How Facebook 360 Can Spice Up Your Content


Posted By: Albert B Hammond – Written By Julia McCoy

Millions of hours of daily video watches combined with billions of photos uploaded on Facebook equal a really big number of social media users who are posting, sharing, and liking all types of content every single day.

For many Smartphone users, capturing memories on a phone or tablet is a normal part of life, but how we let others experience those moments could soon be changing.

Facebook 360 launched in 2015 as an innovative, interactive way to shoot video and take pictures and, while technology continues to advance, innovative social media capabilities hold much potential for online content marketing professionals.

Today, we will take a closer look at what Facebook 360 is, who uses it, and what content creators should keep in mind for the year ahead.

What is Facebook 360?

Facebook 360 allows publishers across a variety of industries to showcase the best in compelling stories by way of video and photos. The experience takes viewers inside a whole new world that can be optimized for their comfort as they engage at the center of the action.

A New Angle on Videos

Facebook 360 first allowed users to take advantage of video capabilities in their News Feed, giving them a choice of camera angles and allowing viewers a new view on what they were seeing. The audience can interact with the screen, switch the angle of the camera, and be a part of the moment without being there in person.

Big names in business have hopped onboard the 360 video technology trend to reach their audience in a whole new way, including:

Goodbye, Flat Photos – Hello, Interactive Images

In 2016, social media users were introduced to 360 photos, which is as simple as using the app or supported camera to take a panorama picture, post it, and allow the site to convert it to an immersive and interactive experience.

Unlike traditional photos, 360 creates a 3D view of the environment and gives the audience a chance to be involved in the scene. All of a sudden, pictures can go from flat to real-life, right before our eyes.

How Content Creators Can Use Facebook 360 in Storytelling

There is so much potential for content creators to use Facebook 360 in telling the story of their brand, sharing their message, and driving customers to respond.

Social media users could potentially move away from a traditional video medium, where the experience is a controlled, one-way narrative, to a whole new world of discovery and interaction with your brand.

While content creation is just beginning to scratch the surface of Facebook 360, there is what seems to be limitless potential for keeping an audience engaged and excited through a two-way medium.

Whether we’re watching Facebook Live or sharing native videos, we enjoy content on a personal level. It’s one thing to talk about an event and see a picture of a product, but it’s something else altogether when we feel like we’re there in real-time as a participant.

Here are a few guidelines to remember as content marketing begins to dive into the world of 360 video and its possibilities. Ready to go 360?

1. Consider the First Three Seconds

Research has proven that content marketers have only a precious few seconds to grab the video viewers’ attention and make them want to stay before they move on to something else.

Analyzers found that when people watched less than three seconds of a Facebook video ad, that group created up to 47 percent of the total campaign value. When the time rose to less than 10 seconds, that number jumped up to 74 percent.

The first several seconds are critical, and too often the hook isn’t there, or it isn’t enough to pique the interest of a reader.

Capturing the attention of your viewers at the very beginning and keeping them for just eight seconds will work wonders for your content efforts. Keep in mind that value increases the longer people watch and that the number of views alone is not necessarily an indication of video value; it’s OK to experiment with shorter video content.

And if you ever doubt the power of marketing a somewhat boring product, consider Farmer’s Insurance and the creative genius it displays by taking something as mundane as insurance to a whole other level of engagement (read more about that here).

2. Let the Video Tell the Story

When you are ready to show off something new, talk about a new idea, or introduce an exciting content addition, Facebook 360 is a powerful content tool you can use to put all that goodness into an interactive format.

As an example, rather than simply announcing a special event, you can take your users inside the experience by shooting video and leaving them with an invitation to join. 360 video is also an exciting option for demonstrating products, interviewing clients, and showcasing a specific location.

Like outer space, for example. Have you ever been to Mars? You can now, thanks to NASA and 360.

3. Don’t Overlook the Mobile Experience

Did you know that a whopping 92 percent of mobile video consumers share videos with people they know? That number alone is one reason to make mobile content marketing a priority in 2017, and Facebook 360 videos and photos can help.

By taking a medium that is quickly growing as the primary source of Internet access and equipping the audience with more exciting photos and videos, the potential for engagement could rise in ways we can’t quite imagine right now.

Getting Started with Facebook 360

While there is still much to learn about all the possibilities that exist with Facebook 360, the content reach looks to be wide open. When this type of technology is combined with high-quality content that is relevant and consistent, there is no limit to who can be reached with a brand’s story or message.

Original Article Source: http://www.sitepronews.com/2017/01/18/how-facebook-360-can-spice-up-your-content/

The Importance Of Adding Content Marketing To Your 2017 Marketing Plan

Posted By: Albert B Hammond – Written By Sparky Parker


Content marketing has become the buzz word in the last few years. Because of the latest algorithms that Google has put in place, it has become increasingly important that website owners produce content that will captivate readers and engage them.

Content marketing offers businesses the opportunity to connect with customers by producing content that is relevant and educational. It is an excellent way to build your brand and be seen as an expert, which is vital for attracting new business.

Mobile devices are being used regularly to access the internet and the content that is created needs to target these consumers. When you are trying to pinpoint the exact demographic you are marketing to, it is essential that you consider the methods they will be using to log on. For instance, if you are targeting teen girls who are still in high school, it is important that all of your content can easily be read on a mobile device since this is the main method they would use to get online.

You should also target users who are likely to share your content with others. In the same vein, you must create content that is so compelling people cannot help but spread the word. Instead of the stale, bland content, everyone is used to, here are a few ideas to help get people talking and sharing.

 

  • Create interactive content that people will need to toy around with. For example, create a quiz that is relevant to your business. They will fill it out, get results and share it with their friends so they can test their smarts as well.

    – Internet speeds have risen globally in 2016. As a result, you can feel more comfortable creating content that is filled with graphics. Images command much more attention than plain words on a screen.

    Most successful businesses use content marketing to their advantage. If you are not doing the same, it will be far too easy for you to slip through the cracks. Not only do you have to create content, but you have to make it better than anything else that is available.

  • You can use content marketing as part of your email marketing strategy as well. By writing compelling subject lines, sending emails at ideal times and creating landing pages that match the messages that are sent out are all excellent ways to make people read what you send. Be sure that the subject line aligns with the content that you are sending your readers to read, otherwise, you could be marked as a spammer.

     

  • By taking the time and creating content that is relevant and useful, you will attract people to your website. You can share your content on the many social sites and you won’t have to rely so much on Google to get visitors to your site.

    Each year, content marketing strategies must change in order to fit the times. The methods being used will evolve over time, but the fact remains that this is currently and always will be one of the most effective ways to reach your intended audience.

    Article Source-http://www.activesearchresults.com/articles2/importanceaddingcontentmarketing2.php

10 High-Performing SEO Content Habits to Form in 2017

Posted By: Albert Hammond – Written By Julia McCoy

The New Year is a time of resolutions and commitments to changing behavior and getting better. If you’re like most content creators, it’s likely you want to use 2017 to make your content better and enjoy a higher ROI from the material you develop.

One of the best ways to do this is by improving the SEO practices you use in your digital content. Here are 10 top tips from influencers around the country (and some from our own pockets) on how to improve the SEO value of your online content and enjoy a more prominent digital presence in the coming year.

10 High-Performing Content Habits for 2017 (And Beyond!)

Whether you’re a new business just starting out, or an established company looking for ways to make your content more prominent online, these 10 SEO tips are just what you need to succeed.

1. Create unique 10-times meta description can be one

Larry Kim’s presentation in this year’s SEJSummit talked about finding the perfect meta and how to 10 times it for the most ROI. His secret? Write a bunch of meta, and then test them to identify the one that performs 10 times better than the rest. While this is a simple tip, it’s a critical one. Meta content is often overlooked in the world of SEO and content, and optimizing meta descriptions can go a long way toward boosting your overall content and enhancing its SEO value across the board.

As you write your meta descriptions, be sure to follow these meta description guidelines:

  • Keep them between 150-160 characters;
  • Include your target keyword;
  • Make them unique (don’t duplicate meta content from other parts of your site, even if the page, product, or service is very similar to another you offer);
  • Make them compelling and exciting for readers to click.

2. Spending more time on content to ensure perfection

Content creation is a time-consuming pursuit, and it’s easy to phone it in, in favor of creating lots of content rather than hard-won content you love. In 2017, however, the influence recommendation is to do a bit of both. By spending more time on content creation while also taking the time necessary to ensure consistent production, you can build out a content presence that rewards your readers and keeps you relevant online.

, for example. Its team does one key piece a month and then a consistent amount besides the one “killer” every week. This allows the team to fortify a nice mixture of outstanding, passionate content and regular filler material that’s no less useful or interesting for their readers.

3. Focusing your content around “topics rather than terms”

In HubSpot’s recent “SEO in 2017” webinar, the team focused intensely on the importance of focusing on topics rather than terms in online content. Here’s what this means: while keyword research is still critical to the creation of great online content (more on this in a moment), readers and search engines alike aren’t interested in keyword-stuffed material that exists only to rank for a certain keyword phrase.

As such, it’s critical to focus your content on topics rather than terms. This means finding a keyword phrase you like and want to rank for, and then creating content that’s dedicated to covering the topics related to said the keyword. This will provide a broader and more exciting experience for your reader while also giving you a better chance of ranking in the SERPs.

4. Keep developing your target personas

This is a point that’s been driven home by everyone from HubSpot to Maile Ohye, developer programs tech lead at Google. While it’s easy to get wrapped up in all of the other SEO responsibilities facing your brand, developing target personas remains critical. When the Express Writers team attended the 2016 SEJ Summit, this was one of the biggest points in Ohye’s presentation.

Although Google matters for SEO, it’s your target audience that’s most important. As such, you need to keep them in mind all throughout your UI and UX. Answer their questions, eliminate annoying extra steps, and create content pointed directly at them. The user journey and experience outweighs rankings, and you’ll go far in terms of SEO if you keep this golden rule in mind.

5. Target your SEO presence toward being indexed

If your page isn’t showing up in Google, you’re not going to get anywhere fast in terms of organic search rankings. Simple tricks like maximizing clickability and focusing on searcher intent can help you produce high-performing pages that appear prominently in the SERPs, and help you claim the customers you want. This was a massive point made by Bill Hunt at SEJ Summit 2016, who called it “Making SEO Lemonade.”

6. Hire actual content experts

Search engines and consumers are only going to get smarter in 2017, and if you’re not hiring experts to write your content, you’re missing out. MarketingProfs says “If your business is gaming, then approach real gamers. If you are a B2B company, have marketing/business experts write about and for you; they know what your users are interested in.”

In addition to producing higher-quality and more relatable content, hiring an expert to craft your content for you will also allow you to provide real value and useful information to your consumers through your digital content.

7. Do your keyword research

Keyword research will still matter in 2017, and it’s critical to keep it as a central point of your content strategy. By identifying what your target audience is talking about and searching for, you can create a high-performing content strategy that produces real results. Use a keyword research tool like the Google Keyword Planner or KWFinder to determine which keywords are likely to be successful in your niche and to target them accordingly.

Once you’ve located the keywords you intend to target, remember HubSpot’s advice of targeting topics rather than terms. Use the keywords you’ve identified to cluster content topics and produce a rewarding and wide-ranging experience for your customers.

8. Make internal linking a priority

Internal linking is critical to the structure of your online content, and it can go a long way toward making your content more relevant and valuable for your customers.

As you write a post, look for opportunities to include your own content or external content as a hyperlink. In addition to providing more information for your users, this also helps make your content more engaging and exciting for the people reading it.

9. Speed things up

Influencers everywhere are obsessing over the critical nature of mobile pages in the coming year. Right now, it’s not enough to just have pages that are mobile-optimized. Instead, they need to load quickly and provide a positive user experience. MarketingProfs reports that a whopping 29 percent of mobile users will abandon a page if it doesn’t give them the information they need, or if it takes too long to load.

This explains the rise in importance of AMP pages (which load about six times faster than traditional non-AMP pages). The AMP project works by stripping away JavaScript and allowing only asynchronous script, re-sizing resources, and preventing extension mechanisms from blocking page rendering.

While AMP can be a little tricky to install on your page (unless you’re decently comfortable with coding), using a CMS like HubSpot allows you to access automatically AMP-optimized pages.

10. Market your online content

Digital content and SEO are only as strong as the marketing behind them, and marketing your content will allow you to succeed in 2017. When you market and promote your content on various sites and through your separate social media channels, you can succeed in getting links to your content and standing out as an authority figure in your industry – both of which boost your SEO. Here are some tips for promoting your content online:

  • Mention influencers and then tell them about it. They’ll likely be willing to suggest your piece to their audience, immediately expanding your reach.
  • Use social channels like Facebook, Instagram, and Twitter to share the news about your new content and pieces.
  • Guest post on related platforms to make the most of someone else’s audience.

Better SEO in 2017

There are dozens of ways to boost your SEO in 2017, and these 10 simple tips will help you stand out and get noticed online. By implementing these top SEO tips in 2017 and beyond, you can ensure that your company never gets lost in the bottom of the SERPs again.

Article Source : http://www.sitepronews.com/2017/01/16/10-high-performing-seo-content-habits-to-form-in-2017/

 

Get More Sales And Grow Your Business By Generating Leads From Facebook

Posted By: Dori O’Neill

When you are trying your best to generate new leads, it is essential to try all possible channels. If you have never considered using Facebook for this purpose, now is the time to start. Here are some pointers that will help you be more successful than you ever imagined.

Create A Professional Looking Facebook Page
If you are trying to give people the idea that you are a solid business owner and you have what they need, your page has to reflect that. The first order of business is making sure that you create a business page instead of using a personal page for this purpose. Business pages are more accessible and people will be able to like and follow you without waiting for approval.
Here are several things that will help create a professional vibe on your page:
– Fill in every piece of information on the page. Incomplete profiles give people the idea that a company may not be legitimate.
– Avoid making errors on the page. Grammar and spelling mistakes are very amateurish and no one will take it seriously.
– Use your company logo as a profile picture. Branding is one of the keys to business success, so it certainly applies when your goal is to generate leads.
The more professional a page looks, the more likely people will be to take your business seriously. This is essential when you are seeking new leads.
Start A Contest
This is a good way to call attention to your business on Facebook. Offer people the opportunity to win some of your products for referring others to the page. Keep in mind that the prize offered should be relevant to your business. For example, a landscaper that offers a free consultation will generate more valuable leads than one who offers an iPhone. If they offer the latter, people will only come for the phone and leave once the contest is complete and they realize they don’t actually need what you are offering.
Use The 80/20 Rule
When you are offering content on your page, it should not all be focused on making sales. You have to strike a balance between offering useful content and trying to sell your products and services. For best results, 80 percent should be content that offers information and has great value, while 20 percent should be promotional materials. Businesses tend to generate more leads when it does not seem like they are trying too hard. Desperation is a real deal breaker, so try your best not to look like you are seriously in need.
Use The Promoted Posts Feature
Most people who have Facebook accounts do not see posts from all of the pages they have liked. Once they have hit the Like button, it is rare for them to see posts from the page in their newsfeed. They have to revisit the actual page in order to view the things you post. This is not likely to happen when they have liked thousands of pages.
The solution to this is to take advantage of the Promoted Posts feature. You pay a fee and Facebook makes sure that your posts appear at the top of user’s newsfeeds. Always use a great image and title to capture the attention of your targeted audience.
By following these tips, it won’t be long until you begin to see an increase in the number of people who want to do business with your company.


Albert B Hammond

Try Out These Simple Network Marketing Tips Today!

There is a lot of information about network marketing that can be confusing for the beginner. This can be extremely difficult, but the tips in this article will get you on the right track to success. Take the following ideas in the below article, and run with them.

Starting off with a well thought out business plan can help you make your network marketing endeavors more successful more quickly. Include the goals you want to accomplish, how you will reach those goals, and the time frame it will take to achieve them. Figure out things like how many people you need to buy your product and what kind of marketing campaign you’re going to use.

Consider making social marketing a integral part of your marketing scheme. Create different groups to create interest on certain niches for the products and to help create prospect relationships. You should also create separate webpages for each of your products on all of the popular social networking websites.

Customers come first! In network marketing your focus should be on your customers’ needs. These needs are the most imperative, as you gain your profits from your clients. Only talk about 20% of the time. Spend the other 80% of the conversation listening.

Make a board that contains all of your goals to focus on in network marketing. Consider all of the things that you want to accomplish with your business. Do you desire owning a fast car, a mansion, or a yacht?

Positively encourage participation and communication with people in your down line. Are they confused and overwhelmed? Is there a problem that you are unaware of? Get to know the members of your network by encouraging questions and being willing to assist in resolving issues. When everyone is participating, your team will work the best.

Think outside the box when you are creating content for your media. Cover ALL the bases!

5 Things You Need To Promote

Posted By: Larry Johnson

I have always been impressed with those webmasters and others online who do such a great job of promoting their business.

If two more-or-less equally skilled persons start a business on the internet, how is it that one of them does great and the other fails?

They must have some secret weapon that I haven’t discovered yet. At least that is what I used to think, but I was wrong.

Here are 5 characteristics with which I believe anyone can improve their promotional efforts. These are present in most all successful online workers.

– Organization

Basically, they have a plan that they use each week to approach the task of promotion of their business.

Something as simple as a checklist of tasks and activities for each day of the week.

A simple system that they use each day, and it keeps them on track…away for distractions.

I had a good friend who used to say, “Plan your work, and work your plan”.

She was a very successful business woman that followed her own advice.

– Consistency

They have surveyed lot of online methods and determined the ones they will use. Once they have selected those methods they stay with them.

They don’t jump around each day or so looking for the “magic bullet” with which to promote.

Hard work and consistency are keys in the daily activities of the successful online worker.

– Determination

They aren’t easily swayed by the latest email offer online. Although they are open to new changes and software that can improve their efficiency.

They are not distracted to the point they lose momentum in their weekly checklist of activities and tasks.

I’ll have to admit that email is a big distracter for me. If I would spend as much time promoting as I do with email, I would do a lot better job.

– Helpfulness

I think I see this attitude of wanting to share and be helpful to others in most all of the ones who have made it ‘big” online.

Reaching back and giving a hand to someone to help them up the hill seems to come easily to many of them.

I believe it was Zig Ziglar who said, “You can have anything you want as long as your willing to help others get what they want”.

It’s a good philosophy we might all adopt.

– Faith

They believe in themselves and what they are selling. They know that their product or service is good and many will benefit from it.

They are never involved in anything that is shady, or illegal. They seem to make a great effort to select and promote legitimate items and services.

I respect that in them.

– Larry

Note: (This article may be reprinted in your newsletter or on your site by leaving the resource below box intact.)

About the Author: Work Smarter Not Harder- Get your Fr*ee Guide to “Website Automation” a terrific 25-page ebook full time-saving resources.

Source: www.isnare.com
Permanent Link: http://www.isnare.com/?aid=165600&ca=Marketing

The Steps Before Website Traffic

Posted By: Mike Burke
By now, you probably already have the theme of your website established, your keywords picked and your website ready to go live. You’re thinking that you’ll submit your site to the search engines, sit back and see how much traffic the search engines will send you, right?

STOP! There are many different avenues you can take to drive traffic to your site but they should only be taken after you make the search engines your first priority. The search engines should be your foundation. They’ll always send you a certain amount of traffic if you have a high page rank.

IMPORTANT!

Your website must be ‘set up’ for a high page rank in the search engines and it’s important to do it ‘before’ you submit your site for the first time. Here’s the reason why:

Usually, after you submit your website to the search engines for the first time, your website will be ‘spidered’ fairly quickly and hopefully your site will be listed on one of the top pages.

Your website may not get ‘spidered’ again for months so if you make changes to optimize your site, you may not see your changes take effect for quite a while. You could be stuck on a back page, if any page at all, for a very long time.

Without getting into the mechanics of designing your website, here are the basics of setting up your website to be search engine friendly.

THE FIRST STEP is to establish the main keyword for your site. This is the word or phrase that you want people to type into the search engines to find your website. It’s important to have your site focused around your main keyword.

Let’s say you have a site dedicated to ‘building your own home’ so we’ll use ‘home building’ as our main keyword example.

THE NEXT STEP is to create a title for your website and to place it in the ‘title tag’ of your site. The ‘title tag’ should be the first tag in the ‘head’ of your site and it’s important because many search engines use the contents of the ‘title tag’ as the title of the listing. They also look for keywords in the title and your main keyword should be the first words in the title.

Generally, your title should be no more than 40 characters and, again, it should begin with your main keyword. Try to avoid using ‘stop words’ in your title. Stop words are transition words such as – and, but, or, for, with, etc.

Here’s a possible title using our example main keyword ‘home building’ – Home Building – Home Construction Plans

Notice our main keyword is first, the title is less than 40 characters (39), there are no stop words and we managed to sneak in 3 secondary keywords – home construction, construction plans, and home construction plans. Clever huh?

THE NEXT STEP is to create a ‘keywords meta tag’. This is where you list all the keywords you want to use for your website starting with your ‘main keyword’. A good rule of thumb is to use about 20 keywords and your main keyword should be contained in about half of them.

Using our example keyword ‘home building’ our keywords could be – home building, home construction, home building plans, home building cost, construction plans, etc.

Notice I didn’t use our main keyword ‘home building’ twice in a row. For example – home building, home building plans, etc. Search engines might see this as spam and it could hurt your ranking.

THE NEXT STEP is to create a ‘description meta tag’. This is where you describe your website and, again, you should start with your main keyword.

Keep your description to about 150 characters, use as few ‘stop words’ as you can and sprinkle in as many secondary keywords as possible.
Make your description interesting because search engines often use the contents in your ‘description meta tag’ as the description of your website in the listing.

THE NEXT STEP is to use your keywords often in the body of your website. Make sure your ‘main keyword’ is somewhere in the beginning and at the end of the body of your page.

It’s a good idea to use your main keyword in an ‘h1’ tag and a few of your secondary keywords in an ‘h2’ tag. This tells the search engines that you put importance on your keywords.

It’s also a good idea to underline your main keyword no more than once and to use bold text for your main keyword no more than once.

Although there are other factors that determine your position in the search engines, having the basics of what search engines look for will give you a much better chance of making that elusive first page and driving consistent website traffic to your site.

Article Source: http://www.ArticleGeek.com – Free Website Content

Google AdSense and AdWords – Like Yin and Yang

Posted By: Nicholas LaPolla
Many websites include a section or two with the “Ads by Google” above it or below it. These are ads displayed via Google’s AdSense. When you do a search on Google and see ads in the search results pages, they are generally AdSense ads.

AdSense – The Yin:

Google’s AdSense is programming that “senses” the content of a page or search. It finds keywords on a web page or in a search phrase to determine the subject of the content. It does this by either “reading” the page, or taking a look at the search term that was typed into Google Search. It can “Sense” which ads in the system are relevant to the content or search and display them – thus: “AdSense.”

Before ads on a page are displayed, AdSense searches its database of advertisers and finds ads that are associated with keywords on the page or in the search. Now AdSense needs to decide which of the thousands of ads vying for a position are actually displayed. To make this decision, AsSense looks at the advertiser’s bids for the relevant keywords. The advertisers that have a combination of the highest bid, keyword relevance and best click through get displayed first.

Google tracks clicks on ads and advertisers pay Google the bid price for each click. When the AdSense ad is on someone’s web page, Google pays the website owner a portion of the payment for each click. The term “monetizing” your site refers to taking your existing site and placing ads like AdSense on it to make money (or finding another way to make money with websites). If you get 10,000 visitors and 10% of them click an ad that pays you, theoretically, $0.75 per click, you just made $750! Not bad for just copying some AdSense code (which Google provides) into your popular website’s HTML (if your site is not popular, learn about SEO – Search Engine Optimization – from sites like AcmeWebResources).

AdWords – The Yang:

The other side to AdSense is AdWords. AdSense ads have lists of relevant keywords associated with them. Each keyword is bid on by the advertisers for placement in the results pages and on websites around the world. The words that will prompt a display of an advertiser’s ad are bid on by the advertiser. When an ad matches the words on a page, the ads are displayed; thus: AdWords. AdWords is the system in Google that is used to place ads that display in AdSense.

You can enroll in AdWords to pay for AdSense ads to drive traffic to your site. The first step is to sign up with Google. The next step is to associate keywords to associate with your site.

The idea is to drive traffic to your site through the use of relevant ads. The more relevant the ad to your content, the more targeted your traffic will be. Compose your articles around your list of keywords. Next, write an ad based on the keywords and assign keywords to the ad. You will bid on the keywords at the time you associate keywords with the ad. If one of your keywords is searched for or relevant to a site, and you have a good bid and relevant ad, your AdWord ad will be displayed. Only when someone clicks your ad are you charged by Google.

The more popular keywords are wanted by many competitors, so the prices per click can get pretty high. It is not uncommon for a click to cost $5 or even $10. If you have 10,000 ad clicks, after you account for your conversion rate (the rate that you convert visitors into buyers) you better be sure you are making more than the ad click costs! But it should never break your bank because you can set the bid limits and the monthly budget.

What if you can’t afford $5.00 per click? Since the more popular keywords are so expensive, it is best to bid on less popular keywords because the cost per click is lower. Google presently has a minimum bid of $0.05 per click. If you can get those, you can reduce your advertising budget.

A popular site can make a lot of money, however, a lot of money and time can be wasted. To avoid waste, you have to learn as much as possible and get the right tools to do the research.

Article Source: http://www.ArticleGeek.com – Free Website Content

The World of Duplicate Content – Use of a Filter

Posted By: Aaron Brooks
The World Wide Web is like a running race or marathon where websites compete to reach the finish line first. In this case, the finish line is a higher ranking. And in this race for supremacy, it is important to avoid duplicate content and its penalties.

To facilitate the efficient functioning of directories, search engines have been armed with content filters. This removes or filters duplicate content from pages it is indexing. And the most hurtful penalty is lower rankings.

Unfortunately, these filters not only catch rogues but web pages that are genuine too. What webmasters need to do is understand how filters function and know what action is to be taken to avoid being filtered out.

When a search engine sends out spiders the filters leave out or sieve:

• Web sites that feature identical content. And when within a site the webmaster includes many copies or versions of pages to cheat the search engines. Filters are also extremely sensitive to “doorway” pages.

• Content masked by different packaging. Known as “scraped content” this duplication of pages with little or no relevant changes falls prey to filters.

• Product descriptions featured by e-commerce sites. Most e-commerce sites publish alongside a product the manufacturer’s description of the product and this content then appears on zillions of e-commerce sites falling victim to filters.

• Articles distributed widely over the net. While some engines are programmed to find the origin of the article there are others who may not be able to source the origins.

• Pages that are not duplicates but contain the same core material written by different people.

To get the better of filters you need to:

• Use a tool like the Similar Page Checker http://www.webconfs.com/similar-page-checker.php to ensure that the pages in your site are not mirroring content from elsewhere. In case there are other urls with similar or identical content the tool will reveal them to you and you will be able to make changes in your pages.

• Be vigilant and know who has “helped” themselves to your content. By using www.copyscape.com you can determine which websites have stolen or copied your work.

• Even if you do use distributed content you can add a commentary or make changes to the page focusing on its relevance to your site. By making any content your own you are making it unique and different and this will ensure that the pages are not filtered by search engines.

• Even if you are running an e-commerce site you must include product descriptions that are distinctively yours and not run of the mill.

Learn as much as you can about duplicate content and its dangers. Read the issues that were discussed at the SES 2006 New York Session and other forums. Remember most search engines, Google, Yahoo, or Open Directory Project do not want to be flooded by duplicate content and web pages.

Jake Baillie, President of TrueLocal listed the duplicate content mistakes to be: circular navigation; printer friendly pages; inconsistent linking; product only pages; transparent serving domains; and bad cloaking.

It is important for sites to get high-ranking through fair and not foul means.

Article Source: http://www.ArticleGeek.com – Free Website Content

The Role Of Social Media In Cultivating An Authoritative Online Reputation

Posted By Patrick Godknecht

If you’re interested in promoting yourself or your organization online, you are probably well aware that being active on social networks is an increasingly important part of the process. Building a strong social media presence does more than just advertise your brand. When you tackle it the right way, your social activity can also enhance your reputation and encourage people to think of you as an authority in your field.

 

The Value Of Authority
Trust has always been an important part of business relationships and this still holds true in the modern world of e-commerce. Maintaining an online reputation as a knowledgeable and trustworthy source of information can be a powerful deciding factor when potential customers choose between you and your competitors. It’s not just vendors looking to make sales that are interested in cultivating authoritative reputations.

Being an authority will lend weight to everything you post. This is not merely a rhetorical device, either. Individuals and companies that take pains to build good online reputations have an easier time attracting a wider audience because they are linked to other by other authorities and favored by the search engines. Building an authoritative reputation is a proven strategy for expanding your reach and attracting a wider audience.

 

Social Media As Part Of A Wider Marketing Strategy
Although today’s social networks are tremendously powerful communications tools, they are not ideally suited for generating a reputation as an authority on their own. You need content with some real depth to it in order to demonstrate your expertise and this is not always a good fit with social sites that prefer their users to post content in bite-sized chunks.

This does not mean you shouldn’t incorporate social networks into your overall plan for promoting yourself! Social media allows you to promote the content you publish in other venues. You can use excerpts, samples, and previews to entice followers into visiting your primary site and taking a look at your content. A social media presence also makes a perfect platform for engaging in two-way conversations about your content.

 

Building The Right Kind Of Content
Although social networks probably won’t be the native ground for your most authoritative content, you should still make an effort to craft your work in a way that lends itself to promotion via social media. Content that concentrates on making a visual impact (e.g. infographics, videos) are particularly suited to this role. Good visuals can serve as the entirety of your content or be deployed simply as adjuncts to strong text.

As noted above, your content needs to go into some depth and explore new territory in order to establish your reputation as an authority. Take the time to write content that will deliver genuine value to people who discover it through your social media promotional efforts. Include strong reference links that support your ideas and guide your audience to even more information they’ll find useful.

Finally, don’t forget to mount standard social sharing buttons on your content pages. Your entire goal is to get more people to take notice of your efforts through increased social visibility Give your audience the tools it needs to help you achieve that goal!

 

Engaging With The Community

As noted above, social networks are all about unbiased, back-and-forth communication. This makes them uniquely suited to engaging far more directly with your audience than other venues. Embrace this feature of social media rather than shying away from it. Encourage readers to reach out to you by addressing your social profiles and do your best to answer questions in an insightful, respectful way.

Social networks give you the opportunity to interact with people who are already seen as authorities in your field, too. Take advantage of this by keeping up with the latest trends in your niche, and don’t be afraid to reach out to influential people when you have something meaningful to say. Getting a little communication flowing between yourself and your niche’s thought leaders can bring you to the attention of a much larger audience.

Ultimately, planning out your ideal social media marketing strategy will depend on your personal situation, your goals, and your resources. The general principles detailed here should serve you very well if you want to use your social activity to improve your reputation and become an authority in your field.

Source:   http://www.activesearchresults.com

http://www.activesearchresults.com/articles2/rolesocialmediaonlinereputation.php

AdWords Tips: All About Keywords

Posted By: Ryan Cole
As you probably know, Google AdWords is a pay-per-click marketing system, which is a great way to get traffic to your site. But if you don’t know the ins and outs, it can end up costing you a lot of money and not making you any.

So, what’s the key to success with AdWords? Well, I wish I could tell you there were one or two simple tricks, but the fact is, the best way to ensure success with AdWords is to be familiar with every aspect of the system. This will likely take weeks or months of research, plus a few bucks spent testing out a real AdWords account. However, you can greatly increase your chances by following this bit of advice: don’t skimp on the keyword research!

Maybe you had it in your head that you could go to your site, grab 20 or 30 words or phrases, load them into an ad group, and you’d be watching the traffic and sales pour in. This is simply not the case. Keyword research should be the most time-consuming part of setting up any campaign; not only that, but you should be doing it all the time. That’s right – never stop building your keyword list. Okay, now let me explain a few things:

First, you need to understand how Google uses your keywords to show your ads. You place a bid that determines your maximum cost per click (CPC) for each keyword. This can be different for every single keyword if you wish. This bid does not represent the amount you’ll pay for each click (like on Overture); this is just the maximum you’ll ever pay for any single click. For example, if you have a max CPC of $0.50 set for a keyword, you’ll only have to pay the full amount if someone else bids $0.49. If that person decides to lower his bid to $0.30, you’ll only pay $0.31. This is because Google’s bid discounter only charges you one cent more than the next highest bidder, no matter what your max CPC is. Theoretically, then, you could bid $10 or even $100 and still only pay $0.31 for a click.
But that’s not all! As you start getting impressions (i.e., your ad shows up in the search results) and clicks, you’ll have a click-through rate (CTR). This represents the number of clicks you receive per 100 impressions. Here’s the really beautiful thing about AdWords: the higher your CTR, the lower your click cost. Because Google values relevance, you’ll receive a bonus for having a relevant ad, and CTR is the primary indicator of how relevant your ad is. So, let’s say you’re competing with someone for ad position No. 3 on the search results page for a particular keyword. Your max bid is $0.50 and his is $1. He should be way above you, right? Not necessarily. Suppose you have a CTR of 5%, and his is only 1%. Google factors in CTR when calculating ad positions, so you end up with this: max CPC × CTR = (what we’ll call) ranking factor. In this case, your ranking factor is 0.025, while your competitors are only 0.01. Which means your ad shows above his for $0.50, even though he’s willing to pay up to $1!

Okay, so now you know the basics of how keywords work in AdWords and how Google charges you for clicks. What’s next? Keyword research. The best way to go about this is to use WordTracker. I won’t get really specific about how WordTracker works because they’ve got a ton of information right there on the site – just go do some reading there when you finish this article. Basically, though, WordTracker will help you find the best keywords to use in your AdWords campaign. You type in any word, and you’ll get up to 300 related terms, which you can then click on to find a few hundred variations of that term. The terms you’ll get are all terms from WordTracker’s search query database, which uses metacrawlers to compile information (again, they explain it on their site if you’re really interested). So you know that all the words you find there are real terms that people are actually searching for. Even better, you get a prediction of how many searches to expect per day for any keyword, how many times it shows up in their database, and a KEI value to determine your best words (KEI stands for Keyword Effectiveness Index, which you can also read about on the site). You can get a free trial, or you can sign up for a single day to test it out with all the features included (a day’s membership is just a few bucks).

There are some free keyword research tools you can use, but I recommend these only for absolute newcomers who have no budget to start out with. Overture’s Keyword Inventory is a good, free resource, but there’s a catch: it shows results only for searches done through www.yahoo.com. If you’re marketing with Google AdWords, you should know that Google accounts for at least twice as many searches as Yahoo! in some cases three or four times as many. (Though reports vary, Google usually receives credit for about 50-60% of all searches, while Yahoo! gets about 20-30% – but this is based on all searches, and results for individual searches may vary widely.) You may find other “free” tools or downloadable programs that claim to help you with keyword research, but I say don’t bother with them. You get what you pay for. Most of them just pull their results directly from other free online tools, and they don’t offer anything in the way of features unless you buy the “full version.” If you’re out to get one for free, just use Overture. (Google’s own traffic estimator is decent, but it doesn’t give you an exact count for searches within a given period; you just get status bars, which are hard to interpret. Google’s bid and position estimates are also usually way off.)

But third-party tools, even if they’re very good, won’t do your keyword research for you. You’ll have to pick through your website (or your affiliate’s sales letter) for words and phrases that you can use. Then, using those words, see if you can think of similar words or concepts that people might be searching for. There’s no real trick to this; you’ve just got to do a lot of brainstorming. Once you’ve got a good core list, take that over to WordTracker to beef it up. (Hint: If you see any words that don’t directly relate to your product, service, or niche, add them as negative matches.)

Now you should have a lean but healthy keyword list. This is your first step to beating out your competition on Google AdWords.
Article Source: http://www.ArticleGeek.com – Free Website Content

Earn Money on the Web Through Web Advertising

By Scott Lindsay

One of the easiest methods to make money on the net is by means of Internet Advertising. Anybody could do this. Internet knowledge helps, but yet it is not necessary to get going. In actual fact, the operation of Advertising on the internet is generally figured out as you go along.

Hundreds and hundreds of people today generate income online via Web advertising. If you are not Web savvy, the easiest way to think of this procedure is simply by comparing it to television.

Television shows make money by way of showing ads. The cash comes through the commercial advertisers. Business advertisers compensate to have their own advertisements run throughout a particular tv program or time slot. As a rule they do so because they feel as if this particular program or time slot will likely have the best market for their particular product or service.

Internet Advertising is considered the Web equivalent of tv advertising. You are merely furnishing a message board on which marketers will advertise their own product or service. As an alternative to making a television show, though, you make a website.

You don’t have to even make a website from scratch to try to make cash online by way of Advertising on the internet. You can simply sign up for a cost-free website hosting program, like a weblog. (Simply make certain the blog website is actually capable of enabling you to run ads within your blog.)

It’s ideal if you purchase your own website name which will correspond with your blog. This isn’t completely necessary, but it does help to protect your own financial concerns. This also helps with SEO, which will help customers find your website more quickly.

After that, choose a subject or style for the purpose of your site/blog. It’s best to stick with one particular subject: “Organic Farming” is one example of this. Grant your blog some sort of name that would be reflective of the topic. This also aids in search engine optimization and even with luring marketers whose products/services are related to your website’s topic.

At this point you will need to produce plenty of subject material for your site/blog. Generally you do this by just writing articles which are based on your own topic. An “Organic Gardening” blog would possibly produce and publish content relating to the vitamins and minerals of organically grown vegetables, the perfect dirt to nurture certain foods in, or perhaps the simplest way to start a natural vegetable company. Plan to publish a minimum of two short articles (350-500 words each) to begin with.

At this point, sign on through an Internet Marketing program. Every one of the big search engines (such as Google, AOL, etc.) have their own individual marketing programs. Also you can sign up with an affiliate marketer, for example Amazon or ClickBank. Seek to go for an online marketing application which focuses on the ads that show up on your site to the subject(s) of the website.

The company you ultimately choose will give you a distinctive line of HTML code. You merely embed this code into the site’s HTML and advertisements will begin running. You will be making money whenever visitors to your site click on these advertisements.

The more specific the advertisements are to the topic of your site, the more inclined your website visitors are going to be to mouse click on them. The more these people click, the more cash you are making.

You’re likely to boost your Web advertising profitability if you supply brand new information to your site consistently. To really make cash online, plan to publish new content articles at least one time weekly. It will help boost your ratings in the various search engines, which in turn drives even more prospects to your blog.

Source: www.isnare.com
Permanent Link: http://www.isnare.com/?aid=596281&ca=Marketing

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Top Secret Tool Builds Traffic

By Larry Johnson

Is it possible that today’s internet marketers are missing one of the best, most powerful marketing methods available to them today.

Something that is lying right under their noses and still they have overlooked it.

Something that is free, yes I said it, “free”, and they have missed the opportunity to seize it and use it to it’s fullest.

There are many methods of promotion available on the internet and off-line too. For several years I have tried just about everything, but there is one that I have not utilized fully. Along with others, I had underestimated the value and power of a press release.

Many netrepreneurs are not using the best promotion tool available, according to one expert in the field. Angie Dixon, the Press Release Diva, advises that press releases are the best marketing tool most people aren’t using.
A well-written press release, distributed by the several high-quality free press release distribution services on the Net, can bring a wave of traffic, says Dixon.

“I recently ran a press release through a free service. The release was picked up by Google Alerts. I got a subscriber every 87 minutes for 24 hours. I couldn’t buy that kind of result,” Dixon says.

Yet most netrepreneurs aren’t using press releases at all, or aren’t using them correctly. This is all about to change.

Dixon gives two reasons for this. Many people, she explains, aren’t aware that press releases can be such a powerful marketing tool. Others know about press releases but do not know how to write an effective release.

Angie Dixon, the Press Release Diva, offers an interactive online course in press release writing. You will discover all of the necessary skills and tools to develop,distribute and track your press releases.

The additional traffic you will receive from the press releases will be welcome and best of all it is free.

About the Author: interactive course, visit: Learn More The first session begins January 16. Course openings are limited. Enroll now. This article may be freely reprinted as long as this resource box remains intact.

Source: www.isnare.com
Permanent Link: http://www.isnare.com/?aid=24574&ca=Marketing

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Effective Ways to Build Your Online Trust and Reputation

By: Thomas Gunner

Operating a successful company of any size today requires managing your online reputation, even if your business is a strictly brick-and-mortar one. This includes many aspects, beginning with building brand awareness regarding your products and services.

While reputation management was once primarily a subsection of corporate human resources departments, the internet has changed the definition forever. People communicate regularly about their levels of satisfaction from their morning cappuccino to the nightcap at the end of the day. These posts begin to establish your reputation, particularly if you have made no other efforts to increase public trust in your brand.

What exactly is your online presence and reputation and why does it matter? Your brand identity is established by the total of the internet messages regarding you personally and your company. The business website and blog, social media posts and public interactions are all available for interested consumers to see.

Careful crafting of your content, expert knowledge and elevated customer service are among the ways you can establish a positive reputation and gain consumer trust. You need to develop a systematic plan for establishment and maintenance of your reputation.

If you have not yet created a mission statement and goal-related documents, do so. Reflect your company vision in your online endeavors. From the colors and fonts used for your logo to the words chosen when handling criticism, you need to have a cohesive voice.

Each post or interaction should advance your goals. Before adding anything to your site or even responding to social media posts, confirm that it is in line with your brand image and goals. This can be especially useful when dealing with customer complaints.

Utilize the services of a web design expert and SEO agency to ensure that your business site is attractive and relevant. Potential customers should find it easy to navigate and to learn about your history and goals. Those who are experienced with making your website and content are well worth the expense.

If you associate a blog with your website, which most experts recommend, provide the visitors with valuable information. You can use a variety of media to convey your message, including embedding videos into the page. The content must be relevant to your niche and show you as a credible authority on the matter.

Although social media sites should not be the focal point of your internet communications, you can gain trust and attention from the public through them. The bulk of your shares should be promoting the content of others. No more than one-quarter should push your products and services directly.

This strategy will build trust with others because you are showing a support for the industry as a whole rather than being focused solely on self-promotion. Additionally, you will build a reputation with your peers as a trustworthy business, which may lead to new opportunities or partnerships.

Join groups and forums that are related to your business, however, do not focus on advertising your company. Contribute relevant insights to conversations when appropriate. Ask polite questions when you do not understand something. Many online communities allow users to post business and blog URLs in their signatures. This is all of the promotion you should do for forums.

You may also consider hiring a reputation management team if you or the business has developed a poor presence online. These companies utilize various means to diminish the noticeably of negative content and promote positive search results regarding your business.

Creating trust with the public is essential to operating a successful company. These methods will assist you in creating an attractive online reputation for your business, giving you and the company a strong foundation.

is a successful entrepreneur and business owner. He operates ReviewFilter.com, which is a cloud based tool for Hotel And Restaurant operators that engages with recent customers via email or SMS and invites them to give feedback on their recent experience of your business.

Article Source:   http://www.activesearchresults.com/articles2/effectivewaysbuildonlinetrustreputation.php

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A Step-by-Step Guide to Updating Your Website

By: Brian Hong

If you are planning to launch a new version of your website, you will need to take some steps to ensure that you do not damage your search engine rankings in the process. When you update your website, especially if you decide to change your domain, these changes can potentially have negative impacts on SEO. You can avoid these problems by carefully planning the update process. Here is a step-by-step guide to help you update your website.

1. Figure Out the Scope of the Project

The first thing that you will want to do is start by making a list of all of the URLs that need to be updated. You can use your site map to retrieve a list of these pages. There are also online software tools, including Google Webmasters, that can be used to crawl your website in order to generate a list of pages. Once you have this list available, you need to check it to make sure that all of the links are viable links and that there are no broken links or pages that you simply do not want to include in the upgrade.
2. Check Inbound Links

Your SEO strategy depends on the inbound links that point to your website. As a result, you will need to perform an inbound link audit that will determine which direct links need to be updated. You should make sure that you contact the webmaster for each inbound link and ensure that they update the old links on their site. If it is not possible for you to reach everyone because of a large number of links, you should make sure to establish 301 redirects for all of the old links in order to point them to the new URLs on your updated site.

3. Update Your Content

In addition to updating the design of your site, you should also make sure to update the content on your site. Review all of the existing pages to ensure that there is no content that is outdated. Is your current SEO strategy meeting your needs? Check the analytics data for your website to make sure that your current plan is working. You may want to consider updating the keywords that you are targeting on certain low ranking pages.

Although it might be tempting, try to avoid unnecessarily deleting pages of your site. There may be pages that are having a greater impact on your current rankings than you might assume at first glance. However, if you find duplicate content on your site, do a 301 redirect of the content pages to the correct version of the pages. In the future, avoid creating pages that contain mostly similar content. 4. Check Your New Design for Optimization Issues

As you select new design for your website, make sure that the new theme offers improvements over your previous theme in terms of UX, technical SEO, and more. You should also make sure that your site design is mobile-friendly. If you use a CMS platform, you may also want to consider changing or upgrading. You may find that updating your CMS can provide greater security and SEO benefits.

If you fail to note the importance of a quality site design on your search rankings, you could inadvertently lower your rankings. Therefore, you should choose your new site’s design carefully and make sure that you test it with SEO tools in order to uncover any errors or page optimization issues before you deploy the updated site.

By creating a strategic plan to update your website, you can improve your rankings and ensure that the upgrade doesn’t hurt the work that you have done so far.

Article Source: http://www.activesearchresults.com/articles2/stepbystepguideupdatingwebsite2.php

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