THE HIGHEST OF DISTINCTIONS IS SERVICE TO OTHERS

The truly successful person doesn’t use others, other people use them.
If you can contribute to others, no matter how small your talent, you too can become successful. The measure of anyone is the number of people that they serve.

Service to others is the essence of success. No one achieves success without being of service.

All great men and women became successful because they gave some talent or ability in the service of others.

Everybody has to be somebody to somebody to be anybody.

10 High-Performing SEO Content Habits to Form in 2017

Posted By: Albert Hammond – Written By Julia McCoy

The New Year is a time of resolutions and commitments to changing behavior and getting better. If you’re like most content creators, it’s likely you want to use 2017 to make your content better and enjoy a higher ROI from the material you develop.

One of the best ways to do this is by improving the SEO practices you use in your digital content. Here are 10 top tips from influencers around the country (and some from our own pockets) on how to improve the SEO value of your online content and enjoy a more prominent digital presence in the coming year.

10 High-Performing Content Habits for 2017 (And Beyond!)

Whether you’re a new business just starting out, or an established company looking for ways to make your content more prominent online, these 10 SEO tips are just what you need to succeed.

1. Create unique 10-times meta description can be one

Larry Kim’s presentation in this year’s SEJSummit talked about finding the perfect meta and how to 10 times it for the most ROI. His secret? Write a bunch of meta, and then test them to identify the one that performs 10 times better than the rest. While this is a simple tip, it’s a critical one. Meta content is often overlooked in the world of SEO and content, and optimizing meta descriptions can go a long way toward boosting your overall content and enhancing its SEO value across the board.

As you write your meta descriptions, be sure to follow these meta description guidelines:

  • Keep them between 150-160 characters;
  • Include your target keyword;
  • Make them unique (don’t duplicate meta content from other parts of your site, even if the page, product, or service is very similar to another you offer);
  • Make them compelling and exciting for readers to click.

2. Spending more time on content to ensure perfection

Content creation is a time-consuming pursuit, and it’s easy to phone it in, in favor of creating lots of content rather than hard-won content you love. In 2017, however, the influence recommendation is to do a bit of both. By spending more time on content creation while also taking the time necessary to ensure consistent production, you can build out a content presence that rewards your readers and keeps you relevant online.

, for example. Its team does one key piece a month and then a consistent amount besides the one “killer” every week. This allows the team to fortify a nice mixture of outstanding, passionate content and regular filler material that’s no less useful or interesting for their readers.

3. Focusing your content around “topics rather than terms”

In HubSpot’s recent “SEO in 2017” webinar, the team focused intensely on the importance of focusing on topics rather than terms in online content. Here’s what this means: while keyword research is still critical to the creation of great online content (more on this in a moment), readers and search engines alike aren’t interested in keyword-stuffed material that exists only to rank for a certain keyword phrase.

As such, it’s critical to focus your content on topics rather than terms. This means finding a keyword phrase you like and want to rank for, and then creating content that’s dedicated to covering the topics related to said the keyword. This will provide a broader and more exciting experience for your reader while also giving you a better chance of ranking in the SERPs.

4. Keep developing your target personas

This is a point that’s been driven home by everyone from HubSpot to Maile Ohye, developer programs tech lead at Google. While it’s easy to get wrapped up in all of the other SEO responsibilities facing your brand, developing target personas remains critical. When the Express Writers team attended the 2016 SEJ Summit, this was one of the biggest points in Ohye’s presentation.

Although Google matters for SEO, it’s your target audience that’s most important. As such, you need to keep them in mind all throughout your UI and UX. Answer their questions, eliminate annoying extra steps, and create content pointed directly at them. The user journey and experience outweighs rankings, and you’ll go far in terms of SEO if you keep this golden rule in mind.

5. Target your SEO presence toward being indexed

If your page isn’t showing up in Google, you’re not going to get anywhere fast in terms of organic search rankings. Simple tricks like maximizing clickability and focusing on searcher intent can help you produce high-performing pages that appear prominently in the SERPs, and help you claim the customers you want. This was a massive point made by Bill Hunt at SEJ Summit 2016, who called it “Making SEO Lemonade.”

6. Hire actual content experts

Search engines and consumers are only going to get smarter in 2017, and if you’re not hiring experts to write your content, you’re missing out. MarketingProfs says “If your business is gaming, then approach real gamers. If you are a B2B company, have marketing/business experts write about and for you; they know what your users are interested in.”

In addition to producing higher-quality and more relatable content, hiring an expert to craft your content for you will also allow you to provide real value and useful information to your consumers through your digital content.

7. Do your keyword research

Keyword research will still matter in 2017, and it’s critical to keep it as a central point of your content strategy. By identifying what your target audience is talking about and searching for, you can create a high-performing content strategy that produces real results. Use a keyword research tool like the Google Keyword Planner or KWFinder to determine which keywords are likely to be successful in your niche and to target them accordingly.

Once you’ve located the keywords you intend to target, remember HubSpot’s advice of targeting topics rather than terms. Use the keywords you’ve identified to cluster content topics and produce a rewarding and wide-ranging experience for your customers.

8. Make internal linking a priority

Internal linking is critical to the structure of your online content, and it can go a long way toward making your content more relevant and valuable for your customers.

As you write a post, look for opportunities to include your own content or external content as a hyperlink. In addition to providing more information for your users, this also helps make your content more engaging and exciting for the people reading it.

9. Speed things up

Influencers everywhere are obsessing over the critical nature of mobile pages in the coming year. Right now, it’s not enough to just have pages that are mobile-optimized. Instead, they need to load quickly and provide a positive user experience. MarketingProfs reports that a whopping 29 percent of mobile users will abandon a page if it doesn’t give them the information they need, or if it takes too long to load.

This explains the rise in importance of AMP pages (which load about six times faster than traditional non-AMP pages). The AMP project works by stripping away JavaScript and allowing only asynchronous script, re-sizing resources, and preventing extension mechanisms from blocking page rendering.

While AMP can be a little tricky to install on your page (unless you’re decently comfortable with coding), using a CMS like HubSpot allows you to access automatically AMP-optimized pages.

10. Market your online content

Digital content and SEO are only as strong as the marketing behind them, and marketing your content will allow you to succeed in 2017. When you market and promote your content on various sites and through your separate social media channels, you can succeed in getting links to your content and standing out as an authority figure in your industry – both of which boost your SEO. Here are some tips for promoting your content online:

  • Mention influencers and then tell them about it. They’ll likely be willing to suggest your piece to their audience, immediately expanding your reach.
  • Use social channels like Facebook, Instagram, and Twitter to share the news about your new content and pieces.
  • Guest post on related platforms to make the most of someone else’s audience.

Better SEO in 2017

There are dozens of ways to boost your SEO in 2017, and these 10 simple tips will help you stand out and get noticed online. By implementing these top SEO tips in 2017 and beyond, you can ensure that your company never gets lost in the bottom of the SERPs again.

Article Source : http://www.sitepronews.com/2017/01/16/10-high-performing-seo-content-habits-to-form-in-2017/

 

Effective Ways to Build Your Online Trust and Reputation

Posted By: Albert Hammond – Written By Thomas Gunner

Operating a successful company of any size today requires managing your online reputation, even if your business is a strictly brick-and-mortar one. This includes many aspects, beginning with building brand awareness regarding your products and services.

While reputation management was once primarily a subsection of corporate human resources departments, the internet has changed the definition forever. People communicate regularly about their levels of satisfaction from their morning cappuccino to the nightcap at the end of the day. These posts begin to establish your reputation, particularly if you have made no other efforts to increase public trust in your brand.

What exactly is your online presence and reputation and why does it matter? Your brand identity is established by the total of the internet messages regarding you personally and your company. The business website and blog, social media posts and public interactions are all available for interested consumers to see.

Careful crafting of your content, expert knowledge and elevated customer service are the ways you can establish a positive reputation and gain consumer trust. You need to develop a systematic plan for establishment and maintenance of your reputation.

If you have not yet created a mission statement and goal-related documents, do so. Reflect your company vision in your online endeavors. From the colors and fonts used for your logo to the words chosen when handling criticism, you need to have a cohesive voice.

Each post or interaction should advance your goals. Before adding anything to your site or even responding to social media posts, confirm that it is in line with your brand image and goals. This can be especially useful when dealing with customer complaints.

Utilize the services of a web design expert and SEO agency to ensure that your business site is attractive and relevant. Potential customers should find it easy to navigate and to learn about your history and goals. Those who are experienced with making your website and content are well worth the expense.

If you associate a blog with your website, which most experts recommend, provide the visitors with valuable information. You can use a variety of media to convey your message, including embedding videos into the page. The content must be relevant to your niche and show you as a credible authority on the matter.
Although social media sites should not be the focal point of your internet communications, you can gain trust and attention from the public through them. The bulk of your shares should be promoting the content of others. No more than one-quarter should push your products and services directly.

This strategy will build trust with others because you are showing a support for the industry as a whole rather than being focused solely on self-promotion. Additionally, you will build a reputation with your peers as a trustworthy business, which may lead to new opportunities or partnerships.

Join groups and forums that are related to your business, however, do not focus on advertising your company. Contribute relevant insights to conversations when appropriate. Ask polite questions when you do not understand something. Many online communities allow users to post business and blog URLs in their signatures. This is all of the promotion you should do for forums.

You may also consider hiring a reputation management team if you or the business has developed a poor presence online. These companies utilize various means to diminish the noticeability of negative content and promote positive search results regarding your business.

Creating trust with the public is essential to operating a successful company. These methods will assist you in creating an attractive online reputation for your business, giving you and the company a strong foundation.

Try Out These Simple Network Marketing Tips Today!

There is a lot of information about network marketing that can be confusing for the beginner. This can be extremely difficult, but the tips in this article will get you on the right track to success. Take the following ideas in the below article, and run with them.

Starting off with a well thought out business plan can help you make your network marketing endeavors more successful more quickly. Include the goals you want to accomplish, how you will reach those goals, and the time frame it will take to achieve them. Figure out things like how many people you need to buy your product and what kind of marketing campaign you’re going to use.

Consider making social marketing a integral part of your marketing scheme. Create different groups to create interest on certain niches for the products and to help create prospect relationships. You should also create separate webpages for each of your products on all of the popular social networking websites.

Customers come first! In network marketing your focus should be on your customers’ needs. These needs are the most imperative, as you gain your profits from your clients. Only talk about 20% of the time. Spend the other 80% of the conversation listening.

Make a board that contains all of your goals to focus on in network marketing. Consider all of the things that you want to accomplish with your business. Do you desire owning a fast car, a mansion, or a yacht?

Positively encourage participation and communication with people in your down line. Are they confused and overwhelmed? Is there a problem that you are unaware of? Get to know the members of your network by encouraging questions and being willing to assist in resolving issues. When everyone is participating, your team will work the best.

Think outside the box when you are creating content for your media. Cover ALL the bases!

7 Secrets to Network Marketing on Facebook

1. Facebook is a social media platform.

People buy real Instagram followers and likes utilize it to communicate with their family and friends. Honor that. When you send a good friend demand to another multi-level marketer, ensure you end up being that individual’s friend. Create a connection gradually. Exactly how?

2. Welcome them.

Begin the chat on commonalities. Figure out where they are from, Always end with an inquiry to keep the chat choosing a while.

That will certainly  assist you to get to understand them far better and also they, you.

Bear in mind, you can not fake this. You should truly want to be their pal, wish to learn more about them.

3. Add 5-10 Facebook buddies a day.

Facebook is funny. If you aim to add too many people, they’ll take notice as well as stop you. If they can not stop you, you just might find yourself in Facebook jail.

4. Offer a helping hand.

Learn exactly what they need to keep their business. Aid them in getting what they want, even if it means not joining your MLM business.

They could be seeking a company, as an example a wellness company, yet you have a travel business. The match isn’t there. But if you refer them to a pal you have in the wellness business, they could one day return to you when they have a requirement.

5. Sign up with multi-level

Facebook has plenty of teams where people can publish to other multi-level marketers. The majority of them have lots of individuals who publish ads for their business.

To stand out from the others, article ideas, suggestions or tutorials that people can make use of to create their businesses.

Others will certainly take not and also begin preference and also discussing your blog posts. These are individuals you want to befriend and develop a partnership with.

6. Produce worth.

Inform yourself, Take action on just what you discover, Learn from the outcomes and also Teach others. That’s producing worth.

7. Establish your own multi level marketing team.

Deal ideas as well as motivation. If you are a professional at a particular social media strategy. Concentrate on it.

People are seeking professionals nowadays of people’s heads hidden in cell phones, supply how-to’s and/or DIY’s on Instagram or Pinterest or the several various other social networks websites.

Create video tutorials on any of these subjects and upload them.

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SEO- 9 Ridiculously Easy Steps to the Top 10

By: Murray Daniels

Search Engine Optimization companies are making a fortune by doing the menial work that is overlooked by many designers. It is ridiculously easy to do most of the work done by most SEO companies, all you have to do is create good habits.
There are 9 main points you should focus on:

• Keywords
• URL Text
• Description, Meta tags
• Title tags
• Image Names
• ALT tags
• Heading tags
• Content
• Hyperlinks

The focus of these 8 steps is to load your pages with as many “keywords” as possible.

Keywords
Keywords are the most important aspect of good SEO, this is where you tell the Search Engines what your site is about. Search Engines use an algorithm to determine the “Keyword Density” of your site, this formula is:

Total Words ÷ Keywords= Keyword Density

Use this formula on your competitors web site and see how they score, then aim to beat that score.

Choose keywords that best relate to the information, products or services that you are offering. For instance, if I am designing a site about “Web Design”, I want my site to include the words “Web Design” as many times as possible.

However, most people don’t just search for just one word, they type phrases, so you should consider the phrases that best suit your sites target market. For example, if I am creating a site about “Web Design” in New Orleans, I would include “New Orleans web design” in my keywords. Another way around this is to not separate my keywords with commas, just use spaces, and the Search Engines will make the phrases for you. The most important thing to remember is that the content of each page is different, so only use keywords pertaining to that page.

URL Text
When you name a new page you have the option to call it anything you could possibly think of, why not se a keyword? After all, the URL address is the first things a search engine comes across when indexing your pages. You have to remember content doesn’t come easy to everyone, so you gotta slip in your keywords when the process gives you an easy one.

Description Meta tags
These tags are dwindling in importance since Search Engines are now looking at content, but every little bit counts.

Optimize your meta tags to match your content, products, and services, and the Search Engines that still look at meta data will reward your efforts.

Title Tags
Title tags are the tags that tell the Search Engine the title, or formal description of the document or page. This is the word or phrase that is seen at the top of the browser window. The most important rule about title tags is, don’t put anything in the title tags but keywords. Once again this is an easy time to slip in your keywords, so don’t miss out.

Image Names
As I said before, content doesn’t come easy to everyone, so slip in your keywords whenever possible, this applies to image names. If you are saving a picture of a guy working on a computer for your web design web site, don’t call it “some_dude.jpg”, call it “web_site_design.jpg”. The Search engine will look at the code for the site and see the image pertains to the content of the site and this will be another relevant element on that particular page. You have to take the easy ones when you are given a chance.

ALT tags
Alt tags are keywords that you can attach to images, giving more weight to the image since Search Engines can’t analyze the content of the image itself. Here is a chance to slip in more keywords without writing great content, use it.

Heading tags
Heading tags are associated with the bold font that leads into a section of text. Like this:

Web Design
Web Design Inc. offers custom web site designs…

Your heading tags should only be keywords, and should be presented in the order that your Meta tags follow.

H1= first meta tag, H2= second meta tag…

Try to utilize all 6 heading tags on each page to ensure maximum page optimization.

Content
As every expert will tell you, “Content is King.” Each web page should have at least 350 words on it, and the more the better, but keep in mind the formula for keyword density. You don’t want to fill a page with 1500 words of jibba-jabba and only 5 keywords in it. Some people get hung-up on how browsers display text, and use images with text in them because they want a cool font, but browsers can’t read the text embedded in images, so this content ads no weight to the page in a Search Engines eyes.

Link-baiting is the new trend among high-ranking sites. Link-baiting means writing quality content, or articles that other web sites can display on their pages as long as they give credit, and a link to your site.

You don’t have to be a vi or emic expert to write good web content, just be thoughtful of how you word things and incorporate your keywords.

Hyperlinks
Hyperlinks are text links to other pages on your site. The rules of SEO and hyperlinks are easy:

• Use hyperlinks so the Search Engine will have a text link to follow to the next page
• Don’t use one word links, use long link phrases, preferably keyword phrases
• Use bullets, or some sort of small image that you can attach an ALT tag to, this will ad more importance to the link, and throw in a couple of free keywords for you.

Keep these 9 aspects in mid when designing a site, and you are sure to have a leg up on the competition.

Article Source: http://www.ArticleGeek.com – Free Website Content

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http://www.albertbhammond.com

Effective Ways to Build Your Online Trust and Reputation

By: Thomas Gunner

Operating a successful company of any size today requires managing your online reputation, even if your business is a strictly brick-and-mortar one. This includes many aspects, beginning with building brand awareness regarding your products and services.

While reputation management was once primarily a subsection of corporate human resources departments, the internet has changed the definition forever. People communicate regularly about their levels of satisfaction from their morning cappuccino to the nightcap at the end of the day. These posts begin to establish your reputation, particularly if you have made no other efforts to increase public trust in your brand.

What exactly is your online presence and reputation and why does it matter? Your brand identity is established by the total of the internet messages regarding you personally and your company. The business website and blog, social media posts and public interactions are all available for interested consumers to see.

Careful crafting of your content, expert knowledge and elevated customer service are among the ways you can establish a positive reputation and gain consumer trust. You need to develop a systematic plan for establishment and maintenance of your reputation.

If you have not yet created a mission statement and goal-related documents, do so. Reflect your company vision in your online endeavors. From the colors and fonts used for your logo to the words chosen when handling criticism, you need to have a cohesive voice.

Each post or interaction should advance your goals. Before adding anything to your site or even responding to social media posts, confirm that it is in line with your brand image and goals. This can be especially useful when dealing with customer complaints.

Utilize the services of a web design expert and SEO agency to ensure that your business site is attractive and relevant. Potential customers should find it easy to navigate and to learn about your history and goals. Those who are experienced with making your website and content are well worth the expense.

If you associate a blog with your website, which most experts recommend, provide the visitors with valuable information. You can use a variety of media to convey your message, including embedding videos into the page. The content must be relevant to your niche and show you as a credible authority on the matter.

Although social media sites should not be the focal point of your internet communications, you can gain trust and attention from the public through them. The bulk of your shares should be promoting the content of others. No more than one-quarter should push your products and services directly.

This strategy will build trust with others because you are showing a support for the industry as a whole rather than being focused solely on self-promotion. Additionally, you will build a reputation with your peers as a trustworthy business, which may lead to new opportunities or partnerships.

Join groups and forums that are related to your business, however, do not focus on advertising your company. Contribute relevant insights to conversations when appropriate. Ask polite questions when you do not understand something. Many online communities allow users to post business and blog URLs in their signatures. This is all of the promotion you should do for forums.

You may also consider hiring a reputation management team if you or the business has developed a poor presence online. These companies utilize various means to diminish the noticeably of negative content and promote positive search results regarding your business.

Creating trust with the public is essential to operating a successful company. These methods will assist you in creating an attractive online reputation for your business, giving you and the company a strong foundation.

is a successful entrepreneur and business owner. He operates ReviewFilter.com, which is a cloud based tool for Hotel And Restaurant operators that engages with recent customers via email or SMS and invites them to give feedback on their recent experience of your business.

Article Source:   http://www.activesearchresults.com/articles2/effectivewaysbuildonlinetrustreputation.php

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