What Are the Benefits of Pay Per Click Advertising?

Posted By: Albert B Hammond – Written By Penny Lane


Pay per click advertising is intimidating to some. They do not completely understand what PPC is and they fail to see the benefits of using something like this for their own business. Pay for click is a great way to grow a business online and to increase the return on investment.

PPC is simple, once you really get an understanding of how it works. If you are new to the scene and you are trying to figure out the ins and outs of running an online business, you need to do a lot of research.

You might want to work with an expert who is willing to show you the ropes and guide you through the process of setting up successful sites and turning your basic ideas into ideas that generate money. At the very least, you need to do a tremendous amount of research in order to find success in the Internet marketing world.


PPC is an advertising method that lets you put your advertisements in text on a search engine page. Think of one of the popular search engines and what you see when you type in a search term. Several results pop up, both in the center of the screen and off to the side. Some are sponsored results, meaning you are paying for them to be there and others happen naturally based on how well you have built your site. PPC usually appears on the natural list, sometimes called the organic results, and you only pay when people choose your entry.


Using PPC allows you to target a specific geographical area. If you find that customers are more interested in your product from a different part of the world, PPC allows you to focus on that country or region. You do not need to set up a shop in a certain country to achieve results. You simply select a given country as your target and those people are going to be driven to your site. If you think your product or service is better suited for a particular region of the world, this is going to save you money because you can set your focus on one place.


PPC gives you control over the cost of your campaign. You decide what you want to pay for each visitor that follows the ink. This enables you to outbid those who might want to use similar search result terms and get more attention and more visitors than you. However, if you want to keep your costs reasonable, you can avoid the expensive terms and stick with the amount you want to pay.


The best part about PPC is that you get fast results. Visitors come to your site and you have little to worry about in regard to building an optimized site to get higher rankings. It can take weeks or longer to build a site that is capable of producing the results of PPC as quickly. Once you set up your PPC campaign, you are set to go and you will see visitors increase.

Source: www.isnare.com
Permanent Link: http://www.isnare.com/?aid=910805&ca=Internet


Albert B Hammond

10 High-Performing SEO Content Habits to Form in 2017

Posted By: Albert Hammond – Written By Julia McCoy

The New Year is a time of resolutions and commitments to changing behavior and getting better. If you’re like most content creators, it’s likely you want to use 2017 to make your content better and enjoy a higher ROI from the material you develop.

One of the best ways to do this is by improving the SEO practices you use in your digital content. Here are 10 top tips from influencers around the country (and some from our own pockets) on how to improve the SEO value of your online content and enjoy a more prominent digital presence in the coming year.

10 High-Performing Content Habits for 2017 (And Beyond!)

Whether you’re a new business just starting out, or an established company looking for ways to make your content more prominent online, these 10 SEO tips are just what you need to succeed.

1. Create unique 10-times meta description can be one

Larry Kim’s presentation in this year’s SEJSummit talked about finding the perfect meta and how to 10 times it for the most ROI. His secret? Write a bunch of meta, and then test them to identify the one that performs 10 times better than the rest. While this is a simple tip, it’s a critical one. Meta content is often overlooked in the world of SEO and content, and optimizing meta descriptions can go a long way toward boosting your overall content and enhancing its SEO value across the board.

As you write your meta descriptions, be sure to follow these meta description guidelines:

  • Keep them between 150-160 characters;
  • Include your target keyword;
  • Make them unique (don’t duplicate meta content from other parts of your site, even if the page, product, or service is very similar to another you offer);
  • Make them compelling and exciting for readers to click.

2. Spending more time on content to ensure perfection

Content creation is a time-consuming pursuit, and it’s easy to phone it in, in favor of creating lots of content rather than hard-won content you love. In 2017, however, the influence recommendation is to do a bit of both. By spending more time on content creation while also taking the time necessary to ensure consistent production, you can build out a content presence that rewards your readers and keeps you relevant online.

, for example. Its team does one key piece a month and then a consistent amount besides the one “killer” every week. This allows the team to fortify a nice mixture of outstanding, passionate content and regular filler material that’s no less useful or interesting for their readers.

3. Focusing your content around “topics rather than terms”

In HubSpot’s recent “SEO in 2017” webinar, the team focused intensely on the importance of focusing on topics rather than terms in online content. Here’s what this means: while keyword research is still critical to the creation of great online content (more on this in a moment), readers and search engines alike aren’t interested in keyword-stuffed material that exists only to rank for a certain keyword phrase.

As such, it’s critical to focus your content on topics rather than terms. This means finding a keyword phrase you like and want to rank for, and then creating content that’s dedicated to covering the topics related to said the keyword. This will provide a broader and more exciting experience for your reader while also giving you a better chance of ranking in the SERPs.

4. Keep developing your target personas

This is a point that’s been driven home by everyone from HubSpot to Maile Ohye, developer programs tech lead at Google. While it’s easy to get wrapped up in all of the other SEO responsibilities facing your brand, developing target personas remains critical. When the Express Writers team attended the 2016 SEJ Summit, this was one of the biggest points in Ohye’s presentation.

Although Google matters for SEO, it’s your target audience that’s most important. As such, you need to keep them in mind all throughout your UI and UX. Answer their questions, eliminate annoying extra steps, and create content pointed directly at them. The user journey and experience outweighs rankings, and you’ll go far in terms of SEO if you keep this golden rule in mind.

5. Target your SEO presence toward being indexed

If your page isn’t showing up in Google, you’re not going to get anywhere fast in terms of organic search rankings. Simple tricks like maximizing clickability and focusing on searcher intent can help you produce high-performing pages that appear prominently in the SERPs, and help you claim the customers you want. This was a massive point made by Bill Hunt at SEJ Summit 2016, who called it “Making SEO Lemonade.”

6. Hire actual content experts

Search engines and consumers are only going to get smarter in 2017, and if you’re not hiring experts to write your content, you’re missing out. MarketingProfs says “If your business is gaming, then approach real gamers. If you are a B2B company, have marketing/business experts write about and for you; they know what your users are interested in.”

In addition to producing higher-quality and more relatable content, hiring an expert to craft your content for you will also allow you to provide real value and useful information to your consumers through your digital content.

7. Do your keyword research

Keyword research will still matter in 2017, and it’s critical to keep it as a central point of your content strategy. By identifying what your target audience is talking about and searching for, you can create a high-performing content strategy that produces real results. Use a keyword research tool like the Google Keyword Planner or KWFinder to determine which keywords are likely to be successful in your niche and to target them accordingly.

Once you’ve located the keywords you intend to target, remember HubSpot’s advice of targeting topics rather than terms. Use the keywords you’ve identified to cluster content topics and produce a rewarding and wide-ranging experience for your customers.

8. Make internal linking a priority

Internal linking is critical to the structure of your online content, and it can go a long way toward making your content more relevant and valuable for your customers.

As you write a post, look for opportunities to include your own content or external content as a hyperlink. In addition to providing more information for your users, this also helps make your content more engaging and exciting for the people reading it.

9. Speed things up

Influencers everywhere are obsessing over the critical nature of mobile pages in the coming year. Right now, it’s not enough to just have pages that are mobile-optimized. Instead, they need to load quickly and provide a positive user experience. MarketingProfs reports that a whopping 29 percent of mobile users will abandon a page if it doesn’t give them the information they need, or if it takes too long to load.

This explains the rise in importance of AMP pages (which load about six times faster than traditional non-AMP pages). The AMP project works by stripping away JavaScript and allowing only asynchronous script, re-sizing resources, and preventing extension mechanisms from blocking page rendering.

While AMP can be a little tricky to install on your page (unless you’re decently comfortable with coding), using a CMS like HubSpot allows you to access automatically AMP-optimized pages.

10. Market your online content

Digital content and SEO are only as strong as the marketing behind them, and marketing your content will allow you to succeed in 2017. When you market and promote your content on various sites and through your separate social media channels, you can succeed in getting links to your content and standing out as an authority figure in your industry – both of which boost your SEO. Here are some tips for promoting your content online:

  • Mention influencers and then tell them about it. They’ll likely be willing to suggest your piece to their audience, immediately expanding your reach.
  • Use social channels like Facebook, Instagram, and Twitter to share the news about your new content and pieces.
  • Guest post on related platforms to make the most of someone else’s audience.

Better SEO in 2017

There are dozens of ways to boost your SEO in 2017, and these 10 simple tips will help you stand out and get noticed online. By implementing these top SEO tips in 2017 and beyond, you can ensure that your company never gets lost in the bottom of the SERPs again.

Article Source : http://www.sitepronews.com/2017/01/16/10-high-performing-seo-content-habits-to-form-in-2017/

 

Basic Techniques to Generate Traffic from Search Engines

Posted By: Wayne Robinson

Traffic — And lots of it! It is the dream of every netrepreneur. After all, without a steady stream of visitors — or should I say “potential customers” to your website, how will you earn your e-fortune?

The first place most e-business start-ups go when they need a quick traffic fix is the search engines. And rightfully so! After all, a top ranking position in one of the major search engines is an effective way to increase the traffic to your website without spending your hard-earned advertising dollars!

Statistics have repeatedly shown that anywhere from 20% to 80% of your visitors will find your website via a search engine. However, you should also know that statistics show that most web surfers never search beyond the top 30 results they receive. With that in mind, it is clear that a top position should be the goal of any savvy site owner.

But top spots are no longer achieved by crossing your fingers and blindly submitting your website to 900+ search engines and directories using a free submission service. Competition for top spots is getting fierce, so it is important that you learn the “right” techniques if you want to ensure that your website is well ranked… and it is very important that you do so while this great advertising medium is still FREE!

As I said before; for high traffic generation to your website, it is very important that your website ranks in top spots in search engines. You may ask “What are the search engine looking for when they rank my website?” Well, although each search engine uses a different set of algorithms to rank websites, but generally speaking, however, here are some of the main factors currently being considered by the search engines.

1. Link Popularity

Alta Vista, Excite, Lycos, and the web pages search promotion of Yahoo! use a ranking system that involves measuring and ranking the number of links that are directed towards a particular website. This is an extremely powerful traffic generation tools because:

Reason # 1

Building a well thought-out linking strategy is a powerful way to attract large volumes of high targeted traffic! By putting your website on every major web “intersection” where your target market meets, you will ensure that your website receives a steady flow of qualified potential customers.

Reason # 2

Links are equivalent to recommendations! They established credibility even before the visitor reaches your website, dramatically increasing the likelihood that they will buy.

Think about it… David arrives at his favorite website and notices that they have posted a link to your website. He knows and trusts his favorite website and therefore assumes that, because they have a linked to you, your business must be credible too. He clicks through the link to your website and is immediately open to offers you present him with. Why? Because your credibility was established before he even arrived at your homepage!

Reason # 3

Since many search engines now factor link popularity into their ranking decisions, your linking strategies are all that much more important! If you want to be ranked as high as possible in search engines, you now need a factor in your link popularity – and, as you already know, earnings a top spot in the major search engines is key to increasing your website traffic.

Obviously, developing a linking strategy that generates a high volume of targeted traffic to your website is not an overnight process. It will take you anywhere from two weeks to six months to secure quality links you need. However, I promise you that it is worth the effort! Once you have done the initial footwork, the links that are established will remain on these websites for years to come. Your perseverance will pay big dividends in the form of a continuous flow of targeted traffic generation.

2. Your Domain Name

A domain name plays a vital role in traffic generation to any website. Domain names rich in keywords will rank higher in search engines because search engines love URL’s that are saturated with keywords! Brainstorm keywords and key phrases for your website and then use them to create a catchy URL… or load the domain name with your best keywords to get ranked higher in the search engines.

3. Key Word Density

Keywords definitely refer to the number of times your keyword appears throughout your site. Your keyword density is a factor that is heavily weighted by search engines, so it’s very important to make strategic use of your keywords.

So, these are the golden facts and tactics through which you can drive high traffic to your website. I should also mention that you do not expect to enter a couple of your top keywords into the search engines and instantly start making money through your website, that is very rare. But yes, you can really make high traffic through search engines without crossing the line into “keyword stuffing” and with a little time.

Article Source: http://www.ArticleGeek.com – Free Website Content

10 Costly Search Engine Mistakes to Avoid

Posted By: Brad Eden

If you have a website then you already know the importance of traffic. Traffic is to Internet marketing as a location is to real estate. It’s the only thing that really matters. If you cannot generate targeted visitors to your site, you will not make any sales.

Usually the owner or designer of the website is the person designated to drive traffic to the site. The chief ingredient in generating traffic is the search engine. Of course, you can use advertising, but it’s going to cost you. Using the search engines to generate targeted (interested in your product) traffic is the least expensive method known.

Unfortunately, many website owners do not understand the importance of search engine visibility, which leads to traffic. They place more importance on producing a “pretty” website. Not that this is bad, but it is really secondary to search engine placement. Hopefully, the following list of common mistakes, made by many website owners, will help you generate more targeted traffic to your site…after all, isn’t that what you want.

1. Not using keywords effectively.

This is probably one of the most critical areas of site design. Choose the right keywords and potential customers will find your site. Use the wrong ones and your site will see little, if any, traffic.

2. Repeating the same keywords.

When you use the same keywords over and over again (called keyword stacking) the search engines may downgrade (or skip) the page or site.

3. Robbing pages from other websites.

How many times have you heard or read that “this is the Internet and it’s ok” to steal icons and text from websites to use on your site Don’t do it It’s one thing to learn from others who have been there and another to outright copy their work. The search engines are very smart and usually, detect page duplication. They may even prevent you from ever being listed by them.

4. Using keywords that are not related to your website.

Many unethical website owners try to gain search engine visibility by using keywords that have nothing at all to do with their website. They place unrelated keywords on a page (such as “sex”, the name of a known celebrity, the hot search topic of the day, etc.) inside a meta tag for a page. The keyword doesn’t have anything to do with the page topic. However, since the keyword is popular, they think this will boost their visibility. This technique is considered spam by the search engines and may cause the page (or sometimes the whole site) to be removed from the search engine listing.

5. Keyword stuffing.

Somewhat like keyword stacking listed above, this means to assign multiple keywords to the description of a graphic or layer that appears on your website by using the “alt=” HTML parameter. If the search engines find that this text does not really describe the graphic or layer it will be considered spam.

6. Relying on hidden text.

You might be inclined to think that if you cannot see it, it doesn’t hurt. Wrong…. Do not try to hide your keywords or keyword phrases by making them invisible. For example, some unethical designers may set the keywords to the same color as the background of the web page; thereby, making it invisible.

7. Relying on a tiny text.

This is another version of the item above (relying on hidden text). Do not try to hide your keywords or keyword phrases by making them tiny. Setting the text size of the keywords so small that it can barely be seen does this.

8. Assuming all search engines are the same.

Many people assume that each search engine plays by the same rules. This is not so. Each has their own rule base and is subject to change anytime they so desire. Make it a point to learn what each major search engine requires for high visibility.

9. Using free web hosting.

Do not use free web hosting if you are really serious about increasing site traffic via search engine visibility. Many times the search engines will eliminate content from these free hosts.

10. Forgetting to check for missing web page elements.

Make sure to check every page on your website for completeness, like missing links, graphics, etc. There are sites on the web that will do this for free.

This is just a few of the methods and techniques that you should avoid. Do not give in to the temptation that these methods will work for you. They will do more harm than good for your website.

Not only will you spend weeks of wasted effort, you may have your site banned from the search engines forever. Invest a little time to learn the proper techniques for increasing search engine visibility and your net traffic will increase.



Article Source: http://www.ArticleGeek.com – Free Website Content