Posted By: Albert B Hammond – Written By Jim Daniels
With so many algorithm changes that have taken place over the past few years, some SEO professionals have declared that traditional backlinks are dead. Although link building has experienced massive changes, it is still alive and kicking. The manner in which backlinks are to be built, however, has to be modernized.
What does it take to build quality, white hat, natural backlinks in 2016? Several SEO strategies will deliver the best possible results.
Natural backlinks are the ones that other websites use to point their audience to your content. Why would other websites want to do that? The answer is simple. Your site features quality content that their audience is going to benefit from.
Thus, the best 2016 SEO link building strategy does not focus on links at all. It focuses on having a good content strategy.
Come up with a content plan and get in the habit of updating your website on a regular basis. Stick to very specific, well-researched and unique topics. The more original your content is, the more others will be willing to share links.
On top of making it easier to obtain quality backlinks, a good content strategy will boost exposure and help you establish your website’s online reputation. This is essential for getting your articles and other types of content to go viral. Thus, good content will also play a role in your social media marketing strategy.
Boost Social Media Marketing Efforts
Social media sites are considered high authority websites. This is the main reason why social media marketing can impact your link building strategy.
Many social networks do not provide do-follow links. This means that links coming from such websites are not going to have an impact on your link building strategy. Facebook is one such website. Still, sharing content through Facebook makes sense because it impacts your online reputation. It also boosts audience engagement, which will have an indirect impact on your SEO efforts.
Focus on content sharing via a big number of social channels. Use both social networking and social bookmarking websites.
Some of the best social media that will impact your link building strategy include Pinterest, Google+, YouTube, LinkedIn, HubPages, Reddit, Tumblr, and WordPress. As already mentioned, these are not the only social media networks to focus the efforts on. Even the ones that do not directly impact your link building strategy will produce social signals that help to build a website’s reputation and maximize the traffic.
When done correctly, guest posting is a good strategy for link building in 2016. Just like with any other link building method, guest posting should be all about quality rather than quantity.
Guest posting refers to writing a unique article for another website or blog. It gets featured there, including an author biography and a link to your website. The blog benefits from a fresh piece of content written by an expert and you benefit from a backlink.
To be effective when it comes to guest blogging, choose relevant websites. Authority websites that discuss topics similar to yours provide the best links. Therefore, you should do your research when it comes to choosing guest posting partners.
Many high-quality websites that accept guest posts have strict requirements when it comes to the style and the quality of the texts that they upload. You will have to spend time writing high-quality guest posts but the strategy is very effective but it requires consistent effort.
Avoid Blackhat Link Building at All Costs
In the past, it was easy to build hundreds of links through blackhat techniques and the use of low-quality partner websites. This is a strategy to avoid at all costs in 2016. Such ‘easy’ link building fixes can easily backfire and get you penalized.
Paid links are a big no-no. The same applies to submitting your links to low quality, generic websites, and directories. The quantity of the links will not compensate for the lack of relevance. In fact, if you have such backlinks in your profile (check through Google Webmaster Tools), it would be a good idea to get them purged.
Link building is still the backbone of good SEO but it does not happen easily. The best thing to do is focus on website quality. Good content and high audience engagement will help you to build your website reputation, which will lead to natural backlinks. This strategy requires time to work but it has the most sustainable effects.
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