps make your content more engaging and exciting for the people reading it.

9. Speed things up

Influencers everywhere are obsessing over the critical nature of mobile pages in the coming year. Right now, it’s not enough to just have pages that are mobile-optimized. Instead, they need to load quickly and provide a positive user experience. MarketingProfs reports that a whopping 29 percent of mobile users will abandon a page if it doesn’t give them the information they need, or if it takes too long to load.

This explains the rise in importance of AMP pages (which load about six times faster than traditional non-AMP pages). The AMP project works by stripping away JavaScript and allowing only asynchronous script, re-sizing resources, and preventing extension mechanisms from blocking page rendering.

While AMP can be a little tricky to install on your page (unless you’re decently comfortable with coding), using a CMS like HubSpot allows you to access automatically AMP-optimized pages.

10. Market your online content

Digital content and SEO are only as strong as the marketing behind them, and marketing your content will allow you to succeed in 2017. When you market and promote your content on various sites and through your separate social media channels, you can succeed in getting links to your content and standing out as an authority figure in your industry – both of which boost your SEO. Here are some tips for promoting your content online:

  • Mention influencers and then tell them about it. They’ll likely be willing to suggest your piece to their audience, immediately expanding your reach.
  • Use social channels like Facebook, Instagram, and Twitter to share the news about your new content and pieces.
  • Guest post on related platforms to make the most of someone else’s audience.

Better SEO in 2017

There are dozens of ways to boost your SEO in 2017, and these 10 simple tips will help you stand out and get noticed online. By implementing these top SEO tips in 2017 and beyond, you can ensure that your company never gets lost in the bottom of the SERPs again.

Article Source : http://www.sitepronews.com/2017/01/16/10-high-performing-seo-content-habits-to-form-in-2017/

 

Get More Sales And Grow Your Business By Generating Leads From Facebook

Posted By: Dori O’Neill

When you are trying your best to generate new leads, it is essential to try all possible channels. If you have never considered using Facebook for this purpose, now is the time to start. Here are some pointers that will help you be more successful than you ever imagined.

Create A Professional Looking Facebook Page
If you are trying to give people the idea that you are a solid business owner and you have what they need, your page has to reflect that. The first order of business is making sure that you create a business page instead of using a personal page for this purpose. Business pages are more accessible and people will be able to like and follow you without waiting for approval.
Here are several things that will help create a professional vibe on your page:
– Fill in every piece of information on the page. Incomplete profiles give people the idea that a company may not be legitimate.
– Avoid making errors on the page. Grammar and spelling mistakes are very amateurish and no one will take it seriously.
– Use your company logo as a profile picture. Branding is one of the keys to business success, so it certainly applies when your goal is to generate leads.
The more professional a page looks, the more likely people will be to take your business seriously. This is essential when you are seeking new leads.
Start A Contest
This is a good way to call attention to your business on Facebook. Offer people the opportunity to win some of your products for referring others to the page. Keep in mind that the prize offered should be relevant to your business. For example, a landscaper that offers a free consultation will generate more valuable leads than one who offers an iPhone. If they offer the latter, people will only come for the phone and leave once the contest is complete and they realize they don’t actually need what you are offering.
Use The 80/20 Rule
When you are offering content on your page, it should not all be focused on making sales. You have to strike a balance between offering useful content and trying to sell your products and services. For best results, 80 percent should be content that offers information and has great value, while 20 percent should be promotional materials. Businesses tend to generate more leads when it does not seem like they are trying too hard. Desperation is a real deal breaker, so try your best not to look like you are seriously in need.
Use The Promoted Posts Feature
Most people who have Facebook accounts do not see posts from all of the pages they have liked. Once they have hit the Like button, it is rare for them to see posts from the page in their newsfeed. They have to revisit the actual page in order to view the things you post. This is not likely to happen when they have liked thousands of pages.
The solution to this is to take advantage of the Promoted Posts feature. You pay a fee and Facebook makes sure that your posts appear at the top of user’s newsfeeds. Always use a great image and title to capture the attention of your targeted audience.
By following these tips, it won’t be long until you begin to see an increase in the number of people who want to do business with your company.


Albert B Hammond

10 Costly Search Engine Mistakes to Avoid

Posted By: Brad Eden

If you have a website then you already know the importance of traffic. Traffic is to Internet marketing as a location is to real estate. It’s the only thing that really matters. If you cannot generate targeted visitors to your site, you will not make any sales.

Usually the owner or designer of the website is the person designated to drive traffic to the site. The chief ingredient in generating traffic is the search engine. Of course, you can use advertising, but it’s going to cost you. Using the search engines to generate targeted (interested in your product) traffic is the least expensive method known.

Unfortunately, many website owners do not understand the importance of search engine visibility, which leads to traffic. They place more importance on producing a “pretty” website. Not that this is bad, but it is really secondary to search engine placement. Hopefully, the following list of common mistakes, made by many website owners, will help you generate more targeted traffic to your site…after all, isn’t that what you want.

1. Not using keywords effectively.

This is probably one of the most critical areas of site design. Choose the right keywords and potential customers will find your site. Use the wrong ones and your site will see little, if any, traffic.

2. Repeating the same keywords.

When you use the same keywords over and over again (called keyword stacking) the search engines may downgrade (or skip) the page or site.

3. Robbing pages from other websites.

How many times have you heard or read that “this is the Internet and it’s ok” to steal icons and text from websites to use on your site Don’t do it It’s one thing to learn from others who have been there and another to outright copy their work. The search engines are very smart and usually, detect page duplication. They may even prevent you from ever being listed by them.

4. Using keywords that are not related to your website.

Many unethical website owners try to gain search engine visibility by using keywords that have nothing at all to do with their website. They place unrelated keywords on a page (such as “sex”, the name of a known celebrity, the hot search topic of the day, etc.) inside a meta tag for a page. The keyword doesn’t have anything to do with the page topic. However, since the keyword is popular, they think this will boost their visibility. This technique is considered spam by the search engines and may cause the page (or sometimes the whole site) to be removed from the search engine listing.

5. Keyword stuffing.

Somewhat like keyword stacking listed above, this means to assign multiple keywords to the description of a graphic or layer that appears on your website by using the “alt=” HTML parameter. If the search engines find that this text does not really describe the graphic or layer it will be considered spam.

6. Relying on hidden text.

You might be inclined to think that if you cannot see it, it doesn’t hurt. Wrong…. Do not try to hide your keywords or keyword phrases by making them invisible. For example, some unethical designers may set the keywords to the same color as the background of the web page; thereby, making it invisible.

7. Relying on a tiny text.

This is another version of the item above (relying on hidden text). Do not try to hide your keywords or keyword phrases by making them tiny. Setting the text size of the keywords so small that it can barely be seen does this.

8. Assuming all search engines are the same.

Many people assume that each search engine plays by the same rules. This is not so. Each has their own rule base and is subject to change anytime they so desire. Make it a point to learn what each major search engine requires for high visibility.

9. Using free web hosting.

Do not use free web hosting if you are really serious about increasing site traffic via search engine visibility. Many times the search engines will eliminate content from these free hosts.

10. Forgetting to check for missing web page elements.

Make sure to check every page on your website for completeness, like missing links, graphics, etc. There are sites on the web that will do this for free.

This is just a few of the methods and techniques that you should avoid. Do not give in to the temptation that these methods will work for you. They will do more harm than good for your website.

Not only will you spend weeks of wasted effort, you may have your site banned from the search engines forever. Invest a little time to learn the proper techniques for increasing search engine visibility and your net traffic will increase.



Article Source: http://www.ArticleGeek.com – Free Website Content

The Steps Before Website Traffic

Posted By: Mike Burke
By now, you probably already have the theme of your website established, your keywords picked and your website ready to go live. You’re thinking that you’ll submit your site to the search engines, sit back and see how much traffic the search engines will send you, right?

STOP! There are many different avenues you can take to drive traffic to your site but they should only be taken after you make the search engines your first priority. The search engines should be your foundation. They’ll always send you a certain amount of traffic if you have a high page rank.

IMPORTANT!

Your website must be ‘set up’ for a high page rank in the search engines and it’s important to do it ‘before’ you submit your site for the first time. Here’s the reason why:

Usually, after you submit your website to the search engines for the first time, your website will be ‘spidered’ fairly quickly and hopefully your site will be listed on one of the top pages.

Your website may not get ‘spidered’ again for months so if you make changes to optimize your site, you may not see your changes take effect for quite a while. You could be stuck on a back page, if any page at all, for a very long time.

Without getting into the mechanics of designing your website, here are the basics of setting up your website to be search engine friendly.

THE FIRST STEP is to establish the main keyword for your site. This is the word or phrase that you want people to type into the search engines to find your website. It’s important to have your site focused around your main keyword.

Let’s say you have a site dedicated to ‘building your own home’ so we’ll use ‘home building’ as our main keyword example.

THE NEXT STEP is to create a title for your website and to place it in the ‘title tag’ of your site. The ‘title tag’ should be the first tag in the ‘head’ of your site and it’s important because many search engines use the contents of the ‘title tag’ as the title of the listing. They also look for keywords in the title and your main keyword should be the first words in the title.

Generally, your title should be no more than 40 characters and, again, it should begin with your main keyword. Try to avoid using ‘stop words’ in your title. Stop words are transition words such as – and, but, or, for, with, etc.

Here’s a possible title using our example main keyword ‘home building’ – Home Building – Home Construction Plans

Notice our main keyword is first, the title is less than 40 characters (39), there are no stop words and we managed to sneak in 3 secondary keywords – home construction, construction plans, and home construction plans. Clever huh?

THE NEXT STEP is to create a ‘keywords meta tag’. This is where you list all the keywords you want to use for your website starting with your ‘main keyword’. A good rule of thumb is to use about 20 keywords and your main keyword should be contained in about half of them.

Using our example keyword ‘home building’ our keywords could be – home building, home construction, home building plans, home building cost, construction plans, etc.

Notice I didn’t use our main keyword ‘home building’ twice in a row. For example – home building, home building plans, etc. Search engines might see this as spam and it could hurt your ranking.

THE NEXT STEP is to create a ‘description meta tag’. This is where you describe your website and, again, you should start with your main keyword.

Keep your description to about 150 characters, use as few ‘stop words’ as you can and sprinkle in as many secondary keywords as possible.
Make your description interesting because search engines often use the contents in your ‘description meta tag’ as the description of your website in the listing.

THE NEXT STEP is to use your keywords often in the body of your website. Make sure your ‘main keyword’ is somewhere in the beginning and at the end of the body of your page.

It’s a good idea to use your main keyword in an ‘h1’ tag and a few of your secondary keywords in an ‘h2’ tag. This tells the search engines that you put importance on your keywords.

It’s also a good idea to underline your main keyword no more than once and to use bold text for your main keyword no more than once.

Although there are other factors that determine your position in the search engines, having the basics of what search engines look for will give you a much better chance of making that elusive first page and driving consistent website traffic to your site.

Article Source: http://www.ArticleGeek.com – Free Website Content

The World of Duplicate Content – Use of a Filter

Posted By: Aaron Brooks
The World Wide Web is like a running race or marathon where websites compete to reach the finish line first. In this case, the finish line is a higher ranking. And in this race for supremacy, it is important to avoid duplicate content and its penalties.

To facilitate the efficient functioning of directories, search engines have been armed with content filters. This removes or filters duplicate content from pages it is indexing. And the most hurtful penalty is lower rankings.

Unfortunately, these filters not only catch rogues but web pages that are genuine too. What webmasters need to do is understand how filters function and know what action is to be taken to avoid being filtered out.

When a search engine sends out spiders the filters leave out or sieve:

• Web sites that feature identical content. And when within a site the webmaster includes many copies or versions of pages to cheat the search engines. Filters are also extremely sensitive to “doorway” pages.

• Content masked by different packaging. Known as “scraped content” this duplication of pages with little or no relevant changes falls prey to filters.

• Product descriptions featured by e-commerce sites. Most e-commerce sites publish alongside a product the manufacturer’s description of the product and this content then appears on zillions of e-commerce sites falling victim to filters.

• Articles distributed widely over the net. While some engines are programmed to find the origin of the article there are others who may not be able to source the origins.

• Pages that are not duplicates but contain the same core material written by different people.

To get the better of filters you need to:

• Use a tool like the Similar Page Checker http://www.webconfs.com/similar-page-checker.php to ensure that the pages in your site are not mirroring content from elsewhere. In case there are other urls with similar or identical content the tool will reveal them to you and you will be able to make changes in your pages.

• Be vigilant and know who has “helped” themselves to your content. By using www.copyscape.com you can determine which websites have stolen or copied your work.

• Even if you do use distributed content you can add a commentary or make changes to the page focusing on its relevance to your site. By making any content your own you are making it unique and different and this will ensure that the pages are not filtered by search engines.

• Even if you are running an e-commerce site you must include product descriptions that are distinctively yours and not run of the mill.

Learn as much as you can about duplicate content and its dangers. Read the issues that were discussed at the SES 2006 New York Session and other forums. Remember most search engines, Google, Yahoo, or Open Directory Project do not want to be flooded by duplicate content and web pages.

Jake Baillie, President of TrueLocal listed the duplicate content mistakes to be: circular navigation; printer friendly pages; inconsistent linking; product only pages; transparent serving domains; and bad cloaking.

It is important for sites to get high-ranking through fair and not foul means.

Article Source: http://www.ArticleGeek.com – Free Website Content

AdWords Tips: All About Keywords

Posted By: Ryan Cole
As you probably know, Google AdWords is a pay-per-click marketing system, which is a great way to get traffic to your site. But if you don’t know the ins and outs, it can end up costing you a lot of money and not making you any.

So, what’s the key to success with AdWords? Well, I wish I could tell you there were one or two simple tricks, but the fact is, the best way to ensure success with AdWords is to be familiar with every aspect of the system. This will likely take weeks or months of research, plus a few bucks spent testing out a real AdWords account. However, you can greatly increase your chances by following this bit of advice: don’t skimp on the keyword research!

Maybe you had it in your head that you could go to your site, grab 20 or 30 words or phrases, load them into an ad group, and you’d be watching the traffic and sales pour in. This is simply not the case. Keyword research should be the most time-consuming part of setting up any campaign; not only that, but you should be doing it all the time. That’s right – never stop building your keyword list. Okay, now let me explain a few things:

First, you need to understand how Google uses your keywords to show your ads. You place a bid that determines your maximum cost per click (CPC) for each keyword. This can be different for every single keyword if you wish. This bid does not represent the amount you’ll pay for each click (like on Overture); this is just the maximum you’ll ever pay for any single click. For example, if you have a max CPC of $0.50 set for a keyword, you’ll only have to pay the full amount if someone else bids $0.49. If that person decides to lower his bid to $0.30, you’ll only pay $0.31. This is because Google’s bid discounter only charges you one cent more than the next highest bidder, no matter what your max CPC is. Theoretically, then, you could bid $10 or even $100 and still only pay $0.31 for a click.
But that’s not all! As you start getting impressions (i.e., your ad shows up in the search results) and clicks, you’ll have a click-through rate (CTR). This represents the number of clicks you receive per 100 impressions. Here’s the really beautiful thing about AdWords: the higher your CTR, the lower your click cost. Because Google values relevance, you’ll receive a bonus for having a relevant ad, and CTR is the primary indicator of how relevant your ad is. So, let’s say you’re competing with someone for ad position No. 3 on the search results page for a particular keyword. Your max bid is $0.50 and his is $1. He should be way above you, right? Not necessarily. Suppose you have a CTR of 5%, and his is only 1%. Google factors in CTR when calculating ad positions, so you end up with this: max CPC × CTR = (what we’ll call) ranking factor. In this case, your ranking factor is 0.025, while your competitors are only 0.01. Which means your ad shows above his for $0.50, even though he’s willing to pay up to $1!

Okay, so now you know the basics of how keywords work in AdWords and how Google charges you for clicks. What’s next? Keyword research. The best way to go about this is to use WordTracker. I won’t get really specific about how WordTracker works because they’ve got a ton of information right there on the site – just go do some reading there when you finish this article. Basically, though, WordTracker will help you find the best keywords to use in your AdWords campaign. You type in any word, and you’ll get up to 300 related terms, which you can then click on to find a few hundred variations of that term. The terms you’ll get are all terms from WordTracker’s search query database, which uses metacrawlers to compile information (again, they explain it on their site if you’re really interested). So you know that all the words you find there are real terms that people are actually searching for. Even better, you get a prediction of how many searches to expect per day for any keyword, how many times it shows up in their database, and a KEI value to determine your best words (KEI stands for Keyword Effectiveness Index, which you can also read about on the site). You can get a free trial, or you can sign up for a single day to test it out with all the features included (a day’s membership is just a few bucks).

There are some free keyword research tools you can use, but I recommend these only for absolute newcomers who have no budget to start out with. Overture’s Keyword Inventory is a good, free resource, but there’s a catch: it shows results only for searches done through www.yahoo.com. If you’re marketing with Google AdWords, you should know that Google accounts for at least twice as many searches as Yahoo! in some cases three or four times as many. (Though reports vary, Google usually receives credit for about 50-60% of all searches, while Yahoo! gets about 20-30% – but this is based on all searches, and results for individual searches may vary widely.) You may find other “free” tools or downloadable programs that claim to help you with keyword research, but I say don’t bother with them. You get what you pay for. Most of them just pull their results directly from other free online tools, and they don’t offer anything in the way of features unless you buy the “full version.” If you’re out to get one for free, just use Overture. (Google’s own traffic estimator is decent, but it doesn’t give you an exact count for searches within a given period; you just get status bars, which are hard to interpret. Google’s bid and position estimates are also usually way off.)

But third-party tools, even if they’re very good, won’t do your keyword research for you. You’ll have to pick through your website (or your affiliate’s sales letter) for words and phrases that you can use. Then, using those words, see if you can think of similar words or concepts that people might be searching for. There’s no real trick to this; you’ve just got to do a lot of brainstorming. Once you’ve got a good core list, take that over to WordTracker to beef it up. (Hint: If you see any words that don’t directly relate to your product, service, or niche, add them as negative matches.)

Now you should have a lean but healthy keyword list. This is your first step to beating out your competition on Google AdWords.
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Website Search Engine Optimization For Search Engine Friendliness

By Alan Lim

Website search engine optimization is the buzzword of the Internet. You can’t survive online without it! Understanding its concepts is crucial to your business growth!

The success of your website online largely depends on the level of visibility it enjoys. This will only happen with a robust and effective website search engine optimization program. There are many ways to accomplish this end objective.

Keywords

Keywords are those magic words which attract your site to search engines. These also guarantee good page rankings. Since these are an important component of website search engine optimization you need to ensure each page of your site has a good array of strategic keywords evenly spread out. Many experts conduct intensive keyword research programs which help to analyze which keywords are the most popular and can fetch you greater visibility online.

Copy writing

The content on your website not only needs to be interesting and related to the site theme, it also needs to be search engine friendly. Website search engine optimization relies on effective and search engine friendly copy writing to attract better page ranking online. Your website copy needs to exude professionalism while also ensuring that keywords are generously sprinkled in the articles.

Click Here to learn more about Keywords,Copy writing,Link density,

Meta tags and title

The title of your web pages is what will attract search engines to your site. That’s why it’s important that not only is the title interesting and catchy, but it also has relevant keywords in it. That way the search engine robots that crawl sites get to access your site instantly. Website search engine optimization is all about being accessible to search engines. Even your site Meta tags need to have these keywords well placed.

Knowing your competition

Many website search engine optimization service providers will do an in-depth competitive analysis. This is because in order to stay ahead in the competition you need to know where you stand. That’s why it helps to find out which keywords are currently being used by your immediate competition. It will also enable you to learn from their mistakes and fine tune your site optimization efforts better.

Manual submission

Many providers will also manually submit your site to search engines online. Through this they are able to effectively and actively propagate your website to the web. Website search engine optimization methods involve fine tuning of content, building more links as well as involving tools like PPC etc. to drive more traffic.

Link density

The page rank and popularity of your site will depend on the number of links as well as the kind and quality of links on your site. In fact most of the popular search engines of today distinguish successful and not so successful sites by the density of links on their sites. Therefore as part of your website search engine optimization program you need to ensure active procurement of associated links to your site. By improving the link density you get to improve the relative placement of your site in search engine results.

High quality links

It isn’t just sufficient to have a large volume of links to your site. It’s also equally important in website search engine optimization to have good quality links from reliable partners. Therefore, it is essential to test the strength and effectiveness of each link before incorporating it into your site.

Source: www.isnare.com
Permanent Link: http://www.isnare.com/?aid=204817&ca=Internet

How to Raise Your Rankings in Search Engines – Basic SEO

By: Duane Jacobson
I don’t know how many times I’ve been asked. “How do I get traffic to my website?”

To best discuss this topic I should break this down into categories.

1. Title Tags
The title Should contain keywords and keyword phrases that are important to your site. Our recommended maximum number of characters for this tag is 60.
Also when counting your characters remember that spaces are considered as well.
Titles should appeal to the reader otherwise even a top position will lose a lot of clicks.
For example, “shoes,Nike shoes,best shoes,review shoes,” is unlikely to induce a click. What may induce a click would be like:
Shoes – Find out the latest styles on name brand shoes.

2. Description
The maximum number of characters I recommend for this Tag is 150. Any longer than this and it will only be cut off and may count against your site being listed high in the search engines. Try to repeat your keywords that you used in your title in a proper sentence and in 3rd party. Avoid I, Me, Myself etc

3. Keywords
keywords My recommended maximum number of characters for this tag is 250. Any more than that may be considered spamming. Keep your keywords focused upon what your site is about.
Don’t think that if I use an assortment of different keywords that your site will be a seller. Targeted marketing is associated with your keywords.

Magic Submitter

4. Keyword Nesting
Description: A term used in searching to indicate the sequence in which operations are to be performed
Enclosing words in parentheses identifies a group or “nest.” Groups can be within other groups.
The operations will be performed from the innermost nest to the out most, and then from left to right.
keyword nesting is nesting your top 5 most important keywords in the HTML page that the public will see. I would recommend using the keywords that you’ve used in your title, description.

5. Head Tags not to be confused with (head) tags def.
HEAD or HEADER (of HTML document)
The top portion of the HTML source code behind Web pages, beginning with and ending with . It contains the Title, Description, Keywords fields and others that web page authors may use to describe the page. The title appears in the title bar of most browsers, but the other fields cannot be seen as part of the body of the page. To view the portion of web pages in your browser, click VIEW, Page Source. In Internet Explorer, click VIEW, Source. Some search engines will retrieve based on text in these fields.
Head Tags should be a repeat of your title tag. Most webmasters put their head tag right after the body tag. A head tag will look like this (h1) (/h1) with the ( and ) being replaced with < >

6. Anchor Links
Anchor Links is one of the most important html tags that your site needs to gain search engine page rank especially in google and msn.

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A Step-by-Step Guide to Updating Your Website

By: Brian Hong

If you are planning to launch a new version of your website, you will need to take some steps to ensure that you do not damage your search engine rankings in the process. When you update your website, especially if you decide to change your domain, these changes can potentially have negative impacts on SEO. You can avoid these problems by carefully planning the update process. Here is a step-by-step guide to help you update your website.

1. Figure Out the Scope of the Project

The first thing that you will want to do is start by making a list of all of the URLs that need to be updated. You can use your site map to retrieve a list of these pages. There are also online software tools, including Google Webmasters, that can be used to crawl your website in order to generate a list of pages. Once you have this list available, you need to check it to make sure that all of the links are viable links and that there are no broken links or pages that you simply do not want to include in the upgrade.
2. Check Inbound Links

Your SEO strategy depends on the inbound links that point to your website. As a result, you will need to perform an inbound link audit that will determine which direct links need to be updated. You should make sure that you contact the webmaster for each inbound link and ensure that they update the old links on their site. If it is not possible for you to reach everyone because of a large number of links, you should make sure to establish 301 redirects for all of the old links in order to point them to the new URLs on your updated site.

3. Update Your Content

In addition to updating the design of your site, you should also make sure to update the content on your site. Review all of the existing pages to ensure that there is no content that is outdated. Is your current SEO strategy meeting your needs? Check the analytics data for your website to make sure that your current plan is working. You may want to consider updating the keywords that you are targeting on certain low ranking pages.

Although it might be tempting, try to avoid unnecessarily deleting pages of your site. There may be pages that are having a greater impact on your current rankings than you might assume at first glance. However, if you find duplicate content on your site, do a 301 redirect of the content pages to the correct version of the pages. In the future, avoid creating pages that contain mostly similar content. 4. Check Your New Design for Optimization Issues

As you select new design for your website, make sure that the new theme offers improvements over your previous theme in terms of UX, technical SEO, and more. You should also make sure that your site design is mobile-friendly. If you use a CMS platform, you may also want to consider changing or upgrading. You may find that updating your CMS can provide greater security and SEO benefits.

If you fail to note the importance of a quality site design on your search rankings, you could inadvertently lower your rankings. Therefore, you should choose your new site’s design carefully and make sure that you test it with SEO tools in order to uncover any errors or page optimization issues before you deploy the updated site.

By creating a strategic plan to update your website, you can improve your rankings and ensure that the upgrade doesn’t hurt the work that you have done so far.

Article Source: http://www.activesearchresults.com/articles2/stepbystepguideupdatingwebsite2.php

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