new update

I’ve built this site/blog to show people what I’m using to make money online.

Now all of the sites, programs, and systems that are here on this site are the things I use every day to make money online.

I also take 25% of that profit and donate it to homeless programs.

So it helps me to help others when anyone signs up for any of the programs on my site.

If you don’t feel that the programs on this site are right fit for you and still want to help me you can donate here >>>

https://www.gofundme.com/Homelesstowandapa or donate bitcoin here >>> 1GJYT9EXEy85y9tb74Jwb58UZJKrffCmUZ

Some may seem like scams but I can tell you that they are not some you can start with no investment others you’ll need some investment.

So have a look I’ll be adding more opportunities so come back often.

Thank you for your time

Albert B Hammond –  http://bit.ly/2fZxhep

If you have any questions about any of the opportunities on this site please send them to alberthammomd@alberthammond.info  

5 Tips for Jazzing Up Your Social Posts

Posted By: Albert B Hammond – Written By Tina Courtney

Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.”

– Eric Qualman, motivational keynote speaker on the topics of digital leadership, reputation and trends

Every single thing your brand posts on social media is a direct reflection of your company’s values, creativity, and perception of its followers.

If your social shares are sloppy, uninformed, lackluster, or unengaging, your followers view your business in the same light — if they think of you at all.

Social media posts that don’t contain elements that catch a viewer’s attention and drive them to share or take the desired action are effectively undermining your efforts and causing your brand to fail in driving the awareness it deserves.

In order to gain the type of exposure and engagement needed for a smashing social media presence, there are several posting elements that are an absolute necessity.

If you are on the prowl for ways to jazz up your social shares, here are five components to an artfully crafted social post.

Be Active, Not Passive

Passive language fails to engage readers. Using this type of verbiage and sentence structure often comes off as boring and mundane.

The active language feels more exciting and spirited. Aim to use the strongest language possible when developing your social copy. PlainLanguage.gov also points out the importance of implementing an active voice in writing by stating:

Readers prefer active voice sentences, and we should try to use the active voice in most of our business writing to communicate our message most effectively. The active voice clearly identifies the action and who is performing that action.”

If you are unsure if your writing is active or passive, The University of Wisconsin – Madison provides a clear definition:

In a sentence written in the active voice, the subject of the sentence performs the action. In a sentence written in the passive voice, the subject receives the action.”

If you still find yourself confused over the matter, the Hemingway App can help you identify such phrases and eliminate them from your social copy.

Share Content Others Want to Share

To share content that will compel and engage followers, you must first understand why people share the types of content they do.

Overall, there are five major reasons for the spread of content by individuals on social media:

  • Deliver Value:  People like to share information that they, and others, find valuable. This can be anything that is helpful, resourceful, or beneficial to people’s lives in some way.
  • To Express Themselves:  Mark Zuckerberg once said, “Think about what people are doing on Facebook today. They’re keeping up with their friends and family, but they’re also building an image and identity for themselves.”  Share content that supports your audience’s beliefs and they are likely to spread the word.
  • To Connect:  Social media is all about relationships and conversations. People often share content as a way to get others talking about a certain topic. Support this by sharing posts that inspire tagging and sharing.
  • To Feel Valued:  People often share materials they know will get lots of likes and comments. Try writing a few social posts giving thanks to your followers and see how many reciprocate the appreciation.
  • To Show Support:  Noble causes spread across social like wildfire. It is fine for your brand to create posts that stand in solidarity with a certain group. It doesn’t have to be controversial, but sometimes controversy can be a good thing.

    Images and Cross-Promotion

Most are aware that images are a necessity for social sharing. For major brands, 60 percent of their posts include images; this accounts for roughly 80 percent of their engagement.

By now, most understand the power of images, making it necessary for brands to take things a step further. Color plays a major psychological role in how people perceive an image. In fact, one study on how color impacts marketing uncovered that roughly 90 percent of individuals make judgments about a product based on colors alone. This means that introducing the tenants of color theory into your repertoire could have profound impacts on your social presence.

Moreover, principals such as the rule of thirds will help you find or create much more eye-catching images to pair with your social shares. If you feel compelled to go even deeper, you can even implement the golden rule, which is a more complex variation on the rule of thirds.

Now that you have stellar images to share, post them on Facebook via Instagram. A Buzzsumo study of more than one billion Facebook posts revealed that images shared on Facebook via Instagram receive more engagement than when merely posted on Facebook.

Hashtags Aren’t the Only Game in Town

Here’s an interesting one for you: Stop hashtagging on Facebook.

The aforementioned Buzzsumo research also found that Facebook posts that include hashtags receive less engagement than those that don’t.

Alternatively, according to the Panorama marketing blog, “Emoticons receive 33 percent more comments, are shared 33 percent more often, and are liked 57 percent more than Facebook posts without emoticons.”

While hashtags are a great discovery tool on other social networks, they are actually harming your Facebook presence.

Create Curiosity

Clickbait often goes viral because it sparks curiosity. I am not saying to start creating clickbait, but that curiosity is a powerful force.

George Loewenstein, Professor of Economics and Psychology, is a leading expert in the field of curiosity. His studies have found that curiosity is triggered when something:

  • Defies expectation and challenges common assumptions;
  • Reveals an informational breach in knowledge;
  • Is not overdone (curiosity does wane).

That said, share content that opposes accepted viewpoints, ask questions that tease at something that most may not be aware of, and engage in discussions with your audience around these topics.

Social posting is as much an art as it is a science. But try not to get too wrapped up in the science portion of it. When you are having fun creating content and provoking discussions on social media, it shows. And that is the type of energy that will make others want to join in on the fun.

What are your favorite ways to provoke curiosity?

Original Articel Post: http://www.sitepronews.com/2017/03/01/5-tips-for-jazzing-up-your-social-posts/



Albert B Hammond

9 Facets of a Revenue-Driving Content Strategy

Posted By: Albert B Hammond – Written By Will Blunt

It’s not enough to just have a content strategy and hope it pays off. You need to identify clear goals that content marketing can help you achieve. Then you can research and create content specifically catered to that purpose.

Here are the most common content marketing goals for B2B content marketers over the next 12 months:

image1

Image Courtesy of contentmarketinginstitute.com

 

1. Organizational Goals

What you choose will depend on your unique business needs. If you’re a brand new start up, you probably want to get your name out there with some brand awareness. If you have a lot of site traffic but not a lot of conversions, then lead nurturing may be most important.

Once you’ve identified your goals, you need to figure out how you’re going to measure your success at achieving them. This is called a key performance indicator (KPI).

You should have several metrics per goal, such as:

  • Brand awareness: Unique page visits, inbound links, shares;
  • Engagement: Time on page, shares, comments and interactions;
  • Lead nurturing: Content downloads, e-mail click-through rate;
  • Sales: Cost per lead (CPL), total revenue.

You can usually measure these with tools like Google Analytics, social media automation platforms, or a marketing automation tool. If you already use one of these, I recommend seeing what metrics they can already measure to help you identify your KPIs.

2. Customer and Strategy Research

Content marketers today use a wide variety of techniques to learn about their audiences:

image2

Image Courtesy of contentmarketinginstitute.com

Your customer and strategy research will help you brainstorm content and optimize it to meet your goals.

At a minimum, you should focus on:

Building buyer personas 

A buyer persona is a profile of your target audience or audiences. You need to discover the kind of people that have a problem that your product or service can solve. Social listening and current customer feedback can help with this.

Here’s a great resource from Sujan Patel that can point you in the right direction: 150 Buyer Persona Questions You Must Ask.

Once you’ve created personas for your target audience, they can help you brainstorm content.

Researching keywords

Use a long-tail keyword research tool like Keyword tool.io or AnswerthePublic to find keywords you can target with your content.

Answer the Public is a great content brainstorming tool. Just type in a base keyword related to your niche:

image3

Image Courtesy of answerthepublic.com

And it will return a list of common questions people ask related to it:

image4

Image Courtesy of answerthepublic.com

 

Identifying potential influencers

Who can help you promote your content when it does get published? You’ll need to nurture these influencers in advance.

Use a tool like Buzzsumo to find popular social media personalities that regularly share content related to your niche. Get to know these influencers so you can ask them to share your content in the future.

3. Content Planning and Management

Once you have a long list of content ideas from your research, it’s time to start planning. Put together a schedule of how much content and what types you’ll create.

Also, who will be in charge of managing it all? Here is how B2B marketers manage their content marketing today:

image5

Image Courtesy of contentmarketinginstitute.com

If you have a team, make sure everyone knows their roles and responsibilities. If you’re a team of one, map out how you will manage all the content.

4. Quality Content

Next, comes the most important part: creating quality content.

Content Marketing Institute asked B2B marketers what contributed to their strategy success, and 85 percent said higher quality content.

Quality means comprehensive, well-researched, easy-to-read writing with helpful visual assets.

Here are some common quality content pitfalls thanks to an Express Writers infographic:

image6

Image Courtesy of expresswriters.com

You should have a nice variety of in-depth content pieces and regular blog posts.

I also recommend checking out Google’s Search Quality Guidelines to see how they define “quality content.” This can help your SEO (discussed next).

5. SEO Optimization

Hopefully, you targeted a keyword in the writing process, but that’s not the end of your SEO efforts.

Optimize all of your on-page elements by including your keyword in your:

  • Headline
  • URL
  • Meta description
  • Body text
  • Alt tags
  • Anchor text

Use a plugin like SEO by Yoast to make sure you’ve covered all your bases:

image7

Image Courtesy of yoast.com

You should also create an SEO-friendly site structure that makes it easy for users to navigate and find things on your site.

Create a Basecamp

Create a page on your site that helps people navigate to other useful content around your site. You can call it a “Start Here” page, like mine:

image8

Image Courtesy of businessinsider.com

 

Spin Your Web

Then, think of your content like a spider’s web, with your basecamp in the center. Create relevant connections to your different content by linking them back to each other, and prioritize your link building efforts around these in-depth content pieces.

It looks a little something like this:

image9

Image Courtesy of pinterest.com

Read more about this SEO content strategy here.

6. Conversion Optimization

Include elements on your site that encourage people to subscribe to your blog or sign up for your email list. Use popups and a sidebar call-to-actions to make it easy.

You should also create targeted landing pages as part of your conversion optimization efforts. Attract people to these pages and help them convert with a great lead magnet.

A lead magnet is just another type of content that offers value, such as a free report, eBook, checklist, or tool. The only difference is it comes at a price: your prospect’s email address.

Here’s an example of a lead magnet I promote for Blogger Sidekick:

image10

Image Courtesy of contentmarketinginstitute.com

This post will help you get some ideas: 40 Lead Magnet Ideas to Rapidly Grow Your E-mail List.

Once you gather some e-mails with your lead magnets, you can communicate to these people in the future via newsletters, broadcasts and e-mail automation.

7. A Promotion Strategy

Content is only as good as the promotion strategy that goes with it. Develop and standardize your strategy to get the most out of every post:

Where to promote?

What social platforms does your audience frequent? (Facebook, Twitter, LinkedIn, Pinterest, etc.). I suggest taking a look at each platform’s demographics to help decide:

image11

Image Courtesy of contentmarketinginstitute.com

Will you promote to online content communities like Reddit or Stumbleupon? What about Q&A sites?

This Daily Social Media Plan from Bluewire Media will help you make some smart decisions about sharing your content on every social network.

Influencer outreach

How will you reach out to potential influencers for each post? For example, you can send them an email asking them to share or @mention them on Twitter.

Repurposing

Once you’ve got all the reach you can out of your content, how will you reinvent and remarket it?

Old blog posts often make great slide decks, special guides, infographics, or video slideshows. Or you can republish it on another platform like LinkedIn or Medium

8. Funnels & Lead Nurturing

Align your content marketing strategy with your customer journey, then you’ll maximize the benefit for your bottom line. According to Campaign Monitor, for every $1 content marketers spend on email marketing, they get $38 in ROI.

Doing this can be tricky because your content isn’t sales material. It’s about answering questions, attracting interest to a topic related to your product, and addressing common pain points.

Hopefully, your prospects love your content. But how do you get them to move down the sales funnel and convert?

image12

 

E-mail marketing

E-mail marketing will help you nurture your leads even further by providing them with targeted content fit for their place in the sales funnel. Use an email automation tool to set up trigger campaigns based on audience behavior.

Tripwire offer

Next, comes your tripwire offer. This is a special deal or discount that prospects can’t resist, such as a low-priced trial, or limited offer package. Choose the right tripwire offer to drive your prospects to convert. 

9. Options to Scale

Once you’ve standardized all the other elements of your content strategy, there’s nothing left to do but scale. There are two main ways you can do this:

Hire some help

Year in and year out, content marketers plan to create more content:

image13

So if you want to stay on top of your game and scale, you’re going to need help. You can start by hiring some freelancers or an agency to fill in the gaps of what you can’t keep up with yourself. Or if the budget’s available, you can hire an internal team to help with your content marketing.

Paid ads

The next option to scale is with paid ads. These will broaden your reach and attract more traffic to your site.

First, you can promote your posts on social media. Twitter, Facebook, Pinterest and others all have paid options to help your content get reach. There’s also native advertising options with tools like Outbrain.

image14

Then you can remarket to your previous site visitors using display ads. The Google Display Network and Facebook ads support this feature.

Wrapping Up

Content marketing is a non-traditional option that can drive a lot of revenue if you do it right. Remember these nine elements to build a strategy where the value of your content has a major impact on your bottom line.

Original Article Source: http://www.sitepronews.com/2017/02/10/9-facets-of-a-revenue-driving-content-strategy/


Albert B Hammond

The Best Ways to Create High-Quality Natural Backlinks in 2016

Posted By: Albert B Hammond – Written By Jim Daniels

With so many algorithm changes that have taken place over the past few years, some SEO professionals have declared that traditional backlinks are dead. Although link building has experienced massive changes, it is still alive and kicking. The manner in which backlinks are to be built, however, has to be modernized.

What does it take to build quality, white hat, natural backlinks in 2016? Several SEO strategies will deliver the best possible results.

Quality Content

Natural backlinks are the ones that other websites use to point their audience to your content. Why would other websites want to do that? The answer is simple. Your site features quality content that their audience is going to benefit from.

Thus, the best 2016 SEO link building strategy does not focus on links at all. It focuses on having a good content strategy.

Come up with a content plan and get in the habit of updating your website on a regular basis. Stick to very specific, well-researched and unique topics. The more original your content is, the more others will be willing to share links.

On top of making it easier to obtain quality backlinks, a good content strategy will boost exposure and help you establish your website’s online reputation. This is essential for getting your articles and other types of content to go viral. Thus, good content will also play a role in your social media marketing strategy.

Boost Social Media Marketing Efforts

Social media sites are considered high authority websites. This is the main reason why social media marketing can impact your link building strategy.

Many social networks do not provide do-follow links. This means that links coming from such websites are not going to have an impact on your link building strategy. Facebook is one such website. Still, sharing content through Facebook makes sense because it impacts your online reputation. It also boosts audience engagement, which will have an indirect impact on your SEO efforts.

Focus on content sharing via a big number of social channels. Use both social networking and social bookmarking websites.

Some of the best social media that will impact your link building strategy include Pinterest, Google+, YouTube, LinkedIn, HubPages, Reddit, Tumblr, and WordPress. As already mentioned, these are not the only social media networks to focus the efforts on. Even the ones that do not directly impact your link building strategy will produce social signals that help to build a website’s reputation and maximize the traffic.

Guest Posting

When done correctly, guest posting is a good strategy for link building in 2016. Just like with any other link building method, guest posting should be all about quality rather than quantity.

Guest posting refers to writing a unique article for another website or blog. It gets featured there, including an author biography and a link to your website. The blog benefits from a fresh piece of content written by an expert and you benefit from a backlink.

To be effective when it comes to guest blogging, choose relevant websites. Authority websites that discuss topics similar to yours provide the best links. Therefore, you should do your research when it comes to choosing guest posting partners.

Many high-quality websites that accept guest posts have strict requirements when it comes to the style and the quality of the texts that they upload. You will have to spend time writing high-quality guest posts but the strategy is very effective but it requires consistent effort.

Avoid Blackhat Link Building at All Costs

In the past, it was easy to build hundreds of links through blackhat techniques and the use of low-quality partner websites. This is a strategy to avoid at all costs in 2016. Such ‘easy’ link building fixes can easily backfire and get you penalized.

Paid links are a big no-no. The same applies to submitting your links to low quality, generic websites, and directories. The quantity of the links will not compensate for the lack of relevance. In fact, if you have such backlinks in your profile (check through Google Webmaster Tools), it would be a good idea to get them purged.

Link building is still the backbone of good SEO but it does not happen easily. The best thing to do is focus on website quality. Good content and high audience engagement will help you to build your website reputation, which will lead to natural backlinks. This strategy requires time to work but it has the most sustainable effects.

Article Source: http://www.activesearchresults.com/articles2/createhighqualitynaturalbacklinks2.php



Albert B Hammond

What Are the Benefits of Pay Per Click Advertising?

Posted By: Albert B Hammond – Written By Penny Lane


Pay per click advertising is intimidating to some. They do not completely understand what PPC is and they fail to see the benefits of using something like this for their own business. Pay for click is a great way to grow a business online and to increase the return on investment.

PPC is simple, once you really get an understanding of how it works. If you are new to the scene and you are trying to figure out the ins and outs of running an online business, you need to do a lot of research.

You might want to work with an expert who is willing to show you the ropes and guide you through the process of setting up successful sites and turning your basic ideas into ideas that generate money. At the very least, you need to do a tremendous amount of research in order to find success in the Internet marketing world.


PPC is an advertising method that lets you put your advertisements in text on a search engine page. Think of one of the popular search engines and what you see when you type in a search term. Several results pop up, both in the center of the screen and off to the side. Some are sponsored results, meaning you are paying for them to be there and others happen naturally based on how well you have built your site. PPC usually appears on the natural list, sometimes called the organic results, and you only pay when people choose your entry.


Using PPC allows you to target a specific geographical area. If you find that customers are more interested in your product from a different part of the world, PPC allows you to focus on that country or region. You do not need to set up a shop in a certain country to achieve results. You simply select a given country as your target and those people are going to be driven to your site. If you think your product or service is better suited for a particular region of the world, this is going to save you money because you can set your focus on one place.


PPC gives you control over the cost of your campaign. You decide what you want to pay for each visitor that follows the ink. This enables you to outbid those who might want to use similar search result terms and get more attention and more visitors than you. However, if you want to keep your costs reasonable, you can avoid the expensive terms and stick with the amount you want to pay.


The best part about PPC is that you get fast results. Visitors come to your site and you have little to worry about in regard to building an optimized site to get higher rankings. It can take weeks or longer to build a site that is capable of producing the results of PPC as quickly. Once you set up your PPC campaign, you are set to go and you will see visitors increase.

Source: www.isnare.com
Permanent Link: http://www.isnare.com/?aid=910805&ca=Internet


Albert B Hammond

Top Secret Tool Builds Traffic

Posted By: Albert B Hammond – Written By Larry Johnson

Is it possible that today’s internet marketers are missing one of the best, most powerful marketing methods available to them today?

Something that is lying right under their noses and still they have overlooked it.

Something that is free, yes I said it, “free”, and they have missed the opportunity to seize it and use it to it’s fullest.

There are many methods of promotion available on the internet and offline too. For several years I have tried just about everything, but there is one that I have not utilized fully. Along with others, I had underestimated the value and power of a press release.

Many netrepreneurs are not using the best promotion tool available, according to one expert in the field. Angie Dixon, the Press Release Diva, advises that press releases are the best marketing tool most people aren’t using.

A well-written press release, distributed by the several high-quality free press release distribution services on the Net, can bring a wave of traffic, says Dixon.

“I recently ran a press release through a free service. The release was picked up by Google Alerts. I got a subscriber every 87 minutes for 24 hours. I couldn’t buy that kind of result,” Dixon says.

Yet most netrepreneurs aren’t using press releases at all, or aren’t using them correctly. This is all about to change.

Dixon gives two reasons for this. Many people, she explains, aren’t aware that press releases can be such a powerful marketing tool. Others know about press releases but do not know how to write an effective release.

Angie Dixon, the Press Release Diva, offers an interactive online course in press release writing. You will discover all of the necessary skills and tools to develop, distribute and track your press releases.

The additional traffic you will receive from the press releases will be welcome and best of all it is free.

Source: www.isnare.com

Permanent Link: http://www.isnare.com/?aid=24574&ca=Marketing



Albert B Hammond

How Facebook 360 Can Spice Up Your Content


Posted By: Albert B Hammond – Written By Julia McCoy

Millions of hours of daily video watches combined with billions of photos uploaded on Facebook equal a really big number of social media users who are posting, sharing, and liking all types of content every single day.

For many Smartphone users, capturing memories on a phone or tablet is a normal part of life, but how we let others experience those moments could soon be changing.

Facebook 360 launched in 2015 as an innovative, interactive way to shoot video and take pictures and, while technology continues to advance, innovative social media capabilities hold much potential for online content marketing professionals.

Today, we will take a closer look at what Facebook 360 is, who uses it, and what content creators should keep in mind for the year ahead.

What is Facebook 360?

Facebook 360 allows publishers across a variety of industries to showcase the best in compelling stories by way of video and photos. The experience takes viewers inside a whole new world that can be optimized for their comfort as they engage at the center of the action.

A New Angle on Videos

Facebook 360 first allowed users to take advantage of video capabilities in their News Feed, giving them a choice of camera angles and allowing viewers a new view on what they were seeing. The audience can interact with the screen, switch the angle of the camera, and be a part of the moment without being there in person.

Big names in business have hopped onboard the 360 video technology trend to reach their audience in a whole new way, including:

Goodbye, Flat Photos – Hello, Interactive Images

In 2016, social media users were introduced to 360 photos, which is as simple as using the app or supported camera to take a panorama picture, post it, and allow the site to convert it to an immersive and interactive experience.

Unlike traditional photos, 360 creates a 3D view of the environment and gives the audience a chance to be involved in the scene. All of a sudden, pictures can go from flat to real-life, right before our eyes.

How Content Creators Can Use Facebook 360 in Storytelling

There is so much potential for content creators to use Facebook 360 in telling the story of their brand, sharing their message, and driving customers to respond.

Social media users could potentially move away from a traditional video medium, where the experience is a controlled, one-way narrative, to a whole new world of discovery and interaction with your brand.

While content creation is just beginning to scratch the surface of Facebook 360, there is what seems to be limitless potential for keeping an audience engaged and excited through a two-way medium.

Whether we’re watching Facebook Live or sharing native videos, we enjoy content on a personal level. It’s one thing to talk about an event and see a picture of a product, but it’s something else altogether when we feel like we’re there in real-time as a participant.

Here are a few guidelines to remember as content marketing begins to dive into the world of 360 video and its possibilities. Ready to go 360?

1. Consider the First Three Seconds

Research has proven that content marketers have only a precious few seconds to grab the video viewers’ attention and make them want to stay before they move on to something else.

Analyzers found that when people watched less than three seconds of a Facebook video ad, that group created up to 47 percent of the total campaign value. When the time rose to less than 10 seconds, that number jumped up to 74 percent.

The first several seconds are critical, and too often the hook isn’t there, or it isn’t enough to pique the interest of a reader.

Capturing the attention of your viewers at the very beginning and keeping them for just eight seconds will work wonders for your content efforts. Keep in mind that value increases the longer people watch and that the number of views alone is not necessarily an indication of video value; it’s OK to experiment with shorter video content.

And if you ever doubt the power of marketing a somewhat boring product, consider Farmer’s Insurance and the creative genius it displays by taking something as mundane as insurance to a whole other level of engagement (read more about that here).

2. Let the Video Tell the Story

When you are ready to show off something new, talk about a new idea, or introduce an exciting content addition, Facebook 360 is a powerful content tool you can use to put all that goodness into an interactive format.

As an example, rather than simply announcing a special event, you can take your users inside the experience by shooting video and leaving them with an invitation to join. 360 video is also an exciting option for demonstrating products, interviewing clients, and showcasing a specific location.

Like outer space, for example. Have you ever been to Mars? You can now, thanks to NASA and 360.

3. Don’t Overlook the Mobile Experience

Did you know that a whopping 92 percent of mobile video consumers share videos with people they know? That number alone is one reason to make mobile content marketing a priority in 2017, and Facebook 360 videos and photos can help.

By taking a medium that is quickly growing as the primary source of Internet access and equipping the audience with more exciting photos and videos, the potential for engagement could rise in ways we can’t quite imagine right now.

Getting Started with Facebook 360

While there is still much to learn about all the possibilities that exist with Facebook 360, the content reach looks to be wide open. When this type of technology is combined with high-quality content that is relevant and consistent, there is no limit to who can be reached with a brand’s story or message.

Original Article Source: http://www.sitepronews.com/2017/01/18/how-facebook-360-can-spice-up-your-content/

10 High-Performing SEO Content Habits to Form in 2017

Posted By: Albert Hammond – Written By Julia McCoy

The New Year is a time of resolutions and commitments to changing behavior and getting better. If you’re like most content creators, it’s likely you want to use 2017 to make your content better and enjoy a higher ROI from the material you develop.

One of the best ways to do this is by improving the SEO practices you use in your digital content. Here are 10 top tips from influencers around the country (and some from our own pockets) on how to improve the SEO value of your online content and enjoy a more prominent digital presence in the coming year.

10 High-Performing Content Habits for 2017 (And Beyond!)

Whether you’re a new business just starting out, or an established company looking for ways to make your content more prominent online, these 10 SEO tips are just what you need to succeed.

1. Create unique 10-times meta description can be one

Larry Kim’s presentation in this year’s SEJSummit talked about finding the perfect meta and how to 10 times it for the most ROI. His secret? Write a bunch of meta, and then test them to identify the one that performs 10 times better than the rest. While this is a simple tip, it’s a critical one. Meta content is often overlooked in the world of SEO and content, and optimizing meta descriptions can go a long way toward boosting your overall content and enhancing its SEO value across the board.

As you write your meta descriptions, be sure to follow these meta description guidelines:

  • Keep them between 150-160 characters;
  • Include your target keyword;
  • Make them unique (don’t duplicate meta content from other parts of your site, even if the page, product, or service is very similar to another you offer);
  • Make them compelling and exciting for readers to click.

2. Spending more time on content to ensure perfection

Content creation is a time-consuming pursuit, and it’s easy to phone it in, in favor of creating lots of content rather than hard-won content you love. In 2017, however, the influence recommendation is to do a bit of both. By spending more time on content creation while also taking the time necessary to ensure consistent production, you can build out a content presence that rewards your readers and keeps you relevant online.

, for example. Its team does one key piece a month and then a consistent amount besides the one “killer” every week. This allows the team to fortify a nice mixture of outstanding, passionate content and regular filler material that’s no less useful or interesting for their readers.

3. Focusing your content around “topics rather than terms”

In HubSpot’s recent “SEO in 2017” webinar, the team focused intensely on the importance of focusing on topics rather than terms in online content. Here’s what this means: while keyword research is still critical to the creation of great online content (more on this in a moment), readers and search engines alike aren’t interested in keyword-stuffed material that exists only to rank for a certain keyword phrase.

As such, it’s critical to focus your content on topics rather than terms. This means finding a keyword phrase you like and want to rank for, and then creating content that’s dedicated to covering the topics related to said the keyword. This will provide a broader and more exciting experience for your reader while also giving you a better chance of ranking in the SERPs.

4. Keep developing your target personas

This is a point that’s been driven home by everyone from HubSpot to Maile Ohye, developer programs tech lead at Google. While it’s easy to get wrapped up in all of the other SEO responsibilities facing your brand, developing target personas remains critical. When the Express Writers team attended the 2016 SEJ Summit, this was one of the biggest points in Ohye’s presentation.

Although Google matters for SEO, it’s your target audience that’s most important. As such, you need to keep them in mind all throughout your UI and UX. Answer their questions, eliminate annoying extra steps, and create content pointed directly at them. The user journey and experience outweighs rankings, and you’ll go far in terms of SEO if you keep this golden rule in mind.

5. Target your SEO presence toward being indexed

If your page isn’t showing up in Google, you’re not going to get anywhere fast in terms of organic search rankings. Simple tricks like maximizing clickability and focusing on searcher intent can help you produce high-performing pages that appear prominently in the SERPs, and help you claim the customers you want. This was a massive point made by Bill Hunt at SEJ Summit 2016, who called it “Making SEO Lemonade.”

6. Hire actual content experts

Search engines and consumers are only going to get smarter in 2017, and if you’re not hiring experts to write your content, you’re missing out. MarketingProfs says “If your business is gaming, then approach real gamers. If you are a B2B company, have marketing/business experts write about and for you; they know what your users are interested in.”

In addition to producing higher-quality and more relatable content, hiring an expert to craft your content for you will also allow you to provide real value and useful information to your consumers through your digital content.

7. Do your keyword research

Keyword research will still matter in 2017, and it’s critical to keep it as a central point of your content strategy. By identifying what your target audience is talking about and searching for, you can create a high-performing content strategy that produces real results. Use a keyword research tool like the Google Keyword Planner or KWFinder to determine which keywords are likely to be successful in your niche and to target them accordingly.

Once you’ve located the keywords you intend to target, remember HubSpot’s advice of targeting topics rather than terms. Use the keywords you’ve identified to cluster content topics and produce a rewarding and wide-ranging experience for your customers.

8. Make internal linking a priority

Internal linking is critical to the structure of your online content, and it can go a long way toward making your content more relevant and valuable for your customers.

As you write a post, look for opportunities to include your own content or external content as a hyperlink. In addition to providing more information for your users, this also helps make your content more engaging and exciting for the people reading it.

9. Speed things up

Influencers everywhere are obsessing over the critical nature of mobile pages in the coming year. Right now, it’s not enough to just have pages that are mobile-optimized. Instead, they need to load quickly and provide a positive user experience. MarketingProfs reports that a whopping 29 percent of mobile users will abandon a page if it doesn’t give them the information they need, or if it takes too long to load.

This explains the rise in importance of AMP pages (which load about six times faster than traditional non-AMP pages). The AMP project works by stripping away JavaScript and allowing only asynchronous script, re-sizing resources, and preventing extension mechanisms from blocking page rendering.

While AMP can be a little tricky to install on your page (unless you’re decently comfortable with coding), using a CMS like HubSpot allows you to access automatically AMP-optimized pages.

10. Market your online content

Digital content and SEO are only as strong as the marketing behind them, and marketing your content will allow you to succeed in 2017. When you market and promote your content on various sites and through your separate social media channels, you can succeed in getting links to your content and standing out as an authority figure in your industry – both of which boost your SEO. Here are some tips for promoting your content online:

  • Mention influencers and then tell them about it. They’ll likely be willing to suggest your piece to their audience, immediately expanding your reach.
  • Use social channels like Facebook, Instagram, and Twitter to share the news about your new content and pieces.
  • Guest post on related platforms to make the most of someone else’s audience.

Better SEO in 2017

There are dozens of ways to boost your SEO in 2017, and these 10 simple tips will help you stand out and get noticed online. By implementing these top SEO tips in 2017 and beyond, you can ensure that your company never gets lost in the bottom of the SERPs again.

Article Source : http://www.sitepronews.com/2017/01/16/10-high-performing-seo-content-habits-to-form-in-2017/

 

10 Costly Search Engine Mistakes to Avoid

Posted By: Brad Eden

If you have a website then you already know the importance of traffic. Traffic is to Internet marketing as a location is to real estate. It’s the only thing that really matters. If you cannot generate targeted visitors to your site, you will not make any sales.

Usually the owner or designer of the website is the person designated to drive traffic to the site. The chief ingredient in generating traffic is the search engine. Of course, you can use advertising, but it’s going to cost you. Using the search engines to generate targeted (interested in your product) traffic is the least expensive method known.

Unfortunately, many website owners do not understand the importance of search engine visibility, which leads to traffic. They place more importance on producing a “pretty” website. Not that this is bad, but it is really secondary to search engine placement. Hopefully, the following list of common mistakes, made by many website owners, will help you generate more targeted traffic to your site…after all, isn’t that what you want.

1. Not using keywords effectively.

This is probably one of the most critical areas of site design. Choose the right keywords and potential customers will find your site. Use the wrong ones and your site will see little, if any, traffic.

2. Repeating the same keywords.

When you use the same keywords over and over again (called keyword stacking) the search engines may downgrade (or skip) the page or site.

3. Robbing pages from other websites.

How many times have you heard or read that “this is the Internet and it’s ok” to steal icons and text from websites to use on your site Don’t do it It’s one thing to learn from others who have been there and another to outright copy their work. The search engines are very smart and usually, detect page duplication. They may even prevent you from ever being listed by them.

4. Using keywords that are not related to your website.

Many unethical website owners try to gain search engine visibility by using keywords that have nothing at all to do with their website. They place unrelated keywords on a page (such as “sex”, the name of a known celebrity, the hot search topic of the day, etc.) inside a meta tag for a page. The keyword doesn’t have anything to do with the page topic. However, since the keyword is popular, they think this will boost their visibility. This technique is considered spam by the search engines and may cause the page (or sometimes the whole site) to be removed from the search engine listing.

5. Keyword stuffing.

Somewhat like keyword stacking listed above, this means to assign multiple keywords to the description of a graphic or layer that appears on your website by using the “alt=” HTML parameter. If the search engines find that this text does not really describe the graphic or layer it will be considered spam.

6. Relying on hidden text.

You might be inclined to think that if you cannot see it, it doesn’t hurt. Wrong…. Do not try to hide your keywords or keyword phrases by making them invisible. For example, some unethical designers may set the keywords to the same color as the background of the web page; thereby, making it invisible.

7. Relying on a tiny text.

This is another version of the item above (relying on hidden text). Do not try to hide your keywords or keyword phrases by making them tiny. Setting the text size of the keywords so small that it can barely be seen does this.

8. Assuming all search engines are the same.

Many people assume that each search engine plays by the same rules. This is not so. Each has their own rule base and is subject to change anytime they so desire. Make it a point to learn what each major search engine requires for high visibility.

9. Using free web hosting.

Do not use free web hosting if you are really serious about increasing site traffic via search engine visibility. Many times the search engines will eliminate content from these free hosts.

10. Forgetting to check for missing web page elements.

Make sure to check every page on your website for completeness, like missing links, graphics, etc. There are sites on the web that will do this for free.

This is just a few of the methods and techniques that you should avoid. Do not give in to the temptation that these methods will work for you. They will do more harm than good for your website.

Not only will you spend weeks of wasted effort, you may have your site banned from the search engines forever. Invest a little time to learn the proper techniques for increasing search engine visibility and your net traffic will increase.



Article Source: http://www.ArticleGeek.com – Free Website Content

The Steps Before Website Traffic

Posted By: Mike Burke
By now, you probably already have the theme of your website established, your keywords picked and your website ready to go live. You’re thinking that you’ll submit your site to the search engines, sit back and see how much traffic the search engines will send you, right?

STOP! There are many different avenues you can take to drive traffic to your site but they should only be taken after you make the search engines your first priority. The search engines should be your foundation. They’ll always send you a certain amount of traffic if you have a high page rank.

IMPORTANT!

Your website must be ‘set up’ for a high page rank in the search engines and it’s important to do it ‘before’ you submit your site for the first time. Here’s the reason why:

Usually, after you submit your website to the search engines for the first time, your website will be ‘spidered’ fairly quickly and hopefully your site will be listed on one of the top pages.

Your website may not get ‘spidered’ again for months so if you make changes to optimize your site, you may not see your changes take effect for quite a while. You could be stuck on a back page, if any page at all, for a very long time.

Without getting into the mechanics of designing your website, here are the basics of setting up your website to be search engine friendly.

THE FIRST STEP is to establish the main keyword for your site. This is the word or phrase that you want people to type into the search engines to find your website. It’s important to have your site focused around your main keyword.

Let’s say you have a site dedicated to ‘building your own home’ so we’ll use ‘home building’ as our main keyword example.

THE NEXT STEP is to create a title for your website and to place it in the ‘title tag’ of your site. The ‘title tag’ should be the first tag in the ‘head’ of your site and it’s important because many search engines use the contents of the ‘title tag’ as the title of the listing. They also look for keywords in the title and your main keyword should be the first words in the title.

Generally, your title should be no more than 40 characters and, again, it should begin with your main keyword. Try to avoid using ‘stop words’ in your title. Stop words are transition words such as – and, but, or, for, with, etc.

Here’s a possible title using our example main keyword ‘home building’ – Home Building – Home Construction Plans

Notice our main keyword is first, the title is less than 40 characters (39), there are no stop words and we managed to sneak in 3 secondary keywords – home construction, construction plans, and home construction plans. Clever huh?

THE NEXT STEP is to create a ‘keywords meta tag’. This is where you list all the keywords you want to use for your website starting with your ‘main keyword’. A good rule of thumb is to use about 20 keywords and your main keyword should be contained in about half of them.

Using our example keyword ‘home building’ our keywords could be – home building, home construction, home building plans, home building cost, construction plans, etc.

Notice I didn’t use our main keyword ‘home building’ twice in a row. For example – home building, home building plans, etc. Search engines might see this as spam and it could hurt your ranking.

THE NEXT STEP is to create a ‘description meta tag’. This is where you describe your website and, again, you should start with your main keyword.

Keep your description to about 150 characters, use as few ‘stop words’ as you can and sprinkle in as many secondary keywords as possible.
Make your description interesting because search engines often use the contents in your ‘description meta tag’ as the description of your website in the listing.

THE NEXT STEP is to use your keywords often in the body of your website. Make sure your ‘main keyword’ is somewhere in the beginning and at the end of the body of your page.

It’s a good idea to use your main keyword in an ‘h1’ tag and a few of your secondary keywords in an ‘h2’ tag. This tells the search engines that you put importance on your keywords.

It’s also a good idea to underline your main keyword no more than once and to use bold text for your main keyword no more than once.

Although there are other factors that determine your position in the search engines, having the basics of what search engines look for will give you a much better chance of making that elusive first page and driving consistent website traffic to your site.

Article Source: http://www.ArticleGeek.com – Free Website Content

How to Write Title Tags for Your Web Pages

Posted By: Donald Nelson

When it comes to search engine optimization, the single most important sentence that you will write for your website is the title tag of your main page. If you write it properly then you will have taken a big step towards getting your site well placed in search engine queries for your important keywords.
Before I give you a step-by-step guide to writing title tags, let’s define what they actually are and see why they are important. When you look at a web page in your browser, the writing in the blue strip above browser’s commands (file, edit, view, etc.) is the title tag.

On your actual HTML document, the title tag is in the head portion between the notation and the title tag is important because it “tells” the search engine what the page is about, and in the case of your main page, what your website is all about.
I remember back in my school days that we used to take standardized examinations in which we had to read a story and then answer the question: “What would be the best title for this essay?” Choosing a title tag is something like answering this kind of question. You’ve got to pick out the gist of your enterprise and highlight it in a sentence. So, take a look at your web page and get ready to begin, following these steps:
1. Make sure your three or four most important keywords or keyword phrases appear in the title tag. The most important words should appear near the beginning of the sentence, and they can be repeated within the sentence for added emphasis. For example, if I am offering low-cost web design, then my title tag might look like this:Web Design: Affordable, Low-Cost Web Design from the Acme Web Design Company
2. Leave your branding and sales pitch for another part of the web page. Although it is a natural tendency to want to put your company name at the beginning of the title tag, you should remember that unless you are very famous like Coca Cola, people are not searching for you. So, put your most important keywords at the front of the title tag, and establish your brand name with your logo and other elements of the web page. If your company name includes your keywords, like our hypothetical Acme Web Design Company, then put it in the title tag, but not necessarily at the beginning.
Similarly, the title tag is no place for your sales pitch, so keep out flowery or extraneous adjectives, unless they are actual terms used in searches for your product or service.
3. Place your geographical or niche-defining term in your title tag. If you are trying for a top ten or top twenty positions for a term such as “web design,” then you are really in for a difficult struggle. However, suppose the Acme Web Design Company is located in Columbus, Ohio. Then instead of attempting the almost impossible task of getting the top rankings for the term “web design,” it would be far better to get a high ranking in the geographical niche using a title tag such “Web Design, Columbus, Ohio: Low Cost Web Design in Columbus, Ohio by The Acme Web Design Company”
4. The title tag can be longer than you think. Some guidelines say that the title tag should be no longer than 70 characters. It is true that only the first 70 characters will show in the top bar of the browser, but search engine robots will read the rest of the tag and the search engines will not penalize you for going over the 70 character mark. Take a look at highly ranked sites in heavily competitive categories and you will see examples of long title tags. Write the tag according to your need to get your important words and phrases included in a sentence that best describes what your product or service is about.
5. Vary the title tags on the inner pages of your website. Even with a long title tag, it is not possible to highlight all the possible terms which someone might use to find your website. This is not a problem if you make use of the other pages of your website. Instead of simply having a title tag that says “services” our web design firm could highlight “low cost, web design services” on that page. The “contact” page could be used to emphasize the geographical location once again, and so on. Many websites make the mistake of repeating the same title tag on each of the inner pages of the site. Avoid this and use each of your page’s titles to target important keywords and keyword phrases.

So, take a look at your website’s title tags, and see if you can improve them. The effort that you make will be well rewarded.
Article Source: http://www.ArticleGeek.com – Free Website Content

The World of Duplicate Content – Use of a Filter

Posted By: Aaron Brooks
The World Wide Web is like a running race or marathon where websites compete to reach the finish line first. In this case, the finish line is a higher ranking. And in this race for supremacy, it is important to avoid duplicate content and its penalties.

To facilitate the efficient functioning of directories, search engines have been armed with content filters. This removes or filters duplicate content from pages it is indexing. And the most hurtful penalty is lower rankings.

Unfortunately, these filters not only catch rogues but web pages that are genuine too. What webmasters need to do is understand how filters function and know what action is to be taken to avoid being filtered out.

When a search engine sends out spiders the filters leave out or sieve:

• Web sites that feature identical content. And when within a site the webmaster includes many copies or versions of pages to cheat the search engines. Filters are also extremely sensitive to “doorway” pages.

• Content masked by different packaging. Known as “scraped content” this duplication of pages with little or no relevant changes falls prey to filters.

• Product descriptions featured by e-commerce sites. Most e-commerce sites publish alongside a product the manufacturer’s description of the product and this content then appears on zillions of e-commerce sites falling victim to filters.

• Articles distributed widely over the net. While some engines are programmed to find the origin of the article there are others who may not be able to source the origins.

• Pages that are not duplicates but contain the same core material written by different people.

To get the better of filters you need to:

• Use a tool like the Similar Page Checker http://www.webconfs.com/similar-page-checker.php to ensure that the pages in your site are not mirroring content from elsewhere. In case there are other urls with similar or identical content the tool will reveal them to you and you will be able to make changes in your pages.

• Be vigilant and know who has “helped” themselves to your content. By using www.copyscape.com you can determine which websites have stolen or copied your work.

• Even if you do use distributed content you can add a commentary or make changes to the page focusing on its relevance to your site. By making any content your own you are making it unique and different and this will ensure that the pages are not filtered by search engines.

• Even if you are running an e-commerce site you must include product descriptions that are distinctively yours and not run of the mill.

Learn as much as you can about duplicate content and its dangers. Read the issues that were discussed at the SES 2006 New York Session and other forums. Remember most search engines, Google, Yahoo, or Open Directory Project do not want to be flooded by duplicate content and web pages.

Jake Baillie, President of TrueLocal listed the duplicate content mistakes to be: circular navigation; printer friendly pages; inconsistent linking; product only pages; transparent serving domains; and bad cloaking.

It is important for sites to get high-ranking through fair and not foul means.

Article Source: http://www.ArticleGeek.com – Free Website Content

The Role Of Social Media In Cultivating An Authoritative Online Reputation

Posted By Patrick Godknecht

If you’re interested in promoting yourself or your organization online, you are probably well aware that being active on social networks is an increasingly important part of the process. Building a strong social media presence does more than just advertise your brand. When you tackle it the right way, your social activity can also enhance your reputation and encourage people to think of you as an authority in your field.

 

The Value Of Authority
Trust has always been an important part of business relationships and this still holds true in the modern world of e-commerce. Maintaining an online reputation as a knowledgeable and trustworthy source of information can be a powerful deciding factor when potential customers choose between you and your competitors. It’s not just vendors looking to make sales that are interested in cultivating authoritative reputations.

Being an authority will lend weight to everything you post. This is not merely a rhetorical device, either. Individuals and companies that take pains to build good online reputations have an easier time attracting a wider audience because they are linked to other by other authorities and favored by the search engines. Building an authoritative reputation is a proven strategy for expanding your reach and attracting a wider audience.

 

Social Media As Part Of A Wider Marketing Strategy
Although today’s social networks are tremendously powerful communications tools, they are not ideally suited for generating a reputation as an authority on their own. You need content with some real depth to it in order to demonstrate your expertise and this is not always a good fit with social sites that prefer their users to post content in bite-sized chunks.

This does not mean you shouldn’t incorporate social networks into your overall plan for promoting yourself! Social media allows you to promote the content you publish in other venues. You can use excerpts, samples, and previews to entice followers into visiting your primary site and taking a look at your content. A social media presence also makes a perfect platform for engaging in two-way conversations about your content.

 

Building The Right Kind Of Content
Although social networks probably won’t be the native ground for your most authoritative content, you should still make an effort to craft your work in a way that lends itself to promotion via social media. Content that concentrates on making a visual impact (e.g. infographics, videos) are particularly suited to this role. Good visuals can serve as the entirety of your content or be deployed simply as adjuncts to strong text.

As noted above, your content needs to go into some depth and explore new territory in order to establish your reputation as an authority. Take the time to write content that will deliver genuine value to people who discover it through your social media promotional efforts. Include strong reference links that support your ideas and guide your audience to even more information they’ll find useful.

Finally, don’t forget to mount standard social sharing buttons on your content pages. Your entire goal is to get more people to take notice of your efforts through increased social visibility Give your audience the tools it needs to help you achieve that goal!

 

Engaging With The Community

As noted above, social networks are all about unbiased, back-and-forth communication. This makes them uniquely suited to engaging far more directly with your audience than other venues. Embrace this feature of social media rather than shying away from it. Encourage readers to reach out to you by addressing your social profiles and do your best to answer questions in an insightful, respectful way.

Social networks give you the opportunity to interact with people who are already seen as authorities in your field, too. Take advantage of this by keeping up with the latest trends in your niche, and don’t be afraid to reach out to influential people when you have something meaningful to say. Getting a little communication flowing between yourself and your niche’s thought leaders can bring you to the attention of a much larger audience.

Ultimately, planning out your ideal social media marketing strategy will depend on your personal situation, your goals, and your resources. The general principles detailed here should serve you very well if you want to use your social activity to improve your reputation and become an authority in your field.

Source:   http://www.activesearchresults.com

http://www.activesearchresults.com/articles2/rolesocialmediaonlinereputation.php

AdWords Tips: All About Keywords

Posted By: Ryan Cole
As you probably know, Google AdWords is a pay-per-click marketing system, which is a great way to get traffic to your site. But if you don’t know the ins and outs, it can end up costing you a lot of money and not making you any.

So, what’s the key to success with AdWords? Well, I wish I could tell you there were one or two simple tricks, but the fact is, the best way to ensure success with AdWords is to be familiar with every aspect of the system. This will likely take weeks or months of research, plus a few bucks spent testing out a real AdWords account. However, you can greatly increase your chances by following this bit of advice: don’t skimp on the keyword research!

Maybe you had it in your head that you could go to your site, grab 20 or 30 words or phrases, load them into an ad group, and you’d be watching the traffic and sales pour in. This is simply not the case. Keyword research should be the most time-consuming part of setting up any campaign; not only that, but you should be doing it all the time. That’s right – never stop building your keyword list. Okay, now let me explain a few things:

First, you need to understand how Google uses your keywords to show your ads. You place a bid that determines your maximum cost per click (CPC) for each keyword. This can be different for every single keyword if you wish. This bid does not represent the amount you’ll pay for each click (like on Overture); this is just the maximum you’ll ever pay for any single click. For example, if you have a max CPC of $0.50 set for a keyword, you’ll only have to pay the full amount if someone else bids $0.49. If that person decides to lower his bid to $0.30, you’ll only pay $0.31. This is because Google’s bid discounter only charges you one cent more than the next highest bidder, no matter what your max CPC is. Theoretically, then, you could bid $10 or even $100 and still only pay $0.31 for a click.
But that’s not all! As you start getting impressions (i.e., your ad shows up in the search results) and clicks, you’ll have a click-through rate (CTR). This represents the number of clicks you receive per 100 impressions. Here’s the really beautiful thing about AdWords: the higher your CTR, the lower your click cost. Because Google values relevance, you’ll receive a bonus for having a relevant ad, and CTR is the primary indicator of how relevant your ad is. So, let’s say you’re competing with someone for ad position No. 3 on the search results page for a particular keyword. Your max bid is $0.50 and his is $1. He should be way above you, right? Not necessarily. Suppose you have a CTR of 5%, and his is only 1%. Google factors in CTR when calculating ad positions, so you end up with this: max CPC × CTR = (what we’ll call) ranking factor. In this case, your ranking factor is 0.025, while your competitors are only 0.01. Which means your ad shows above his for $0.50, even though he’s willing to pay up to $1!

Okay, so now you know the basics of how keywords work in AdWords and how Google charges you for clicks. What’s next? Keyword research. The best way to go about this is to use WordTracker. I won’t get really specific about how WordTracker works because they’ve got a ton of information right there on the site – just go do some reading there when you finish this article. Basically, though, WordTracker will help you find the best keywords to use in your AdWords campaign. You type in any word, and you’ll get up to 300 related terms, which you can then click on to find a few hundred variations of that term. The terms you’ll get are all terms from WordTracker’s search query database, which uses metacrawlers to compile information (again, they explain it on their site if you’re really interested). So you know that all the words you find there are real terms that people are actually searching for. Even better, you get a prediction of how many searches to expect per day for any keyword, how many times it shows up in their database, and a KEI value to determine your best words (KEI stands for Keyword Effectiveness Index, which you can also read about on the site). You can get a free trial, or you can sign up for a single day to test it out with all the features included (a day’s membership is just a few bucks).

There are some free keyword research tools you can use, but I recommend these only for absolute newcomers who have no budget to start out with. Overture’s Keyword Inventory is a good, free resource, but there’s a catch: it shows results only for searches done through www.yahoo.com. If you’re marketing with Google AdWords, you should know that Google accounts for at least twice as many searches as Yahoo! in some cases three or four times as many. (Though reports vary, Google usually receives credit for about 50-60% of all searches, while Yahoo! gets about 20-30% – but this is based on all searches, and results for individual searches may vary widely.) You may find other “free” tools or downloadable programs that claim to help you with keyword research, but I say don’t bother with them. You get what you pay for. Most of them just pull their results directly from other free online tools, and they don’t offer anything in the way of features unless you buy the “full version.” If you’re out to get one for free, just use Overture. (Google’s own traffic estimator is decent, but it doesn’t give you an exact count for searches within a given period; you just get status bars, which are hard to interpret. Google’s bid and position estimates are also usually way off.)

But third-party tools, even if they’re very good, won’t do your keyword research for you. You’ll have to pick through your website (or your affiliate’s sales letter) for words and phrases that you can use. Then, using those words, see if you can think of similar words or concepts that people might be searching for. There’s no real trick to this; you’ve just got to do a lot of brainstorming. Once you’ve got a good core list, take that over to WordTracker to beef it up. (Hint: If you see any words that don’t directly relate to your product, service, or niche, add them as negative matches.)

Now you should have a lean but healthy keyword list. This is your first step to beating out your competition on Google AdWords.
Article Source: http://www.ArticleGeek.com – Free Website Content

Website Search Engine Optimization For Search Engine Friendliness

By Alan Lim

Website search engine optimization is the buzzword of the Internet. You can’t survive online without it! Understanding its concepts is crucial to your business growth!

The success of your website online largely depends on the level of visibility it enjoys. This will only happen with a robust and effective website search engine optimization program. There are many ways to accomplish this end objective.

Keywords

Keywords are those magic words which attract your site to search engines. These also guarantee good page rankings. Since these are an important component of website search engine optimization you need to ensure each page of your site has a good array of strategic keywords evenly spread out. Many experts conduct intensive keyword research programs which help to analyze which keywords are the most popular and can fetch you greater visibility online.

Copy writing

The content on your website not only needs to be interesting and related to the site theme, it also needs to be search engine friendly. Website search engine optimization relies on effective and search engine friendly copy writing to attract better page ranking online. Your website copy needs to exude professionalism while also ensuring that keywords are generously sprinkled in the articles.

Click Here to learn more about Keywords,Copy writing,Link density,

Meta tags and title

The title of your web pages is what will attract search engines to your site. That’s why it’s important that not only is the title interesting and catchy, but it also has relevant keywords in it. That way the search engine robots that crawl sites get to access your site instantly. Website search engine optimization is all about being accessible to search engines. Even your site Meta tags need to have these keywords well placed.

Knowing your competition

Many website search engine optimization service providers will do an in-depth competitive analysis. This is because in order to stay ahead in the competition you need to know where you stand. That’s why it helps to find out which keywords are currently being used by your immediate competition. It will also enable you to learn from their mistakes and fine tune your site optimization efforts better.

Manual submission

Many providers will also manually submit your site to search engines online. Through this they are able to effectively and actively propagate your website to the web. Website search engine optimization methods involve fine tuning of content, building more links as well as involving tools like PPC etc. to drive more traffic.

Link density

The page rank and popularity of your site will depend on the number of links as well as the kind and quality of links on your site. In fact most of the popular search engines of today distinguish successful and not so successful sites by the density of links on their sites. Therefore as part of your website search engine optimization program you need to ensure active procurement of associated links to your site. By improving the link density you get to improve the relative placement of your site in search engine results.

High quality links

It isn’t just sufficient to have a large volume of links to your site. It’s also equally important in website search engine optimization to have good quality links from reliable partners. Therefore, it is essential to test the strength and effectiveness of each link before incorporating it into your site.

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